欧洲非公路设备行业的增长机会

2021 年，欧洲非公路用设备市场价值将达到 568 亿美元。 可持续发展目标、降低运营和维护成本的需求以及设备停机时间正在增加对整个欧洲非公路用价值链协同作用的需求。

本报告对欧洲非公路设备市场进行了研究分析，包括驱动因素和製约因素、增长机会以及收入预测。

内容

战略要务

• 为什么越来越难成长？
• 战略要务 8 (TM)
• 三大战略要务对非公路设备行业的影响
• 增长机会推动增长管道引擎 (TM)

调查总结

• 调查结果
• 非公路设备市场概览
• 欧洲非公路用生态系统 - 主要竞争对手
• 分析范围
• 市场细分

驾驶员和限制器 - 欧洲非公路设备市场

• 增长动力
• 抑制增长的因素

市场概览

• 经济环境 - GDP 增长
• 经济环境 - 建设支出
• 经济环境 - 总采矿量
• 经济环境——农业用地面积
• 温室气体协议 (GHGP) 概述
• 欧洲绿色协议
• 非公路地方政府和国家举措
• 全球 GDP 增长的製约因素（2022-2023 年）
• 情景分析 - 假设 (2022-2023)
• 欧元区 GDP 增长展望：按情景分类
• 欧元区 GDP 增长展望：按情景分类
• 建筑和采矿设备 - 市场概览
• 农业机械 - 市场概览
• 竞争环境
• OEM 市场份额
• 收益分成分析

连通性和自动化

• 联网的非公路设备
• 影响五个欧洲国家互联非公路市场的趋势
• 欧洲维修情况的权利
• 需求的联网 OHV 设备的特征
• 按细分市场预测的安装基数
• 收入预测
• 自主的非公路生态系统
• 欧盟成员国自主非公路倡议
• 英国自主非公路倡议
• OEM 发布路线图 - 欧洲
• 运行中的自主设备

混合动力和机动化

• 非公路用动力总成部分 - 市场概览
• 混合动力电池电动产品发布摘要（年度）
• 推出混合动力设备（2009-2018 年）
• 推出混合动力设备（2018-2023 年）
• 电气设备销售（2016 年-2019 年）
• 电气设备销售（2019-2021 年）
• 电气设备销售（2019-2022 年）
• 电气设备销售（2022 年、2023 年）
• 混合动力/电动设备销量和运营中的设备

非公路用租赁设备市场概况

• 租赁设备的趋势
• 增长指标 - 欧洲
• 欧洲租赁市场收入预测

市场预测

• 增长指标
• 盈利预测，欧洲
• 建筑和采矿设备 - 销量
• 农业机械 - 销量
• 建筑和采矿设备 - 运行中的设备
• 农业机械 - 运行中的设备
• 建筑和采矿业 - 按地区划分的销量
• 建筑与采矿 - 按地区划分的运营设备
• 农业机械 - 按地区划分的销量
• 农业机械 - 运行中的设备：按地区分类
• 预测研究方法
• 预测讨论

成长机会

• 增长机会 1 - 强调可持续发展导致替代动力系统
• 增长机会 2 - 发现互联解决方案中的机会
• 增长机会 3 - 设备即服务新商业模式

下一步

Sustainability Targets and a Looming Energy Crisis Will Affect Electrification and Digitization

Sustainability targets and the requirement to reduce operational costs, maintenance costs, and equipment downtime have increased the need for synergies across the off-highway value chain in Europe. The requirement for electric charging and hydrogen fuel infrastructure increases and the need to digitize processes becomes more urgent, thus pushing toward collaborations between OEMs, suppliers, utility companies, and software solution providers.

The European off-highway equipment market was valued at $56.8 billion in 2021 with the construction and mining equipment market taking a larger share of 53.4%. Caterpillar, John Deere, CNH, and AGCO currently lead the off-highway market with combined revenue contributing to a share of 46.6%. Collaboration between industry stakeholders will produce datasets to further enhance convenience and processes. Company-wide sustainability targets will increase investment in electric powertrains and renewable energy sources, which will drive the adoption of hybrid and electric machinery across all three off-highway applications. Additionally, the expansion of rental companies and peer-to-peer (P2P) shared platforms will further increase the demand for fleet management and remote monitoring services.

Table of Contents

Strategic Imperatives

• Why is it Increasingly Difficult to Grow?
• The Strategic Imperative 8™
• The Impact of the Top 3 Strategic Imperatives on the Off-highway Equipment Industry
• Growth Opportunities Fuel the Growth Pipeline Engine™

Research Summary

• Findings
• Off-highway Equipment Market Overview
• European Off-highway Ecosystem-Key Competitors
• Scope of Analysis
• Market Segmentation

Drivers and Restraints-EuropeanOff-highway Equipment Market

• Growth Drivers
• Growth Restraints

Market Overview

• Economic Environment-Gross Domestic Product (GDP) Growth
• Economic Environment-Construction Spending
• Economic Environment-Total Mine Production
• Economic Environment-Agricultural Acreage
• GHG Protocol (GHGP) Overview
• The European Green Deal
• Off-highway-Municipal and National Initiatives
• Restraints to Global GDP Growth, 2022-2023
• 2022-2023 Scenario Analysis-Assumptions
• The Euro Area-GDP Growth Outlook by Scenario
• The Euro Area-GDP Growth Outlook by Scenario
• Construction and Mining Equipment-Market Overview
• Agricultural Equipment-Market Overview
• Competitive Environment
• OEM Market Share
• Revenue Share Analysis

Connectivity and Automation

• Connected Off-highway Equipment
• Trends Affecting the Connected Off-highway Market in EU5 countries
• The Right-to-repair Status in Europe
• Connected OHV Equipment Features in Demand
• Installed Base Forecast by Segment
• Revenue Forecast
• Autonomous Off-highway Ecosystem
• EU Member States' Autonomous Off-highway Initiatives
• UK Autonomous Off-highway Initiatives
• OEM Launch Roadmap-Europe
• OEM Launch Roadmap-Europe (continued)
• OEM Launch Roadmap-Europe (continued)
• Autonomous Equipment in Operation

Hybridization and Electrification

• Off-highway Powertrain Segments-Market Overview
• Hybrid and Battery-electric Product Launches (per Year) Overview
• Hybrid Equipment Launches-2009 to 2018
• Hybrid Equipment Launches-2018 to 2023
• Electric Equipment Launches-2016 to 2019
• Electric Equipment Launches-2019 to 2021
• Electric Equipment Launches-2019 to 2022
• Electric Equipment Launches-2022 and 2023
• Hybrid and Electric Equipment Unit Sales and Equipment in Operation

Off-Highway Rental Equipment Market Overview

• Rental Equipment Trends
• Growth Metrics-Europe
• Europe-Rental Market Revenue Forecast

Market Forecast

• Growth Metrics
• Revenue Forecast Europe
• Construction and Mining Equipment - Unit Sales
• Agricultural Equipment-Unit Sales
• Construction and Mining Equipment-Equipment In Operation
• Agricultural Equipment-Equipment In Operation
• Construction and Mining-Regional Unit Sales
• Construction and Mining-Regional Equipment In Operation
• Agricultural Equipment-Regional Unit Sales
• Agricultural-Regional Equipment In Operation
• Forecast Methodology
• Forecast Discussion

Growth Opportunity Universe

• Growth Opportunity 1-Sustainability Focus Leading to Alternate Powertrains
• Growth Opportunity 1-Sustainability Focus Leading to Alternate Powertrains (continued)
• Growth Opportunity 2-Opportunity Identification Across Connected Solutions
• Growth Opportunity 2-Opportunity Identification Across Connected Solutions (continued)
• Growth Opportunity 3-New Business Models For Equipment-as-a-Service
• Growth Opportunity 3-New Business Models For Equipment-as-a-Service (continued)

Next Steps

• Your Next Steps
• Why Frost, Why Now?
• List of Exhibits
• List of Exhibits (continued)
• List of Exhibits (continued)
• Legal Disclaimer