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市场调查报告书
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出租车内数位标牌市场——增长、趋势、COVID-19 的影响和预测 (2023-2028)

In-Taxi Digital Signage Market - Growth, Trends, and Forecasts (2023 - 2028)

出版日期: | 出版商: Mordor Intelligence | 英文 80 Pages | 商品交期: 2-3个工作天内

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简介目录

出租车内数位标牌市场预计到 2021 年将达到 6.489 亿美元,到 2027 年将达到 7.7482 亿美元,预测期内(2022-2027 年)的复合年增长率约为 3%。我在这里.

由于全球持续的封锁和旅行限制,COVID-19 的爆发阻碍了出租车内数位标牌市场的增长。 例如:

*2020 年 4 月,由于冠状病毒危机导致需求急剧下降,Uber 拼车竞争对手 Bolt 两年半来首次退出澳大利亚。

从长远来看,数位标牌产品在商业垂直领域的采用率增加、新兴国家基础设施建设取得进展、4K/8K 显示器需求不断增长以及显示产品技术不断进步等因素将影响市场。正在推动增长 例如:

*2020 年 10 月,数位标牌、媒体和连接设备的软件提供商 Telelogos 在墨西哥城开设了办事处,扩大了其在拉丁美洲的业务。 我们在拉丁美洲的存在使我们能够高度响应该地区客户的需求,并加强我们与当地合作伙伴的关係。

出租车广告是最具辨识度的户外广告之一。 广告商可以利用出租车广告对乘客、其他司机甚至行人产生更大的影响。 出租车车顶广告、部分或全部包裹出租车广告、出租车后备箱广告和车内广告是广告商可用的一些选项。

北美在驾驶室内数位标牌市场占据主导地位,预计在预测期内将出现大幅增长。 亚太地区预计在预测期内增长最快。

出租车数位标牌市场趋势

扩大豪华出租车对娱乐设备的采用

目前,国内外游客,无论是发达国家还是发展中国家,都更喜欢乘坐豪车来体验,因为拥有一辆豪车并不现实。 世界各地的出租车运营商已开始提供豪华车辆,为游客提供具有竞争力的价格。

此外,当地的出租车公司和拥有异国情调和豪华汽车的个人也将它们出租给游客。 这种趋势在美国和西欧很突出。 特斯拉Model X、奥迪、宝马等很受欢迎。 阿拉伯联合酋长国,尤其是热门旅游目的地迪拜,对豪华出租车的需求强劲。 例如:

*2021 年 1 月,Uber 将在迪拜推出名为 Riding with Uber Black 的服务,即乘坐豪华出租车出行,主要是宝马、奔驰和特斯拉的新车型。 票价从 23 迪拉姆起。

西欧、美国和中国等其他奢侈品目的地预计也将出现显着增长。 然而,由于该细分市场的波动性和该细分市场的高需求,很少有公司将所有车队转向更便宜的服务。 此外,这些车辆的高昂保险和维护成本预计也将阻碍这一细分市场的增长。

亚太地区有望实现高增长

预计到 2027 年,出租车内数位标牌市场将占据亚太地区最大的市场份额。 由于亚太地区的劳动力成本较低,因此部署和安装数位标牌系统的总成本要低得多。 因此,亚太地区可能成为最大的数位标牌市场之一。

由于先进的视听解决方案和与人工智能和增强现实等下一代技术相结合的数位技术的不断引入和渗透,亚太地区的出租车内数位标牌市场正在经历显着增长。 例如:

*2021 年 10 月,总部位于孟买的出租车品牌 AdTech 初创公司 Wrap2Earn Technologies 宣布推出 LytAds;智能屏幕出租车顶部数位户外广告解决方案。 它将为拼车车辆配备联网高清 LED 显示屏,以向广告商提供上下文信息。

由于人口快速增长,预计亚太地区在预测期内的需求将增加。 随着人均 GDP 和基础设施建设的改善,城市化进程不断推进,农村地区正在转变为城市地区。 需求激增正在推动城市地区进入不可持续的消费模式。 根据国家统计局的数据,预测期内,出租车内数位标牌市场的区域需求可能会增加。

近年来,随着零售、BFSI 和运输应用的增长,中国、韩国和印度等多个国家/地区都见证了基础设施相关的发展。 这也被认为是推动该地区数位标牌需求的一个因素。

出租车数位标牌市场竞争分析

由于多家国内外公司为出租车供应 LCD 显示屏(平板电脑),因此市场较为分散。 三星(Knox Customization)、Apple、Verifone、Swipe Technologies 和 Touchmedia 是该市场的主要参与者。

其他好处

  • Excel 格式的市场预测 (ME) 表
  • 三个月的分析师支持

内容

第一章介绍

  • 研究假设和市场定义
  • 调查范围

第二章研究方法论

第 3 章执行摘要

第四章市场动态

  • 市场驱动力
  • 市场製约因素
  • 波特的五力分析
    • 新进入者的威胁
    • 买方/消费者议价能力
    • 供应商的议价能力
    • 替代品的威胁
    • 竞争公司之间的敌对关係

第 5 章市场细分

  • 车辆类型
    • 豪华/高级出租车
    • 经济型/廉价出租车
  • 显示类型
    • 液晶显示器
    • LED
  • 地区
    • 北美
      • 美国
      • 加拿大
      • 其他北美地区
    • 欧洲
      • 英国
      • 德国
      • 法国
      • 西班牙
      • 其他欧洲地区
    • 亚太地区
      • 中国
      • 日本
      • 印度
      • 其他亚太地区
    • 世界其他地区
      • 沙特阿拉伯
      • 巴西
      • 其他国家

第六章竞争格局

  • 公司简介
    • 广告服务提供商
      • Clear Vision Advertisement
      • London Taxi Advertising
      • Curb Mobility LLC
      • Blue Line Media
      • BillboardsIn
      • Bona Phandle Media
    • 软体供应商
      • Enroute View Media Inc.
      • Cabby Tabby Technologies
      • 42Gears Mobility Systems Pvt. Ltd
    • 设备製造商
      • Swipe Technologies
      • Curb Mobility LLC
      • 42 Gears mobility systems private limited
      • Samsung Electronics Co. Ltd
      • Apple Inc.
      • VeriFone Holdings Inc.

第7章 市场机会今后动向

简介目录
Product Code: 67260

The in-taxi digital signage market was valued at USD 648.90 million in 2021, and it is expected to reach USD 774.82 million by 2027, registering a CAGR of about 3% during the forecast period (2022 - 2027).

The COVID-19 outbreak has hindered the growth of the in-taxi digital signage market as there were continuous lockdowns and travel restrictions around the world. For instance,

* In April 2020, Uber rideshare rival Bolt pulled out of Australia after two and a half years due to plunging demand due to the coronavirus crisis.

Over the long term, the market's growth is driven by factors like increasing adoption of digital signage products in the commercial vertical, rising infrastructural developments in emerging countries, growing demand for 4K and 8K displays, and increasing technological advancements in display products. For instance,

* In October 2020, Telelogos, a software provider for digital signage, media, and connected devices, expanded its presence in Latin America by opening an office in Mexico City. The Latin American presence will allow the company to be very reactive to the regional clients' demands and strengthen relations with its local partners.

Taxi advertising is one of the most immediately recognizable kinds of outdoor advertising. Advertisers use taxi ads to make a huge impact on riders, other drivers, and even pedestrians. Taxi top ads, partial or full wrapped taxi ads, taxi trunk ads, and in-cab ads are some of the options available for advertisers.

North America is estimated to dominate the in-taxi digital signage market, showing considerable growth during the forecast period. Asia-Pacific is expected to have the fastest growth during the forecast period.

In-taxi Digital Signage Market Trends

Growing Adoption of Entertainment Devices in Luxury Taxis

Currently, local and foreign tourists in both developed and developing nations prefer luxury vehicles just for the experience, as owning them may not be feasible for most of them. Several taxi service providers across the world have started offering luxury vehicles in their fleets, and competitive pricing is providing opportunities for these vehicles to be picked up by tourists.

Also, local taxi service providers and individuals who own exotic and premium cars are putting them up for hire for tourists. This trend is prominent in the United States and Western Europe. Tesla Model X, Audi, and BMW are popular brands on offer. In the United Arab Emirates, particularly Dubai, a popular tourist destination, the demand for luxury taxis has been increasing significantly. For instance,

* In January 2021, Uber provided a service in Dubai named Riding with Uber Black, which means traveling in a luxury taxi car fleet is primarily made up of newer BMW, Mercedes-Benz, and Tesla vehicles. With the minimum fare starting at AED 23.

Other lavish destinations in Western Europe, the United States, and China, among others, are also expected to show considerable growth rates. However, the market has been turbulent in this segment, with few companies shifting their entire fleet toward budget offerings due to higher demand from that segment. Additionally, the high cost of insurance and maintenance of these vehicles is also expected to hinder the segmental growth.

Asia-Pacific is Expected to Witness High Growth

Asia-Pacific is projected to register the largest market share in the in-taxi digital signage market in 2027. Owing to low labor costs in the Asia-Pacific region, the overall cost of implementing and installing digital signage systems is significantly low. This has led to the emergence of Asia-Pacific as one of the potentially largest markets for digital signage.

The in-taxi digital signage market has experienced significant growth in Asia-Pacific due to the increasing adoption and penetration of digital technologies and advanced audio-visual solutions integrated with next-generation technologies, including AI and AR. For instance,

* In October 2021, Mumbai-based cab branding AdTech startup, Wrap2Earn Technologies, announced the launch of LytAds; a smart screen taxi-top digital OOH advertising solution. It uses internet-connected high-res LED displays mounted on rideshare vehicles to deliver contextual messaging for advertisers.

Asia-Pacific is supposed to have greater demand during the forecast year because of the fast-growing population. Improvements in GDP per capita and infrastructure development have urbanized the region to a greater extent, turning rural areas into urban areas. The sudden surge in demand has caused the cities to fall into unsustainable consumption models. According to the National Bureau of Statistics, the in-taxi digital signage market may witness an increase in regional demand during the forecast period.

Several countries, such as China, South Korea, and India, have witnessed developments related to infrastructure in recent years, along with the growth of retail, BFSI, and transportation applications. This factor is also expected to drive the demand for digital signage in the region.

In-taxi Digital Signage Market Competitor Analysis

The market is fragmented as several local and international companies supply LCD display screens (tablets) for taxis. Samsung (Knox Customization), Apple, Verifone, Swipe Technologies, and Touchmedia are the significant players operating in this market. For instance-

* Through its Knox customization division, Samsung developed software in its tablets (LCD screens) for taxi service providers.

* The China-based TouchMedia has also provided software and hardware solutions for more than 50,000 taxis across seven major cities in China.

These two companies lead the software segment of the market studied, along with 42 Gears Mobility Systems and Bona Phandle Media. Moreover, several startups are emerging as software providers and hardware suppliers for in-taxi digital signage service providers. The major emerging organizations include Cabby Tabby Technologies and Swipe Technologies.

Additional Benefits:

  • The market estimate (ME) sheet in Excel format
  • 3 months of analyst support

TABLE OF CONTENTS

1 INTRODUCTION

  • 1.1 Study Assumptions and Market Definition
  • 1.2 Scope of the Study

2 RESEARCH METHODOLOGY

3 EXECUTIVE SUMMARY

4 MARKET DYNAMICS

  • 4.1 Market Drivers
  • 4.2 Market Restraints
  • 4.3 Porter's Five Forces Analysis
    • 4.3.1 Threat of New Entrants
    • 4.3.2 Bargaining Power of Buyers/Consumers
    • 4.3.3 Bargaining Power of Suppliers
    • 4.3.4 Threat of Substitute Products
    • 4.3.5 Intensity of Competitive Rivalry

5 MARKET SEGMENTATION

  • 5.1 Vehicle Type
    • 5.1.1 Luxury/Premium Taxi
    • 5.1.2 Economy/Budget Taxi
  • 5.2 Display Type
    • 5.2.1 LCD
    • 5.2.2 LED
  • 5.3 Geography
    • 5.3.1 North America
      • 5.3.1.1 United States
      • 5.3.1.2 Canada
      • 5.3.1.3 Rest of North America
    • 5.3.2 Europe
      • 5.3.2.1 United Kingdom
      • 5.3.2.2 Germany
      • 5.3.2.3 France
      • 5.3.2.4 Spain
      • 5.3.2.5 Rest of Europe
    • 5.3.3 Asia-Pacific
      • 5.3.3.1 China
      • 5.3.3.2 Japan
      • 5.3.3.3 India
      • 5.3.3.4 Rest of Asia-Pacific
    • 5.3.4 Rest of the World
      • 5.3.4.1 Saudi Arabia
      • 5.3.4.2 Brazil
      • 5.3.4.3 Other Countries

6 COMPETITIVE LANDSCAPE

  • 6.1 Company Profiles
    • 6.1.1 Advertising Service Providers
      • 6.1.1.1 Clear Vision Advertisement
      • 6.1.1.2 London Taxi Advertising
      • 6.1.1.3 Curb Mobility LLC
      • 6.1.1.4 Blue Line Media
      • 6.1.1.5 BillboardsIn
      • 6.1.1.6 Bona Phandle Media
    • 6.1.2 Software Providers
      • 6.1.2.1 Enroute View Media Inc.
      • 6.1.2.2 Cabby Tabby Technologies
      • 6.1.2.3 42Gears Mobility Systems Pvt. Ltd
    • 6.1.3 Device Manufacturers
      • 6.1.3.1 Swipe Technologies
      • 6.1.3.2 Curb Mobility LLC
      • 6.1.3.3 42 Gears mobility systems private limited
      • 6.1.3.4 Samsung Electronics Co. Ltd
      • 6.1.3.5 Apple Inc.
      • 6.1.3.6 VeriFone Holdings Inc.

7 MARKET OPPORTUNITIES AND FUTURE TRENDS