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电子商务鞋类市场规模、份额、趋势分析：按类型（皮鞋、运动鞋、运动休閒鞋）、地区、分部预测，2022-2028
市场调查报告书
商品编码
1097037

电子商务鞋类市场规模、份额、趋势分析：按类型（皮鞋、运动鞋、运动休閒鞋）、地区、分部预测，2022-2028

E-commerce Footwear Market Size, Share & Trends Analysis Report By Type (Leather Footwear, Athletic Footwear, Athleisure Footwear), By Region, And Segment Forecasts, 2022 - 2028
出版日期: | 出版商: Grand View Research | 英文 80 Pages | 商品交期: 2-10个工作天内

价格

电子商务鞋类市场的增长和趋势。

据正观研究最新报告显示，到2028年，全球电子商务鞋类市场规模将达到1567.3亿美元，预测期内復合年增长率为6.8%，有望创纪录。

该行业的增长是由于发达国家电子商务门户网站对鞋类需求的快速增长。人们逐渐认识到在体育活动中使用正确类型的鞋子来避免背部疼痛、臀部疼痛、膝盖疼痛、腿部损伤和肌肉损伤的重要性。因此，预计在预测期内对运动鞋的需求将激增。

此外，由于久坐不动的生活方式和相关问题导致的健康问题日益严重，正对运动鞋的需求产生积极影响。这些问题影响了人们参与室内外体育活动。此外，鞋业多年来一直在不断观察和发展客户活动和模式。对此，经常外出的年轻人的生活方式正在促使厂商扩大生产规模。同样，世界各地越来越多的年轻人和这一消费群体的强大购买力预计将有利于未来几年的市场增长。

改善消费者的生活方式有望在不久的将来带来重大的市场机会。随着这些生活方式的改变，奢侈品和高端（高檔）品牌在消费者中出现了巨大的需求。这可能会促进鞋类市场的增长。此外，消费者可支配收入的增加和新兴品牌知名度的提高可能会在预测期内推动市场增长。对时尚、舒适和花哨产品的需求推动了对非运动鞋的需求。这在所有年龄段都可以看到，尤其是千禧一代和 Z 世代。

全球市场受到持续的 COVID-19 大流行的影响。这是由于监管机构对一般旅行和体育活动施加了限制。此外，供应链中断、技术工人短缺、强制远程办公以及在线教育系统的出现等外部因素也大大减少了鞋类需求。然而，预计千禧一代提高健康意识和製造商的技术进步将引发大流行后的市场增长。

越来越多的消费者通过亚马逊和阿里巴巴等电子商务平台购买产品，製造商推出改进的产品系列是推动行业增长的主要市场趋势。一些玩家正在加强他们的在线业务以扩大他们的消费群。因此，他们通过企业网站和电子商务网站等在线渠道保证产品的可用性。

预计运动休閒鞋类细分市场在预测期内电子商务鞋类市场将呈现良好增长。这种增长是由于北美和欧洲等发达地区对这些产品的需求增加。提高客户对与鞋子相关的健康益处的认识是预测期内该细分市场增长的关键驱动力。

预计未来几年北美市场将呈现良好的增长势头。对皮鞋的需求增加正在推动市场的增长。由于该地区工人阶级人口众多，皮革产品的采用率很高，推动了市场的增长。此外，该地区人民日益增长的消费者信心预计将在未来几年推动鞋类市场的增长。

市场上的主要参与者正专注于开发创新技术，使运动鞋更舒适、更稳定。所有这些因素都有望在未来几年推动市场的增长。主要参与者之间在全球开展业务的战略伙伴关係和协议是市场增长趋势之一。例如，2020 年，阿迪达斯与 Allbirds 合作开发低碳衝击运动鞋。这种伙伴关係的建立是为了减少他们世界中的碳原子数量。预计各大公司的这些努力将在不久的将来有利于鞋类市场的增长。

电子商务鞋类市场报告要点。

  • 由于中国和印度等发展中国家对运动鞋的需求增加，预计 2022 年至 2028 年亚太地区将出现 7.3% 的最快增长。
  • 由于发达地区的需求增加，2021 年全球市场中，皮鞋类产品贡献了约 70% 的高利润份额。
  • 2021 年，欧洲以超过 31% 的全球收入份额主导了全球市场。这是由于该地区中产阶级人口的增长导致对皮鞋的需求不断增长。

目录

第1章调查方法及范围

  • 市场细分和范围
  • 市场定义
  • 信息采购
    • 购买的数据库
    • GVR 内部数据库
    • 次要和第三方观点
    • 初步调查
  • 信息分析
    • 数据分析模型
  • 市场信息和数据的可视化
  • 数据验证和披露

第2章执行摘要

  • 市场展望
  • 类型展望
  • 竞争考虑

第3章电子商务鞋类市场变量、趋势和范围

  • 市场介绍
  • 渗透率和增长前景映射
  • 产业价值链分析
    • 销售/零售渠道分析
    • 利润率分析
  • 市场动态
    • 市场促进因素分析
    • 市场约束分析
    • 行业挑战
    • 行业机会
  • 商业环境分析
    • 行业分析-波特的五种力量
      • 供应商力量
      • 买方的议价能力
      • 替代威胁
      • 来自新进入者的威胁
      • 竞争对手之间的敌对关係
  • 电子商务鞋类路线图
  • 市场进入策略
  • COVID-19 的影响

第4章消费者行为分析

  • 消费者趋势和偏好
  • 影响购买决策的因素
  • 采用消费者类型
  • 意见和建议

第5章电商鞋类预估与趋势分析

  • 类型波动分析和市场份额，2021 年和 2028 年
  • 皮鞋
    • 2017-2028 年市场估计和预测（100 万美元）
  • 运动鞋
    • 2017-2028 年市场估计和预测（100 万美元）
  • 运动休閒鞋
    • 2017-2028 年市场估计和预测（100 万美元）
  • 其他城镇鞋类
    • 2017-2028 年市场估计和预测（100 万美元）

第6章电子商务鞋类预估与趋势分析

  • 2021 年和 2028 年区域波动分析和市场份额
  • 北美
    • 2017-2028 年市场估计和预测（100 万美元）
    • 2017-2028 年按类型划分的市场估计/预测（百万美元）
    • 美国
      • 2017-2028 年市场估计和预测（100 万美元）
      • 2017-2028 年按类型划分的市场估计/预测（百万美元）
  • 欧洲
    • 2017-2028 年市场估计和预测（100 万美元）
    • 2017-2028 年按类型划分的市场估计/预测（百万美元）
    • 德国
      • 2017-2028 年市场估计和预测（100 万美元）
      • 2017-2028 年按类型划分的市场估计/预测（百万美元）
    • 英国
      • 2017-2028 年市场估计和预测（100 万美元）
      • 2017-2028 年按类型划分的市场估计/预测（百万美元）
    • 法国
      • 2017-2028 年市场估计和预测（100 万美元）
      • 2017-2028 年按类型划分的市场估计/预测（百万美元）
  • 亚太地区
    • 2017-2028 年市场估计和预测（100 万美元）
    • 2017-2028 年按类型划分的市场估计/预测（百万美元）
    • 中国
      • 2017-2028 年市场估计和预测（100 万美元）
      • 2017-2028 年按类型划分的市场估计/预测（百万美元）
    • 日本
      • 2017-2028 年市场估计和预测（100 万美元）
      • 2017-2028 年按类型划分的市场估计/预测（百万美元）
  • 拉丁美洲
    • 2017-2028 年市场估计和预测（100 万美元）
    • 2017-2028 年按类型划分的市场估计/预测（百万美元）
    • 巴西
      • 2017-2028 年市场估计和预测（100 万美元）
      • 2017-2028 年按类型划分的市场估计/预测（百万美元）
  • 中东和非洲
    • 2017-2028 年市场估计和预测（100 万美元）
    • 2017-2028 年按类型划分的市场估计/预测（百万美元）
    • 南非
      • 2017-2028 年市场估计和预测（100 万美元）
      • 2017-2028 年按类型划分的市场估计/预测（百万美元）

第7章竞争分□□析

  • 全球主要参与者、近期发展和行业影响
  • 主要企业/竞争分类（主要创新者、市场领导者、初创企业）
  • 供应商情况
    • 2021 年主要公司的市场份额分析

第 8 章公司简介

  • 沃尔玛公司
    • 公司简介
    • 财务表现
    • 产品基准
    • 战略举措
  • 亚马逊公司
    • 公司简介
    • 财务表现
    • 产品基准
    • 战略举措
  • 京东
    • 公司简介
    • 财务表现
    • 产品基准
    • 战略举措
  • 阿里巴巴
    • 公司简介
    • 财务表现
    • 产品基准
    • 战略举措
  • eBay.com
    • 公司简介
    • 财务表现
    • 产品基准
    • 战略举措
  • Flipkart
    • 公司简介
    • 财务表现
    • 产品基准
    • 战略举措
  • Shopify
    • 公司简介
    • 财务表现
    • 产品基准
    • 战略举措
Product Code: GVR-4-68039-947-0

E-commerce Footwear Market Growth & Trends:

The global e-commerce footwear market size is expected to reach USD 156.73 billion by 2028, registering a CAGR of 6.8% during the forecast period, according to a new report by Grand View Research, Inc. The industry growth can be accredited to the rapidly rising demand for footwear on e-commerce portals in developed countries. People are gradually comprehending the importance of using the proper type of shoes for sports activities in order to avoid back pain, hip pain, knee pain, leg injuries, and muscle injuries. As a result, the demand for athletic footwear is anticipated to register a sharp rise during the forecast period.

In addition, rising health concerns due to sedentary lifestyles and the resulting problems are favoring the demand for sports footwear. These issues influence people to participate in both indoor and outdoor physical activities. Furthermore, the footwear industry is continuously observing and evolving customer activities and patterns over the years. In this regard, the on-the-go lifestyle amongst youngsters is compelling manufacturers to intensify their scale of production. Likewise, an increasing number of youths worldwide, along with the significant purchasing power of this consumer group, are expected to favor market growth in the coming years.

The improving lifestyle of consumers is expected to provide a huge market opportunity in the near future. Due to this changing lifestyle, luxury and high-end (premium) brands have witnessed a huge demand among consumers. This is expected to boost the growth of the footwear market. Furthermore, increasing consumer disposable income and rising awareness of emerging brands are expected to boost the market growth during the projection period. The need for fashion, comfort, and fancy products drive the demand for non-athletic footwear. This is observed across all age groups, but especially among millennials and Gen Z.

The global market has been affected due to the ongoing COVID-19 pandemic. This can be attributed to restrictions imposed by regulatory authorities on public travels and physical activities. Additionally, external factors such as disrupted supply chains, lack of skilled labor, mandatory work-from-home policies, and the advent of online education systems have significantly reduced the demand for footwear. However, rising health awareness among the millennial population and technological advancements undertaken by manufacturers are expected to trigger market growth in the post-pandemic period.

The growth of consumers purchasing products through e-commerce platforms such as Amazon, Alibaba, etc., and the introduction of improved product collections by manufacturers are the key market trends leading the industry growth. Some players are strengthening their online presence to expand their consumer base. Therefore, they ensure the availability of their products through online channels such as company websites and e-commerce sites.

The athleisure footwear type segment is projected to show good growth in the market for e-commerce footwear during the forecast period. This growth is accredited to the incremental demand for these products in developed regions such as North America and Europe. Rising awareness among customers regarding health benefits associated with footwear is a key factor stimulating the growth of this segment during the forecast period.

North America is anticipated to show lucrative growth in this market in the coming years. The increasing demand for leather footwear is driving the growth of this market. The high adoption of leather products in this region, owing to the presence of a large working-class population, is flourishing the growth of this market. Furthermore, the increasing spending power of the people in the region is expected to drive the growth of the footwear market in the coming years.

Key players in the market are concentrating on developing innovative technologies to make sports shoes more comfortable and increase their stability. All these factors are expected to drive the growth of this market in the coming years. Strategic partnerships and agreements between key players to expand their businesses globally are one of the growing trends in the market. For instance, in 2020, Adidas and Allbirds partnered to develop low-carbon impact sneakers. This partnership was created to reduce their global carbon count. Such initiatives by major players are expected to benefit the footwear market growth in the near future.

E-commerce Footwear Market Report Highlights:

  • Asia Pacific is expected to show the fastest growth of 7.3% from 2022 to 2028, owing to the growing demand for athletic footwear from developing nations such as China and India
  • The leather footwear type segment contributed to the highest revenue share of around 70% in the global market in 2021, owing to the rising demand for these products in developed regions
  • Europe dominated the global market by contributing over 31% of the global revenue share in 2021, owing to the rising demand for leather footwear as a result of the growing working middle-class population in this region

Table of Contents

Chapter 1. Methodology and Scope

  • 1.1. Market Segmentation & Scope
  • 1.2. Market Definition
  • 1.3. Information Procurement
    • 1.3.1. Purchased Database
    • 1.3.2. GVR's Internal Database
    • 1.3.3. Secondary & Third-Party Perspectives
    • 1.3.4. Primary Research
  • 1.4. Information Analysis
    • 1.4.1. Data Analysis Models
  • 1.5. Market Information & Data Visualization
  • 1.6. Data Validation & Publishing

Chapter 2. Executive Summary

  • 2.1. Market Outlook
  • 2.2. Type Outlook
  • 2.3. Competitive Insights

Chapter 3. E-Commerce Footwear Market Variables, Trends & Scope

  • 3.1. Market Introduction
  • 3.2. Penetration & Growth Prospect Mapping
  • 3.3. Industry Value Chain Analysis
    • 3.3.1. Sales/Retail Channel Analysis
    • 3.3.2. Profit Margin Analysis
  • 3.4. Market Dynamics
    • 3.4.1. Market Driver Analysis
    • 3.4.2. Market Restraint Analysis
    • 3.4.3. Industry Challenges
    • 3.4.4. Industry Opportunities
  • 3.5. Business Environment Analysis
    • 3.5.1. Industry Analysis - Porter's Five Forces
      • 3.5.1.1. Supplier Power
      • 3.5.1.2. Buyer Power
      • 3.5.1.3. Substitution Threat
      • 3.5.1.4. Threat from New Entrant
      • 3.5.1.5. Competitive Rivalry
  • 3.6. Roadmap of E-Commerce Footwear Market
  • 3.7. Market Entry Strategies
  • 3.8. Impact of COVID-19

Chapter 4. Consumer Behavior Analysis

  • 4.1. Consumer Trends and Preferences
  • 4.2. Factors Affecting Buying Decision
  • 4.3. Consumer Type Adoption
  • 4.4. Observations & Recommendations

Chapter 5. E-Commerce Footwear Market: Type Estimates & Trend Analysis

  • 5.1. Type Movement Analysis & Market Share, 2021 & 2028
  • 5.2. Leather Footwear
    • 5.2.1. Market estimates and forecast, 2017 - 2028 (USD Million)
  • 5.3. Athletic Footwear
    • 5.3.1. Market estimates and forecast, 2017 - 2028 (USD Million)
  • 5.4. Athleisure Footwear
    • 5.4.1. Market estimates and forecast, 2017 - 2028 (USD Million)
  • 5.5. Other Town Footwear
    • 5.5.1. Market estimates and forecast, 2017 - 2028 (USD Million)

Chapter 6. E-Commerce Footwear Market: Regional Estimates & Trend Analysis

  • 6.1. Regional Movement Analysis & Market Share, 2021 & 2028
  • 6.2. North America
    • 6.2.1. Market estimates and forecast, 2017 - 2028 (USD Million)
    • 6.2.2. Market estimates and forecast, By Type, 2017 - 2028 (USD Million)
    • 6.2.3. U.S.
      • 6.2.3.1. Market estimates and forecast, 2017 - 2028 (USD Million)
      • 6.2.3.2. Market estimates and forecast, By Type, 2017 - 2028 (USD Million)
  • 6.3. Europe
    • 6.3.1. Market estimates and forecast, 2017 - 2028 (USD Million)
    • 6.3.2. Market estimates and forecast, By Type, 2017 - 2028 (USD Million)
    • 6.3.3. Germany
      • 6.3.3.1. Market estimates and forecast, 2017 - 2028 (USD Million)
      • 6.3.3.2. Market estimates and forecast, By Type, 2017 - 2028 (USD Million)
    • 6.3.4. U.K.
      • 6.3.4.1. Market estimates and forecast, 2017 - 2028 (USD Million)
      • 6.3.4.2. Market estimates and forecast, By Type, 2017 - 2028 (USD Million)
    • 6.3.5. France
      • 6.3.5.1. Market estimates and forecast, 2017 - 2028 (USD Million)
      • 6.3.5.2. Market estimates and forecast, By Type, 2017 - 2028 (USD Million)
  • 6.4. Asia Pacific
    • 6.4.1. Market estimates and forecast, 2017 - 2028 (USD Million)
    • 6.4.2. Market estimates and forecast, By Type, 2017 - 2028 (USD Million)
    • 6.4.3. China
      • 6.4.3.1. Market estimates and forecast, 2017 - 2028 (USD Million)
      • 6.4.3.2. Market estimates and forecast, By Type, 2017 - 2028 (USD Million)
    • 6.4.4. Japan
      • 6.4.4.1. Market estimates and forecast, 2017 - 2028 (USD Million)
      • 6.4.4.2. Market estimates and forecast, By Type, 2017 - 2028 (USD Million)
  • 6.5. Central & South America
    • 6.5.1. Market estimates and forecast, 2017 - 2028 (USD Million)
    • 6.5.2. Market estimates and forecast, By Type, 2017 - 2028 (USD Million)
    • 6.5.3. Brazil
      • 6.5.3.1. Market estimates and forecast, 2017 - 2028 (USD Million)
      • 6.5.3.2. Market estimates and forecast, By Type, 2017 - 2028 (USD Million)
  • 6.6. Middle East & Africa
    • 6.6.1. Market estimates and forecast, 2017 - 2028 (USD Million)
    • 6.6.2. Market estimates and forecast, By Type, 2017 - 2028 (USD Million)
    • 6.6.3. South Africa
      • 6.6.3.1. Market estimates and forecast, 2017 - 2028 (USD Million)
      • 6.6.3.2. Market estimates and forecast, By Type, 2017 - 2028 (USD Million)

Chapter 7. Competitive Analysis

  • 7.1. Key global players, recent developments & their impact on the industry
  • 7.2. Key Company/Competition Categorization (Key innovators, Market leaders, Emerging players)
  • 7.3. Vendor Landscape
    • 7.3.1. Key company market share analysis, 2021

Chapter 8. Company Profiles

  • 8.1. Walmart, Inc.
    • 8.1.1. Company Overview
    • 8.1.2. Financial Performance
    • 8.1.3. Product Benchmarking
    • 8.1.4. Strategic Initiatives
  • 8.2. Amazon, Inc.
    • 8.2.1. Company Overview
    • 8.2.2. Financial Performance
    • 8.2.3. Product Benchmarking
    • 8.2.4. Strategic Initiatives
  • 8.3. JD.com
    • 8.3.1. Company Overview
    • 8.3.2. Financial Performance
    • 8.3.3. Product Benchmarking
    • 8.3.4. Strategic Initiatives
  • 8.4. Alibaba
    • 8.4.1. Company Overview
    • 8.4.2. Financial Performance
    • 8.4.3. Product Benchmarking
    • 8.4.4. Strategic Initiatives
  • 8.5. eBay.com
    • 8.5.1. Company Overview
    • 8.5.2. Financial Performance
    • 8.5.3. Product Benchmarking
    • 8.5.4. Strategic Initiatives
  • 8.6. Flipkart
    • 8.6.1. Company Overview
    • 8.6.2. Financial Performance
    • 8.6.3. Product Benchmarking
    • 8.6.4. Strategic Initiatives
  • 8.7. Shopify
    • 8.7.1. Company Overview
    • 8.7.2. Financial Performance
    • 8.7.3. Product Benchmarking
    • 8.7.4. Strategic Initiatives

List of Tables

  • 1. E-Commerce Footwear Market - Key market driver analysis
  • 2. E-Commerce Footwear Market - Key market restraint analysis
  • 3. Global E-Commerce Footwear Market estimates and forecast in Type, 2017 - 2028 (USD Million)
  • 4. North America E-Commerce Footwear Market estimates and forecast, 2017 - 2028 (USD Million)
  • 5. North America E-Commerce Footwear Market revenue estimates and forecast By Type, 2017 - 2028 (USD Million)
  • 6. The U.S. E-Commerce Footwear Market estimates and forecast, 2017 - 2028 (USD Million)
  • 7. The U.S. E-Commerce Footwear Market revenue estimates and forecast By Type, 2017 - 2028 (USD Million)
  • 8. Europe E-Commerce Footwear Market estimates and forecast, 2017 - 2028 (USD Million)
  • 9. Europe E-Commerce Footwear Market revenue estimates and forecast By Type, 2017 - 2028 (USD Million)
  • 10. Germany E-Commerce Footwear Market estimates and forecast, 2017 - 2028 (USD Million)
  • 11. Germany E-Commerce Footwear Market revenue estimates and forecast By Type, 2017 - 2028 (USD Million)
  • 12. The U.K. E-Commerce Footwear Market estimates and forecast, 2017 - 2028 (USD Million)
  • 13. The U.K. E-Commerce Footwear Market revenue estimates and forecast By Type, 2017 - 2028 (USD Million)
  • 14. France E-Commerce Footwear Market estimates and forecast, 2017 - 2028 (USD Million)
  • 15. France E-Commerce Footwear Market revenue estimates and forecast By Type, 2017 - 2028 (USD Million)
  • 16. Asia Pacific E-Commerce Footwear Market estimates and forecast, 2017 - 2028 (USD Million)
  • 17. Asia Pacific E-Commerce Footwear Market revenue estimates and forecast By Type, 2017 - 2028 (USD Million)
  • 18. China E-Commerce Footwear Market estimates and forecast, 2017 - 2028 (USD Million)
  • 19. China E-Commerce Footwear Market revenue estimates and forecast By Type, 2017 - 2028 (USD Million)
  • 20. Japan E-Commerce Footwear Market estimates and forecast, 2017 - 2028 (USD Million)
  • 21. Japan E-Commerce Footwear Market revenue estimates and forecast By Type, 2017 - 2028 (USD Million)
  • 22. Central & South America E-Commerce Footwear Market estimates and forecast, 2017 - 2028 (USD Million)
  • 23. Central & South America E-Commerce Footwear Market revenue estimates and forecast By Type, 2017 - 2028 (USD Million)
  • 24. Brazil E-Commerce Footwear Market estimates and forecast, 2017 - 2028 (USD Million)
  • 25. Brazil E-Commerce Footwear Market revenue estimates and forecast By Type, 2017 - 2028 (USD Million)
  • 26. Middle East & Africa E-Commerce Footwear Market estimates and forecast, 2017 - 2028 (USD Million)
  • 27. Middle East & Africa E-Commerce Footwear Market revenue estimates and forecast By Type, 2017 - 2028 (USD Million)
  • 28. South Africa E-Commerce Footwear Market estimates and forecast, 2017 - 2028 (USD Million)
  • 29. South Africa E-Commerce Footwear Market revenue estimates and forecast By Type, 2017 - 2028 (USD Million)
  • 30. Vendor landscape

List of Figures

  • 1. E-Commerce Footwear Market snapshot
  • 2. E-Commerce Footwear Market segmentation & scope
  • 3. E-Commerce Footwear Market penetration & growth prospect mapping
  • 4. E-Commerce Footwear Market value chain analysis
  • 5. E-Commerce Footwear Market dynamics
  • 6. E-Commerce Footwear Market: Porter's Five Forces analysis
  • 7. E-Commerce Footwear Market: Type movement analysis
  • 8. E-Commerce Footwear Market: Regional movement analysis