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传统广播广告的全球市场规模：按类型、最终用户行业、地区预测（2022-2028 年）
市场调查报告书
商品编码
1090056

传统广播广告的全球市场规模：按类型、最终用户行业、地区预测（2022-2028 年）

Global Traditional Radio Advertising Market Size study, By Type, By End Use Industry, and Regional Forecasts 2022-2028
出版日期: | 出版商: Bizwit Research & Consulting LLP | 英文 | 商品交期: 2-3个工作天内

价格

全球传统广播广告市场规模，由于不断上升的广播广告和成本效益、最近的合作活动、广播技术的进步和广播行业的快速扩张所以快速推动着。

另一方面，数位营销工具和智慧手机在新兴国家的普及是阻碍预测期内市场增长的一个因素。

本报告探讨了全球传统广播广告市场，并提供了包括市场概况、市场分析、类型/最终用户行业/区域分析和竞争格局在内的全面资讯。

目录

第 1 章执行摘要

第 2 章全球传统广播广告市场的定义和范围

第 3 章世界传统广播广告市场动态

  • 传统广播广告市场影响分析（2020-2028）

第 4 章世界传统广播广告市场行业分析

  • 波特五力模型
  • PEST 分析
  • 投资采用模式
  • 分析师建议和结论
  • 主要投资机会
  • 关键成功策略

第 5 章风险评估：COVID-19 的影响

    • 评估 COVID-19 对行业的整体影响
    • COVID-19 前后的市场情景

第 6 章全球传统广播广告市场：按类型

  • 市场快照
  • 按类型潜力分析的全球传统广播广告市场表现
  • 按类型划分的全球传统广播广告市场估计和预测（2018-2028）
  • 传统广播广告市场，细分分析
    • 地面电台广播广告
    • 卫星广播广告

第 7 章全球传统广播广告市场：按最终用户行业分类

  • 市场快照
  • 按终端用户行业潜力分析的全球传统广播广告市场表现
  • 按终端用户行业划分的全球传统广播广告市场估计与预测（2018-2028）
  • 传统广播广告市场，细分分析
    • 车
    • 金融业务
    • 媒体与娱乐
    • 快消品
    • 零售
    • 房地产
    • 教育
    • 其他

第 8 章全球传统广播广告市场：按地区

  • 区域市场概况
  • 北美
    • 美国
    • 加拿大
  • 欧洲快照
    • 英国
    • 德国
    • 法国
    • 西班牙
    • 义大利
    • 其他欧洲
  • 亚太地区概况
    • 中国
    • 印度
    • 日本
    • 澳大利亚
    • 韩国
    • 其他亚太地区
  • 拉丁美洲快照
    • 巴西
    • 墨西哥
  • 其他领域

第 9 章竞争资讯

  • 主要市场策略
  • 公司简介
    • Cumulus Media Inc.
    • Sirius XM Radio Inc.
    • iHeartMedia Inc.
    • Entercom Communications Corp.
    • National Public Radio Inc.
    • Strategic Media Inc.
    • The Radio Agency
    • Jacob Tyler
    • Gumas
    • Division of Labor

第 10 章调查过程

Global Traditional Radio Advertising Market is valued approximately USD XX million in 2021 and is anticipated to grow with a healthy growth rate of more than XX % over the forecast period 2022-2028. The Traditional Radio Advertising can be defined as commercials that air to the public through radio channels. Traditional Radio Advertising offers certain advantages such as wide audience reach, affordability, flexibility, and timely message delivery among others. The rising worldwide spending on radio advertising and cost effectiveness and wide reach associated with radio advertising as well as recent collaboration activities are factors that are accelerating the global market demand. For instance, according to Statista - in 2021, worldwide radio advertising spending was estimated at USD 27.9 billion, and this amount is projected to grow to USD 30 billion by end of 2024. Furthermore, in April 2021, India based Radio City partnered with Indian Premiere League (IPL) team Mumbai Indians. Under this partnership Radio City would amplify Team's tagline 'Yeh hai har Indian ki family' on its radio channels across India. Moreover, in September 2021, Stockholm, Sweden based audio streaming and media services provider Spotify partnered with Indian based radio network BIG FM's creative vertical 'Centre of Excellence' as their official ad-based production partner for Indian market. Also, growing advancements in radio technology and surging expansion of radio industry are anticipated to act as a catalyzing factor for the market demand during the forecast period. However, surging adoption of digital marketing tools and rising penetration of smartphones in emerging markets impede the growth of the market over the forecast period of 2022-2028.

The key regions considered for the global Traditional Radio Advertising Market study include: Asia Pacific, North America, Europe, Latin America, and the Rest of the World. North America is the leading region across the world in terms of market share owing to rising spending on radio advertising and rapid expansion of radio industry in the region. Whereas, Asia Pacific is anticipated to exhibit a significant growth rate over the forecast period 2022-2028. Factors such as recent collaboration and partnership activities and presence of leading radio advertisement industry in the region, would create lucrative growth prospects for the global Traditional Radio Advertising Market across the Asia Pacific region.

Major market players included in this report are:

  • Cumulus Media Inc.
  • Sirius XM Radio Inc.
  • iHeartMedia Inc.
  • Entercom Communications Corp.
  • National Public Radio Inc.
  • Strategic Media Inc.
  • The Radio Agency
  • Jacob Tyler
  • Gumas
  • Division of Labor

The objective of the study is to define market sizes of different segments & countries in recent years and to forecast the values to the coming eight years. The report is designed to incorporate both qualitative and quantitative aspects of the industry within each of the regions and countries involved in the study. Furthermore, the report also caters the detailed information about the crucial aspects such as driving factors & challenges which will define the future growth of the market. Additionally, the report shall also incorporate available opportunities in micro markets for stakeholders to invest along with the detailed analysis of competitive landscape and product offerings of key players. The detailed segments and sub-segment of the market are explained below:

By Type

  • Terrestrial Radio Broadcast Advertising
  • Satellite Radio Advertising

By End Use Industry

  • Automotive
  • Financial Services
  • Media & Entertainment
  • FMCG
  • Retail
  • Real Estate
  • Education
  • Others

By Region:

  • North America
    • U.S.
    • Canada
  • Europe
    • UK
    • Germany
    • France
    • Spain
    • Italy
    • ROE
  • Asia Pacific
    • China
    • India
    • Japan
    • Australia
    • South Korea
    • RoAPAC
  • Latin America
    • Brazil
    • Mexico
  • Rest of the World

Furthermore, years considered for the study are as follows:

  • Historical year - 2018, 2019, 2020
  • Base year - 2021
  • Forecast period - 2022 to 2028

Target Audience of the Global Traditional Radio Advertising Market in Market Study:

  • Key Consulting Companies & Advisors
  • Large, medium-sized, and small enterprises
  • Venture capitalists
  • Value-Added Resellers (VARs)
  • Third-party knowledge providers
  • Investment bankers
  • Investors

Table of Contents

Chapter 1. Executive Summary

  • 1.1. Market Snapshot
  • 1.2. Global & Segmental Market Estimates & Forecasts, 2020-2028 (USD Million)
    • 1.2.1. Global Traditional Radio Advertising Market, by Region, 2020-2028 (USD Million)
    • 1.2.2. Global Traditional Radio Advertising Market, by Type, 2020-2028 (USD Million)
    • 1.2.3. Global Traditional Radio Advertising Market, by End Use Industry, 2020-2028 (USD Million)
  • 1.3. Key Trends
  • 1.4. Estimation Methodology
  • 1.5. Research Assumption

Chapter 2. Global Traditional Radio Advertising Market Definition and Scope

  • 2.1. Objective of the Study
  • 2.2. Market Definition & Scope
    • 2.2.1. Scope of the Study
    • 2.2.2. Industry Evolution
  • 2.3. Years Considered for the Study
  • 2.4. Currency Conversion Rates

Chapter 3. Global Traditional Radio Advertising Market Dynamics

  • 3.1. Traditional Radio Advertising Market Impact Analysis (2020-2028)
    • 3.1.1. Market Drivers
      • 3.1.1.1. Increasing worldwide spending on radio advertising
      • 3.1.1.2. Cost effectiveness and wide reach associated with radio advertising.
      • 3.1.1.3. Recent collaboration activities.
    • 3.1.2. Market Challenges
      • 3.1.2.1. Increasing adoption of digital marketing tools.
      • 3.1.2.2. Rising penetration of smartphones in emerging markets
    • 3.1.3. Market Opportunities
      • 3.1.3.1. Growing advancements in radio technology.
      • 3.1.3.2. Surging expansion of radio industry.

Chapter 4. Global Traditional Radio Advertising Market Industry Analysis

  • 4.1. Porter's 5 Force Model
    • 4.1.1. Bargaining Power of Suppliers
    • 4.1.2. Bargaining Power of Buyers
    • 4.1.3. Threat of New Entrants
    • 4.1.4. Threat of Substitutes
    • 4.1.5. Competitive Rivalry
    • 4.1.6. Futuristic Approach to Porter's 5 Force Model (2018-2028)
  • 4.2. PEST Analysis
    • 4.2.1. Political
    • 4.2.2. Economical
    • 4.2.3. Social
    • 4.2.4. Technological
  • 4.3. Investment Adoption Model
  • 4.4. Analyst Recommendation & Conclusion
  • 4.5. Top investment opportunity
  • 4.6. Top winning strategies

Chapter 5. Risk Assessment: COVID-19 Impact

    • 5.1.1. Assessment of the overall impact of COVID-19 on the industry
    • 5.1.2. Pre COVID-19 and post COVID-19 Market scenario

Chapter 6. Global Traditional Radio Advertising Market, by Type

  • 6.1. Market Snapshot
  • 6.2. Global Traditional Radio Advertising Market by Type, Performance - Potential Analysis
  • 6.3. Global Traditional Radio Advertising Market Estimates & Forecasts by Type 2018-2028 (USD Million)
  • 6.4. Traditional Radio Advertising Market, Sub Segment Analysis
    • 6.4.1. Terrestrial Radio Broadcast Advertising
    • 6.4.2. Satellite Radio Advertising

Chapter 7. Global Traditional Radio Advertising Market, by End Use Industry

  • 7.1. Market Snapshot
  • 7.2. Global Traditional Radio Advertising Market by End Use Industry, Performance - Potential Analysis
  • 7.3. Global Traditional Radio Advertising Market Estimates & Forecasts by End Use Industry 2018-2028 (USD Million)
  • 7.4. Traditional Radio Advertising Market, Sub Segment Analysis
    • 7.4.1. Automotive
    • 7.4.2. Financial Services
    • 7.4.3. Media & Entertainment
    • 7.4.4. FMCG
    • 7.4.5. Retail
    • 7.4.6. Real Estate
    • 7.4.7. Education
    • 7.4.8. Others

Chapter 8. Global Traditional Radio Advertising Market, Regional Analysis

  • 8.1. Traditional Radio Advertising Market, Regional Market Snapshot
  • 8.2. North America Traditional Radio Advertising Market
    • 8.2.1. U.S. Traditional Radio Advertising Market
      • 8.2.1.1. Type estimates & forecasts, 2018-2028
      • 8.2.1.2. End Use Industry estimates & forecasts, 2018-2028
    • 8.2.2. Canada Traditional Radio Advertising Market
  • 8.3. Europe Traditional Radio Advertising Market Snapshot
    • 8.3.1. U.K. Traditional Radio Advertising Market
    • 8.3.2. Germany Traditional Radio Advertising Market
    • 8.3.3. France Traditional Radio Advertising Market
    • 8.3.4. Spain Traditional Radio Advertising Market
    • 8.3.5. Italy Traditional Radio Advertising Market
    • 8.3.6. Rest of Europe Traditional Radio Advertising Market
  • 8.4. Asia-Pacific Traditional Radio Advertising Market Snapshot
    • 8.4.1. China Traditional Radio Advertising Market
    • 8.4.2. India Traditional Radio Advertising Market
    • 8.4.3. Japan Traditional Radio Advertising Market
    • 8.4.4. Australia Traditional Radio Advertising Market
    • 8.4.5. South Korea Traditional Radio Advertising Market
    • 8.4.6. Rest of Asia Pacific Traditional Radio Advertising Market
  • 8.5. Latin America Traditional Radio Advertising Market Snapshot
    • 8.5.1. Brazil Traditional Radio Advertising Market
    • 8.5.2. Mexico Traditional Radio Advertising Market
  • 8.6. Rest of The World Traditional Radio Advertising Market

Chapter 9. Competitive Intelligence

  • 9.1. Top Market Strategies
  • 9.2. Company Profiles
    • 9.2.1. Cumulus Media Inc.
      • 9.2.1.1. Key Information
      • 9.2.1.2. Overview
      • 9.2.1.3. Financial (Subject to Data Availability)
      • 9.2.1.4. Product Summary
      • 9.2.1.5. Recent Developments
    • 9.2.2. Sirius XM Radio Inc.
    • 9.2.3. iHeartMedia Inc.
    • 9.2.4. Entercom Communications Corp.
    • 9.2.5. National Public Radio Inc.
    • 9.2.6. Strategic Media Inc.
    • 9.2.7. The Radio Agency
    • 9.2.8. Jacob Tyler
    • 9.2.9. Gumas
    • 9.2.10. Division of Labor

Chapter 10. Research Process

  • 10.1. Research Process
    • 10.1.1. Data Mining
    • 10.1.2. Analysis
    • 10.1.3. Market Estimation
    • 10.1.4. Validation
    • 10.1.5. Publishing
  • 10.2. Research Attributes
  • 10.3. Research Assumption

LIST OF TABLES

  • TABLE 1. Global Traditional Radio Advertising Market, report scope
  • TABLE 2. Global Traditional Radio Advertising Market estimates & forecasts by Region 2018-2028 (USD Million)
  • TABLE 3. Global Traditional Radio Advertising Market estimates & forecasts by Type 2018-2028 (USD Million)
  • TABLE 4. Global Traditional Radio Advertising Market estimates & forecasts by End Use Industry 2018-2028 (USD Million)
  • TABLE 5. Global Traditional Radio Advertising Market by segment, estimates & forecasts, 2018-2028 (USD Million)
  • TABLE 6. Global Traditional Radio Advertising Market by region, estimates & forecasts, 2018-2028 (USD Million)
  • TABLE 7. Global Traditional Radio Advertising Market by segment, estimates & forecasts, 2018-2028 (USD Million)
  • TABLE 8. Global Traditional Radio Advertising Market by region, estimates & forecasts, 2018-2028 (USD Million)
  • TABLE 9. Global Traditional Radio Advertising Market by segment, estimates & forecasts, 2018-2028 (USD Million)
  • TABLE 10. Global Traditional Radio Advertising Market by region, estimates & forecasts, 2018-2028 (USD Million)
  • TABLE 11. Global Traditional Radio Advertising Market by segment, estimates & forecasts, 2018-2028 (USD Million)
  • TABLE 12. Global Traditional Radio Advertising Market by region, estimates & forecasts, 2018-2028 (USD Million)
  • TABLE 13. Global Traditional Radio Advertising Market by segment, estimates & forecasts, 2018-2028 (USD Million)
  • TABLE 14. Global Traditional Radio Advertising Market by region, estimates & forecasts, 2018-2028 (USD Million)
  • TABLE 15. U.S. Traditional Radio Advertising Market estimates & forecasts, 2018-2028 (USD Million)
  • TABLE 16. U.S. Traditional Radio Advertising Market estimates & forecasts by segment 2018-2028 (USD Million)
  • TABLE 17. U.S. Traditional Radio Advertising Market estimates & forecasts by segment 2018-2028 (USD Million)
  • TABLE 18. Canada Traditional Radio Advertising Market estimates & forecasts, 2018-2028 (USD Million)
  • TABLE 19. Canada Traditional Radio Advertising Market estimates & forecasts by segment 2018-2028 (USD Million)
  • TABLE 20. Canada Traditional Radio Advertising Market estimates & forecasts by segment 2018-2028 (USD Million)
  • TABLE 21. UK Traditional Radio Advertising Market estimates & forecasts, 2018-2028 (USD Million)
  • TABLE 22. UK Traditional Radio Advertising Market estimates & forecasts by segment 2018-2028 (USD Million)
  • TABLE 23. UK Traditional Radio Advertising Market estimates & forecasts by segment 2018-2028 (USD Million)
  • TABLE 24. Germany Traditional Radio Advertising Market estimates & forecasts, 2018-2028 (USD Million)
  • TABLE 25. Germany Traditional Radio Advertising Market estimates & forecasts by segment 2018-2028 (USD Million)
  • TABLE 26. Germany Traditional Radio Advertising Market estimates & forecasts by segment 2018-2028 (USD Million)
  • TABLE 27. RoE Traditional Radio Advertising Market estimates & forecasts, 2018-2028 (USD Million)
  • TABLE 28. RoE Traditional Radio Advertising Market estimates & forecasts by segment 2018-2028 (USD Million)
  • TABLE 29. RoE Traditional Radio Advertising Market estimates & forecasts by segment 2018-2028 (USD Million)
  • TABLE 30. China Traditional Radio Advertising Market estimates & forecasts, 2018-2028 (USD Million)
  • TABLE 31. China Traditional Radio Advertising Market estimates & forecasts by segment 2018-2028 (USD Million)
  • TABLE 32. China Traditional Radio Advertising Market estimates & forecasts by segment 2018-2028 (USD Million)
  • TABLE 33. India Traditional Radio Advertising Market estimates & forecasts, 2018-2028 (USD Million)
  • TABLE 34. India Traditional Radio Advertising Market estimates & forecasts by segment 2018-2028 (USD Million)
  • TABLE 35. India Traditional Radio Advertising Market estimates & forecasts by segment 2018-2028 (USD Million)
  • TABLE 36. Japan Traditional Radio Advertising Market estimates & forecasts, 2018-2028 (USD Million)
  • TABLE 37. Japan Traditional Radio Advertising Market estimates & forecasts by segment 2018-2028 (USD Million)
  • TABLE 38. Japan Traditional Radio Advertising Market estimates & forecasts by segment 2018-2028 (USD Million)
  • TABLE 39. RoAPAC Traditional Radio Advertising Market estimates & forecasts, 2018-2028 (USD Million)
  • TABLE 40. RoAPAC Traditional Radio Advertising Market estimates & forecasts by segment 2018-2028 (USD Million)
  • TABLE 41. RoAPAC Traditional Radio Advertising Market estimates & forecasts by segment 2018-2028 (USD Million)
  • TABLE 42. Brazil Traditional Radio Advertising Market estimates & forecasts, 2018-2028 (USD Million)
  • TABLE 43. Brazil Traditional Radio Advertising Market estimates & forecasts by segment 2018-2028 (USD Million)
  • TABLE 44. Brazil Traditional Radio Advertising Market estimates & forecasts by segment 2018-2028 (USD Million)
  • TABLE 45. Mexico Traditional Radio Advertising Market estimates & forecasts, 2018-2028 (USD Million)
  • TABLE 46. Mexico Traditional Radio Advertising Market estimates & forecasts by segment 2018-2028 (USD Million)
  • TABLE 47. Mexico Traditional Radio Advertising Market estimates & forecasts by segment 2018-2028 (USD Million)
  • TABLE 48. RoLA Traditional Radio Advertising Market estimates & forecasts, 2018-2028 (USD Million)
  • TABLE 49. RoLA Traditional Radio Advertising Market estimates & forecasts by segment 2018-2028 (USD Million)
  • TABLE 50. RoLA Traditional Radio Advertising Market estimates & forecasts by segment 2018-2028 (USD Million)
  • TABLE 51. Row Traditional Radio Advertising Market estimates & forecasts, 2018-2028 (USD Million)
  • TABLE 52. Row Traditional Radio Advertising Market estimates & forecasts by segment 2018-2028 (USD Million)
  • TABLE 53. Row Traditional Radio Advertising Market estimates & forecasts by segment 2018-2028 (USD Million)
  • TABLE 54. List of secondary sources, used in the study of global Traditional Radio Advertising Market
  • TABLE 55. List of primary sources, used in the study of global Traditional Radio Advertising Market
  • TABLE 56. Years considered for the study
  • TABLE 57. Exchange rates considered

LIST OF FIGURES

List of figures

  • FIG 1. Global Traditional Radio Advertising Market, research methodology
  • FIG 2. Global Traditional Radio Advertising Market, Market estimation techniques
  • FIG 3. Global Market size estimates & forecast methods
  • FIG 4. Global Traditional Radio Advertising Market, key trends 2021
  • FIG 5. Global Traditional Radio Advertising Market, growth prospects 2022-2028
  • FIG 6. Global Traditional Radio Advertising Market, porters 5 force model
  • FIG 7. Global Traditional Radio Advertising Market, pest analysis
  • FIG 8. Global Traditional Radio Advertising Market, value chain analysis
  • FIG 9. Global Traditional Radio Advertising Market by segment, 2018 & 2028 (USD Million)
  • FIG 10. Global Traditional Radio Advertising Market by segment, 2018 & 2028 (USD Million)
  • FIG 11. Global Traditional Radio Advertising Market by segment, 2018 & 2028 (USD Million)
  • FIG 12. Global Traditional Radio Advertising Market by segment, 2018 & 2028 (USD Million)
  • FIG 13. Global Traditional Radio Advertising Market by segment, 2018 & 2028 (USD Million)
  • FIG 14. Global Traditional Radio Advertising Market, regional snapshot 2018 & 2028
  • FIG 15. North America Traditional Radio Advertising Market 2018 & 2028 (USD Million)
  • FIG 16. Europe Traditional Radio Advertising Market 2018 & 2028 (USD Million)
  • FIG 17. Asia pacific Market 2018 & 2028 (USD Million)
  • FIG 18. Latin America Traditional Radio Advertising Market 2018 & 2028 (USD Million)
  • FIG 19. Global Traditional Radio Advertising Market, company Market share analysis (2021)