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市场调查报告书
商品编码
990452

个人护理设备市场的增长,趋势和预测(2021-2026)

Personal Care Appliances Market - Growth, Trends and Forecast (2022 - 2027)

出版日期: | 出版商: Mordor Intelligence Pvt Ltd | 英文 100 Pages | 商品交期: 2-3个工作天内

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简介目录

在预测期内,全球个人护理设备市场预计将以6.62%的复合年增长率增长。

    由于与修饰和造型产品相关的支出激增,
  • 市场得到了显着增长。领先企业不断推出新产品,使个人消费者可以创造自己想要的风格。
  • 男性过去通常较少使用髮型设计和美容设备,但近年来,他们已成为活跃的消费者。随着男性使用矫直机的趋势日益增加,有机会专门为使用频率最高的年轻男性消费者设计设备。拥有较大男性形象的产品设计(例如较大的手柄和较大的按钮)以及短髮器具(例如微型矫直机)可以成功。
  • 由电动牙刷和其他口腔护理设备组成的口腔护理领域仍处于新兴市场的起步阶段。这是由于消费者对使用电动牙刷的好处瞭解不足。在印度,巴西,墨西哥和南非等农村人口占绝大多数的国家中,传统牙刷的市场渗透率很高。但是,高产品价格也是阻碍市场增长的重要因素。
  • COVID-19生效后,许多国家/地区已对其本国进行了严格的封锁,并在全球范围内关闭了美髮店。因此,该因素增加了诸如剃鬚刀和修剪器之类的男士个人护理产品的销量。但是,样式工具市场已经进入困难时期。

本报告调查了个人护理设备市场,分析了市场概况,市场增长因素和障碍,按分销渠道,类型和地区,竞争状况和主要公司划分的市场规模变化和预测,并提供了诸如简介和市场机会。

目录

第1章简介

第2章调查方法

第3章执行摘要

  • 市场概况

第4章市场动态

  • 市场驱动力
  • 市场限制
  • 波特的五种力量分析

第5章市场细分

  • 性别
    • 女人
    • 男女通用
  • 按类型
    • 剃鬚和修饰
    • 样式
    • 美容用具
    • 口腔护理
  • 通过分销渠道
    • 超市/大卖场
    • 专卖店
    • 网上商店
    • 其他
  • 按地区
    • 北美
    • 欧洲
    • 亚太地区
    • 南美洲
    • 中东和非洲

第6章竞争情况

  • 最活跃的公司
  • 最受欢迎的策略
  • 市场份额分析
  • 公司简介
    • Procter & Gamble
    • Koninklijke Philips NV
    • Wahl Clipper Corporation
    • Panasonic Corporation
    • Spectrum Brands, Inc.
    • Conair Corporation
    • Andis Company
    • Dyson Limited

第7章 市场机会与动向

第8章 对COVID-19市场的影响

简介目录
Product Code: 71876

Personal care appliances market is projected to grow at a CAGR of 6.62% during the forecast period (2021-2026).

Key Highlights

  • The market studied has witnessed a significant growth following the surge in expenditure pertaining to grooming and styling products. Major players are continuously involved in introducing novel products that enable individual consumers to create desired style.
  • Men, while not traditionally associated with hair styling or beauty appliances, have turned into active consumers in recent years. With the rising trend of men using hair straighteners, there is an opportunity to design appliances specifically for the young male consumers who use them the most. Product designs with a more masculine image, such as larger hand grips and larger buttons or appliances for shorter hair, such as mini straighteners, may all do well.
  • The oral care segment comprising electric toothbrush and other oral care appliances is still in its nascent stage in the developing countries. This is due to lesser consumer awareness about the benefits associated with the use of e-tooth brush, along with lower affordability. Countries, like India, Brazil, Mexico, and South Africa, in which the rural population holds a dominant share, have a higher market penetration rate of traditional toothbrush. However, higher price of the product is also a key factor hindering the market growth.
  • After, the onset of COVID-19, many countries implied a strict lockdown measures in their respective countries, which closed the beauty salons around the world. Therefore, this factor, increased the sales of men's personal care products such as shavers and trimmers, giving the male consumers the convenience of grooming from the comfort and safety of their home. However, the market of styling tools witnessed a tough time.

Key Market Trends

Hair Straightener Holds Significant Share in the Market

Globally the women love hair with a lived-in vibe and texture to it, particularly the women in the developed nation where it is a case of striking the fine balance between being groomed without looking too overdone. Thus, the customers, primarily women, are actively seeking for hair styling tools, including hair straighteners that are easily accessible and affordable. Additionally, while efficiently straightening the hair in comparatively less time and in a portable size, hair straighteners with the high-end heat protectant technology are gaining great traction among customers of the global market. For instance, Remington, one of the key players in the UK hair straightener market, launched a new line of hair straighteners that heat up in 15 seconds, thus, became an apt solution for the customers living a hectic life and seeking for products that can cater an instant result. Therefore, predominantly contributing to the growth of the market.

Asia-Pacific is the Fastest Growing Market

Continuously surging economy of the region is driving the attention of the consumers towards the innovative personal care appliances like the hair styling tools, electric oral care products, beauty appliances and others that offers a convenient usage and better results to the consumers. In the studied period, the demand for electric toothbrush has skyrocketed in the region, especially in countries like India, China and Japan owing to its better outcomes. As a result, Oral-B brand of Procter and Gamble launched its electric rechargeable toothbrushes in India. The electric toothbrush sets a new benchmark in oral healthcare, with features for up to 100% more plaque removal, as compared to regular manual brushes. Similarly, the hair appliances (hair styling tools) are experiencing a strong phase of innovation in the region. New and premium technology is becoming mainstream and public interest in these products is increasing. Thus, premiumization becomes more important in hair care appliances and is one of the on-going demands among the consumers in the region.

Competitive Landscape

The global personal care appliances market is driven by both global as well as regional players, however, the global players such as Procter & Gamble, Dyson Limited, Koninklijke Philips N.V., Panasonic Corporation, and Conair Corporation have an upper hand over the other players. The key player has been observed to adopt varied growth strategies such as mergers and acquisition, partnership, expansion, and product innovation to strengthen their position in the market studied. Nonetheless, product innovation is observed to be the most effective growth strategy. As a result, various global companies, such as Koninklijke Philips NV., and Panasonic, one of the market leaders, are implementing product innovation as a business strategy to meet the growing competition from new players. For instance, In June 2019, Koninklijke Philips N.V., launched Three-in-One Hair Trimmer in India, which performs three functions such as Shaves, Trims and Shapes the facial hair.

Additional Benefits:

  • The market estimate (ME) sheet in Excel format
  • 3 months of analyst support

TABLE OF CONTENTS

1 INTRODUCTION

  • 1.1 Study Assumptions and Market Definition
  • 1.2 Scope of the Study

2 RESEARCH METHODOLOGY

3 EXECUTIVE SUMMARY

  • 3.1 Market Overview

4 MARKET DYNAMICS

  • 4.1 Market Drivers
  • 4.2 Market Restraints
  • 4.3 Porter's Five Forces Analysis
    • 4.3.1 Threat of New Entrants
    • 4.3.2 Bargaining Power of Buyers/Consumers
    • 4.3.3 Bargaining Power of Suppliers
    • 4.3.4 Threat of Substitute Products
    • 4.3.5 Intensity of Competitive Rivalry

5 MARKET SEGMENTATION

  • 5.1 By Gender
    • 5.1.1 Men
    • 5.1.2 Women
    • 5.1.3 Unisex
  • 5.2 By Type
    • 5.2.1 Shaving and Grooming
      • 5.2.1.1 Shavers
      • 5.2.1.2 Trimmers
      • 5.2.1.3 Epilator
    • 5.2.2 Styling
      • 5.2.2.1 Hair Straightener
      • 5.2.2.2 Hair Dryer
      • 5.2.2.3 Hair Curler
      • 5.2.2.4 Others
    • 5.2.3 Beauty Appliances
    • 5.2.4 Oral Care
  • 5.3 By Distribution Channel
    • 5.3.1 Supermarkets/Hypermarkets
    • 5.3.2 Specialty Stores
    • 5.3.3 Online Stores
    • 5.3.4 Others
  • 5.4 Geography
    • 5.4.1 North America
      • 5.4.1.1 United States
      • 5.4.1.2 Canada
      • 5.4.1.3 Mexico
      • 5.4.1.4 Rest of North America
    • 5.4.2 Europe
      • 5.4.2.1 Spain
      • 5.4.2.2 United Kingdom
      • 5.4.2.3 Germany
      • 5.4.2.4 France
      • 5.4.2.5 Italy
      • 5.4.2.6 Russia
      • 5.4.2.7 Rest of Europe
    • 5.4.3 Asia Pacific
      • 5.4.3.1 China
      • 5.4.3.2 Japan
      • 5.4.3.3 India
      • 5.4.3.4 Australia
      • 5.4.3.5 Rest of Asia-Pacific
    • 5.4.4 South America
      • 5.4.4.1 Brazil
      • 5.4.4.2 Argentina
      • 5.4.4.3 Rest of South America
    • 5.4.5 Middle East and Africa
      • 5.4.5.1 South Africa
      • 5.4.5.2 Saudi Arabia
      • 5.4.5.3 Rest of Middle East and Africa

6 COMPETITIVE LANDSCAPE

  • 6.1 Most Active Companies
  • 6.2 Most Adopted Strategies
  • 6.3 Market Share Analysis
  • 6.4 Company Profiles
    • 6.4.1 Procter & Gamble
    • 6.4.2 Koninklijke Philips N.V.
    • 6.4.3 Wahl Clipper Corporation
    • 6.4.4 Panasonic Corporation
    • 6.4.5 Spectrum Brands, Inc.
    • 6.4.6 Conair Corporation
    • 6.4.7 Andis Company
    • 6.4.8 Dyson Limited

7 MARKET OPPORTUNITIES AND FUTURE TRENDS

8 IMPACT OF COVID-19 ON THE MARKET