亚太地区的行动广告市场:成长机会

网际网路普及率的上升和智慧型手机的泛在化，对亚太地区的行动广告的成长有贡献。广告主，媒体企业，发行者跟随观众远离传统的电视广告和桌面，这个地区的行动广告服务急速成长。

本报告提供亚太地区的行动广告市场相关调查，以App内广告，行动Web广告，行动影片广告为焦点，成长机会分析和竞争分析等资讯。

目录

策略性必要事项

• 成长为何日益变得困难？
• The Strategic Imperative 8(TM)
• 行动广告的前三名策略性必要事项的影响
• 成长机会促进Growth Pipeline Engine(TM)

成长机会分析

• 分析范围
• 市场区隔
• 主要的竞争
• 成长指标
• 成长促进因素
• 阻碍成长的要素
• 预测的前提条件
• 广告费的预测
• 广告费的预测分析
• 广告费的预测:各国
• 广告费的预测分析:各国
• 价格趋势与预测分析
• 竞争环境
• 收益占有率
• 收益占有率分析

成长机会分析:App内广告

• 成长指标
• 广告费的预测
• 广告费的预测:各国
• 预测分析与市场趋势

成长机会分析:行动Web广告

• 成长指标
• 广告费的预测
• 广告费的预测:各国
• 预测分析与市场趋势

成长机会分析:行动影片广告

• 成长指标
• 广告费的预测
• 各国广告费预测
• 预测分析与市场趋势

主要的竞争和产业参加企业的评估

• 企业简介的评估
• Alibaba
• Alphabet
• AppLovin
• Baidu
• ByteDance
• InMobi
• Kakao
• Meta(Facebook)
• Mobvista
• Tencent
• Twitter

成长机会领域

• 成长机会1:分散式广告
• 成长机会2:手机游戏广告
• 成长机会3:元宇宙广告

结论

• 结论、建议
• 3个大的预测

下一步

Hyper-personalization of Advertising and Autonomous Ad Network for Transformational Growth

The rising Internet penetration and ubiquity of smartphones will contribute to the growth of mobile advertising in Asia-Pacific. Mobile advertising services in the region are growing rapidly, as advertisers, media companies, and publishers follow audiences away from traditional TV commercials and desktops.

The increased use of next-generation analytics solutions supported by artificial intelligence/machine learning (AI/ML) allows service providers to track user behavior across mobile devices and rich media platforms. The combination of data collection and analytics helps providers understand consumers' preferences and create valuable targeting that will be useful for advertisers.

The study evaluates the mobile advertising industry in Asia-Pacific, focusing on in-app, mobile web, and mobile video advertising. The research identifies key market participants in the mobile advertising ecosystem and analyzes their competitive positions in the market. Geographic scope includes China, India, Singapore, and the rest of Asia-Pacific.

The base year is 2021, and the forecast period is from 2022 to 2026, with a breakdown by segment type and country.

Table of Contents

Strategic Imperatives

• Why is it Increasingly Difficult to Grow?
• The Strategic Imperative 8™
• The Impact of the Top 3 Strategic Imperatives on Mobile Advertising
• Growth Opportunities Fuel the Growth Pipeline Engine™

Growth Opportunity Analysis

• Scope of Analysis
• Segmentation
• Key Competitors
• Growth Metrics
• Growth Drivers
• Growth Restraints
• Forecast Assumptions
• Ad Spending Forecast
• Ad Spending Forecast Analysis
• Ad Spending Forecast by Country
• Ad Spending Forecast Analysis by Country
• Pricing Trends and Forecast Analysis
• Competitive Environment
• Revenue Share
• Revenue Share Analysis

Growth Opportunity Analysis: In-App Advertising

• Growth Metrics
• Ad Spending Forecast
• Ad Spending Forecast by Country
• Forecast Analysis and Market Trend

Growth Opportunity Analysis: Mobile Web Advertising

• Growth Metrics
• Ad Spending Forecast
• Ad Spending Forecast by Country
• Forecast Analysis and Market Trend

Growth Opportunity Analysis: Mobile Video Advertising

• Growth Metrics
• Ad Spending Forecast
• Ad Spending Forecast by Country
• Forecast Analysis and Market Trend

Key Competitors and Industry Participants Assessment

• Company Profile Assessment
• Alibaba
• Alphabet
• AppLovin
• Baidu
• ByteDance
• InMobi
• Kakao
• Meta (Facebook)
• Mobvista
• Tencent
• Twitter

Growth Opportunity Universe

• Growth Opportunity 1: Decentralization Advertising
• Growth Opportunity 1: Decentralization Advertising (continued)
• Growth Opportunity 2: Mobile Game Advertising
• Growth Opportunity 2: Mobile Game Advertising (continued)
• Growth Opportunity 3: Metaverse Advertising
• Growth Opportunity 3: Metaverse Advertising (continued)

The Last Word

• Conclusions and Recommendations
• The 3 Big Predictions

Next Steps

• Your Next Steps
• Why Frost, Why Now?
• List of Exhibits
• List of Exhibits (continued)
• Legal Disclaimer