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2024-2028 年全球交易与行销电子邮件市场
市场调查报告书
商品编码
1395173

2024-2028 年全球交易与行销电子邮件市场

Global Transactional and Marketing Emails Market 2024-2028
出版日期: | 出版商: TechNavio | 英文 164 Pages | 订单完成后即时交付

价格

概述

交易电子邮件和行销电子邮件市场预计在 2023 年至 2028 年期间达到 165.9 亿美元，预测期内复合年增长率为 13.61%。

该报告包括对交易电子邮件和行销电子邮件市场的总体分析、市场规模和预测、趋势、成长动力、挑战以及涵盖约 25 家供应商的供应商分析。

它提供了对当前市场状况、最新趋势和驱动因素以及整体市场环境的最新分析。该市场的驱动因素包括透过电子邮件行销获取客户的兴趣日益浓厚、电子邮件宣传活动的高报酬率和成本效益以及电子邮件用户数量的增加。

市场范围
基准年 2023年
结束年份 2028年
预测期 2024-2028
成长动力 加速度
2024年与前一年同期比较 12.61%
复合年增长率 13.61%
增量 165.9亿美元

研究指出，行销电子邮件中互动元素的使用越来越多，是未来几年推动交易和行销电子邮件市场成长的关键因素之一。此外，巨量资料和人工智慧的出现，对行动平台优化电子邮件的需求不断增加，预计也将带来巨大的市场需求。

目录

第一章执行摘要

  • 市场概况

第二章 市场形势

  • 市场生态系统

第三章 市场规模

  • 市场定义
  • 细分市场分析
  • 2023 年市场规模
  • 2023-2028年市场展望

第四章 市场规模实绩

  • 2018-2022 年全球交易与行销电子邮件市场
  • 2018-2022 年按应用分類的细分市场分析
  • 2018-2022 年最终用户細項分析
  • 2018-2022 年区域細項分析
  • 2018-2022 年国家細項分析

第五章五力分析

  • 五力摘要
  • 买方议价能力
  • 供应商的议价能力
  • 新进入者的威胁
  • 替代品的威胁
  • 竞争威胁
  • 市场状况

第六章市场区隔：按应用

  • 细分市场
  • 比较：按应用
  • 行销：2023-2028 年市场规模与预测
  • 交易：2023-2028 年市场规模与预测
  • 市场机会：依应用分类

第七章市场区隔：依最终用户

  • 细分市场
  • 比较：按最终用户
  • 中小企业：市场规模及预测 2023-2028
  • 大公司：2023-2028年市场规模与预测
  • 政府：2023-2028 年市场规模与预测
  • 市场机会：依最终用户划分

第八章 客户形势

  • 客户形势概览

第九章 地区形势

  • 区域细分
  • 区域比较
  • 亚太地区：2023-2028 年市场规模与预测
  • 北美：2023-2028 年市场规模与预测
  • 欧洲：2023-2028 年市场规模与预测
  • 南美洲：2023-2028年市场规模与预测
  • 中东和非洲：2023-2028 年市场规模与预测
  • 美国：2023-2028 年市场规模与预测
  • 中国：2023-2028年市场规模及预测
  • 日本：2023-2028年市场规模与预测
  • 德国：2023-2028 年市场规模与预测
  • 法国：2023-2028年市场规模与预测
  • 市场机会：依地区形势

第 10 章 驱动因素、挑战与趋势

  • 市场驱动因素
  • 市场挑战
  • 驱动因素和挑战的影响
  • 市场趋势

第十一章 供应商形势

  • 概述
  • 供应商形势
  • 混乱的情况
  • 产业风险

第十二章供应商分析

  • 交易厂商
  • 供应商市场定位
  • ActiveCampaign LLC
  • Amazon.com Inc.
  • Constant Contact Inc.
  • DMi Partners Inc.
  • Elastic Email Inc.
  • Ignite Visibility LLC
  • Intuit Inc.
  • Klaviyo Inc.
  • MessageBird BV
  • Oracle Corp.
  • Salesforce Inc.
  • SAP SE
  • Sendinblue SAS
  • Sinch AB
  • Twilio Inc.

第十三章附录

Product Code: IRTNTR46574

Abstract

The transactional and marketing emails market is forecasted to grow by USD 16.59 bn during 2023-2028, accelerating at a CAGR of 13.61% during the forecast period. The report on the transactional and marketing emails market provides a holistic analysis, market size and forecast, trends, growth drivers, and challenges, as well as vendor analysis covering around 25 vendors.

The report offers an up-to-date analysis regarding the current market scenario, the latest trends and drivers, and the overall market environment. The market is driven by growing focus on engaging audience through email marketing, high roi and cost-effectiveness of email campaigns, and increase in email users.

Market Scope
Base Year2023
End Year2028
Series Year2024-2028
Growth MomentumAccelerate
YOY 202412.61%
CAGR13.61%
Incremental Value$16.59bn

Technavio's transactional and marketing emails market is segmented as below:

By Application

  • Marketing
  • Transactions

By End-user

  • SMEs
  • Large enterprises
  • Government

By Geographical Landscape

  • APAC
  • North America
  • Europe
  • South America
  • Middle East and Africa

This study identifies the growing use of interactive elements in marketing emails as one of the prime reasons driving the transactional and marketing emails market growth during the next few years. Also, emergence of big data and AI and growing demand for email optimization for mobile platforms will lead to sizable demand in the market.

The report on the transactional and marketing emails market covers the following areas:

  • Transactional and marketing emails market sizing
  • Transactional and marketing emails market forecast
  • Transactional and marketing emails market industry analysis

The robust vendor analysis is designed to help clients improve their market position, and in line with this, this report provides a detailed analysis of several leading transactional and marketing emails market vendors that include ActiveCampaign LLC, AlternativeTo, Amazon.com Inc., Constant Contact Inc., DMi Partners Inc., Elastic Email Inc., Ignite Visibility LLC, Inbox Army LLC, Intuit Inc., Klaviyo Inc., MailerSend Inc., MessageBird BV, MH Digital Consulting Group LLC, Netcore Cloud Pvt. Ltd., Oracle Corp., Salesforce Inc., SAP SE, Sendinblue SAS, Twilio Inc., and Sinch AB. Also, the transactional and marketing emails market analysis report includes information on upcoming trends and challenges that will influence market growth. This is to help companies strategize and leverage all forthcoming growth opportunities.

The study was conducted using an objective combination of primary and secondary information including inputs from key participants in the industry. The report contains a comprehensive market and vendor landscape in addition to an analysis of the key vendors.

The publisher presents a detailed picture of the market by the way of study, synthesis, and summation of data from multiple sources by an analysis of key parameters such as profit, pricing, competition, and promotions. It presents various market facets by identifying the key industry influencers. The data presented is comprehensive, reliable, and a result of extensive research - both primary and secondary. The market research reports provide a complete competitive landscape and an in-depth vendor selection methodology and analysis using qualitative and quantitative research to forecast the accurate market growth.

Table of Contents

1 Executive Summary

  • 1.1 Market overview
  • Exhibit 01: Executive Summary - Chart on Market Overview
  • Exhibit 02: Executive Summary - Data Table on Market Overview
  • Exhibit 03: Executive Summary - Chart on Global Market Characteristics
  • Exhibit 04: Executive Summary - Chart on Market By Geographical Landscape
  • Exhibit 05: Executive Summary - Chart on Market Segmentation by Application
  • Exhibit 06: Executive Summary - Chart on Market Segmentation by End-user
  • Exhibit 07: Executive Summary - Chart on Incremental Growth
  • Exhibit 08: Executive Summary - Data Table on Incremental Growth
  • Exhibit 09: Executive Summary - Chart on Vendor Market Positioning

2 Market Landscape

  • 2.1 Market ecosystem
  • Exhibit 10: Parent market
  • Exhibit 11: Market Characteristics

3 Market Sizing

  • 3.1 Market definition
  • Exhibit 12: Offerings of vendors included in the market definition
  • 3.2 Market segment analysis
  • Exhibit 13: Market segments
  • 3.3 Market size 2023
  • 3.4 Market outlook: Forecast for 2023-2028
  • Exhibit 14: Chart on Global - Market size and forecast 2023-2028 ($ billion)
  • Exhibit 15: Data Table on Global - Market size and forecast 2023-2028 ($ billion)
  • Exhibit 16: Chart on Global Market: Year-over-year growth 2023-2028 (%)
  • Exhibit 17: Data Table on Global Market: Year-over-year growth 2023-2028 (%)

4 Historic Market Size

  • 4.1 Global transactional and marketing emails market 2018 - 2022
  • Exhibit 18: Historic Market Size - Data Table on global transactional and marketing emails market 2018 - 2022 ($ billion)
  • 4.2 Application Segment Analysis 2018 - 2022
  • Exhibit 19: Historic Market Size - Application Segment 2018 - 2022 ($ billion)
  • 4.3 End-user Segment Analysis 2018 - 2022
  • Exhibit 20: Historic Market Size - End-user Segment 2018 - 2022 ($ billion)
  • 4.4 Geography Segment Analysis 2018 - 2022
  • Exhibit 21: Historic Market Size - Geography Segment 2018 - 2022 ($ billion)
  • 4.5 Country Segment Analysis 2018 - 2022
  • Exhibit 22: Historic Market Size - Country Segment 2018 - 2022 ($ billion)

5 Five Forces Analysis

  • 5.1 Five forces summary
  • Exhibit 23: Five forces analysis - Comparison between 2023 and 2028
  • 5.2 Bargaining power of buyers
  • Exhibit 24: Chart on Bargaining power of buyers - Impact of key factors 2023 and 2028
  • 5.3 Bargaining power of suppliers
  • Exhibit 25: Bargaining power of suppliers - Impact of key factors in 2023 and 2028
  • 5.4 Threat of new entrants
  • Exhibit 26: Threat of new entrants - Impact of key factors in 2023 and 2028
  • 5.5 Threat of substitutes
  • Exhibit 27: Threat of substitutes - Impact of key factors in 2023 and 2028
  • 5.6 Threat of rivalry
  • Exhibit 28: Threat of rivalry - Impact of key factors in 2023 and 2028
  • 5.7 Market condition
  • Exhibit 29: Chart on Market condition - Five forces 2023 and 2028

6 Market Segmentation by Application

  • 6.1 Market segments
  • Exhibit 30: Chart on Application - Market share 2023-2028 (%)
  • Exhibit 31: Data Table on Application - Market share 2023-2028 (%)
  • 6.2 Comparison by Application
  • Exhibit 32: Chart on Comparison by Application
  • Exhibit 33: Data Table on Comparison by Application
  • 6.3 Marketing - Market size and forecast 2023-2028
  • Exhibit 34: Chart on Marketing - Market size and forecast 2023-2028 ($ billion)
  • Exhibit 35: Data Table on Marketing - Market size and forecast 2023-2028 ($ billion)
  • Exhibit 36: Chart on Marketing - Year-over-year growth 2023-2028 (%)
  • Exhibit 37: Data Table on Marketing - Year-over-year growth 2023-2028 (%)
  • 6.4 Transactions - Market size and forecast 2023-2028
  • Exhibit 38: Chart on Transactions - Market size and forecast 2023-2028 ($ billion)
  • Exhibit 39: Data Table on Transactions - Market size and forecast 2023-2028 ($ billion)
  • Exhibit 40: Chart on Transactions - Year-over-year growth 2023-2028 (%)
  • Exhibit 41: Data Table on Transactions - Year-over-year growth 2023-2028 (%)
  • 6.5 Market opportunity by Application
  • Exhibit 42: Market opportunity by Application ($ billion)
  • Exhibit 43: Data Table on Market opportunity by Application ($ billion)

7 Market Segmentation by End-user

  • 7.1 Market segments
  • Exhibit 44: Chart on End-user - Market share 2023-2028 (%)
  • Exhibit 45: Data Table on End-user - Market share 2023-2028 (%)
  • 7.2 Comparison by End-user
  • Exhibit 46: Chart on Comparison by End-user
  • Exhibit 47: Data Table on Comparison by End-user
  • 7.3 SMEs - Market size and forecast 2023-2028
  • Exhibit 48: Chart on SMEs - Market size and forecast 2023-2028 ($ billion)
  • Exhibit 49: Data Table on SMEs - Market size and forecast 2023-2028 ($ billion)
  • Exhibit 50: Chart on SMEs - Year-over-year growth 2023-2028 (%)
  • Exhibit 51: Data Table on SMEs - Year-over-year growth 2023-2028 (%)
  • 7.4 Large enterprises - Market size and forecast 2023-2028
  • Exhibit 52: Chart on Large enterprises - Market size and forecast 2023-2028 ($ billion)
  • Exhibit 53: Data Table on Large enterprises - Market size and forecast 2023-2028 ($ billion)
  • Exhibit 54: Chart on Large enterprises - Year-over-year growth 2023-2028 (%)
  • Exhibit 55: Data Table on Large enterprises - Year-over-year growth 2023-2028 (%)
  • 7.5 Government - Market size and forecast 2023-2028
  • Exhibit 56: Chart on Government - Market size and forecast 2023-2028 ($ billion)
  • Exhibit 57: Data Table on Government - Market size and forecast 2023-2028 ($ billion)
  • Exhibit 58: Chart on Government - Year-over-year growth 2023-2028 (%)
  • Exhibit 59: Data Table on Government - Year-over-year growth 2023-2028 (%)
  • 7.6 Market opportunity by End-user
  • Exhibit 60: Market opportunity by End-user ($ billion)
  • Exhibit 61: Data Table on Market opportunity by End-user ($ billion)

8 Customer Landscape

  • 8.1 Customer landscape overview
  • Exhibit 62: Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria

9 Geographic Landscape

  • 9.1 Geographic segmentation
  • Exhibit 63: Chart on Market share By Geographical Landscape 2023-2028 (%)
  • Exhibit 64: Data Table on Market share By Geographical Landscape 2023-2028 (%)
  • 9.2 Geographic comparison
  • Exhibit 65: Chart on Geographic comparison
  • Exhibit 66: Data Table on Geographic comparison
  • 9.3 APAC - Market size and forecast 2023-2028
  • Exhibit 67: Chart on APAC - Market size and forecast 2023-2028 ($ billion)
  • Exhibit 68: Data Table on APAC - Market size and forecast 2023-2028 ($ billion)
  • Exhibit 69: Chart on APAC - Year-over-year growth 2023-2028 (%)
  • Exhibit 70: Data Table on APAC - Year-over-year growth 2023-2028 (%)
  • 9.4 North America - Market size and forecast 2023-2028
  • Exhibit 71: Chart on North America - Market size and forecast 2023-2028 ($ billion)
  • Exhibit 72: Data Table on North America - Market size and forecast 2023-2028 ($ billion)
  • Exhibit 73: Chart on North America - Year-over-year growth 2023-2028 (%)
  • Exhibit 74: Data Table on North America - Year-over-year growth 2023-2028 (%)
  • 9.5 Europe - Market size and forecast 2023-2028
  • Exhibit 75: Chart on Europe - Market size and forecast 2023-2028 ($ billion)
  • Exhibit 76: Data Table on Europe - Market size and forecast 2023-2028 ($ billion)
  • Exhibit 77: Chart on Europe - Year-over-year growth 2023-2028 (%)
  • Exhibit 78: Data Table on Europe - Year-over-year growth 2023-2028 (%)
  • 9.6 South America - Market size and forecast 2023-2028
  • Exhibit 79: Chart on South America - Market size and forecast 2023-2028 ($ billion)
  • Exhibit 80: Data Table on South America - Market size and forecast 2023-2028 ($ billion)
  • Exhibit 81: Chart on South America - Year-over-year growth 2023-2028 (%)
  • Exhibit 82: Data Table on South America - Year-over-year growth 2023-2028 (%)
  • 9.7 Middle East and Africa - Market size and forecast 2023-2028
  • Exhibit 83: Chart on Middle East and Africa - Market size and forecast 2023-2028 ($ billion)
  • Exhibit 84: Data Table on Middle East and Africa - Market size and forecast 2023-2028 ($ billion)
  • Exhibit 85: Chart on Middle East and Africa - Year-over-year growth 2023-2028 (%)
  • Exhibit 86: Data Table on Middle East and Africa - Year-over-year growth 2023-2028 (%)
  • 9.8 US - Market size and forecast 2023-2028
  • Exhibit 87: Chart on US - Market size and forecast 2023-2028 ($ billion)
  • Exhibit 88: Data Table on US - Market size and forecast 2023-2028 ($ billion)
  • Exhibit 89: Chart on US - Year-over-year growth 2023-2028 (%)
  • Exhibit 90: Data Table on US - Year-over-year growth 2023-2028 (%)
  • 9.9 China - Market size and forecast 2023-2028
  • Exhibit 91: Chart on China - Market size and forecast 2023-2028 ($ billion)
  • Exhibit 92: Data Table on China - Market size and forecast 2023-2028 ($ billion)
  • Exhibit 93: Chart on China - Year-over-year growth 2023-2028 (%)
  • Exhibit 94: Data Table on China - Year-over-year growth 2023-2028 (%)
  • 9.10 Japan - Market size and forecast 2023-2028
  • Exhibit 95: Chart on Japan - Market size and forecast 2023-2028 ($ billion)
  • Exhibit 96: Data Table on Japan - Market size and forecast 2023-2028 ($ billion)
  • Exhibit 97: Chart on Japan - Year-over-year growth 2023-2028 (%)
  • Exhibit 98: Data Table on Japan - Year-over-year growth 2023-2028 (%)
  • 9.11 Germany - Market size and forecast 2023-2028
  • Exhibit 99: Chart on Germany - Market size and forecast 2023-2028 ($ billion)
  • Exhibit 100: Data Table on Germany - Market size and forecast 2023-2028 ($ billion)
  • Exhibit 101: Chart on Germany - Year-over-year growth 2023-2028 (%)
  • Exhibit 102: Data Table on Germany - Year-over-year growth 2023-2028 (%)
  • 9.12 France - Market size and forecast 2023-2028
  • Exhibit 103: Chart on France - Market size and forecast 2023-2028 ($ billion)
  • Exhibit 104: Data Table on France - Market size and forecast 2023-2028 ($ billion)
  • Exhibit 105: Chart on France - Year-over-year growth 2023-2028 (%)
  • Exhibit 106: Data Table on France - Year-over-year growth 2023-2028 (%)
  • 9.13 Market opportunity By Geographical Landscape
  • Exhibit 107: Market opportunity By Geographical Landscape ($ billion)
  • Exhibit 108: Data Tables on Market opportunity By Geographical Landscape ($ billion)

10 Drivers, Challenges, and Trends

  • 10.1 Market drivers
  • 10.2 Market challenges
  • 10.3 Impact of drivers and challenges
  • Exhibit 109: Impact of drivers and challenges in 2023 and 2028
  • 10.4 Market trends

11 Vendor Landscape

  • 11.1 Overview
  • 11.2 Vendor landscape
  • Exhibit 110: Overview on Criticality of inputs and Factors of differentiation
  • 11.3 Landscape disruption
  • Exhibit 111: Overview on factors of disruption
  • 11.4 Industry risks
  • Exhibit 112: Impact of key risks on business

12 Vendor Analysis

  • 12.1 Vendors covered
  • Exhibit 113: Vendors covered
  • 12.2 Market positioning of vendors
  • Exhibit 114: Matrix on vendor position and classification
  • 12.3 ActiveCampaign LLC
  • Exhibit 115: ActiveCampaign LLC - Overview
  • Exhibit 116: ActiveCampaign LLC - Product / Service
  • Exhibit 117: ActiveCampaign LLC - Key news
  • Exhibit 118: ActiveCampaign LLC - Key offerings
  • 12.4 Amazon.com Inc.
  • Exhibit 119: Amazon.com Inc. - Overview
  • Exhibit 120: Amazon.com Inc. - Business segments
  • Exhibit 121: Amazon.com Inc. - Key news
  • Exhibit 122: Amazon.com Inc. - Key offerings
  • Exhibit 123: Amazon.com Inc. - Segment focus
  • 12.5 Constant Contact Inc.
  • Exhibit 124: Constant Contact Inc. - Overview
  • Exhibit 125: Constant Contact Inc. - Product / Service
  • Exhibit 126: Constant Contact Inc. - Key offerings
  • 12.6 DMi Partners Inc.
  • Exhibit 127: DMi Partners Inc. - Overview
  • Exhibit 128: DMi Partners Inc. - Product / Service
  • Exhibit 129: DMi Partners Inc. - Key offerings
  • 12.7 Elastic Email Inc.
  • Exhibit 130: Elastic Email Inc. - Overview
  • Exhibit 131: Elastic Email Inc. - Product / Service
  • Exhibit 132: Elastic Email Inc. - Key offerings
  • 12.8 Ignite Visibility LLC
  • Exhibit 133: Ignite Visibility LLC - Overview
  • Exhibit 134: Ignite Visibility LLC - Product / Service
  • Exhibit 135: Ignite Visibility LLC - Key offerings
  • 12.9 Intuit Inc.
  • Exhibit 136: Intuit Inc. - Overview
  • Exhibit 137: Intuit Inc. - Business segments
  • Exhibit 138: Intuit Inc. - Key offerings
  • Exhibit 139: Intuit Inc. - Segment focus
  • 12.10 Klaviyo Inc.
  • Exhibit 140: Klaviyo Inc. - Overview
  • Exhibit 141: Klaviyo Inc. - Product / Service
  • Exhibit 142: Klaviyo Inc. - Key offerings
  • 12.11 MessageBird BV
  • Exhibit 143: MessageBird BV - Overview
  • Exhibit 144: MessageBird BV - Product / Service
  • Exhibit 145: MessageBird BV - Key offerings
  • 12.12 Oracle Corp.
  • Exhibit 146: Oracle Corp. - Overview
  • Exhibit 147: Oracle Corp. - Business segments
  • Exhibit 148: Oracle Corp. - Key news
  • Exhibit 149: Oracle Corp. - Key offerings
  • Exhibit 150: Oracle Corp. - Segment focus
  • 12.13 Salesforce Inc.
  • Exhibit 151: Salesforce Inc. - Overview
  • Exhibit 152: Salesforce Inc. - Product / Service
  • Exhibit 153: Salesforce Inc. - Key news
  • Exhibit 154: Salesforce Inc. - Key offerings
  • 12.14 SAP SE
  • Exhibit 155: SAP SE - Overview
  • Exhibit 156: SAP SE - Business segments
  • Exhibit 157: SAP SE - Key news
  • Exhibit 158: SAP SE - Key offerings
  • Exhibit 159: SAP SE - Segment focus
  • 12.15 Sendinblue SAS
  • Exhibit 160: Sendinblue SAS - Overview
  • Exhibit 161: Sendinblue SAS - Product / Service
  • Exhibit 162: Sendinblue SAS - Key offerings
  • 12.16 Sinch AB
  • Exhibit 163: Sinch AB - Overview
  • Exhibit 164: Sinch AB - Business segments
  • Exhibit 165: Sinch AB - Key offerings
  • Exhibit 166: Sinch AB - Segment focus
  • 12.17 Twilio Inc.
  • Exhibit 167: Twilio Inc. - Overview
  • Exhibit 168: Twilio Inc. - Product / Service
  • Exhibit 169: Twilio Inc. - Key offerings

13 Appendix

  • 13.1 Scope of the report
  • 13.2 Inclusions and exclusions checklist
  • Exhibit 170: Inclusions checklist
  • Exhibit 171: Exclusions checklist
  • 13.3 Currency conversion rates for US$
  • Exhibit 172: Currency conversion rates for US$
  • 13.4 Research methodology
  • Exhibit 173: Research methodology
  • Exhibit 174: Validation techniques employed for market sizing
  • Exhibit 175: Information sources
  • 13.5 List of abbreviations
  • Exhibit 176: List of abbreviations

Exhibits:

  • Exhibits1: Executive Summary - Chart on Market Overview
  • Exhibits2: Executive Summary - Data Table on Market Overview
  • Exhibits3: Executive Summary - Chart on Global Market Characteristics
  • Exhibits4: Executive Summary - Chart on Market By Geographical Landscape
  • Exhibits5: Executive Summary - Chart on Market Segmentation by Application
  • Exhibits6: Executive Summary - Chart on Market Segmentation by End-user
  • Exhibits7: Executive Summary - Chart on Incremental Growth
  • Exhibits8: Executive Summary - Data Table on Incremental Growth
  • Exhibits9: Executive Summary - Chart on Vendor Market Positioning
  • Exhibits10: Parent market
  • Exhibits11: Market Characteristics
  • Exhibits12: Offerings of vendors included in the market definition
  • Exhibits13: Market segments
  • Exhibits14: Chart on Global - Market size and forecast 2023-2028 ($ billion)
  • Exhibits15: Data Table on Global - Market size and forecast 2023-2028 ($ billion)
  • Exhibits16: Chart on Global Market: Year-over-year growth 2023-2028 (%)
  • Exhibits17: Data Table on Global Market: Year-over-year growth 2023-2028 (%)
  • Exhibits18: Historic Market Size - Data Table on global transactional and marketing emails market 2018 - 2022 ($ billion)
  • Exhibits19: Historic Market Size - Application Segment 2018 - 2022 ($ billion)
  • Exhibits20: Historic Market Size - End-user Segment 2018 - 2022 ($ billion)
  • Exhibits21: Historic Market Size - Geography Segment 2018 - 2022 ($ billion)
  • Exhibits22: Historic Market Size - Country Segment 2018 - 2022 ($ billion)
  • Exhibits23: Five forces analysis - Comparison between 2023 and 2028
  • Exhibits24: Chart on Bargaining power of buyers - Impact of key factors 2023 and 2028
  • Exhibits25: Bargaining power of suppliers - Impact of key factors in 2023 and 2028
  • Exhibits26: Threat of new entrants - Impact of key factors in 2023 and 2028
  • Exhibits27: Threat of substitutes - Impact of key factors in 2023 and 2028
  • Exhibits28: Threat of rivalry - Impact of key factors in 2023 and 2028
  • Exhibits29: Chart on Market condition - Five forces 2023 and 2028
  • Exhibits30: Chart on Application - Market share 2023-2028 (%)
  • Exhibits31: Data Table on Application - Market share 2023-2028 (%)
  • Exhibits32: Chart on Comparison by Application
  • Exhibits33: Data Table on Comparison by Application
  • Exhibits34: Chart on Marketing - Market size and forecast 2023-2028 ($ billion)
  • Exhibits35: Data Table on Marketing - Market size and forecast 2023-2028 ($ billion)
  • Exhibits36: Chart on Marketing - Year-over-year growth 2023-2028 (%)
  • Exhibits37: Data Table on Marketing - Year-over-year growth 2023-2028 (%)
  • Exhibits38: Chart on Transactions - Market size and forecast 2023-2028 ($ billion)
  • Exhibits39: Data Table on Transactions - Market size and forecast 2023-2028 ($ billion)
  • Exhibits40: Chart on Transactions - Year-over-year growth 2023-2028 (%)
  • Exhibits41: Data Table on Transactions - Year-over-year growth 2023-2028 (%)
  • Exhibits42: Market opportunity by Application ($ billion)
  • Exhibits43: Data Table on Market opportunity by Application ($ billion)
  • Exhibits44: Chart on End-user - Market share 2023-2028 (%)
  • Exhibits45: Data Table on End-user - Market share 2023-2028 (%)
  • Exhibits46: Chart on Comparison by End-user
  • Exhibits47: Data Table on Comparison by End-user
  • Exhibits48: Chart on SMEs - Market size and forecast 2023-2028 ($ billion)
  • Exhibits49: Data Table on SMEs - Market size and forecast 2023-2028 ($ billion)
  • Exhibits50: Chart on SMEs - Year-over-year growth 2023-2028 (%)
  • Exhibits51: Data Table on SMEs - Year-over-year growth 2023-2028 (%)
  • Exhibits52: Chart on Large enterprises - Market size and forecast 2023-2028 ($ billion)
  • Exhibits53: Data Table on Large enterprises - Market size and forecast 2023-2028 ($ billion)
  • Exhibits54: Chart on Large enterprises - Year-over-year growth 2023-2028 (%)
  • Exhibits55: Data Table on Large enterprises - Year-over-year growth 2023-2028 (%)
  • Exhibits56: Chart on Government - Market size and forecast 2023-2028 ($ billion)
  • Exhibits57: Data Table on Government - Market size and forecast 2023-2028 ($ billion)
  • Exhibits58: Chart on Government - Year-over-year growth 2023-2028 (%)
  • Exhibits59: Data Table on Government - Year-over-year growth 2023-2028 (%)
  • Exhibits60: Market opportunity by End-user ($ billion)
  • Exhibits61: Data Table on Market opportunity by End-user ($ billion)
  • Exhibits62: Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria
  • Exhibits63: Chart on Market share By Geographical Landscape 2023-2028 (%)
  • Exhibits64: Data Table on Market share By Geographical Landscape 2023-2028 (%)
  • Exhibits65: Chart on Geographic comparison
  • Exhibits66: Data Table on Geographic comparison
  • Exhibits67: Chart on APAC - Market size and forecast 2023-2028 ($ billion)
  • Exhibits68: Data Table on APAC - Market size and forecast 2023-2028 ($ billion)
  • Exhibits69: Chart on APAC - Year-over-year growth 2023-2028 (%)
  • Exhibits70: Data Table on APAC - Year-over-year growth 2023-2028 (%)
  • Exhibits71: Chart on North America - Market size and forecast 2023-2028 ($ billion)
  • Exhibits72: Data Table on North America - Market size and forecast 2023-2028 ($ billion)
  • Exhibits73: Chart on North America - Year-over-year growth 2023-2028 (%)
  • Exhibits74: Data Table on North America - Year-over-year growth 2023-2028 (%)
  • Exhibits75: Chart on Europe - Market size and forecast 2023-2028 ($ billion)
  • Exhibits76: Data Table on Europe - Market size and forecast 2023-2028 ($ billion)
  • Exhibits77: Chart on Europe - Year-over-year growth 2023-2028 (%)
  • Exhibits78: Data Table on Europe - Year-over-year growth 2023-2028 (%)
  • Exhibits79: Chart on South America - Market size and forecast 2023-2028 ($ billion)
  • Exhibits80: Data Table on South America - Market size and forecast 2023-2028 ($ billion)
  • Exhibits81: Chart on South America - Year-over-year growth 2023-2028 (%)
  • Exhibits82: Data Table on South America - Year-over-year growth 2023-2028 (%)
  • Exhibits83: Chart on Middle East and Africa - Market size and forecast 2023-2028 ($ billion)
  • Exhibits84: Data Table on Middle East and Africa - Market size and forecast 2023-2028 ($ billion)
  • Exhibits85: Chart on Middle East and Africa - Year-over-year growth 2023-2028 (%)
  • Exhibits86: Data Table on Middle East and Africa - Year-over-year growth 2023-2028 (%)
  • Exhibits87: Chart on US - Market size and forecast 2023-2028 ($ billion)
  • Exhibits88: Data Table on US - Market size and forecast 2023-2028 ($ billion)
  • Exhibits89: Chart on US - Year-over-year growth 2023-2028 (%)
  • Exhibits90: Data Table on US - Year-over-year growth 2023-2028 (%)
  • Exhibits91: Chart on China - Market size and forecast 2023-2028 ($ billion)
  • Exhibits92: Data Table on China - Market size and forecast 2023-2028 ($ billion)
  • Exhibits93: Chart on China - Year-over-year growth 2023-2028 (%)
  • Exhibits94: Data Table on China - Year-over-year growth 2023-2028 (%)
  • Exhibits95: Chart on Japan - Market size and forecast 2023-2028 ($ billion)
  • Exhibits96: Data Table on Japan - Market size and forecast 2023-2028 ($ billion)
  • Exhibits97: Chart on Japan - Year-over-year growth 2023-2028 (%)
  • Exhibits98: Data Table on Japan - Year-over-year growth 2023-2028 (%)
  • Exhibits99: Chart on Germany - Market size and forecast 2023-2028 ($ billion)
  • Exhibits100: Data Table on Germany - Market size and forecast 2023-2028 ($ billion)
  • Exhibits101: Chart on Germany - Year-over-year growth 2023-2028 (%)
  • Exhibits102: Data Table on Germany - Year-over-year growth 2023-2028 (%)
  • Exhibits103: Chart on France - Market size and forecast 2023-2028 ($ billion)
  • Exhibits104: Data Table on France - Market size and forecast 2023-2028 ($ billion)
  • Exhibits105: Chart on France - Year-over-year growth 2023-2028 (%)
  • Exhibits106: Data Table on France - Year-over-year growth 2023-2028 (%)
  • Exhibits107: Market opportunity By Geographical Landscape ($ billion)
  • Exhibits108: Data Tables on Market opportunity By Geographical Landscape ($ billion)
  • Exhibits109: Impact of drivers and challenges in 2023 and 2028
  • Exhibits110: Overview on Criticality of inputs and Factors of differentiation
  • Exhibits111: Overview on factors of disruption
  • Exhibits112: Impact of key risks on business
  • Exhibits113: Vendors covered
  • Exhibits114: Matrix on vendor position and classification
  • Exhibits115: ActiveCampaign LLC - Overview
  • Exhibits116: ActiveCampaign LLC - Product / Service
  • Exhibits117: ActiveCampaign LLC - Key news
  • Exhibits118: ActiveCampaign LLC - Key offerings
  • Exhibits119: Amazon.com Inc. - Overview
  • Exhibits120: Amazon.com Inc. - Business segments
  • Exhibits121: Amazon.com Inc. - Key news
  • Exhibits122: Amazon.com Inc. - Key offerings
  • Exhibits123: Amazon.com Inc. - Segment focus
  • Exhibits124: Constant Contact Inc. - Overview
  • Exhibits125: Constant Contact Inc. - Product / Service
  • Exhibits126: Constant Contact Inc. - Key offerings
  • Exhibits127: DMi Partners Inc. - Overview
  • Exhibits128: DMi Partners Inc. - Product / Service
  • Exhibits129: DMi Partners Inc. - Key offerings
  • Exhibits130: Elastic Email Inc. - Overview
  • Exhibits131: Elastic Email Inc. - Product / Service
  • Exhibits132: Elastic Email Inc. - Key offerings
  • Exhibits133: Ignite Visibility LLC - Overview
  • Exhibits134: Ignite Visibility LLC - Product / Service
  • Exhibits135: Ignite Visibility LLC - Key offerings
  • Exhibits136: Intuit Inc. - Overview
  • Exhibits137: Intuit Inc. - Business segments
  • Exhibits138: Intuit Inc. - Key offerings
  • Exhibits139: Intuit Inc. - Segment focus
  • Exhibits140: Klaviyo Inc. - Overview
  • Exhibits141: Klaviyo Inc. - Product / Service
  • Exhibits142: Klaviyo Inc. - Key offerings
  • Exhibits143: MessageBird BV - Overview
  • Exhibits144: MessageBird BV - Product / Service
  • Exhibits145: MessageBird BV - Key offerings
  • Exhibits146: Oracle Corp. - Overview
  • Exhibits147: Oracle Corp. - Business segments
  • Exhibits148: Oracle Corp. - Key news
  • Exhibits149: Oracle Corp. - Key offerings
  • Exhibits150: Oracle Corp. - Segment focus
  • Exhibits151: Salesforce Inc. - Overview
  • Exhibits152: Salesforce Inc. - Product / Service
  • Exhibits153: Salesforce Inc. - Key news
  • Exhibits154: Salesforce Inc. - Key offerings
  • Exhibits155: SAP SE - Overview
  • Exhibits156: SAP SE - Business segments
  • Exhibits157: SAP SE - Key news
  • Exhibits158: SAP SE - Key offerings
  • Exhibits159: SAP SE - Segment focus
  • Exhibits160: Sendinblue SAS - Overview
  • Exhibits161: Sendinblue SAS - Product / Service
  • Exhibits162: Sendinblue SAS - Key offerings
  • Exhibits163: Sinch AB - Overview
  • Exhibits164: Sinch AB - Business segments
  • Exhibits165: Sinch AB - Key offerings
  • Exhibits166: Sinch AB - Segment focus
  • Exhibits167: Twilio Inc. - Overview
  • Exhibits168: Twilio Inc. - Product / Service
  • Exhibits169: Twilio Inc. - Key offerings
  • Exhibits170: Inclusions checklist
  • Exhibits171: Exclusions checklist
  • Exhibits172: Currency conversion rates for US$
  • Exhibits173: Research methodology
  • Exhibits174: Validation techniques employed for market sizing
  • Exhibits175: Information sources
  • Exhibits176: List of abbreviations