个性化、平台

调查，决策工具，自订建议

本年间资讯，给予9个性化产品的弱点与优势决定性的评价。

特征

• 获取内幕消息让你看起来很聪明
• 从外部检验策略和决断
• 为了解决最困难的问题，获得一对一的帮助
• 在几分钟内作成候选名单
• 可取得能向同事说明的资料
• 迅速转移到先导计画
• 知道这些工具的实际成本
• 为了更佳交易的谈判方法
• 知道隐性成本和问题点
• 商务和IT的相关人员的教育听讲
• 在队伍为基础的研讨会，全体人员可有同样见解
• 工具实际怎么有作用，取得共同的词彙
• 为了对抗行销的夸大广告，知道供应商的真正弱点
• 不要选择错误的工具
• 发现不认识的供应商

评估对象的供应商

Research, Decision Tools, & Custom Advice

The Personalization Platforms research critically evaluates the weaknesses and strengths of 9 Personalization products.

Features

• Get the inside scoop that will make you look smart
• Obtain external validation of your strategy and decisions
• Receive one-on-one help to solve your thorniest problems

• Get to a short list in minutes
• Get supporting artifacts to explain to your peers
• Transition to pilot projects faster

• Learn how much these tools really cost
• Learn how to negotiate a better deal
• Learn about hidden costs and gotchas

• Obtain relevant education for business and IT stakeholders
• Get team-based workshops to put everyone on the same page
• Obtain a common vocabulary for how the tools really work

• Learn the real story about vendor weaknesses to combat marketing hype
• Don't pick the wrong tool
• Discover a vendor you didn't know

Vendors Evaluated