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市场调查报告书
商品编码
1198088

高级酒精饮料市场 - 增长、趋势和预测 (2023-2028)

Premium Alcoholic Beverages Market - Growth, Trends, and Forecasts (2023 - 2028)
出版日期: | 出版商: Mordor Intelligence | 英文 145 Pages | 商品交期: 2-3个工作天内

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简介目录

全球优质酒精饮料市场预计在未来五年内以 8.43% 的复合年增长率增长。

对酒精饮料的需求不断增长，尤其是千禧一代，以及全球消费者对高端/超高端产品的需求不断增长，是高端酒精饮料市场的主要驱动力。 由于对低酒精度啤酒的偏好越来越大，公众对优质酒精饮料的需求也越来越大。 这可能是由于消费者探索新饮料的意愿增加以及他们对酒精单位消费量的深入了解。 此外，高端酒精饮料市场的增长率受到可支配收入增加、全球青年人口增长以及消费者对高端或超高端产品需求不断增长的积极影响。 这是由于这些饮料采用各种尺寸和容器（瓶装和罐装）的精美包装。 例如，根据世界银行的数据，到 2021 年，印度约 67.45% 的人口将处于 15-64 岁年龄段。 它在该国的份额最大，高于 2020 年的 67.27%。

在大多数成熟市场和新兴市场，消费者开始饮用“le's-but-better”酒，这种酒通常富含大麦和麦芽。 此外，在线销售渠道的趋势也引发了高端饮料的进入，支持其增长。 针对这些趋势，市场上的企业也相应地推出了产品。 例如，2022 年 10 月，Heaven Hill Distillery 将推出 Square 6 High-Rye Rye 威士忌，被誉为 Evan Williams Bourbon Experience 的尖端产品。 他们说，Square 6 High-Rye 黑麦威士忌麦芽浆是 Heaven Hill 产品组合的新配方，含有 63% 的黑麦、24% 的玉米和 13% 的麦芽。 预计这种市场发展将刺激对优质酒精饮料的需求，并在预测期内推动市场增长。

高级酒精饮料市场趋势

精酿啤酒的重要性

随着人们的健康意识越来越强，并提倡使用功能性和天然成分，精酿啤酒比 ABV 为 2.8% 的优质酒精更便宜，在优质酒精饮料市场提供了更好的机会。我来了。 印度、中国、印度尼西亚和新加坡等新兴市场对精酿啤酒的需求增长更快。 对优质酒精饮料不断增长的需求被认为是该市场的主要驱动因素之一。 由于千禧一代的社交倾向，啤酒吧和酒吧在千禧一代消费者中也越来越受欢迎，预计这将支持精酿啤酒在全球的快速扩张。 新的啤酒厂在世界各地不断涌现，重要的公司热衷于开发和开发创新的精酿啤酒和拉格啤酒品种，以满足不断增长的消费者需求，并从竞争对手中脱颖而出，并正在推动这一领域的增长。 例如，2021年可口可乐FEMSA宣布收购巴西啤酒品牌The Rezopolis，进入巴西精酿啤酒市场。

精酿啤酒含有 CBD，大麻的非精神活性成分。 佛蒙特州的 The Long Trail Brewing Company 等啤酒厂已经开始限量生产使用大麻油酿造的 IPA 和 APA。 顾客被 CBD 注入的啤酒所吸引，因为它们的卡路里含量相对较低，CBD 抵消了啤酒的啤酒花苦味，并增强了□烯的柑橘味。 酒精饮料製造商加强分销渠道的努力以及网上商店和便利店等采购渠道的扩张也为高端酒精饮料市场的增长做出了重大贡献。

亚太地区增长最快

在高端酒精饮料市场，亚太地区占据了全球市场的很大份额。 该地区拥有庞大的千禧一代消费者群体。 这鼓励主要公司扩大其地域分布并增加其消费者基础，从而支持该地区优质酒精饮料市场的增长。 烈酒、啤酒、苹果酒和葡萄酒中使用的各种口味，带有水果、植物、草药、巧克力和香料的色调，在酒精饮料中创造出独特的质地和口味，亚洲消费者更喜欢各种优质酒精饮料，满足了 中国有很多接触西方文化和生活方式的机会，人们对国产酒的不信任感越来越强。 因此，该地区消费高酒精饮料的趋势越来越明显。 例如，啤酒是消费最多的酒精饮料。 根据中国国家统计局数据，2022 年 8 月中国啤酒产量约为 393 万千升。 与去年同期的约 422 万吉隆坡相比，增长了约 12%。

此外，该市场的主要公司正在扩大其在全球的足迹，对啤酒厂进行战略收购併扩大其产品组合，以进军高端酒精饮料市场。 例如，2022 年 11 月，印度第三大 IMFL（印度洋酒）公司 Allied Blenders & Distillers (ABD) 宣布计划收购半高级和高级威士忌细分市场中的三个品牌 Hardened。 我们还在快速增长的印度酒精饮料市场实施积极的增长战略。 预计这些因素将吸引消费者并增加该地区酒精饮料的消费。

高级酒精饮料市场竞争对手分析

优质酒精饮料市场竞争激烈，由区域和国际竞争对手组成。 该市场由 Brown-Forman Corporation、Pernod Ricard SA、Gruppo Campari、Diageo PLC Brands Inc. 和 Bacardi Limited 等公司主导。 先进的分销网络和製造专业知识为製造商提供了扩大产品范围的优势。 黄酮类化合物行业的大多数市场参与者都将重点放在技术创新的研发上，这有望在预测期内增加销售额。 优质酒精饮料市场的主要参与者专注于利用新兴市场提供的机会。 新兴市场包括美国、巴西、中国和印度等市场，由于收入水平上升和对创新酒精饮料产品类型的偏好发生变化，这些市场正在寻求扩大收入基础。

其他好处

  • Excel 格式的市场预测 (ME) 表
  • 三个月的分析师支持

内容

第一章介绍

  • 研究结果和研究先决条件
  • 本次调查的范围

第二章研究方法论

第 3 章执行摘要

第四章市场动态

  • 市场驱动力
  • 市场製约因素
  • 波特的五力分析
    • 供应商的议价能力
    • 买方/消费者议价能力
    • 新进入者的威胁
    • 替代品的威胁
    • 竞争公司之间的敌对关係

第 5 章市场细分

  • 类型
    • 啤酒
    • 葡萄酒
    • 烈酒
  • 分销渠道
    • Ontrade
    • 场外交易
  • 地区
    • 北美
      • 美国
      • 加拿大
      • 墨西哥
      • 其他北美地区
    • 欧洲
      • 英国
      • 德国
      • 法国
      • 俄罗斯
      • 意大利
      • 西班牙
      • 其他欧洲
    • 亚太地区
      • 印度
      • 中国
      • 日本
      • 澳大利亚
      • 其他亚太地区
    • 南美洲
      • 巴西
      • 阿根廷
      • 其他南美洲
    • 中东
      • 南非
      • 阿拉伯联合酋长国
      • 其他中东地区

第六章竞争格局

  • 最常采用的策略
  • 市场份额分析
  • 公司简介
    • Pernod Ricard SA
    • Diageo PLC
    • Bacardi Limited
    • The Brown-Forman Corporation
    • Gruppo Campari
    • Constellation Brands
    • Carlsberg Group
    • Heineken Holding NV
    • Treasury Wine Estates
    • Anheuser-Busch InBev

第7章 市场机会今后动向

简介目录
Product Code: 64575

The Global Premium Alcoholic Beverages Market is projected to register a CAGR of 8.43% over the next five years.

The increased demand for alcoholic beverages, especially among millennials, as well as the rising global consumer desire for premium/super-premium goods, are the main drivers of the premium alcoholic beverage market. The public demand for premium alcoholic beverages is also rising due to the rising preference for low-alcohol beers. It is attributed to consumers' increased willingness to explore new drinks and advanced knowledge of alcohol unit intake. Additionally, the premium alcoholic beverages market growth rate is positively impacted by rising disposable income, a growing young adult population around the world, and rising consumer demand for a premium or super-premium products. It is due to the appealing packaging of these beverages in various sizes and containers (bottles and cans). For instance, according to the World Bank, in 2021, about 67.45% of the Indian population fell into the 15-64 age group. It increased from 67.27% in 2020 and accounted for the largest share in the country.

In most mature and emerging markets, consumers are starting to drink 'le's-but-better' alcohol, generally with higher barley and malt contents. Moreover, the shifting inclination toward online sales channels is also providing a way into the premium beverage and is supporting its growth. Owing to this trend, players in the market are also making product launches accordingly. For instance, in October 2022, Square 6 High-Rye Rye Whiskey was released by Heaven Hill Distillery, which claimed it was the latest cutting-edge offering from the Evan Williams Bourbon Experience. They stated that the Square 6 High-Rye Rye Whiskey mash bill, a new recipe under the Heaven Hill portfolio, contains 63% rye, 24% corn, and 13% malted barley. Hence, such developments in the market are expected to attract and increase the demand for premium alcoholic beverages, thus boosting the market's growth during the forecast period.

Premium Alcoholic Beverages Market Trends

Craft Beer Gaining Importance

The rising health awareness among people and the promoted inclusion of functional and natural ingredients offer more excellent opportunities for craft beer in the premium alcoholic beverage market as it is less expensive than its high-alcohol counterparts, with 2.8% ABV. The demand for craft beer is growing faster in emerging countries like India, China, Indonesia, and Singapore. The growing demand for premium alcoholic beverages is considered one of this market's primary drivers. Additionally, due to the socializing trends, the rising popularity of brewpubs and taprooms among millennial consumers is expected to support the speedy expansion of craft beers globally. New breweries are popping up worldwide, and significant players are keen on developments, offering innovative craft brew and lager varieties to differentiate themselves from competitors to meet the growing consumer demand, causing the sector to grow. For instance, in 2021, Coca-Cola FEMSA announced the acquisition of The Rezopolis, a Brazilian beer brand, to obtain access to the market of Brazilian Craft Beer.

Craft beers contain a CBD invention, a non-psychoactive component of the cannabis plant. Breweries like The Long Trail Brewing Company in Vermont have begun producing IPAs and APAs in limited quantities that are brewed using hemp oil. Customers are gravitating to CBD-infused beers because they are relatively low in calories, and the CBD lessens the bitterness of the beer's hops, enhanced by terpenes' citrus flavors. Efforts by alcoholic beverage manufacturers to strengthen distribution channels and extension of purchase channels, such as online stores, and convenience stores, are also contributing substantially to the growth of the premium alcoholic beverages market.

Asia-Pacific to Witness Fastest Growth in the Market

Asia-Pacific is witnessing significant growth in market share in the premium alcoholic beverages market globally. The region includes a sizeable millennial consumer base. It encourages vital players to expand their geographical presence and increase their consumer base, supporting the premium alcoholic beverages market growth in the region. The variety of flavors used in spirits, beer, cider, and wine with a tint of fruits, botanicals, herbs, chocolates, and spices, fabricate a unique texture and taste in alcoholic beverages to fulfill Asian customers' requirements as they prefer variation in premium alcoholic beverages. China holds a significant share of the premium alcoholic beverage market in Asia owing to its augmented exposure to western culture and lifestyle and rising suspicion of domestic liquor. It is increasing the trend of consuming premium alcoholic beverages in the region. For instance, beer is the most consumed alcoholic beverage. According to the National Bureau of Statistics of China, in August 2022, beer production in China was about 3.93 million KL. The number increased by about 12% compared to the same period of the previous year, which amounted to around 4.22 million KL.

In addition, the major players operating in the market are expanding their product portfolios, with strategic acquisitions of breweries, to spread their footprints across the world and tap the premium alcoholic beverage market. For instance, in November 2022, the third-largest Indian IMFL (Indian-made Foreign Liquor) company in India, Allied Blenders and Distillers (ABD), solidified plans to acquire three brands in the semi-premium and premium whisky segment. It launched an aggressive growth strategy to expand its reach in the rapidly growing Indian alcohol market. Such factors are expected to attract consumers and raise the consumption of alcoholic beverages in the region.

Premium Alcoholic Beverages Market Competitor Analysis

The premium alcoholic beverage market is highly competitive and comprises regional and international competitors. The market is dominated by players like The Brown-Forman Corporation, Pernod Ricard SA, Gruppo Campari, Diageo plc Brands Inc., and Bacardi Limited. Advanced distribution networks and manufacturing expertise give an upper edge to the manufacturers to expand their range of products. Most market players in the flavonoid industry are focusing on R&D for innovation which is expected to raise sales during the forecast period. Leading producers of the premium alcoholic beverage market are concentrating on leveraging opportunities posed by emerging markets. It includes markets like the United States, Brazil, China, and India, to expand their revenue base, owing to the increasing income levels and changing preference for different types of innovative alcoholic beverage product type.

Additional Benefits:

  • The market estimate (ME) sheet in Excel format
  • 3 months of analyst support

TABLE OF CONTENTS

1 INTRODUCTION

  • 1.1 Study Deliverables & Study Assumptions
  • 1.2 Scope of the Study

2 RESEARCH METHODOLOGY

3 EXECUTIVE SUMMARY

4 MARKET DYNAMICS

  • 4.1 Market Drivers
  • 4.2 Market Restraints
  • 4.3 Porter's Five Forces Analysis
    • 4.3.1 Bargaining Power of Suppliers
    • 4.3.2 Bargaining Power of Buyers/Consumers
    • 4.3.3 Threat of New Entrants
    • 4.3.4 Threat of Substitute Products
    • 4.3.5 Intensity of Competitive Rivalry

5 MARKET SEGMENTATION

  • 5.1 Type
    • 5.1.1 Beer
    • 5.1.2 Wine
    • 5.1.3 Spirits
  • 5.2 Distribution Channel
    • 5.2.1 On-Trade
    • 5.2.2 Off-Trade
  • 5.3 Geography
    • 5.3.1 North America
      • 5.3.1.1 United States
      • 5.3.1.2 Canada
      • 5.3.1.3 Mexico
      • 5.3.1.4 Rest of North America
    • 5.3.2 Europe
      • 5.3.2.1 United Kingdom
      • 5.3.2.2 Germany
      • 5.3.2.3 France
      • 5.3.2.4 Russia
      • 5.3.2.5 Italy
      • 5.3.2.6 Spain
      • 5.3.2.7 Rest of Europe
    • 5.3.3 Asia-Pacific
      • 5.3.3.1 India
      • 5.3.3.2 China
      • 5.3.3.3 Japan
      • 5.3.3.4 Australia
      • 5.3.3.5 Rest of Asia-Pacific
    • 5.3.4 South America
      • 5.3.4.1 Brazil
      • 5.3.4.2 Argentina
      • 5.3.4.3 Rest of South America
    • 5.3.5 Middle-East
      • 5.3.5.1 South Africa
      • 5.3.5.2 United Arab Emirates
      • 5.3.5.3 Rest of Middle-East

6 COMPETITIVE LANDSCAPE

  • 6.1 Most Adopted Strategies
  • 6.2 Market Share Analysis
  • 6.3 Company Profiles
    • 6.3.1 Pernod Ricard SA
    • 6.3.2 Diageo PLC
    • 6.3.3 Bacardi Limited
    • 6.3.4 The Brown-Forman Corporation
    • 6.3.5 Gruppo Campari
    • 6.3.6 Constellation Brands
    • 6.3.7 Carlsberg Group
    • 6.3.8 Heineken Holding NV
    • 6.3.9 Treasury Wine Estates
    • 6.3.10 Anheuser-Busch InBev

7 MARKET OPPORTUNITIES AND FUTURE TRENDS