实体数位化 (phygital) 卡发行的地位与市场策略

本报告提供实体数位化 (phygital) 卡发行的市场调查，彙整支付卡全体肉体的即时发行的预测，实体数位化银行市场主要企业，市场影响因素的分析等资讯。

实用的优点:

• 了解实体银行市场地位以及有效市场策略的需求
• 了解实体即时发行的市场成长率与全球市场总发行规模的比较
• 了解定位数位银行业务方法的最佳实践以及新市场进入者面临的主要陷阱

关键问题的答案：

• 新进者应该怎么做才能在数位市场取得成功？
• 与未来五年的整体发行量相比，实物即时发行量将有何变化？
• 行销因素如何影响银行追求数位化方法？
• 谁是实体银行市场的主要参与者？ 他们为新进业者提供了哪些合作伙伴计画？

研究亮点：

• 全球视野下的实物即时发卡和整体支付卡预测/定性分析
• 主要供应商概览与分析：Thales、IDEMIA、Giesecke+Devrient (G+D)、Entrust、CPI Card Group、HID Global 等。
• 验证实体化行销方法以及促进和抑制市场成功的因素

目录

主要调查结果

主要预测

主要公司与生态系

对新市场进入者的抑制因素

市场进入最佳实践与策略

实体银行与行销要素

Actionable Benefits:

• Understand the need for positioning and effective go-to-market strategies related to the phygital banking market.
• Understand the market growth of physical instant issuance compared to overall issuance across global markets.
• Understand what the best practices are to positioning a phygital banking approach and the key pitfalls for new market entrants.

Critical Questions Answered:

• What must new market entrants do to find success in the phygital market?
• How will the shipment market for physical instant issuance change compared to overall issuance over the next 5 years?
• How does the marketing element play into a bank's pursuit for a phygital approach?
• Who are the key players in the phygital banking market and what partnership programs do they offer to new entrants?

Research Highlights:

• Physical instant issuance and overall payment card forecasts with qualitative analysis covering a global perspective.
• Outline and analysis of the key market vendors, including Thales, IDEMIA, Giesecke+Devrient (G+D), Entrust, CPI Card Group, and HID Global.
• Examination of the phygitization marketing practices and drivers and inhibitors to market success.

Who Should Read This?

• Strategy planners and technology developers within the banking phygitization market.
• Sales and marketing leaders looking to understand the revenue and margin opportunity, and benchmark organizational performance.
• Other ecosystem players working in strategy, sales, and marketing capacities, including card module vendors looking to understand the Total Addressable Market (TAM) size.

TABLE OF CONTENTS

Key Findings

Key Forecasts

Key Companies and Ecosystems;

Inhibitors for New Market Entrants

Go-To-Market Best Practices and Strategies

Phygital Banking and the Marketing Element