消费者元宇宙：数位内容、服务与广告

Consumer Metaverse: Digital Content, Services, and Advertising

出版日期: 2023年09月19日 | 出版商:

ABI Research | 英文 44 Pages | 商品交期: 最快1-2个工作天内

价格

简介目录

本报告调查了消费者元宇宙空间的全球市场，并对构成消费者元宇宙的社交媒体、网络视频、广告、游戏软体和服务等的收入规模和用户数量进行了趋势和预测分析. ，按各个细分市场和地区进行详细分析，以及主要供应商的市场份额。

报告的优点：

评估市场向云端的迁移及其对硬体和服务的影响
了解主要媒体和娱乐市场、元宇宙（消费者）和数位广告的市场机会
评估消费者元宇宙的演变，并将其与传统的 M&E 细分市场进行比较
确定捆绑和增值包装以及数位服务类型的主要参与者
您可以检查业务模式（SVOD、TVOD、AVOD）和分销管道的变化，包括与元宇宙相关的新市场元素和收入。

关键问题的答案：

现在和到 2030 年线上影片市场的整体规模是多少？
虚拟世界的创建将如何影响数位内容和服务的消费市场？
影片以外的市场区隔有哪些市场机会（社群媒体、数位广告、游戏、虚拟空间等）？
这些市场中的主要公司和服务有哪些？
您有多少个串流媒体 SVOD 合约？

研究亮点：

社群媒体市场规模（收入）、市场占有率和预测
以线上影片市场规模（收入、用户数量、SVOD 订阅数量）、市场份额（收入、SVOD 订阅数量）、商业模式（SVOD、TVOD、EST、AVOD）进行预测
搜寻广告和展示广告市场规模（收入）、市场占有率和预测
游戏软体和服务市场规模（收入、用户数）、市场占有率（收入）、预测
云端游戏市场规模（营收/云端游戏用户数）/预测
数位广告市场规模：按类型划分
虚拟空间市场规模（销售）

云端内容与服务收入
虚拟空间收入
虚拟空间中的活跃使用者数量
人口：依地区划分
按地区划分的串流影片观众总数
按地区划分的行动串流影音收视率
按地区划分的连网电视 (CTV) 串流影音收视率
电玩玩家总数：依地区划分
手机游戏玩家：依地区划分
云端游戏玩家：依地区
社群网路市场收入：依地区划分
社群网路市场收入：依收入来源分类
社群网路市场占有率：依供应商划分
搜寻收入：按地区
搜寻收入市场占有率：依供应商划分
数位广告收入：依地区划分
按细分市场划分的数位广告收入
基于位置的广告收入：按地区划分
户外广告收入：依地区划分
显示收入市场占有率：依供应商分类
市占率：整体线上视频
订阅 VOD（非直播/线性）订阅数量：依供应商划分
按供应商划分的订阅 VOD（非直播/线性）收入
订阅 VOD（即时/线性）订阅数量：依供应商划分
订阅 VOD（直播/线性）收入：依供应商划分
游戏市场（按类别）：总收入
游戏市场总收入：依地区划分
实体媒体收入：依地区划分
打包主机游戏收入：依地区划分
打包 PC 游戏收入：依地区划分
打包掌上游戏收入：依地区划分
数位媒体收入：依地区划分
数位主机游戏媒体收入：依地区划分
数位电脑游戏媒体收入：依地区划分
数位手持游戏媒体收入：依地区划分
数位手机游戏媒体收入：依地区划分
云游戏收入：依地区划分
基于地点的游戏：按地区
游戏市占率：依供应商划分

简介目录

Product Code: MD-NGCS-103

Actionable Benefits:

Evaluate the market transition to the cloud and its impact on hardware and services.
Size the market opportunity for key Media & Entertainment (M&E) markets, the buildup to the metaverse (consumer), and digital advertising.
Assess the progress of the consumer metaverse and compare these developments to conventional M&E market segments.
Identify key players and types of digital services for bundling or value-added packaging.
Examine shifts in business models (Subscription Video on Demand (SVOD), Television on Demand (TVOD), and Ad-Based Video on Demand (AVOD)), and the distribution channels, including new market elements and revenue tied to the metaverse (virtual spaces).

Critical Questions Answered:

What is the overall size of the online video market today and through 2030?
How does the buildup to the metaverse impact the consumer marketplace for digital content and services?
What is the market opportunity for other M&E segments outside of video (e.g., social media, digital advertising, gaming, and virtual spaces)?
Who are the key players and services in these markets?
How many streaming SVOD subscriptions are there?

Research Highlights:

Market sizing (revenue), market shares, and forecast for social media.
Market sizing (revenue, users, SVOD subscriptions), market shares (revenue, SVOD subscriptions), and forecast for online video segmented by business model: SVOD, TVOD, Electronic Sell-Through (EST), and AVOD.
Market sizing (revenue), market shares, and forecast for search and display advertising.
Market sizing (revenue and users), market shares (revenue), and forecast for video game software and services.
Market sizing (revenue and cloud gaming users) and forecast for cloud gaming.
Market sizing for digital advertising by type
Market sizing for virtual spaces (revenue).

Who Should Read This?

Mobile network and pay TV operators looking to bundle services to reduce churn, differentiate services, add additional value, and reinforce new technologies or premium tiers of service.
Companies supporting cloud infrastructure, video workflows, and hardware manufacturers/suppliers in the M&E market.
Companies evaluating the impact and market potential of the metaverse in the consumer content and services markets.
Cloud and fixed/mobile/edge network companies evaluating the evolving digital content and services landscape to assess market needs and demands.

Tables

Table 1: Cloud Content and Services Revenue
Table 2: Virtual Spaces Revenue
Table 3: Virtual Spaces Active Users
Table 4: Population by Region
Table 5: Total Streaming Video Viewers by Region
Table 6: Mobile Streaming Video Viewers by Region
Table 7: Connected TV (CTV) Streaming Video Viewers by Region
Table 8: Total Video Game Players by Region
Table 9: Mobile Game Players by Region
Table 10: Cloud Game Players by Region
Table 11: Social Networking Market Revenue by Region
Table 12: Social Networking Market Revenue by Revenue Source
Table 13: Social Networking Market Revenue by Vendor
Table 14: Search Market Revenue by Region
Table 15: Search Market Revenue by Vendor
Table 16: Digital Advertising Revenue by Region
Table 17: Digital Advertising Revenue by Market Segment
Table 18: Location-Based Advertising Revenue by Region
Table 19: Out of Home Advertising Revenue by Region
Table 20: Display Revenue by Vendor and Business Model
Table 21: Total Online Video Market Revenue by Region and Business Model
Table 22: "Online Video Market Subscriptions (Total), Revenue, and ARPU by Region"
Table 23: Subscription VOD (not live/linear) Subscriptions and Revenue by Region
Table 24: Subscription VOD (live/linear) Subscriptions and Revenue by Region
Table 25: Pay TV Subscriptions and Revenue by Region
Table 26: Total Online Video Revenue by Vendor
Table 27: Subscription VOD (not live/linear) Subscriptions by Vendor
Table 28: Subscription VOD (not live/linear) Revenue by Vendor
Table 29: Subscription VOD (live/linear) Subscriptions by Vendor
Table 30: Subscription VOD (live/linear) Revenue by Vendor
Table 31: Total Gaming Market Revenue by Category
Table 32: Total Gaming Market Revenue by Region
Table 33: Physical Media Revenue by Region
Table 34: Packaged Console Gaming Revenue by Region
Table 35: Packaged PC Gaming Revenue by Region
Table 36: Packaged Handheld Gaming Revenue by Region
Table 37: Digital Media Revenue by Region
Table 38: Digital Console Gaming Media Revenue by Region
Table 39: Digital PC Gaming Media Revenue by Region
Table 40: Digital Handheld Gaming Media Revenue by Region
Table 41: Digital Mobile Gaming Media Revenue by Region
Table 42: Cloud Gaming Revenue by Region
Table 43: Location-Based Gaming by Region
Table 44: Gaming Market Share by Vendor