市场调查报告书
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1154906
全球云端电视市场规模、份额和行业趋势分析报告:按部署类型、组织规模、设备类型(移动和联网电视、机顶盒)、行业、区域展望和预测2022-2028Global Cloud TV Market Size, Share & Industry Trends Analysis Report By Deployment Type, By Organization Size, Device Type (Mobile Phones & Connected TVs and STBs), By Vertical, By Regional Outlook and Forecast, 2022 - 2028 |
到 2028 年,全球云端电视市场规模预计将达到 49 亿美元,预测期内復合年增长率为 20.3%。
据 Multichannel News 报导,ActiveVideo 的策略是用 HTML5 编写一次并从云端端处理,无需运营商为每个设备、操作系统和渲染引擎创建不同版本的 UI。旨在防止这种操作恶梦。剧本接着说,该平台将在不改变客户当前设备的情况下实现“安全的 OTT 广播作为频道产品的一个组成部分”的交付。
COVID-19 影响分析
COVID-19 的健康问题显着改变了所有消费者的习惯和作息。远程办公和社会隔离要求正在将家庭视频的使用增加到以前无法想像的水平。消费者还通过丰富的在线信息学习新技能并从中获得乐趣。 COVID-19 疫情改变了人们通过 OTT 平台、YouTube 等视频分发网站以及视频会议设备和软件开展网络研讨会和内部会议的工作方式。 COVID-19 大流行和现代社会将视频在家庭中的使用推向了前所未有的高度。观众平均每週花费□□近 7 小时 55 分钟,推动了云端电视市场的增长。
市场增长因素
请求改进点播或交互式观看的用户体验
由于技术进步和消费者行为,可供消费者使用的视频资料正在不断发展。随着这些发展,现有的媒体模型和平台正在被通过互联网向各种链接设备的数字分发所取代。这种根本性转变为广播公司和运营商带来了三大颠覆,所有这些都需要云端电视平台的可扩展性、成本灵活性和敏捷性。
5G 的采用推动了对云端电视的需求
预计 5G 技术利用率的提高和无线通信的不断发展将加速市场的扩张。为了提升云端电视体验,许多电信运营商都在投资开发5G技术。例如,诺基亚和 AT&T 联合使用 AT&T 的互联网电视流媒体服务 DIRECTV NOW 完成了固定无线 5G 测试,推进了 39GHz 频段的 5G 技术。
市场製约因素
农村地区缺乏高速互联网基础设施和互联网接入
缺乏高速网络基础设施是阻碍云端电视普及的关键因素之一。与互联网和移动设备的连接是云端电视的关键组成部分。农村地区继续遇到移动网络的连接问题。这些地区缺乏设施且连通性有限,使它们偏远而古朴。对于云端电视提供商来说,这个问题让远程到达变得非常困难。
部署类型展望
云端电视市场按部署类型分为公共云端和私有云。私有云部分在 2021 年的云端电视市场中占据了很大的收入份额。私有云是一种云端服务基础设施,仅供一个客户使用。这种方法将云端计算的许多优势与本地 IT 设备的安全性和管理相结合。
按组织规模划分的前景
云端电视市场按组织规模分为中小企业和大型企业。 2021 年,大型企业细分市场在云端电视市场中获得了最大的收入份额。云端电视使企业能够快速轻鬆地安装,以帮助发展当前市场。云端电视可以降低建设和维护成本,节省大量时间。
设备类型展望
按设备类型划分,云端电视市场分为手机、联网电视和机顶盒。机顶盒部分在 2021 年的云端电视市场中占据了相当大的收入份额。机顶盒是一种硬件设备,可以接收数字信号,对其进行解码,然后在电视上显示它们。信号包括通过电话和电缆连接接收的电视信号和互联网数据。
行业展望
按行业划分,它分为电信运营商、媒体和广播公司。 2021 年,电信企业业务在云端电视市场的收入份额最高。这是由于世界各国电信部门的扩张。此外,电信行业的主要参与者正在大力投资实施云端电视等先进解决方案。
区域展望
按地区分析了北美、欧洲、亚太地区和 LAMEA 的云端电视市场。北美地区在 2021 年占据了云端电视市场的最高收入份额。原云端电视用户之一。云端电视在该地区的扩张受到了各种大型企业和初创企业的影响。提供直播视频流和视频点播等视频流平台的众多服务提供商和运营商的存在也是云端电视在该地区扩张的关键因素。
The Global Cloud TV Market size is expected to reach $4.9 billion by 2028, rising at a market growth of 20.3% CAGR during the forecast period.
A software platform called Cloud TV virtualizes CPE or STB features, enabling pay-tv operators and other video streaming service providers to equip current and future-generation cable television and IPTV set-top boxes, as well as connected consumer electronics devices, with cutting-edge user interfaces and online video services like YouTube and Hulu.
In 2006, ICTV and Switched Media, a company that creates solutions for the customization of video streams, merged to become ActiveVideo. In 2008, the business adopted the moniker ActiveVideo. By virtualizing STB functionality, Cloud TV makes it possible for current and the next devices, including QAM STBs and "newer IP-capable devices, such as Charter's new Worldbox," Internet-connected TVs, and specialized streaming boxes, to offer Web-like guides and full online video experiences.
Multichannel News reports that ActiveVideo's strategy aims to prevent that operational nightmare by requiring that it only be written once, in HTML5, and handled from the cloud, "rather than needing operators to create a different edition of the UI for each device, operating system, and rendering engine". Screenplays continue by saying that the platform allows for the distribution of "secured OTT broadcasts as an integral component of channel offerings" without having to change the customers' current gadgets.
COVID-19 Impact Analysis
All consumers' habits and routines have been significantly changed by the COVID-19 health issue. Mandates for working from home and social isolation have increased in-home video usage to previously unheard-of levels. Through a wealth of online information, consumers are also developing new skills and staying entertained. The COVID-19 pandemic has changed how people work, whether it is through OTT platforms, video hosting websites like YouTube, or video conferencing equipment and software for conducting webinars and internal meetings. The COVID-19 pandemic and the contemporary period have increased in-home video usage to heights never before seen. Viewers consume a variety of stuff for almost 7 hours and 55 minutes per week on average which propels the growth of the Cloud TV market.
Market Growth Factor
Demand for Improved On-Demand or Interactive Viewing User Experiences
The method that video material presented to consumers is evolving as a result of technological advancements and consumer behavior. With these developments, established media models and platforms are being replaced by digital distribution via the internet to a variety of linked devices. Three significant disruptions for broadcasters and telecommunications companies are being brought on by this fundamental transformation, and each one calls for cloud TV platforms' scalability, cost flexibility, and agility.
5G Adoption Will Boost Demand for Cloud Tv
Rising 5G technology usage and expanding wireless communication developments are anticipated to accelerate market expansion. To improve the cloud TV experience, many telecom providers are making investments in the development of 5G technologies. For instance, Nokia and AT&T worked together to complete fixed wireless 5G tests using AT&T's internet TV streaming service, DIRECTV NOW, to advance 5G technology in the 39 GHz band.
Market Restraining Factor
Rural Areas Lack High-Speed Internet Infrastructure and Internet Access
The lack of fast network infrastructure is one of the key obstacles to the widespread adoption of cloud TV. Connectivity to the internet and mobile devices is a key component of cloud TV. Rural areas continue to have connectivity issues with mobile networks. These regions lack facilities and have limited connectivity, making them remote and archaic. For cloud TV providers, this problem has made it very difficult for them to reach out to remote areas.
Deployment Type Outlook
Based on the Deployment Type, the Cloud TV Market is segmented into Public cloud and Private cloud. The private cloud segment witnessed a significant revenue share in the cloud tv market in 2021. A private cloud is a cloud services infrastructure that is exclusively used by one client. This method combines many advantages of cloud computing with the security and management of on-premises IT equipment.
Organization Size Outlook
On the basis of Organization Size, the Cloud TV Market is divided into Small and Medium-sized Enterprises and Large Enterprises. The large enterprise segment procured the largest revenue share in the cloud tv market in 2021. Cloud TVs assist businesses with rapid and simple installations, assisting them in growing their current markets. They decrease building and maintenance expenses and save a lot of time.
Device Type Outlook
Based on the Device Type, the Cloud TV market is fragmented into Mobile phones & Connected TVs, and STBs. The STBs segment witnessed a substantial revenue share in the cloud tv market in 2021. A set-top box is a hardware device that receives, decodes, and displays a digital signal on a television. The signal can be either a television signal or Internet data and is received through a telephone or cable connection.
Vertical Outlook
By Verticals, the Cloud TV Market is classified into Telecom companies, Media organizations & broadcasters. The Telecom companies segment garnered the highest revenue share in the cloud TV market in 2021. It is due to the expansion of the telecom sector across various nations of the world. In addition, key companies operating in the telecom sector are significantly investing in the adoption of advanced solutions like cloud TV.
Regional Outlook
Region-wise, the Cloud TV Market is analyzed across North America, Europe, Asia Pacific, and LAMEA. The North America region procured the highest revenue share in the cloud tv market in 2021. It is one of the original cloud TV users. The expansion of cloud TV in the area is influenced by the existence of various major businesses and startups. Another important element for the expansion of cloud TV in the area is the existence of numerous service providers and businesses offering video streaming platforms including live video streaming and video-on-demand.
The market research report covers the analysis of key stake holders of the market. Key companies profiled in the report include SeaChange International, Inc., Brightcove, Inc., CSG Systems International, Inc., Comcast Technology Solutions, Aferian plc, Kaltura, Inc., MediaKind, IntelliMedia Networks, MatrixStream Technologies, Inc. and Minerva Networks, Inc.
Strategies Deployed in Cloud TV Market
Sep-2022: SeaChange formed a partnership with source Digital, the innovator of Source Activated Moments. This partnership aimed to deliver a choice to monetize video and metaverse content that is above and beyond traditional advertising models while starting the full potential of advertising inventory on connected TVs by building interactive moments that confront the user for improved clickthrough rates. Moreover, the first commercial application of the partnership would be to deploy Source, a connected TV-enabled network developed for customers in the OTT and metaverse space.
Sep-2022: MediaKind partnered with Arqiva, the British telecommunications business. Together, the companies aimed to introduce Arqplex, a new hybrid content management service set to convert headend services for broadcast and OTT networks. Moreover, the Arqplex service delivers secured and trustworthy content multiplexing, aggregation, packaging, and encoding for content distribution.
Aug-2022: MediaKind expanded its live video cloud processing with the development of its edge offering. MediaKind today announces new technology advancements to its offering of edge products, providing enhanced technology combination opportunities with the primary industry standards to content broadcasters, owners, and TV operators alike. Moreover, MediaKind today discloses new technology advances to its offering of edge products, providing raised technology integration opportunities with the major industry standards to broadcasters, content owners, and TV operators alike.
Sep-2021: Kaltura came into a partnership with Oracle Cloud Infrastructure, American multinational computer technology. Together, the companies aimed to make the complete coverage of Kaltura video abilities and experiences such as live streaming, video content management, interactive video paths, real-time conferencing, and visual marketing general within Oracle Cloud.
Jul-2021: SeaChange International launched StreamVid, an end-to-end, completely handled software-as-a-service (SaaS) platform. StreamVid platform enhances every element of an organization's streaming company and permits operators and content owners to connect instantly with their subscribers. Moreover, the platform can be implemented instantly to provide all content such as OTT, TVOD, Connected TV, SVOD, and AVOD to all devices in 4K quality.
Jun-2021: CSG signed an agreement with Maxis, a supreme communications service provider in Malaysia. Through this agreement Maxis' cloud-based digital monetization provider, CSG allowed the recent introduction of Maxis TV 2.0 which would help propel the future growth of Maxis' offering. Moreover, CSG is allowing companies to innovate and evolve successful ecosystem participants with elegant solutions that provide exceptional experiences for their consumers.
Nov-2020: Kaltura formed a partnership with CommScope, an American network infrastructure supplier. Under this partnership, combined solutions would utilize the power of Amazon Web Services (AWS) to deliver a reinforced cloud platform from deployment and implementation, planning to delivery, and continued growth for consumers establishing large-scale cloud TV services. Additionally, partnership would integrate Kaltura's TV content management platform and other cloud solutions. Moreover, AWS permits video providers improved operational flexibility and resilience, and allows them to take benefit of optimized resources and price systems.
Jul-2020: CSG formed a partnership with Bell, Canada's largest communications business. Through this partnership, CSG would continue to sustain residential consumer assistance and billing for Bell's Fibe and Alt TV services. Moreover, Bell would resume utilizing CSG ACP, part of CSG's offering of billing solutions that sustain hundreds of millions of video, voice, and data subscribers across the world.
Jun-2019: Kaltura partnered with Dish TV, the Indian satellite television provider. This partnership aimed to boost the Kaltura OTT platform Watcho. Moreover, the partnership would contribute to fulfilling the evolving entertainment demands of Indian consumers by constantly learning about their content consumption patterns.
Apr-2019: Brightcove took over Ooyala, a provider of cloud video technology. This acquisition would reinforce Brightcove's function as the market leader in the online video industry. Moreover, Ooyala OVP consumers join an already amazing list of organizations operating with Brightcove.
Apr-2018: Kaltura came into a partnership with Massive, a specialist UX seller for the OTT industry. Together, the companies aimed to assist video service providers to offer customized video experiences based on the interests, attributes, and routines of each viewer. Additionally, The Kaltura Massive tie-up would assist TV operators to find cost-effective methods to enhance consumer commitment, improve transformation, decrease churn rates and differentiate their assistance in a crowded OTT marketplace.
Market Segments covered in the Report:
By Deployment Type
By Organization Size
By Device Type
By Vertical
By Geography
Companies Profiled
Unique Offerings from KBV Research
List of Figures