编程广告的全球市场:市场规模 - 各媒体类型,各设备,各企业规模,各终端用户,各地区展望,竞争策略,各市场区隔预测(~2032年)
市场调查报告书
商品编码
1167099

编程广告的全球市场:市场规模 - 各媒体类型,各设备,各企业规模,各终端用户,各地区展望,竞争策略,各市场区隔预测(~2032年)

Programmatic Advertising Market Size- By Media Type, By Device, By Enterprise Size, By End User - Regional Outlook, Competitive Strategies and Segment Forecasts to 2032

出版日期: | 出版商: SPER Market Research Pvt. Ltd. | 英文 228 Pages | 商品交期: 最快1-2个工作天内

价格
简介目录

全球编程广告的市场规模,预计至2032年达到530亿4,000万美元,以21.8%的年复合成长率成长。

编程广告平台的市场,由于智慧型手机的普及与产业的数位化发展扩大。现在许多企业和广告代理店,将编程广告作为非常成功的行销工具与动态行销管道。

本报告提供全球编程广告市场相关调查,市场动态,市场变数与展望,各媒体类型、设备、企业规模、终端用户、地区的市场分析,企业简介等相关资讯。

目录

第1章 简介

  • 调查范围
  • 市场区隔分析

第2章 调查手法

  • 调查资料来源
  • 市场规模的估计
  • 资料的三角测量

第3章 摘要整理

第4章 市场动态

  • 促进因素,阻碍因素,机会,课题的分析
    • 促进因素
    • 阻碍因素
    • 机会
    • 课题
  • 全球编程广告市场上COVID-19的影响

第5章 市场变数与展望

  • SWOT分析
    • 优势
    • 弱点
    • 机会
    • 威胁
  • PESTEL分析
    • 政治形势
    • 经济形势
    • 社会形势
    • 技术形势
    • 环境形势
    • 法律上的形势
  • 波特的五力分析
    • 供给企业谈判力
    • 买方议价能力
    • 替代品的威胁
    • 新加入厂商的威胁
    • 竞争企业间的敌对关係
  • 热图分析

第6章 全球编程广告市场:各媒体类型,2019年~2032年(100万美元)

  • 音讯广告
  • DOOH
  • 数位显示器
  • 社群广告
  • 影片广告

第7章 全球编程广告市场:各设备,2019年~2032年(100万美元)

  • 行动
  • 桌上型

第8章 全球编程广告市场:各企业规模,2019年~2032年(100万美元)

  • 中小企业
  • 大企业

第9章 全球编程广告市场:各终端用户,2019年~2032年(100万美元)

  • 教育
  • 媒体、娱乐
  • 零售
  • 旅行

第10章 全球编程广告市场:各地区,2019年~2032年(100万美元)

  • 北美
    • 美国
    • 加拿大
    • 墨西哥
  • 欧洲
    • 德国
    • 英国
    • 法国
    • 义大利
    • 西班牙
    • 其他的欧洲
  • 亚太地区
    • 中国
    • 日本
    • 印度
    • 澳洲
    • 韩国
    • 其他的亚太地区
  • 南美
    • 巴西
    • 阿根廷
    • 其他的南美
  • 中东、非洲
    • 沙乌地阿拉伯王国
    • 阿拉伯联合大公国
    • 其他的中东、非洲

第11章 企业简介

  • Adobe Systems, Inc.
    • 企业概要
    • 财务预测
    • 产品概要
    • 最近的开发
  • Verizon Communications Inc
  • Alphabet Inc.
  • Tencent Holdings Ltd.
  • Magnite Inc.
  • Amazon.com Inc.
  • AT&T Inc.
  • Alibaba Group Holdings Ltd.
  • ECHO Marketing, Inc.
  • Roku Inc.
简介目录
Product Code: IACT2216

Global Programmatic Advertising Market Overview:

According to SPER Market Research, the Global Programmatic Advertising Market is estimated to reach USD 53.04 billion by 2032 with a CAGR of 21.8%.

The sale of programmatic advertising services by companies (organisations, sole proprietors, and partnerships) that use automated technology for purchasing and selling advertising spots makes up the programmatic advertising industry. Both advertising effectiveness and targeting precision are to be increased by programmatic advertising. Human discussions are replaced with machine learning and AI optimization.

The principal media formats that make use of programmatic advertising include audio, DOOH, digital display, social, and video. The automated buying, selling, and delivering of audio advertisements is referred to as "audio ads." Digital radio, podcasts, audio books, and streaming music services all have audio advertisements. For SMBS (small and medium-sized businesses) and major corporations, these advertisements are seen on desktop and mobile devices. Education, media and entertainment, retail and travel are the four end consumers of programmatic advertising.

The market for programmatic advertising platforms is expanding as a result of the rising popularity of smartphones and the industry's growing digitization. Both of these factors are supporting the market's expansion for programmatic advertising platforms. Additionally, programmatic advertising is a fantastic way for creators of mobile apps to make money. A number of companies and advertising agencies now use programmatic advertising as a highly successful marketing tool and dynamic marketing channel. The ability to more accurately tailor advertisements based on customer wants is one of programmatic advertising's key benefits.

Impact of COVID-19 on the Global Programmatic Advertising Market

Nearly every business has been impacted by the unmatched worldwide public health emergency known as COVID-19, and the long-term impacts are expected to have an influence on industry growth throughout the course of the forecast period. In order to assure the inclusion of underlying COVID-19 concerns and potential future directions, our continuous study expands upon our research approach. The paper provides information on COVID-19 taking into account changes in consumer demand and behaviour, buying habits, supply chain rerouting, dynamics of contemporary market forces, and significant government initiatives. Insights, analyses, projections, and forecasts are provided in the updated study, which takes the market impact of COVID-19 into account.

Scope of the Report:

  • Market size available for years: 2019-2032
  • Base year considered: 2021
  • Forecast period: 2022-2032
  • Segments covered: By Media Type, By Device, By Enterprise Size, By End User
  • Geographies covered: North America, Europe, Asia Pacific, Latin America, Middle East and Africa
  • Companies Covered: Adobe Systems, Inc., Verizon Communications Inc., Alphabet Inc., Tencent Holdings Ltd., Magnite Inc., Amazon.com Inc., AT&T Inc., Alibaba Group Holdings Ltd., ECHO Marketing, Inc., Roku Inc.

Global Programmatic Advertising Market Segmentation:

  • By Media Type: Based on the Media Type, Global Programmatic Advertising Market is segmented as; Audio Ads, DOOH, Digital Display, Social Ads, Video Ads.
  • By Device: Based on the Device, Global Programmatic Advertising Market is segmented as; Mobile, Desktop.
  • By Enterprise Size: Based on the Enterprise Size, Global Programmatic Advertising Market is segmented as; SMBs, Large Enterprises.
  • By End User: Based on the End User, Global Programmatic Advertising Market is segmented as; Education, Media and Entertainment, Retail, Travel.
  • By Region: The programmatic advertising market's largest region is North America. During the projected period, Asia-Pacific is anticipated to have the fastest growth in the global market for programmatic advertising. Asia-Pacific, Western Europe, Eastern Europe, North America, South America, the Middle East, and Africa are the regions covered in the worldwide programmatic advertising market study.

Table of Contents

1. Introduction

  • 1.1. Scope of the report
  • 1.2. Market segment analysis

2. Research Methodology

  • 2.1 Research data source
    • 2.1.1 Secondary data
    • 2.1.2 Primary data
    • 2.1.3 SPER's internal database
    • 2.1.4 Premium insight from KOL's
  • 2.2 Market size estimation
    • 2.2.1 Top-down and Bottom-up approach
  • 2.3 Data triangulation

3. Executive Summary

4. Market Dynamics

  • 4.1. Driver, Restraint, Opportunity and Challenges analysis
    • 4.1.1 Drivers
    • 4.1.2 Restraints
    • 4.1.3 Opportunities
    • 4.1.4 Challenges
  • 4.2. COVID-19 Impacts of the Global Programmatic Advertising Market

5. Market variables and outlook

  • 5.1. SWOT analysis
    • 5.1.1 Strengths
    • 5.1.2 Weaknesses
    • 5.1.3 Opportunities
    • 5.1.4 Threats
  • 5.2. PESTEL analysis
    • 5.2.1 Political landscape
    • 5.2.2 Economic landscape
    • 5.2.3 Social landscape
    • 5.2.4 Technological landscape
    • 5.2.5 Environmental landscape
    • 5.2.6 Legal landscape
  • 5.3. PORTER'S five forces analysis
    • 5.3.1 Bargaining power of suppliers
    • 5.3.2 Bargaining power of Buyers
    • 5.3.3 Threat of Substitute
    • 5.3.4 Threat of new entrant
    • 5.3.5 Competitive rivalry
  • 5.4. Heat map analysis

6. Global Programmatic Advertising Market, By Media Type, 2019-2032 (USD Million)

  • 6.1 Audio Ads
  • 6.2 DOOH
  • 6.3 Digital Display
  • 6.4 Social Ads
  • 6.5 Video Ads

7. Global Programmatic Advertising Market, By Device, 2019-2032 (USD Million)

  • 7.1 Mobile
  • 7.2 Desktop

8. Global Programmatic Advertising Market, By Enterprise Size, 2019-2032 (USD Million)

  • 8.1 SMBs
  • 8.2 Large Enterprises

9. Global Programmatic Advertising Market, By End User, 2019-2032 (USD Million)

  • 9.1 Education
  • 9.2 Media and Entertainment
  • 9.3 Retail
  • 9.4 Travel

10. Global Programmatic Advertising Market, By Region, 2019-2032 (USD Million)

  • 10.1 North America
    • 10.1.1. United States
    • 10.1.2. Canada
    • 10.1.3. Mexico
  • 10.2 Europe
    • 10.2.1. Germany
    • 10.2.2. United Kingdom
    • 10.2.3. France
    • 10.2.4. Italy
    • 10.2.5. Spain
    • 10.2.6. Rest of Europe
  • 10.3 Asia-Pacific
    • 10.3.1. China
    • 10.3.2. Japan
    • 10.3.3. India
    • 10.3.4. Australia
    • 10.3.5. South Korea
    • 10.3.6. Rest of Asia-Pacific
  • 10.4 South America
    • 10.4.1. Brazil
    • 10.4.2. Argentina
    • 10.4.3. Rest of South America
  • 10.5 Middle East & Africa
    • 10.5.1. Kingdom of Saudi Arabia
    • 10.5.2. United Arab Emirates
    • 10.5.3. Rest of Middle East & Africa

11. Company Profiles

  • 11.1 Adobe Systems, Inc.
    • 11.1.1. Company details
    • 11.1.2. Financial outlook
    • 11.1.3. Product summary
    • 11.1.4. Recent developments
  • 11.2 Verizon Communications Inc
    • 11.2.1. Company details
    • 11.2.2. Financial outlook
    • 11.2.3. Product summary
    • 11.2.4. Recent developments
  • 11.3 Alphabet Inc.
    • 11.3.1. Company details
    • 11.3.2. Financial outlook
    • 11.3.3. Product summary
    • 11.3.4. Recent developments
  • 11.4 Tencent Holdings Ltd.
    • 11.4.1. Company details
    • 11.4.2. Financial outlook
    • 11.4.3. Product summary
    • 11.4.4. Recent developments
  • 11.5 Magnite Inc.
    • 11.5.1. Company details
    • 11.5.2. Financial outlook
    • 11.5.3. Product summary
    • 11.5.4. Recent developments
  • 11.6 Amazon.com Inc.
    • 11.6.1. Company details
    • 11.6.2. Financial outlook
    • 11.6.3. Product summary
    • 11.6.4. Recent developments
  • 11.7 AT&T Inc.
    • 11.7.1. Company details
    • 11.7.2. Financial outlook
    • 11.7.3. Product summary
    • 11.7.4. Recent developments
  • 11.8 Alibaba Group Holdings Ltd.
    • 11.8.1. Company details
    • 11.8.2. Financial outlook
    • 11.8.3. Product summary
    • 11.8.4. Recent developments
  • 11.9 ECHO Marketing, Inc.
    • 11.9.1. Company details
    • 11.9.2. Financial outlook
    • 11.9.3. Product summary
    • 11.9.4. Recent developments
  • 11.10 Roku Inc.
    • 11.10.1. Company details
    • 11.10.2. Financial outlook
    • 11.10.3. Product summary
    • 11.10.4. Recent developments