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市场调查报告书
商品编码
1198097

椒盐捲饼市场 - 增长、趋势和预测 (2023-2028)

Pretzel Market - Growth, Trends, and Forecasts (2023 - 2028)
出版日期: | 出版商: Mordor Intelligence | 英文 110 Pages | 商品交期: 2-3个工作天内

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简介目录

椒盐捲饼市场预计在未来五年内以 2.7% 的复合年增长率增长。

与其他咸味零食相比，椒盐脆饼通常被视为一种更健康的零食替代品，这种有益健康的策略引起了购物者的共鸣。 该产品的健康益处最终将消费者的注意力吸引到这个特定市场。 城市化、工业化和忙碌的生活方式促使消费者选择随身携带的零食以节省时间。 消费者更喜欢易于携带和即食的产品。

消费者口味的快速转变导致人们越来越依赖椒盐捲饼等方便零食。 此外，随着食品工业的扩张，椒盐捲饼现在通过许多餐馆和零售商销售。 在过去几年中，在线零售由于便利性和产品可用性而增长。 此外，肥胖和超重等健康问题促使消费者选择健康的零食。 市场参与者进入新市场并推出新产品以响应消费者需求。 例如，2021 年 8 月，Pecan Deluxe 推出了新的椒盐捲饼。 新的压碎椒盐脆饼片分为三种：普通无涂层、牛奶巧克力涂层和可可脂涂层屏障。

椒盐捲饼市场趋势

寻找快捷健康零食的消费者

随着对健康和方便饮食的需求增加，休閒食品在年轻人中的日益流行可能会推动对椒盐捲饼的需求。 肥胖和超重是消费者中日益严重的问题。 世界肥胖联盟发布的《2022 年世界肥胖地图集》预测，到 2030 年，全球将有 10 亿人（五分之一的女性和七分之一的男性）患有肥胖症。 这就是为什么消费者转向保健食品以获得更健康的生活方式。 椒盐捲饼被认为是更健康的替代品，因为它们含有更健康的成分。 椒盐捲饼市场根据原材料的可用性使用木薯、马铃薯、红薯、小麦和玉米等成分，以达到健康零食的目的，并减少人造淀粉的使用。 越来越多地使用吸油性较低的成分正在满足对更健康零食的需求并推动全球市场研究。 新兴国家的发展需求也是推高全球市场的一个因素。

北美是最大的市场

北美是全球椒盐捲饼市场的主要区域。 椒盐捲饼脂肪含量低，营养丰富。 使用的大部分麵粉都是强化麵粉，含有维生素和铁，有助于刺激消化过程和促进新陈代谢。 美国是北美椒盐捲饼消费和生产的主要国家之一。 推出各种口味的健康椒盐捲饼一直是推动该地区市场增长的关键因素。 美国健康信託 (TFAH) 第 19 份年度报告显示，19 个州的肥胖率超过 35%，从 2021 年的 16 个州上升为全国肥胖危机。 因此，即使在该地区，生活方式的改变也推动了用健康零食代替正餐的趋势。 考虑到这些趋势和消费者需求，公司正在推出添加了营养素的新产品。 例如，Hormel Foods 于 2021 年 2 月推出了 Hormel Pretzel Bites and Cheese Tray。 这个托盘配有 4 盎司软椒盐捲饼、4 盎司切达干酪酱和一包海盐。

Pretzel 市场竞争对手分析

研究的市场竞争激烈。 这是由于世界各地的各种国内外公司的存在。 市场参与者包括 The Campbell Soup Company（Snyder's of Hanover）、J&J Snack Foods、Pretzels Inc.（Harvest Road）、PepsiCo.Inc. Mann）等。 领先公司奉行的一项关键战略是产品创新。 这种特殊策略使公司能够每天响应消费者的偏好。 一些企业也将併购作为他们的主要战略，因为收购一些本土企业可以消除竞争，使公司跻身主导企业之列。

其他福利。

  • Excel 格式的市场预测 (ME) 表
  • 三个月的分析师支持

内容

第一章介绍

  • 研究假设和市场定义
  • 调查范围

第二章研究方法论

第 3 章执行摘要

第四章市场动态

  • 市场驱动力
  • 市场製约因素
  • 波特的五力分析
    • 新进入者的威胁
    • 买方/消费者议价能力
    • 供应商的议价能力
    • 替代品的威胁
    • 竞争公司之间的敌对关係

第 5 章市场细分

  • 产品类型
    • 盐渍
    • 无盐
  • 分销渠道
    • 超市/大卖场
    • 便利店
    • 专卖店
    • 在线商店
    • 其他分销渠道
  • 地区
    • 北美
      • 美国
      • 加拿大
      • 墨西哥
      • 其他北美地区
    • 欧洲
      • 西班牙
      • 英国
      • 德国
      • 法国
      • 意大利
      • 俄罗斯
      • 其他欧洲地区
    • 亚太地区
      • 中国
      • 日本
      • 印度
      • 澳大利亚
      • 亚太其他地区
    • 南美洲
      • 巴西
      • 阿根廷
      • 其他南美洲
    • 中东和非洲
      • 南非
      • 阿拉伯联合酋长国
      • 其他中东和非洲地区

第六章竞争格局

  • 最常采用的策略
  • 市场份额分析
  • 公司简介
    • Mr. Pretzels
    • Focus Brands（Auntie Anne's）
    • PepsiCo. Inc.（Stacy's, Rold Gold）
    • Pretzels Inc.（Harvest Road）
    • Intersnack Group GmbH & Co.
    • Old Dutch Foods（Old Dutch Project Nice）
    • Utz Brands（Zap's, Utz, Bachman）
    • The Campbell Soup Company（Snyder's of Hanover）
    • Conagra Foods
    • J & J Snacks

第7章 市场机会与今后动向

简介目录
Product Code: 48298

The pretzel market is projected to register a CAGR of 2.7% over the next five years.

Pretzels are often considered a healthier snack alternative compared to some other salty snacks, making better-for-you strategies resonate with shoppers. The health-beneficial factor of the product is eventually dragging the focus of consumers toward this particular market. Because of urbanization, industrialization, and busy lifestyles, consumers are opting for quick on-the-go snacks to save time. Consumers prefer ready-to-eat products that are portable and easy to carry.

The rapid change in consumer tastes and preferences has resulted in a high reliance on convenient snacks such as pretzels. Besides this, with the expanding food industry, pretzels are increasingly being sold through numerous food service establishments and retail outlets. Online retailing has grown in the last few years due to convenience and product availability. Additionally, due to health problems like obesity and being overweight, consumers are opting for healthy snack options. The market players are entering the new market and launching new products according to consumer demand. For instance, in August 2021, Pecan Deluxe launched new pretzel pieces. The new crushed pretzel pieces are available in three variants: regular uncoated, milk chocolate coated, and barrier coated with cocoa butter.

Pretzel Market Trends

Consumers Looking for Convenient Healthy Snack Options

The increasing popularity of snacks among the young population has boosted the necessity for healthy and convenient eating habits and is likely to drive the demand for pretzels. Problems like obesity and being overweight are on the rise among consumers. The World Obesity Atlas 2022, published by the World Obesity Federation, predicts that one billion people globally, including 1 in 5 women and 1 in 7 men, will be living with obesity by 2030. Thus, consumers are engaging with healthy foods to gain a healthier lifestyle. Pretzels are considered a healthier alternative due to the presence of healthier ingredients. For healthy snacking purposes and reduced use of artificial starch, ingredients such as tapioca, potato, sweet potato, wheat, and corn are used in the pretzel market based on the availability of raw materials. The increasing use of ingredients that absorb less oil is meeting the demand for healthier snacking and driving the global market studied. Growing demand from developing countries is also a factor boosting the global market.

North America is the Largest Market

North America is the major region in the global pretzel market, as pretzels are considered a healthier snack alternative compared to other traditional snacks in the region. They have low fat content and are high in nutrients. The majority of the flour used is fortified with vitamins and iron, which helps stimulate the digestion process and boost metabolism. The United States is one of the leading countries in terms of the consumption and production of pretzels in North America. The introduction of healthy variants of pretzels in a wide range of flavors has been a key factor driving the growth of the market in this region. Trust for America's Health's (TFAH) 19th annual report on the nation's obesity crisis found that 19 states have obesity rates over 35 percent, up from 16 states in 2021. Therefore, the trend of replacing meals with healthy snacks is growing in the region due to changes in lifestyles. Considering the trends and consumer requirements, companies are launching new products with added nutrients. Hormel Foods, for example, introduced Hormel Pretzel Bites and Cheese Tray in February 2021. The tray comes with 4 ounces of soft pretzel bites, 4 ounces of cheddar cheese sauce, and a packet of sea salt.

Pretzel Market Competitor Analysis

The market studied is competitive. This is due to the presence of various local and international players around the world. The major players in the market include The Campbell Soup Company (Snyder's of Hanover), J&J Snack Foods, Pretzels Inc. (Harvest Road), PepsiCo. Inc. (Stacy's, Rold Gold), and Utz Brands (Zap's, Utz, Bachman). The key strategy that major players are engaged with is product innovation. This particular strategy enables the company to meet the consumer's preferences daily. Some players also follow mergers and acquisitions as their key strategy because acquiring some local players will eliminate the competition and fix the company on the list of dominant players.

Additional Benefits:

  • The market estimate (ME) sheet in Excel format
  • 3 months of analyst support

TABLE OF CONTENTS

1 INTRODUCTION

  • 1.1 Study Assumptions and Market Definition
  • 1.2 Scope of the Study

2 RESEARCH METHODOLOGY

3 EXECUTIVE SUMMARY

4 MARKET DYNAMICS

  • 4.1 Market Drivers
  • 4.2 Market Restraints
  • 4.3 Porter's Five Forces Analysis
    • 4.3.1 Threat of New Entrants
    • 4.3.2 Bargaining Power of Buyers/Consumers
    • 4.3.3 Bargaining Power of Suppliers
    • 4.3.4 Threat of Substitute Products
    • 4.3.5 Intensity of Competitive Rivalry

5 MARKET SEGMENTATION

  • 5.1 Product Type
    • 5.1.1 Salted
    • 5.1.2 Unsalted
  • 5.2 Distribution Channel
    • 5.2.1 Supermarkets/Hypermarkets
    • 5.2.2 Convenience Stores
    • 5.2.3 Speciality Store
    • 5.2.4 Online Retail Stores
    • 5.2.5 Other Distribution Channels
  • 5.3 Geography
    • 5.3.1 North America
      • 5.3.1.1 United States
      • 5.3.1.2 Canada
      • 5.3.1.3 Mexico
      • 5.3.1.4 Rest of North America
    • 5.3.2 Europe
      • 5.3.2.1 Spain
      • 5.3.2.2 United Kingdom
      • 5.3.2.3 Germany
      • 5.3.2.4 France
      • 5.3.2.5 Italy
      • 5.3.2.6 Russia
      • 5.3.2.7 Rest of Europe
    • 5.3.3 Asia-Pacific
      • 5.3.3.1 China
      • 5.3.3.2 Japan
      • 5.3.3.3 India
      • 5.3.3.4 Australia
      • 5.3.3.5 Rest of Asia-Pacific
    • 5.3.4 South America
      • 5.3.4.1 Brazil
      • 5.3.4.2 Argentina
      • 5.3.4.3 Rest of South America
    • 5.3.5 Middle East & Africa
      • 5.3.5.1 South Africa
      • 5.3.5.2 United Arab Emirates
      • 5.3.5.3 Rest of Middle East & Africa

6 COMPETITIVE LANDSCAPE

  • 6.1 Most Adopted Strategies
  • 6.2 Market Share Analysis
  • 6.3 Company Profiles
    • 6.3.1 Mr. Pretzels
    • 6.3.2 Focus Brands (Auntie Anne's)
    • 6.3.3 PepsiCo. Inc. (Stacy's, Rold Gold)
    • 6.3.4 Pretzels Inc. (Harvest Road)
    • 6.3.5 Intersnack Group GmbH & Co.
    • 6.3.6 Old Dutch Foods (Old Dutch Project Nice)
    • 6.3.7 Utz Brands (Zap's, Utz, Bachman)
    • 6.3.8 The Campbell Soup Company (Snyder's of Hanover)
    • 6.3.9 Conagra Foods
    • 6.3.10 J & J Snacks

7 MARKET OPPORTUNITIES AND FUTURE TRENDS