-全球行动电话资讯- 用户·终端销售量·网路·基础设施

领导产业的分析服务

1995年启动的World Cellular Information Service(WCIS:全球行动电话资讯服务)，是收集齐全明确清楚的资料及预测，可成为行动电话领域标准的资讯来源。

本服务，行动产业上主要企业能获得的高纯度资料，再融合了无比伦比的分析师支援服务。WCIS透过先进性的线上介面，追踪全球手机用户数、KPI、财务及经营指标。

WCIS行动领域上的许多主要企业而言已形成策略性工作流程核心。这些组织为了一面追踪投资机会、市场行动、开始服务及竞争上的威胁，一面估测市场规模，及分类而使用这个服务。

使用WCIS来追踪下列项目:

用户数的过去实际成果及预测

• 各地区、不同业者，及各技术、用户数、市场占有率及市场份额的过去实际成果及5年预测

主要的业绩指标

• 业者别、加入契约类型别指标:ARPU(电讯营业收入)、客户流失、MOU(使用者的平均通话时间)、业者流量、业者收入、EBITDA(利率·税金·偿还前利益)、EBITDA获利率、capex(资本支出)、新实质用户capex、用户capex、opex(营运成本)、SAC(每个用户的获得费用)、解约、整体新用户数

网路及供应商

• 全球所有服务中，中止，及停滞中的网路运作相关下列资料:元件供应商、技术、功能、运作日、供应商，及营运情形

电话机及设备

• 设备的规格、功能及市场情形的完全资料库:厂商、市场情形、技术、功能、尺寸、尺寸规格、作业系统及浏览器。5年终端销售额及市场占有率(地区、地理、技术别)

业者所有权

• 直接及间接投资、所有权及投资情形等所有权详细内容

国家及业者简介

• 全球所有业者相关的最高层级整体概述图表:预测用户数、预付卡/月租型区分、所有权、许可证、网路发展及KPI、各国KPI整体概述

指标以上的指标

除了核心性指标，还包含WCIS概括性决策支援分析的点阅存取。Insight Reports对于特定专题及其发展的方向性，提供市场意愿概要。此外该服务中尚包含分析师会议的简报及每季的PowerPoint地区趋势简报归檔文件。

必要时可得到分析师的支援

WCIS为了扩大本服务在决策上的价值，而内含了分析师的无限次支援。如果想阐明资讯来源、咨询调查方法、或是单纯为了想得到如何最佳使用这些资讯及得取重点的建议，就来咨询分析师吧。

选择WCIS的理由

可靠的资料

WCIS提供几乎单击便可点阅的全面性行动追踪工具，由于该服务为核心性完全的关联资料库，可让您进行高度的比较、建立客製化调查视点、或是深入钻研特定部门。

扎实的资料

我们认为市场预测必须透过定量且定性分析，提供协调性整合流程的一环。敝公司预测专业小组在与敝公司的分析师们密切合作下，构成了支援该预测的资料模式及市场思维导图。

活用人脉的资料

敝公司的指标及预测之所以能如此可靠，归因于敝公司分析师的经验丰富，同时又拥有坚实的人脉。我们今后也将持续排斥以委外方式收集资讯。维持敝公司与服务供应商之间关係的品质是极为重要的。敝公司的市场分析师以9个调查事务所为据点，也藉此我们才能充分理解当地的市场力学。

其他指标

订阅WCIS，您可点阅以下的ExcelData Set:

用户预测互动工具

• 手机用户预测、Unique mobile users、预付卡及月租型用户预测、及电话机销售额规模的互动图表

行动销售额预测

• 总计、语音及资料的区分、有关销售额及ARPU预测的互动式图表

3G用户数

• 有关CDMA 2000 1xEV-DO及WCDMA用户数资料的互动式图表

HSPA用户数

• 有关HSPA用户数的互动式图表

行动宽频价格

• 定额及现收现付宽频收费系统(包含行动网路别）

iPhone资料库

• iPhone业者的KPI比较、iPhone及iPad的销售额规模、设备的价格及供给情形、重要的节目

Connectivity Monitor(连接性萤幕):智慧型手机及可携式宽频

基础设施供应商契约

• 网路设备契约资讯

WiMAX资料

• WiMAX许可证、设备契约、引进及用户数详细内容

基地台及人口涵盖范围

• 设置的基地台数与市场人口的涵盖范围

全球网路与供应商的出口

• 行动交换中心的整体出口和基地台设备供应商的资讯

频宽的保有和许可证竞标

• 网路业者许可化的频谱和许可证竞标详细内容

行动数据的引进

• GPRS、EDGE、EV-DO及HSPA设备引进详细内容

行动电话号码可携性

• 从行动电话号码可携性—的有无和各市场固定行动到电话号码可携性

设备预测整体概述表

• 设备预测互动式图表

所有权与投资者

• 所有权与投资者相关资讯Excel格式表

追加资料套组

WCIS尚附有以下的补充资料套组:

World Cellular Data Metrics(全球行动电话资料指标)

• 资料用户数、引进、销售额、行动宽频利用及SMS/MMS流量等行动数据利用及开始服务的追踪调查

World Cellular Handset Tracker(全球行动电话追踪)

• 技术、尺寸规格、价格及完全的规格等全球电话机供给情形相关监测服务

World Telecoms Financial Benchmarks(全球通讯财务基准)

• 追踪全球40家大型业者的详细财务及产业KPI的新网罗服务-行动、固定，及行动&固定产业

World Cellular Investors.(全球行动电话投资者)

• 全球40家大型业者的相对用户数资料详细内容

The Industry's Leading Analytical Service

Launched in 1995, World Cellular Information Service (WCIS) is the cellular world's benchmark source of accurate, robust data and forecasts.

The service combines live, intelligently sourced data from leading mobile industry players with an unrivaled analyst support service. WCIS tracks global mobile subscriptions, KPIs, financial and operational indicators via an advanced online interface.

WCIS is core to the strategic work flow of many leading players in the mobile space. These organizations use the service to size and segment their markets; tracking investment opportunities, market behaviour, service take-up and competitive threats.

Use WCIS to track:

• Historical and forecast subscriptions
  • Historical data and 5-year forecasts of subscriptions, market share and penetration are by geography, operator and technology

• Key performance indicators
  • Metrics available by operator and subscription type: ARPU, churn, minutes of use, operator traffic, operator revenues, EBITDA, EBITDA margin, capex, capex per net addition, capex per subscription, opex, SAC, disconnections, gross additions.

• Networks and suppliers
  • Data on all global in-service, discontinued and pending network deployments including: Component suppliers, technology, features, launch date, suppliers and operational status

• Handsets and devices
  • A complete database of device specifications, features and market status, including: Manufacturer, market status, technology, features, dimensions, form factor, operating system and browser. Five-year terminal sales and market share by region, geography and technology

• Operator ownership
  • Ownership details including direct and indirect investments, ownership and investment status.

• Country and operator profiles
  • Top level summary charts and tables for every global operator including: Forecast subscriptions, prepaid/postpaid split, ownership, licenses, network deployments and KPIs, summary KPIs by country

• More than metrics
  • In addition to core metrics, WCIS also includes access to comprehensive decision-support analysis . Insight Reports are designed to provide a market-oriented snapshot of specific topic and its likely development. The service also includes an archive of our analysts conference presentations and quarterly PowerPoint regional trend presentations.

Analyst Support when you need it

WCIS includes an unlimited Analyst Support component to maximize the decision making value of the service. Use the support service to clarify a source of data, query our methodology or to simply get advice on how to best manipulate and extract data.

Why Choose WCIS?

Authoritative

WCIS provides one-click access to the most comprehensive mobile tracking tool available. Because the service is a fully relational database at its core, you can perform advanced comparative queries, build a custom research view or drill down to a specific segment.

Robust

We believe that forecasts should be prepared as part of a collaborative, integrated process involving both quantitative and qualitative analysis. Our dedicated forecasting team collaborates closely with our analysts in designing the data models and market mind-maps which support our forecasts.

Connected

Our metrics and forecasts are robust because our analysts are experienced and well connected. We continue to resist the trend to outsource data collection - the quality of our service provider relationships is just too important. Our in-market analysts are based in nine research offices enabling us to understand local market dynamics

Additional Metrics

A subscription to WCIS also includes access to the following Excel data sets:

• Subscription forecast interactive tool
  • Interactive charts and tables of forecasts for mobile subscriptions, unique mobile users, prepaid and postpaid subscription forecasts and handset sales volumes

• Mobile revenue forecast
  • Interactive charts and tables of forecasts for revenues and ARPU, showing splits of total, voice and data

• 3G subscriptions
  • Interactive charts and tables of CDMA 2000 1xEV-DO and WCDMA subscription data

• HSPA subscriptions
  • Interactive charts and tables of HSPA subscriptions

• Mobile broadband pricing
  • Contract and Pay-as-you-go broadband tariffs and charges including per MN

• iPhone database
  • iPhone operator KPI comparisons, iPhone and iPad sales volumes, device pricing and availability and key milestones

• Connectivity Monitor: Smartphone and portable broadband

• Infrastructure vendor contracts
  • Network equipment contract information

• WiMAX data
  • Details of WiMAX licences, equipment contracts, deployments and subscriptions

• Base station and population coverage
  • Number of basestations deployed and coverage of market population

• Global networks and suppliers export
  • Full export of mobile switching centre and basestation equipment supplier information

• Spectrum holdings and licence auctions
  • Frequencies licenced to network operators and licence auction details

• Mobile data deployments
  • Details of deployments of GPRS, EDGE, EV-DO and HSPA equipment

• Mobile number portability
  • Availability of mobile number portability and fixed to mobile number portability by market

• Device forecasts summary charts
  • Interactive charts and tables of device forecasts

• Ownership and investors
  • Ownership and investors information in Excel format

Additional Data Packages

WCIS is available with the following supplementary data packages:

• World Cellular Data Metrics.
  • Tracking mobile data usage and take-up including data subscribers, deployments, revenues, mobile broadband usage and SMS/MMS traffic

• World Cellular Handset Tracker.
  • A monitoring service for global handset availability including technology, form factor, prices and full specifications

• World Telecoms Financial Benchmarks.
  • A new service tracking detailed financial and operational KPIs for 40 of the largest global operators - covering mobile, fixed and mobile & fixed businesses.

• World Cellular Investors.
  • Details proportionate subscription data for the world's largest 40 mobile operating groups.