市场调查报告书
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1124891
全球电脑键盘市场:增长、未来展望、竞争分析(2022-2030)Computer Keyboards Market - Growth, Future Prospects and Competitive Analysis, 2022 - 2030 |
预计在预测期间(2022-2030 年),全球电脑键盘市场将以 5.5% 的复合年增长率增长。
推动市场发展的关键因素包括游戏玩家数量的增长和对智能电视的需求不断增加。此外,注重舒适操作性和性价比的运动,以及积极的广告和促销活动,成为市场新的促销因素。此外,由于为应对 COVID-19 造成的运营挑战而增加远程工作人员,对计算机硬件的需求激增,导致市场显着增长。
按类型划分,人体工学键盘预计在预测期间(2022-2030 年)以 7% 的复合年增长率快速增长。然而,基本键盘目前占市场收入的 85%。
按地区划分,北美在价值方面领先市场,而亚太国家(日本除外)在数量方面占据最大份额。
本报告分析了全球计算机键盘市场,包括市场基本结构、宏观和微观环境因素、整体市场规模趋势展望(2020-2030 年)、细分和地区详细趋势、主要市场驱动因素和製约因素、主要参与者的概况和增长战略等。
The global market for computer keyboards is anticipated to expand at a compound annual growth rate of 5.5% during the forecast period 2022 to 2030. The keyboard of a personal computer (PC) or laptop computer is the primary input device that is used with any of these types of computers. The majority of keyboards currently on the market are of the movable variety, although there are a select few that feature a permanent layout. Small and medium businesses that deal with multiple industry verticals, such as information technology (IT), oil and gas, energy, and communications, are increasingly adopting ergonomic computer keyboards as a result of an increase in awareness about musculoskeletal disorders (MSDs) and repetitive strain injuries (RSIs).
The market for computer keyboards is witnessing substantial growth as a result of the spike in demand for computer hardware brought on by the increasing number of people who are working remotely in response to the operational difficulty brought on by COVID-19. It is anticipated that within the next few years, there will be a significant increase in the number of corporate personnel who will transition toward remote work. It is a type of input device that allows one to enter commands and characters into a smart television, personal computer, laptop, tablet, or phone (TV). Logitech International, SA, a Swiss-American firm, is ramping up its services to suit the increased demand given by individuals. The company is concentrating on the development of wireless peripherals in order to fulfill the market requirement as quickly as possible.
The increasing number of people who play video games and do so on keyboards is one of the primary forces behind the expansion of the market for keyboards. In the United States, 67% of the overall population plays video games, according to a poll that was carried out by EEDAR. This results in a total of 211.2 million gamers in the country. The number of people who play video games is increasing on a yearly basis, and the release of fresh titles brings with it an increase in demand for gaming hardware. This, in turn, is anticipated to fuel the expansion of the market for keyboards. The keys on a gaming keyboard are intended to be used in a manner that is simple, rapid, and recurrent in order to appeal to gamers. The 104 keys on a full-size layout provide a vast number of potential inputs, and mapping game functions across those readily accessible keys give players options in how they want to direct their experience. A full-size layout features 104 keys. In addition, keyboards offer the possibility of using macros, which are strung together sequences of commands that are coupled to a single input. As a result, the growing population of gamers is likely to be a driving force behind the expansion of the market for keyboards.
A variety of vocations and tasks required awkward postures, repeated motions, or placement of the fingers and arms in unpleasant positions. These kinds of positions and activities put a certain degree of strain on the muscles, which can lead to severe damage over the course of time. Research that was carried out by the Kinesis Corporation found that a typing speed of 60 words per minute is equivalent to 18,000 keystrokes performed in an hour. According to a study that was carried out by the Occupational Safety and Health Administration of the United States Department of Labor, approximately 5 million people in the United States suffer from carpal tunnel syndrome each year. In addition, the findings of research on repetitive strain injuries (RSI) imply that physical labor, continuous use of modern services, and office job are the primary causes of repetitive strain in today's environment. According to the same source, there are around 2.3 million adults in Canada who are disabled as a result of repetitive stress injuries or musculoskeletal problems (MSDs). As a result, it is anticipated that the growth of the market will be driven by these factors during the course of the upcoming year.
The increasing demand for ergonomics in the corporate sector has led to an increase in the number of keyboard manufacturing businesses that are concentrating their efforts on developing ergonomic keyboards. This trend is projected to boost the growth of the market throughout the forecast period. Because local vendors are supplying ergonomic items of high quality and low price, foreign firms have been forced to provide products that are comparable to these in order to broaden their customer base and obtain a competitive advantage in the market. As a result, the availability of items with both low prices and high quality is anticipated to hasten the expansion of the industry during the forecast period. Matias Corporation, Oyster Ergonomics, and Logitech International SA are examples of recent companies that have entered this market as competitors.
The incorporation of the product into smart TVs across the world is another factor that contributes to the expansion of the market for wireless keyboards. The market for smart TVs has been gradually growing due to the increase in sales of smart TVs as luxurious electronic products worldwide, which has stimulated the use of wireless keyboards. This has caused the market for smart TVs to expand. In addition, as the quality of the gaming experience provided by smart TVs continues to improve, it is anticipated that the number of people using wireless keyboards will increase over the next few years.
The user may experience some level of mental strain when using an ergonomic keyboard with a non-standard layout. In contrast to conventional keyboards, the keys for ending a sentence, deleting text, and returning to the home screen are not in the same place. The size of the function keys (F1 through F12) and the escape key is significantly reduced in comparison to that of conventional keyboards, which can cause confusion for the user. In addition, testimonials from professionals in the medical field say that the design of the keyboard is essential to guarantee that its use is both painless and pleasant in order to limit the risk of RSIs. It's possible that using a vertical keyboard will result in a significant amount of confusion and discomfort. Additionally, it's possible that the user's palms won't be supported by the keyboard, which is necessary when attempting to type with the hands in the vertical position. In addition, photos provided by specialists relating to the correct hand position are in direct opposition to what is required when typing on vertical keyboards. As a result, it is anticipated that the growth of the market would be hampered by these issues during the forecast period.
The increasing popularity of touchscreen devices like smartphones, laptops, and tablets will act as a barrier to the expansion of the market for keyboards over the course of the next few years. The capability of touchscreens was developed expressly to make navigation simpler and more pleasant, and in comparison, to trackpads and mouse devices, users are able to do a greater variety of tasks while utilizing this feature. According to research conducted by Telsyte on the global tablet market, around 1.44 million hybrid tablets were purchased in the first half of 2019. In 2019, both Microsoft and Google have made significant efforts to improve the touch screen functionality of their respective devices. As a result, the increasing popularity of touchscreen devices is likely to slow the expansion of the market for keyboards.
It is necessary to engage in promotional activities in order to heighten people's awareness regarding ergonomic products. As a result of this, there will be an increase in the number of sales of ergonomic items in compared to traditional computer keyboards. The marketing of ergonomic keyboards as a product that can reduce the risk of typing-related injuries and suffering has come under fire from a number of different organizations. According to the findings of a study that was published in "Work: A Journal of Prevention, Assessment, and Rehabilitation" (which was supported by the National Institute for Occupational Safety and Health), approximately 80% of the participants reported that they did not experience any pain when using the keyboard. As a result, increasing the significance of the ergonomics concept among customers is anticipated to present exceptional commercial opportunities for market players in the not-too-distant future.
The global market for computer keyboards is segmented into two categories, namely, standard keyboards and ergonomic keyboards. The ergonomic keyboards market is predicted to expand at the fastest rate with a CAGR of 7% during the forecast period of 2022 to 2030. Ergonomic keyboards are becoming increasingly popular, the basic keyboards are losing share to ergonomics keyboards. However, 85% of the current market revenues are contributed by basic keyboards.
The market for ergonomic keyboards in terms of value is led by North America; however, in terms of unit shipping, the Asia Pacific excluding Japan accounts for the biggest share of the overall market for computer keyboards. In North America, the use of ergonomic keyboards, which allow for better muscular support and movement, is becoming more common in an effort to reduce the number of cases like this. Original equipment manufacturers (OEMs) in this region offer ergonomic keyboards in a variety of forms and sizes, which further propels market expansion. This allows them to capitalize on the potential presented by the industry.
It is projected that the Asia Pacific, with the exception of Japan, will witness significant growth throughout the course of the forecast period. This is mostly the result of a growth in the number of multi-national corporations that have established offices and operations in the Asia Pacific, including the Tata Group, Intel Corporation, Global Sources, Induchem AG, and HubSpot, Inc. In addition, the vigorous rivalry from regional manufacturers is resulting in falling prices of ergonomic keyboards, which is another factor that is helping to the expansion of the market in this region.
The market is fiercely competitive, due to the shrinking demand and the presence of numerous market players across the globe. Product launches are one of the key strategies that competitors are focusing on aggressively as there is a growing need for peripherals to address the operational issues and there is an increased emphasis on convenience. Innovations are the key factor that has the potential to stimulate demand. Competitors are increasingly promoting a newly enhanced version of a wireless ergonomic keyboard in order to generate awareness among the users. Logitech International SA, Microsoft Corporation, Datadesk Technologies, Inc., Fentek Industries Inc., Adesso AG, Shenzhen V4 Electronic Co., Ltd., Fellowes Limited, Kinesis Corporation, Gold Touch Enterprise Inc., and Posturite UK Ltd. are some of the major players in the market for computer keyboards around the world.
This study report represents analysis of each segment from 2020 to 2030 considering 2021 as the base year. Compounded Annual Growth Rate (CAGR) for each of the respective segments estimated for the forecast period of 2022 to 2030.
The current report comprises of quantitative market estimations for each micro market for every geographical region and qualitative market analysis such as micro and macro environment analysis, market trends, competitive intelligence, segment analysis, porters five force model, top winning strategies, top investment markets, emerging trends and technological analysis, case studies, strategic conclusions and recommendations and other key market insights.
The complete research study was conducted in three phases, namely: secondary research, primary research, and expert panel review. key data point that enables the estimation of Computer Keyboards market are as follows:
Micro and macro environment factors that are currently influencing the Computer Keyboards market and their expected impact during the forecast period.
Market forecast was performed through proprietary software that analyzes various qualitative and quantitative factors. Growth rate and CAGR were estimated through intensive secondary and primary research. Data triangulation across various data points provides accuracy across various analyzed market segments in the report. Application of both top down and bottom-up approach for validation of market estimation assures logical, methodical and mathematical consistency of the quantitative data.