市场调查报告书
商品编码
1390515
2023-2028 年空气清新剂市场报告(按产品类型、应用、配销通路和地区划分)Air Freshener Market Report by Product Type, Application, Distribution Channel, and Region 2023-2028 |
2022年,全球空气清新剂市场规模达到120.6亿美元。展望未来, IMARC Group预计到2028年市场规模将达到155亿美元,2022-2028年复合年增长率(CAGR)为4.27%。豪华车销售的增加、人们对芳香疗法的心理和身体益处的认识不断提高,以及个人在家庭舒适度上的支出不断增加,是推动市场的一些主要因素。
空气清新剂是一种旨在掩盖或消除室内空间中难闻气味的产品。它含有香料、精油或化学除味剂以达到其目的。它专为用户友好的操作而设计,易于使用且需要最少的努力。它可以提供持久的香味,随着时间的推移保持清新的气味环境。它有多种形式,如喷雾剂、凝胶剂、插件剂和固体块剂。它通常用于家庭、办公室、汽车和其他封闭区域。
由于快速城市化和收入水平的提高,豪华车销量的增加正在推动对汽车专用空气清新剂的需求,以维持全球愉快的驾驶体验。此外,人们对芳香疗法的心理和身体益处的认识不断提高,有利于市场的成长。此外,越来越多地采用可整合到智慧家庭系统中以控制气味释放的空气清新剂,正在对市场产生积极影响。除此之外,越来越多的在家工作(WFH)的人正在增加在空气清新剂等家庭舒适设施上的支出,以改善工作环境。此外,越来越多的健身房和健身中心使用空气清新剂来保持新鲜空气,这也促进了市场的成长。
健康和保健问题的增加
对健康和保健的日益关注是刺激空气清新剂需求的主要因素之一。随着人们对室内空气品质的认识不断提高,人们越来越关注难闻的气味和空气污染物对他们的健康的影响。空气清新剂,特别是那些由天然成分製成的空气清新剂,提供了一种快速有效的方法来消除异味并改善室内空气品质。许多个人和企业在家庭、办公室和汽车中使用空气清新剂来创造宜人的环境,从而增强身心健康。
香味行销的兴起
零售和酒店等各行业的企业越来越多地利用香味行销来改善客户体验。香气的策略性使用可以影响消费者行为,使环境更具吸引力,并增强品牌认知。空气清新剂在这项策略中发挥着至关重要的作用。随着气味行销越来越受欢迎,商业环境中对空气清新剂的需求可能会增加。
日益增长的环境问题和永续性
人们正在寻求环保的产品。因此,对有机、可生物降解或由永续来源材料製成的空气清新剂的需求增加。公司正在透过提供传统空气清新剂的绿色替代品来满足这一需求,这些替代品不仅对地球安全,而且对宠物和儿童也安全。
IMARC Group提供了全球空气清新剂市场报告各细分市场主要趋势的分析,以及 2023-2028 年全球、区域和国家层面的预测。我们的报告根据产品类型、应用和配销通路对市场进行了分类。
喷雾剂/气雾剂
电动空气清新器
凝胶空气清新剂
蜡烛空气清新剂
其他的
喷雾剂/气雾剂主导市场
该报告根据产品类型对市场进行了详细的细分和分析。这包括喷雾剂/气雾剂、电动空气清新剂、凝胶空气清新剂、蜡烛空气清新剂等。根据该报告,喷雾剂/气雾剂代表了最大的部分。喷雾剂或气雾剂空气清新剂装在有喷嘴的罐中,方便喷雾。它们会向空气中释放细小的香味雾,以掩盖或中和异味。他们可以快速刷新房间或针对特定问题区域。
电动空气清新器通常称为插件,是可以插入电源插座的设备。这些清新剂利用热量来蒸发香料或精油,逐渐将气味释放到房间中。它们的主要优点之一是能够提供一致、持久的香味。许多电动空气清新剂都具有可调节的设置,允许使用者控制气味的强度。
凝胶空气清新剂由固体凝胶物质组成,会慢慢蒸发,随着时间的推移散发出香味。它们通常用于浴室、壁橱和汽车等较小的空间。凝胶清新剂的优点之一是其持久的香味,可以持续数週,这取决于凝胶的大小以及温度和气流等环境因素。它们也是非电力的,这使得它们便于携带并且易于放置在不同的位置。
住宅
公司的
汽车
其他的
住宅占市场最大份额
报告还提供了基于应用程式的详细市场细分和分析。这包括住宅、企业、汽车等。报告显示,住宅占据了最大的市场份额。空气清新剂广泛应用于住宅环境中,以改善室内空气,营造更宜人的居住环境。它们对于容易积聚气味的房间尤其有用,例如厨房、浴室和宠物区域。电动或凝胶空气清新剂通常更适合在客厅或卧室散发更持久的香味。蜡烛空气清新剂可以起到双重作用,提供香味和氛围,特别是在餐厅或浴室等需要营造特定氛围的空间。
在办公室、会议室和接待区等企业环境中,空气清新剂在营造温馨舒适的氛围方面可以发挥重要作用。办公室环境中的难闻气味可能会分散注意力,并可能给客户或员工留下负面印象。电动空气清新剂经常在这些空间中使用,因为它们能够长时间提供一致、微妙的气味。也可以使用喷雾剂,但通常保留在卫生间等区域立即使用。
超级市场和大卖场
便利商店
专卖店
药局
其他的
超市和大卖场主导市场
该报告根据配销通路对市场进行了详细的细分和分析。这包括超市和大卖场、便利商店、专卖店、药局等。根据该报告,超市和大卖场占据了最大的市场。超市和大卖场是空气清新剂最主要的通路之一。这些大型零售空间提供各种品牌和类型的产品,从喷雾剂和气雾剂到电动和凝胶清新剂。购物者可以在同一屋檐下方便地购买空气清新剂和日常杂货。
便利商店是空气清新剂的另一个常见配销通路,特别是对于寻求快速便捷购买的消费者而言。虽然与超市相比,选择范围更加有限,但便利商店提供喷雾剂和悬挂式清新剂等基本类型。这些商店特别受汽车空气清新剂欢迎,因为它们通常位于加油站附近。便利因素是这里的主要优势,让消费者即使在深夜也能快速购买。
北美洲
美国
加拿大
亚太
中国
日本
印度
韩国
澳洲
印尼
其他的
欧洲
德国
法国
英国
义大利
西班牙
俄罗斯
其他的
拉丁美洲
巴西
墨西哥
其他的
中东和非洲
欧洲表现出明显的主导地位,占据最大的空气清新剂市场份额
市场研究报告还对所有主要区域市场进行了全面分析,其中包括北美(美国和加拿大);亚太地区(中国、日本、印度、韩国、澳洲、印尼等);欧洲(德国、法国、英国、义大利、西班牙、俄罗斯等);拉丁美洲(巴西、墨西哥等);以及中东和非洲。报告称,欧洲占了最大的市场份额。
对室内空气品质的日益关注是推动欧洲空气清新剂需求的主要因素之一。此外,办公室等商业空间的建立有利于该地区市场的成长。除此之外,饭店越来越多地使用空气清新剂正在对该地区的市场产生积极影响。
领先的公司正在开发智慧空气清新剂,可以透过智慧型手机应用程式或智慧家庭系统进行控制,并提供可自订的时间表、香味强度,甚至香味轮换。他们还整合了内建感应器来检测运动、湿度或异味,并相应地释放香味,以确保产品得到有效利用,从而减少浪费并延长清新剂的使用寿命。此外,主要参与者正在推出空气清新剂,允许用户创建自己的香味混合物,并允许用户直接透过智慧型手机即时调整香味。他们还能够收集有关使用情况和偏好的资料,可以对这些数据进行分析以优化气味释放时间表或在需要补充时提醒设施管理人员。
加州香味(劲量控股公司)
丘奇与德怀特公司
法森企业有限公司
Godrej Consumer Products Limited(Godrej 集团)
汉高股份公司
小林製药股份有限公司
纽厄尔品牌
宝洁公司
利洁时集团有限公司
庄臣公司
2022 年,宝洁子品牌“Febreze”宣布推出首款年度香味“Ember”,这是一款奢华的空气清新剂变体,散发着闪闪发光的柑橘香味和优雅的木质香调。
2022 年,庄臣公司透过其产品线 Glade 推出了新的空气清新剂产品,以扩大其产品组合。
2022 年,Newell Brands 子品牌 Yankee Candle 推出了健康生活系列新香水。
The global air freshener market size reached US$ 12.06 Billion in 2022. Looking forward, IMARC Group expects the market to reach US$ 15.5 Billion by 2028, exhibiting a growth rate (CAGR) of 4.27% during 2022-2028. The increasing sales of luxury vehicles, rising awareness about the psychological and physical benefits of aromatherapy, and the growing expenditure on home comfort by individuals are some of the major factors propelling the market.
An air freshener is a product designed to mask or eliminate unpleasant odors in indoor spaces. It contains fragrances, essential oils, or chemical odor eliminators to achieve their purpose. It is designed for user-friendly operation, easy to use and requires minimal effort. It can provide a long-lasting scent that maintains a fresh-smelling environment over time. It is available in various forms, such as sprays, gels, plug-ins, and solid blocks. It is commonly used in homes, offices, cars, and other enclosed areas.
Increasing sales of luxury vehicles on account of rapid urbanization and inflating income levels are driving the demand for car-specific air fresheners for maintaining a pleasant driving experience around the world. Moreover, the rising awareness about the psychological and physical benefits of aromatherapy is favoring the growth of the market. In addition, the growing adoption of air fresheners that can be integrated into smart home systems for controlled scent release is influencing the market positively. Apart from this, the increasing number of people working from home (WFH) is increasing the spending on home comforts, including air fresheners, to improve the work environment. Furthermore, the rising number of gyms and fitness centers that incorporate the use of air fresheners to maintain a fresh atmosphere is strengthening the growth of the market.
Increase in health and wellness concerns
The increasing focus on health and wellness represents one of the major factors catalyzing the demand for air fresheners. With the rising awareness about indoor air quality, people are increasingly becoming concerned about the effects of bad odor and airborne pollutants on their well-being. Air fresheners, particularly those made with natural ingredients, offer a quick and effective way to eliminate odors and improve indoor air quality. Many individuals and businesses use air fresheners in homes, offices, and cars to create a pleasant environment, which enhances mental and physical health.
Rise in scent marketing
Businesses across various sectors, such as retail and hospitality, are increasingly utilizing scent marketing to improve customer experience. The strategic use of aroma can influence consumer behavior, making environments more inviting, and strengthening brand recognition. Air fresheners play a crucial role in this strategy. As scent marketing gains traction, the demand for air fresheners in commercial settings is likely to rise.
Growing environmental concerns and sustainability
Individuals are seeking products that are environment friendly. As a result, there is an increase in the demand for air fresheners that are organic, biodegradable, or made from sustainably sourced materials. Companies are responding to this need by offering green alternatives to traditional air fresheners, which are not only safe for the planet but also for pets and children.
IMARC Group provides an analysis of the key trends in each segment of the global air freshener market report, along with forecasts at the global, regional and country levels for 2023-2028. Our report has categorized the market based on product type, application, and distribution channel.
Sprays/Aerosols
Electric Air Fresheners
Gel Air Fresheners
Candle Air Fresheners
Others
Sprays/aerosols dominate the market
The report has provided a detailed breakup and analysis of the market based on the product type. This includes sprays/aerosols, electric air fresheners, gels air fresheners, candles air fresheners, and others. According to the report, sprays/aerosols represented the largest segment. Sprays or aerosols air fresheners come in a canister with a nozzle for easy spraying. They release a fine mist of fragrance into the air to mask or neutralize odors. They can quickly refresh a room or target specific problem areas.
Electric air fresheners, often referred to as plug-ins, are devices that can be plugged into an electrical outlet. These fresheners use heat to vaporize a fragrance or essential oil, gradually releasing the scent into the room. One of their main advantages is the ability to provide a consistent, long-lasting fragrance. Many electric air fresheners come with adjustable settings, allowing users to control the intensity of the scent.
Gel air fresheners consist of a solid gel substance that slowly evaporates, emitting a fragrance over time. These are often used in smaller spaces like bathrooms, closets, and cars. One of the advantages of gel fresheners is their long-lasting scent, which can endure for weeks, depending on the size of the gel and environmental factors like temperature and airflow. They are also non-electric, which makes them portable and easy to place in various locations.
Residential
Corporate
Cars
Others
Residential holds the largest share in the market
A detailed breakup and analysis of the market based on the application has also been provided in the report. This includes residential, corporate, cars, and others. According to the report, residential accounted for the largest market share. Air fresheners are widely used in residential settings to improve the indoor atmosphere, contributing to a more pleasant living environment. They can be especially helpful in rooms that tend to accumulate odors, such as kitchens, bathrooms, and pet areas. Electric or gel air fresheners are typically favored for longer-lasting scent dispersion in living rooms or bedrooms. Candle air fresheners can serve a dual purpose, offering both scent and ambiance, especially in spaces like dining rooms or baths where setting a particular mood is desired.
In corporate environments like offices, conference rooms, and reception areas, air fresheners can play a significant role in creating a welcoming and comfortable atmosphere. Bad odors in an office setting can be distracting and can create a negative impression on clients or employees. Electric air fresheners are often used in these spaces due to their ability to provide a consistent, subtle scent over a long period. Sprays may also be used but are generally reserved for immediate use in areas like restrooms.
Supermarkets and Hypermarkets
Convenience Stores
Specialty Stores
Pharmacies
Others
Supermarkets and hypermarkets dominate the market
The report has provided a detailed breakup and analysis of the market based on the distribution channel. This includes supermarkets and hypermarkets, convenience stores, specialty stores, pharmacies, and others. According to the report, supermarkets and hypermarkets represented the largest segment. Supermarkets and hypermarkets represent one of the most dominant distribution channels for air fresheners. These large retail spaces offer a wide variety of brands and types, from sprays and aerosols to electric and gel-based fresheners. Shoppers benefit from the convenience of purchasing air fresheners along with their regular grocery items, all under one roof.
Convenience stores are another common distribution channel for air fresheners, especially for consumers looking for quick and easy purchases. While the range of options can be more limited compared to supermarkets, convenience stores offer the essential types such as sprays and hanging fresheners. These outlets are particularly popular for car air fresheners, as they are often located near gas stations. The convenience factor is the primary advantage here, allowing consumers to make quick buys even during late hours.
North America
United States
Canada
Asia-Pacific
China
Japan
India
South Korea
Australia
Indonesia
Others
Europe
Germany
France
United Kingdom
Italy
Spain
Russia
Others
Latin America
Brazil
Mexico
Others
Middle East and Africa
Europe exhibits a clear dominance, accounting for the largest air freshener market share
The market research report has also provided a comprehensive analysis of all the major regional markets, which include North America (the United States and Canada); Asia Pacific (China, Japan, India, South Korea, Australia, Indonesia, and others); Europe (Germany, France, the United Kingdom, Italy, Spain, Russia, and others); Latin America (Brazil, Mexico, and others); and the Middle East and Africa. According to the report, Europe accounted for the largest market share.
Increasing concerns about indoor air quality represents one of the primary factors driving the demand for air fresheners in Europe. Moreover, the establishment of commercial spaces, such as offices, is favoring the growth of the market in the region. Besides this, the growing use of air fresheners by hotels is influencing the market positively in the region.
The leading companies are developing smart air fresheners that can be controlled via smartphone apps or smart home systems and offer customizable schedules, fragrance intensity, and even scent rotation. They are also integrating built-in sensors to detect movement, humidity, or bad odors, and release fragrance accordingly to ensure that the product is used efficiently, thereby reducing waste and prolonging the life of the freshener. Moreover, key players are introducing air fresheners that allow users to create their own blend of scents and enable users to adjust the fragrance in real-time, directly from their smartphones. They are also capable of collecting data on usage and preferences, which can be analyzed to optimize scent release schedules or to alert facility managers when a refill is needed.
California Scents (Energizer Holdings Inc)
Church & Dwight Inc.
Farcent Enterprise Co. Ltd.
Godrej Consumer Products Limited (The Godrej Group)
Henkel AG & Co. KGaA
Kobayashi Pharmaceutical Co. Ltd.
Newell Brands
Procter & Gamble
Reckitt Benckiser Group plc.
S. C. Johnson & Son Inc.
In 2022, Procter & Gamble sub brand 'Febreze' announced its first-ever Scent of the Year, "Ember", a luxurious air freshener variant that bursts with a sparkling citrus scent and notes of elegant woods.
In 2022, S. C. Johnson & Son Inc. launched its new air freshener product through its product line Glade to expand their product portfolio.
In 2022, Newell Brands sub brand Yankee Candle launched new wellness-inspired fragrances with launch of the well living collection.