市场调查报告书
商品编码
1135015
移动增值服务全球市场规模研究,按解决方案,按最终用户,按最终用途行业,按地区预测 2022-2028Global Mobile Value-Added Services Market Size study, by Solution, by End-User, by End Use Industry and Regional Forecasts 2022-2028 |
2021 年全球移动增值服务市场价值约为 6585 亿美元,预计在 2022-2028 年的预测期内将以超过 14.2% 的健康增长率增长。
移动服务提供商提供的除语音通信服务外的移动服务称为移动增值服务 (MVAS)。移动用户可以使用他们的智能手机和平板电脑,并将它们用于语音通话以外的目的。 MVAS 包括短消息服务 (SMS)、多媒体消息服务 (MMS)、移动电子邮件和即时消息、移动货币、基于位置的服务、移动广告和移动信息娱乐。越来越多地使用数字解决方案和高级应用程序,例如通过 Internet 提供音乐和视频流服务的 OTT 平台的日益普及,正在促进市场的增长。德国电信、三星和爱立信于 2021 年 6 月 30 日成功完成了 5G 端到端(E2E)网络切片试验。该切片测试是在德国电信的波恩实验室使用连接到 (VR) 虚拟现实耳机的市售三星 S21 设备进行的。此外,2021 年 6 月 21 日,Verizon Communications 宣布收购 Senion AB,这是一家为位置共享、地理围栏、室内寻路和分析提供企业解决方案的室内定位平台。此外,生产可供中低收入者购买的低价智能手机的智能手机製造商之间的竞争加剧,以及社交媒体的影响力越来越大,似乎也将推动预测期内的市场增长。然而,在 2022-2028 年的预测期内,数据盗窃和欺诈等安全和隐私问题以及低意识阻碍了市场增长。
在研究全球移动增值服务市场时考虑的主要地区是亚太地区、北美、欧洲、拉丁美洲和世界其他地区。由于使用各种移动增值服务的企业和行业越来越多,以及该地区蓬勃发展的零售、IT和电信行业等因素,亚太地区已成为市场份额的主要地区。另一方面,由于服务于组织和垂直市场的大量移动增值服务提供商的存在,以及增值服务的进步等因素,北美将成为预测期内增长最快的地区技术...
本报告中包括的主要市场参与者是:
本研究的目的是确定近年来各个细分市场和国家的市场规模,并预测未来八年的市场规模。本报告旨在捕捉所调查的每个地区和国家的行业的定性和定量方面。此外,它还提供了有关关键方面的详细信息,例如定义市场未来增长的驱动因素和挑战。此外,报告还应详细分析主要参与者的竞争格局和产品供应,以及微观市场中可供利益相关者投资的机会。市场的详细细分和子细分如下所述。
按解决方案
短消息服务 (SMS)
多媒体消息服务 (MMS)
定位服务
移动电子邮件和即时消息
移动货币
移动广告
移动信息娱乐
杂项
按最终用户
中小企业
大企业
按最终用途行业
媒体和娱乐
医疗保健
教育
零售
政府机构
通信/IT
杂项
按地区
北美
美国
加拿大
欧洲
英国
德国
法国
西班牙
意大利
其他欧洲
亚太地区
中国
印度
日本
澳大利亚
韩国
其他亚太地区
拉丁美洲
巴西
墨西哥
世界其他地方
此外,本研究考虑的年份是:
实际年份 - 2018 年、2019 年、2020 年
基准年-2021
预测週期-2022-2028
市场研究“全球移动增值服务市场”的目标读者
主要的咨询和咨询公司
大公司、中型公司、中小企业
风险投资
增值经销商 (VAR)
第三方知识提供者
投资银行家
投资者
Global Mobile Value-Added Services Market is valued approximately USD 658.5 Billion in 2021 and is anticipated to grow with a healthy growth rate of more than 14.2 % over the forecast period 2022-2028. Mobile services that are provided by mobile service providers in addition to voice communication services are known as Mobile Value-Added Services or MVAS. Mobile subscribers can use smartphone tablet or non-voice purposes. MVAS includes Short Message Service (SMS), Multimedia Messaging Service (MMS), mobile email & instant messaging, mobile money, location-based services, mobile advertising, and mobile infotainment Increase in number of smartphone users, data usage, variety of applications. Rise in usage of digital solutions and advanced applications like rising popularity of OTT platforms offering music and video streaming services over the internet is contributing to the growth of market. Deutsche Telekom, Samsung, and Ericsson successfully completed a 5G end-to-end (E2E) network slicing pilot on June 30, 2021. The slicing trial was carried out at Deutsche Telekom's Bonn lab using commercial Samsung S21 equipment connected to a (VR) Virtual Reality headset. Furthermore, Verizon Communications Inc. announced the acquisition of Senion AB, an indoor positioning platform that provides solutions for businesses such as location sharing, geo fencing, indoor way finding, and analytics, on June 21, 2021. Also, Rise in competition among smartphone manufacturers resulting in production of low-cost smartphone making them affordable even for middle and low class, coupled with Growing influence of social media is likely to increase the market growth during the forecast period. However, Security and privacy concerns regarding data theft, scamming along with lack of awareness impedes the growth of the market over the forecast period of 2022-2028.
The key regions considered for the Global Mobile Value-Added Services Market study includes Asia Pacific, North America, Europe, Latin America and Rest of the World. Asia-Pacific is the leading region in terms of market share due to factors including rising number of businesses and industry verticals using various mobile value-added services and the booming retail, IT and telecommunications sectors in the region. Whereas North America is the fastest growing region during the forecast period owing to factors including the existence of numerous mobile value-added services providers offering services to organizations and vertical markets and advancements in value-added services technology in the region.
Major market players included in this report are:
Mozat Pte Ltd
Apple Inc.
Vodafone Group plc
Samsung Electronics Co., Ltd.
Reliance Industries Ltd.
Huawei Investment & Holding Co. Ltd.
OnMobile Global Limited
Comviva Technologies
Alphabet Inc.
One97 Communications
The objective of the study is to define market sizes of different segments & countries in recent years and to forecast the values to the coming eight years. The report is designed to incorporate both qualitative and quantitative aspects of the industry within each of the regions and countries involved in the study. Furthermore, the report also caters the detailed information about the crucial aspects such as driving factors & challenges which will define the future growth of the market. Additionally, the report shall also incorporate available opportunities in micro markets for stakeholders to invest along with the detailed analysis of competitive landscape and product offerings of key players. The detailed segments and sub-segment of the market are explained below:
By Solution
Short Messaging Service (SMS)
Multimedia Messaging Service (MMS)
Location Based Services
Mobile Email & IM
Mobile Money
Mobile Advertising
Mobile Infotainment
Others
By End-User
SMB
Large Enterprises
By End Use Industry
Media and Entertainment
Healthcare
Education
Retail
Government
Telecom and IT
Others
By Region:
North America
U.S.
Canada
Europe
UK
Germany
France
Spain
Italy
ROE
Asia Pacific
China
India
Japan
Australia
South Korea
RoAPAC
Latin America
Brazil
Mexico
Rest of the World
Furthermore, years considered for the study are as follows:
Historical year - 2018, 2019, 2020
Base year - 2021
Forecast period: - 2022 to 2028
Target Audience of the Global Mobile Value-Added Services Market in Market Study:
Key Consulting Companies & Advisors
Large, medium-sized, and small enterprises
Venture capitalists
Value-Added Resellers (VARs)
Third-party knowledge providers
Investment bankers
Investors
List of figures