市场调查报告书
商品编码
1268847
美国家用洗衣机市场规模/份额/趋势分析报告,按产品(全自动、半自动)、容量、技术(顶部负载、前负载)、分销渠道、细分市场预测 2023-2030 年U.S. Residential Washing Machine Market Size, Share & Trends Analysis Report By Product (Fully Automatic, Semi-automatic), By Capacity, By Technology (Top Load, Front Load), By Distribution Channel, And Segment Forecasts, 2023 - 2030 |
Grand View Research, Inc. 的一份新报告估计,美国家用洗衣机市场在 2030 年将达到 92.465 亿美元,从 2023 年到 2030 年将增长 6.7%。预计将以复合年增长率为 100%。
根据美国人口普查局和住房和城市发展部发布的估计,与 2022 年 7 月相比,2022 年 8 月新建单户住宅的销量增长了 28.2%。 预计家庭数量的显着增加将成为美国经济增长的主要驱动力。 此外,城市化进程的加快以及先进和创新家居解决方案的引入预计将推动产品需求。
消费者保护水电等自然资源的意识也为市场参与者创造了开发节能全自动洗衣机的机会。 例如,获得能源之星认证的洗衣机比传统洗衣机使用的能源少约 25%,耗水量少约 33%。 此外,知名公司正在增加研发支出以在美国全自动洗衣机市场取得成功。 这最终导致新产品和新技术的开发,使洗衣过程更简单、更高效。
在预测期内,6-8 公斤的细分市场预计将出现显着增长。 容量更大的洗衣机具有更直观的功能,例如人工智能和物联网。 例如,2022 年 1 月,LG 推出了带有双热泵烘干机的新型 FX 洗衣机和烘干机。 新的 FX Laundry Pair 提供定制性能,可以感应负载大小、织物类型和污垢程度,自动添加推荐量的洗涤剂,并调整洗涤週期以获得最佳清洁效果。
美国家用洗衣机行业从技术角度分为上装式和前装式洗衣机。 其中,滚筒洗衣机比滚筒洗衣机更便宜、更方便,因此仍然是该领域的领跑者,渗透率也非常可观。
此外,顶开式洗衣机具有立式填料和烘干机,可以蒸发多余的水分,从而减少霉菌在填料边缘生长的机会。 此外,老年人和患有慢性背痛和关节痛的人更喜欢使用方便的家用电器。 对于某些年龄段的人来说,顶开式洗衣机是一个不错的选择,因为它们可以让您在不弯腰的情况下装卸衣服。
到 2022 年,线下行业占据了市场的主要份额。 包括 General Electric 和 Whirlpool Corporation 在内的领先洗衣机公司正在全球范围内扩展其品牌商店,以加强其分销渠道和品牌知名度。 主要製造商已在全球设立专卖店,为客户提供正品产品和无忧服务。
此外,各大製造商纷纷推出专营店和营销机构,开展富有创意的营销和销售活动,以协助客户获得线下购物体验。 2022年5月,惠而浦推出了位于美国芝加哥市中心的营销机构WoW(World of Whirlpool)。 这个创意营销组织是在 Whirlpool 的北美品牌组合中创建的,包括 KitchenAid、Maytag 和 Amana 品牌。
美国家用洗衣机行业的主要参与者包括 Whirlpool Corporation、LG Electronics Inc.、GE Appliances 和 Samsung Electronics Co. Ltd。 这些公司正在采取各种方式,如全球扩张、合作伙伴关係、收购/合併和新产品开发/推出等,以增加其市场份额。
The U.S. residential washing machine market size was estimated to reach USD 9,246.5 million in 2030 and is anticipated to expand at a CAGR of 6.7% from 2023 to 2030, according to a new report by Grand View Research, Inc. Sales of new single?family houses in August 2022 increased to 28.2% as compared to July 2022, according to estimates released by the U.S. Census Bureau and the Department of Housing and Urban Development. A significant increase in households in the U.S. is expected to be the primary driver of growth. Additionally, rising urbanization, combined with the introduction of advanced and innovative household solutions, is expected to drive product demand.
Consumer awareness regarding saving other natural resources such as water and power has also provided opportunities for market players to develop energy-efficient fully automatic washing machines. For instance, ENERGY STAR-certified clothes washers use about 25% less energy and 33% less water than regular washers. Additionally, well-known companies are increasing their R&D spending to prosper in the fully automatic washing machine market in the U.S. This ultimately leads to the development of new products and technologies to make the laundry process much easier and more efficient.
The 6 to 8 Kg segment is anticipated to register significant growth during the forecast period. Higher-capacity washing machines have more intuitive features such as AI and IoT. For instance, in January 2022, LG launched a new FX washer and dryer with a dual heat pump dryer. The new FX laundry pair delivers customized performance that can sense load size, fabric type, and level of soiling and then automatically adds the recommended amount of detergent and adjusts the wash cycle for optimized cleaning.
Based on technology, the U.S. residential washing machine industry is categorized into top-load and front-load washing machines. Among these, the front-load washing machine remains the segment spearhead and has an impressive penetration rate due to being less expensive and more convenient than the front-load machines.
Furthermore, top-load washing machines have vertical gaskets and dryers for evaporating excess water, which reduces the possibility of mold or mildew forming around the edge of the gasket. Furthermore, older people or those with chronic back pains and joint issues prefer household devices that are simple to use. Top load washers are an ideal option for loading and unloading clothes without having to bend, making them a good choice for people of a specific age.
The offline segment dominated the market by holding a major share in 2022. Prominent companies of washing machines, including General Electric and Whirlpool Corporation, have increased their brand stores across the globe to strengthen their distribution channel and brand recognition. Key manufacturers are opening exclusive stores across the globe to offer genuine products and hassle-free services to their customers.
Additionally, the leading manufacturers are developing creative marketing and selling efforts by launching franchise stores and marketing agencies to assist customers in their offline shopping experience. In May 2022, Whirlpool Corporation launched WoW (World of Whirlpool), a marketing organization located in the heart of Chicago in the U.S. The creative marketing organization was created across Whirlpool Corporation's North American brand portfolio, including KitchenAid, Maytag, and Amana brands.
Major players in the U.S. residential washing machine industry include Whirlpool Corporation, LG Electronics Inc., GE Appliances, and Samsung Electronics Co. Ltd. Various steps are adopted by these companies including global expansion, partnerships, acquisitions & mergers, development & launch of new products, and others to gain more share of the market.