云端游戏的全球市场:市场规模，趋势，预测，竞争分析，成长机会(2022年～2027年)

全球云端游戏的市场规模，在预测期间内预计以29.1％的年复合成长率成长，2027年达到105亿美元。

本报告提供全球云端游戏市场调查，市场概要，市场成长要素及阻碍因素的分析，各市场区隔、各地区的分析，竞争情形，主要企业的简介等资讯。

目录

第1章 摘要整理

第2章 云端游戏市场环境分析

• 供应链分析
• PEST分析
• 产业生命週期分析
• 推动市场要素
• 市场课题

第3章 云端游戏市场评估(2019年～2027年)

• 串流类型分别分析
  • 影音串流:地区的趋势与预测
  • 文件串流:地区的趋势与预测
• 设备类型分别分析
  • PC &笔记型电脑:地区的趋势与预测
  • 智慧型手机:地区的趋势与预测
  • 智慧型电视:地区的趋势与预测
  • 游戏主机:地区的趋势与预测
• 各种类分析
  • 益智游戏&社群游戏:地区的趋势与预测
  • 冒险&运动:地区的趋势与预测
  • 街机:地区的趋势与预测
• 各游戏玩家类型分析
  • 休閒游戏玩家:地区的趋势与预测
  • 硬核心游戏玩家:地区的趋势与预测
• 各地区的分析
  • 北美的云端游戏市场:各国分析
  • 欧洲的云端游戏市场:各国分析
  • 亚太地区的云端游戏市场:各国分析
  • 全球其他地区的云端游戏市场:辅助地区分析

第4章 竞争分析

• 市场整合等级
• 竞争情形
• 市场占有率分析
• 产品系列分析
• 地理存在
• 新产品的销售
• 策略性联盟
• 波特的五力分析

第5章 策略性成长机会

• 市场魅力分析
  • 各串流类型的市场魅力
  • 各设备类型的市场魅力
  • 各种类的市场魅力
  • 游戏玩家的各类型的市场魅力
  • 各地区的市场魅力
  • 各国市场魅力
• 成长矩阵分析
• 策略性影响
• 主要的成功因素(KSF)

第6章 主要企业简介

• Amazon Inc.
• Blacknut
• Google LLC
• Gamestream
• Microsoft Corporation
• Nvidia Corporation
• Sony Corporation
• Tencent Holdings Ltd.
• Ubitus K.K.
• Ubisoft Entertainment SA

第7章 附录

Cloud gaming refers to the process of playing video games on servers located remotely in data centers. It requires a high speed, stable and low-latency internet connection to stream the game on the cloud gaming platform; there is no need to download or install games on any device. The games can be played with the help of a controller in various devices, such as a smart TV or a gaming console, which transmits data to the server, in the form of input. The output information is projected on the display module by the server. This in turn, provides critical information to the data center and the game is rendered and played on a remote server with local interaction on devices. It provides the benefits to gamers to play any game, any time and in any device. It also served as a source of socialization and entertainment at the time of the pandemic. Cloud gaming platforms are in high demand as they provide better gaming experience and reach out to a large number of gamers in the new normal (post-pandemic).

The year 2021, was an annus mirabilis for cloud gaming with a surge in the number of internet users and consumer spending, which has been increasing year on year. Furthermore, expected growth in 5G infrastructure is likely to drive the demand for the cloud gaming market by reducing latency issues when streaming video games. The long-term market outlook seems favourable, with ample growth opportunities across regions. Also, the ongoing shift from consoles to cloud-based gaming will continue to create ample growth opportunities for the market stakeholders. Overall, the cloud gaming market is estimated to grow at an impressive CAGR of 29.1% during the forecast period to reach a value of US$ 10.5 Billion in 2027.

Segment Analysis

Based on the streaming type, the market is bifurcated into video streaming and file streaming. Video streaming is likely to remain the bigger demand generator for cloud gaming platforms in the foreseen future. The key factors driving the segment's dominance are on-demand streaming requirements as well as the ability to be effective for shorter periods of play. Furthermore, a paradigm shift from console and disc-based gaming to cloud-based gaming ensures a massive demand for cloud gaming platforms in the coming years.

Based on the device type, the market is segmented as PC & laptops, smartphones, smart TVs, and gaming consoles. Smart TVs remain at the nucleus for all the leading market stakeholders serving the cloud gaming industry. A smart TV provides better gaming experience to its gamers with the features such as 4K display and better feasibility in using cloud gaming platforms with the help of a controller. Partnerships with smart TV manufacturers, OTT providers, and setup box providers to reach a large number of cloud gaming users are likely to provide market stakeholders with enormous growth potential. It is also anticipated that Smart TV will remain the most preferred device type in the cloud gaming market in the foreseen future.

Based on the genre type, the market is segmented as puzzles & social games, adventure & sports, and arcade. Among these genre types, puzzles & social games are the most widely played category on cloud gaming platforms, as players choose to play these games with their friends in order to socialise with them, implying that the market for puzzles & social games is rising. In addition, comprehending the game takes less time in this category.

Based on the gamer type, the market is segmented as casual gamers and hardcore gamers. Between these gamer types, casual gamers dominate the market, whereas hardcore gamers continue to prefer console gaming. Casual gamers prefer cloud gaming because it is more cost-effective.

In terms of regions, Asia-Pacific is expected to remain the largest market for cloud gaming over the forecast period. In addition, the region is likely to witness healthy market growth in the coming years. Japan, India, and South-east Asia are the preferred destinations of gaming companies to expand in Asia. The leading player of the market, Sony Corporation is having expansion plans in the region. Already existing 5G infrastructure in countries such as Malaysia and Thailand are creating healthy demand for the cloud gaming market. Partnership between Blacknut and Celcom telecommunication, Tencent to launch its cloud gaming platform in the south-east Asian countries, and development of 5G infrastructure in the key Asian economies such as India and China are likely to generate huge demand for cloud gaming in the region.

Key Players

The cloud gaming market is gradually consolidating with major companies performing mergers & acquisitions to quickly gain the leading position and to tap growing opportunities in this rapidly expanding market. For an instance, Sony Corporation, a leading provider of cloud gaming across the regions, acquired Bungie. After the acquisition, Sony Corporation successfully leaped ahead in the market with the added capabilities and expansion of its game titles. However, the market entry of several new players is likely to make business environment challenging for the major players.

The supply chain of the cloud gaming industry comprises cloud computing providers, game developers, cloud gaming providers, telecommunication partners and end-users. Major players are striving hard to integrate vertically to gain competitive edge in the market. The following are some of the key players in the cloud gaming market:

• Sony Corporation
• Nvidia Corporation
• Microsoft Corporation
• Amazon Inc.
• Ubitus K.K.

Report Features

This strategic assessment report, from Stratview Research, provides a comprehensive analysis that reflects today's cloud gaming market realities and future market possibilities for the forecast period of 2022 to 2027. The report segments and analyzes the market in the most detailed manner in order to provide a panoramic view of the market. The vital data/information provided in the report can play a crucial role for the market participants as well as investors in the identification of the low-hanging fruits available in the market as well as to formulate the growth strategies to expedite their growth process.

This report offers high-quality insights and is the outcome of a detailed research methodology comprising extensive secondary research, rigorous primary interviews with industry stakeholders, and validation and triangulation with Stratview Research's internal database and statistical tools. More than 1,000 authenticated secondary sources, such as company annual reports, fact books, press releases, journals, investor presentations, white papers, patents, and articles, have been leveraged to gather the data. We conducted more than 15 detailed primary interviews with the market players across the value chain in all four regions and industry experts to obtain both qualitative and quantitative insights.

This report provides market intelligence in the most comprehensive way. The report structure has been kept such that it offers maximum business value. It provides critical insights into the market dynamics and will enable strategic decision making for the existing market players as well as those willing to enter the market. The following are the key features of the report:

• Market structure: Overview, industry life cycle analysis, supply chain analysis.

• Market environment analysis: Growth drivers and constraints, Porter's five forces analysis, SWOT analysis.

• Market trend and forecast analysis.

• Market segment trend and forecast.

• Competitive landscape and dynamics: Market share, Product portfolio, New Product Launches, etc.

• Attractive market segments and associated growth opportunities.

• Emerging trends.

• Strategic growth opportunities for the existing and new players.

• Key success factors.

The cloud gaming market is segmented into the following categories:

Cloud Gaming Market, by Streaming Type

• Video Streaming (Regional Analysis: North America, Europe, Asia-Pacific, and Rest of the World)

• File Streaming (Regional Analysis: North America, Europe, Asia-Pacific, and Rest of the World)

Cloud Gaming Market, by Device Type

• PC & Laptops (Regional Analysis: North America, Europe, Asia-Pacific, and Rest of the World)

• Smartphones (Regional Analysis: North America, Europe, Asia-Pacific, and Rest of the World)

• Smart TVs (Regional Analysis: North America, Europe, Asia-Pacific, and Rest of the World)

• Gaming Consoles (Regional Analysis: North America, Europe, Asia-Pacific, and Rest of the World)

Cloud Gaming Market, by Genre Type

• Puzzles & Social Games (Regional Analysis: North America, Europe, Asia-Pacific, and Rest of the World)

• Adventure & Sports (Regional Analysis: North America, Europe, Asia-Pacific, and Rest of the World)

• Arcade (Regional Analysis: North America, Europe, Asia-Pacific, and Rest of the World)

Cloud Gaming Market, by Gamer Type

• Casual Gamers (Regional Analysis: North America, Europe, Asia-Pacific, and Rest of the World)

• Hardcore Gamers (Regional Analysis: North America, Europe, Asia-Pacific, and Rest of the World)

Cloud Gaming Market, by Region

• North America (Country Analysis: The USA and Rest of North America)

• Europe (Country Analysis: Germany, France, The UK and Rest of Europe)

• Asia-Pacific (Country Analysis: China, Japan, India, South-East Asia, and Rest of Asia-Pacific)

• Rest of the World (Sub-Region Analysis: Latin America, Middle East and Others)

Table of Contents

• Report Scope
• Report Objectives
• Research Methodology
• Market Segmentation
• Secondary Research
• Key Information Gathered from Secondary Research
• Primary Research
• Key Information Gathered from Primary Research
• Breakdown of Primary Interviews by Region, Designation, and Value Chain Node
• Data Analysis and Triangulation

1. Executive Summary

2. Cloud Gaming Market Environment Analysis

• 2.1. Supply Chain Analysis
• 2.2. PEST Analysis
• 2.3. Industry Life Cycle Analysis
• 2.4. Market Drivers
• 2.5. Market Challenges

3. Cloud Gaming Market Assessment (2019-2027)

• 3.1. Streaming-Type Analysis
  • 3.1.1. Video Streaming: Regional Trend and Forecast (US$ Million)
  • 3.1.2. File Streaming: Regional Trend and Forecast (US$ Million)
• 3.2. Device-Type Analysis
  • 3.2.1. PC & Laptops: Regional Trend and Forecast (US$ Million)
  • 3.2.2. Smartphones: Regional Trend and Forecast (US$ Million)
  • 3.2.3. Smart TVs: Regional Trend and Forecast (US$ Million)
  • 3.2.4. Gaming Consoles: Regional Trend and Forecast (US$ Million)
• 3.3. Genre-Type Analysis
  • 3.3.1. Puzzles & Social Games: Regional Trend and Forecast (US$ Million)
  • 3.3.2. Adventure & Sports: Regional Trend and Forecast (US$ Million)
  • 3.3.3. Arcade: Regional Trend and Forecast (US$ Million)
• 3.4. Gamer-Type Analysis
  • 3.4.1. Casual Gamers: Regional Trend and Forecast (US$ Million)
  • 3.4.2. Hardcore Gamers: Regional Trend and Forecast (US$ Million)
• 3.5. Regional Analysis
  • 3.5.1. North American Cloud Gaming Market: Country Analysis
    • 3.5.1.1. The USA's Cloud Gaming Market T&F (US$ Million)
    • 3.5.1.2. RoNA's Cloud Gaming Market T&F (US$ Million)
  • 3.5.2. European Cloud Gaming Market: Country Analysis
    • 3.5.2.1. German Cloud Gaming Market T&F (US$ Million)
    • 3.5.2.2. French Cloud Gaming Market T&F (US$ Million)
    • 3.5.2.3. The UK's Cloud Gaming Market T&F (US$ Million)
    • 3.5.2.4. RoE's Cloud Gaming Market T&F (US$ Million)
  • 3.5.3. Asia-Pacific's Cloud Gaming Market: Country Analysis
    • 3.5.3.1. Indian Cloud Gaming Market T&F (US$ Million)
    • 3.5.3.2. Chinese Cloud Gaming Market T&F (US$ Million)
    • 3.5.3.3. Japanese Cloud Gaming Market T&F (US$ Million)
    • 3.5.3.4. SEA's Cloud Gaming Market T&F (US$ Million)
    • 3.5.3.5. RoAP's Cloud Gaming Market T&F (US$ Million)
  • 3.5.4. Rest of the World's (RoW) Cloud Gaming Market: Sub-Region Analysis
    • 3.5.4.1. Latin American Cloud Gaming Market T&F (US$ Million)
    • 3.5.4.2. Middle Eastern Cloud Gaming Market T&F (US$ Million)
    • 3.5.4.3. Other Cloud Gaming Market T&F (US$ Million)

4. Competitive Analysis

• 4.1.1. Market Consolidation Level
• 4.1.2. Competitive Landscape
• 4.1.3. Market Share Analysis
• 4.1.4. Product Portfolio Analysis
• 4.1.5. Geographical Presence
• 4.1.6. New Product Launches
• 4.1.7. Strategic Alliances
• 4.1.8. Porter's Five Forces Analysis

5. Strategic Growth Opportunities

• 5.1. Market Attractiveness Analysis
  • 5.1.1. Market Attractiveness by Streaming Type
  • 5.1.2. Market Attractiveness by Device Type
  • 5.1.3. Market Attractiveness by Genre Type
  • 5.1.4. Market Attractiveness by Gamer Type
  • 5.1.5. Market Attractiveness by Region
  • 5.1.6. Market Attractiveness by Country
• 5.2. Growth Matrix Analysis
• 5.3. Strategic Implications
• 5.4. Key Success Factors (KSFs)

6. Company Profile of Key Players (Alphabetically Arranged)

• 6.1. Amazon Inc.
• 6.2. Blacknut
• 6.3. Google LLC
• 6.4. Gamestream
• 6.5. Microsoft Corporation
• 6.6. Nvidia Corporation
• 6.7. Sony Corporation
• 6.8. Tencent Holdings Ltd.
• 6.9. Ubitus K.K.
• 6.10. Ubisoft Entertainment SA

7. Appendix

• 7.1. Disclaimer
• 7.2. Copyright
• 7.3. Abbreviation
• 7.4. Currency Exchange
• 7.5. Market Numbers