查看购物车
  • Traditional Chinese
  • English
  • Japanese
  • Korean
行动广告的全球市场的成长机会
市场调查报告书
商品编码
1179822

行动广告的全球市场的成长机会

Growth Opportunities in the Global Mobile Advertising Market
出版日期: | 出版商: Frost & Sullivan | 英文 71 Pages | 商品交期: 最快1-2个工作天内

价格
简介目录

全球行动广告市场，预计2022年～至2027年大幅成长。亚太地区在成长机会的点发展成为最大的市场，北美确立先进的技术创新，行动基础设施，产业架构，持续成长。

本报告提供全球行动广告市场相关调查分析，市场成长的影响因素，市场趋势与预测，主要企业简介等彙整资讯。

目录

策略性必要事项

  • 成长为何日益变得困难？
  • The Strategic Imperative 8(TM)
  • 对全球行动广告产业的前三名策略性必要事项的影响
  • 成长机会促进Growth Pipeline Engine(TM)

成长机会分析

  • 分析范围
  • 市场区隔
  • 主要的竞争
  • 成长指标
  • 成长促进因素
  • 阻碍成长的要素
  • 预测的前提条件
  • 广告费预测
  • 广告费预测分析
  • 广告费预测:各地区
  • 广告费预测分析:各地区
  • 价格趋势与预测分析
  • 竞争环境
  • 收益占有率
  • 收益占有率分析
  • 收益模式

成长机会分析:App内广告

  • 成长指标
  • 广告费预测
  • 广告费预测:各地区
  • 预测分析与市场趋势

成长机会分析:行动Web广告

  • 成长指标
  • 广告费的预测
  • 广告费预测:各地区
  • 预测分析与市场趋势

成长机会分析:行动影片广告

  • 成长指标
  • 广告费的预测
  • 广告费预测:各地区
  • 预测分析与市场趋势

值得注意的企业的评估

  • 企业简介的评估
  • Adludio
  • Amobee
  • Chartboost
  • Digital Turbine
  • Entravision
  • Flurry
  • ironSource
  • MoEngage
  • RhytmOne

成长机会领域

  • 成长机会1:分散化广告
  • 成长机会2:手机游戏广告
  • 成长机会3:新兴国家、新兴国家市场的扩大
  • 成长机会4:元宇宙广告

结论

下一步

简介目录
Product Code: PDF8-65

Emerging MarTech and AdTech Platforms, Market Expansion, and Industry Convergence Drive Market Growth

A high smartphone penetration rate will boost mobile advertising market growth. Next-gen technology in the telecommunication sector and advertising platforms propel mobile advertising toward a wider target audience. With augmented/virtual reality (AR/VR) and the metaverse expanding to mobile environments, attractive digital advertising supported by big-data-enabled targeting magnifies the possibilities of engaging customers. Brands and advertisers have to engage customers in relevant conversation across mobile devices and engagement platforms and for the length of their digital journey.

The research evaluates the global mobile advertising industry, and North and Latin America (NALA), Asia-Pacific (APAC), and Europe, the Middle East, Africa (EMEA) are the primary regions it discusses. This study focuses on in-app, mobile web, and mobile video advertising. Although mobile search is cited briefly, the analysis does not focus on this segment. The base year is 2021, and the forecast period is from 2022 to 2027, with a breakdown by segment type and region. In general, mobile ad spending is set to grow significantly from 2022 to 2027. Asia-Pacific will advance as the biggest market in terms of growth opportunity while North America's advanced technology innovation, mobile infrastructure, and industrial frameworks will only grow, as the market becomes established.

Table of Contents

Strategic Imperatives

  • Why is it Increasingly Difficult to Grow?
  • The Strategic Imperative 8™
  • The Impact of the Top 3 Strategic Imperatives on the Global Mobile Advertising Industry
  • Growth Opportunities Fuel the Growth Pipeline Engine™

Growth Opportunity Analysis

  • Scope of Analysis
  • Segmentation
  • Key Competitors
  • Growth Metrics
  • Growth Drivers
  • Growth Restraints
  • Forecast Assumptions
  • Ad Spending Forecast
  • Ad Spending Forecast Analysis
  • Ad Spending Forecast by Region
  • Ad Spending Forecast Analysis by Region
  • Pricing Trends and Forecast Analysis
  • Competitive Environment
  • Revenue Share
  • Revenue Share Analysis
  • Revenue Models

Growth Opportunity Analysis-In-App Advertising

  • Growth Metrics
  • Ad Spending Forecast
  • Ad Spending Forecast by Region
  • Forecast Analysis and Market Trend

Growth Opportunity Analysis-Mobile Web Advertising

  • Growth Metrics
  • Ad Spending Forecast
  • Ad Spending Forecast by Region
  • Forecast Analysis and Market Trend

Growth Opportunity Analysis-Mobile Video Advertising

  • Growth Metrics
  • Ad Spending Forecast
  • Ad Spending Forecast by Region
  • Forecast Analysis and Market Trend

Companies to Watch Assessment

  • Company Profile Assessment
  • Adludio
  • Amobee
  • Chartboost
  • Digital Turbine
  • Entravision
  • Flurry
  • ironSource
  • MoEngage
  • RhytmOne

Growth Opportunity Universe

  • Growth Opportunity 1-Decentralization Advertising
  • Growth Opportunity 1-Decentralization Advertising (continued)
  • Growth Opportunity 2-Mobile Game Advertising
  • Growth Opportunity 2-Mobile Game Advertising (continued)
  • Growth Opportunity 3-Expansion to Emerging and Developing Markets
  • Growth Opportunity 3-Expansion to Emerging and Developing Markets (continued)
  • Growth Opportunity 4-Metaverse Advertising
  • Growth Opportunity 4-Metaverse Advertising (continued)

The Last Word

  • Conclusions and Recommendations
  • 3 Big Predictions

Next Steps

  • Your Next Steps
  • Why Frost, Why Now?
  • List of Exhibits
  • List of Exhibits (continued)
  • Legal Disclaimer