教科书采用的美国市场 - 计分卡和未来预测 (2021年)
2020 National Instructional Materials Adoption Scorecard and 2021 Outlook
本报告提供美国的教科书采用市场相关调查分析，采用的流程，销售额的影响要素，结果 (各出版社) 、采用的领域，未来的机会相关的系统性资讯。
Simba Information's “2020 National Instructional Materials Adoption Scorecard and 2021 Outlook ” provides a singular look at sales by subject and publisher in particular states-those states classified as adoption states, which conduct statewide reviews and purchasing processes for instructional materials.
This report includes individual analyses of the Texas 9-12 English language arts adoption results, as well as significant sales results from individual districts in the K-8 social studies and science adoptions in California, 6-12 world languages and CTE sales in Florida and English language arts in North Carolina.
The onslaught of the COVID-19 pandemic coincided with the beginning of the active decision-making season in school districts. While the pandemic disrupted the adoption process--particularly fulfillment--it did not crash it.
While adoptions in reading and math continue to be the largest revenue generators, seasons like 2020 with statewide adoptions in world languages and career and technical education courses provide opportunities for a broader array of publishers.
As 2021 gets under way, school districts gearing up for a new round of instructional materials adoptions. Among the leading opportunities is English language arts with a significant adoption in Florida (K-12), bolstered by opportunities in Mississippi and West Virginia and high school ELA in New Mexico.
The “2020 National Instructional Materials Adoption Scorecard and 2021 Outlook ” provides valuable insight into: