欧洲的智慧型手机费用:追踪与分析 2025年

定价已成为整个产业行动电信商的关键差异化因素之一。随时了解日益复杂的套餐产品是一项课题。

自 2006 年以来，Tariff Consultancy 一直在研究和彙编欧洲各地的后付费和预付费智慧型手机定价计划，并每季更新资料。

价格以当地货币、欧元和美元显示，方便您快速对 1,000 多个套餐进行同类比较。

关键资讯（以 Excel 格式收集并提供）：

• 营运商名称
• 有效期限/生效日期
• 客户类型（消费者、年轻人、老年人等）
• 合约类型（后付费、预付费、混合型）
• 后付费方案时长（週一至週五、6、12、18、24）
• 预付费方案有效期限
• 套餐名称
• 当地货币和欧元价格（含税/不含税）
• 语音、国际直拨电话、简讯、彩信、数据、漫游加值服务、其他
• 资料速率
• 税率
• 备註（与套餐相关，提供附加组件详情等附加资讯）

该资料库根据营运商调查每季持续更新，解释了营运商的行销策略如何制定计划来维护提升客户忠诚度，吸引新客户，并提升使用率和价值。

我们也重点介绍了自上次更新以来营运商宣布的重大变更。

资料库主要亮点：

• 消费者和企业的后付费和预付费套餐以表格形式呈现，方便您以当地货币、欧元和美元进行比较。
• 每个套餐都包含详细信息，例如费用和限额。
• 所有资料每季更新一次，任何变更均以红色突出显示。
• 每次更新都会提供一份包含关键变更评论的摘要报告。
• 由多语言团队进行研究。
• 拥有超过 30 年电信定价经验的资费套餐专家提供免费咨询服务。

订阅中包含的内容:

Synopsis

Pricing is used as one of the key differentiators by mobile operators across the industry. To keep up-to-date with the increased complexity of packages offered is a challenge.

Tariff Consultancy has researched and collated prices for post- and prepaid smartphone price plans across Europe since 2006 and has been updating it every quarter since.

Prices presented in local currency, Euros and USD allow for a speedy and like-for-like comparison of the 1000+ price plans covered.

Key information collected and provided in excel spreadsheet include:

• Name of operator
• Effective/Verified Date
• Type of customer (Consumer, Youth, Senior etc)
• Type of subscription (Postpaid, Prepaid, Hybrid)
• Contract term for Postpaid plans (m-t-m, 6, 12, 18, 24)
• Validity for prepaid plans
• Name of Plan
• Cost in local currencies and Euro (inclusive and exclusive of tax)
• Inclusive allowances such as Voice, IDD, SMS, MMS, Data, roaming VAS, other, a separate column for each of these)
• Outside allowance pricing - data
• Tax rate
• Comments (these relate to the price plan and an provide additional information such as add-on details)

In this continuously updated service - every quarter - based on a survey of providers, the database will illustrate how operator marketing strategies create plans to retain loyalty, entice new customers and increase usage and value.

The database also highlights key changes announced by operators since the previous update which are easily identifiable as marked in red.

Key highlights of the database include:

• Tariff price plans for consumer and business post and prepaid, presented in tabular format, in local currency, Euros and US Dollars allowing for easy comparison
• Each plan provides details such cost and allowances that come with it.
• All the data is updated quarterly, changes made are marked in red.
• Summary report provided with each update commenting on key changes
• Researched by a multi-lingual team
• Free enquiry service provided by tariff experts with over 30-year experience in telecoms pricing

Subscription includes: