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市场调查报告书
商品编码
1383554
足球用品市场:成长、未来前景、竞争分析(2023-2031)Football Merchandise Market - Growth, Future Prospects and Competitive Analysis, 2023 - 2031 |
在 2023 年至 2031 年的预测期内,足球用品市场预计将以 6.7% 的复合年增长率稳定成长。 足球,在某些地区有时被称为橄榄球,在全球拥有庞大的球迷基础,使其成为全球最受欢迎的运动之一。 因此,足球用品配件、服装、玩具、游戏和其他相关物品的市场蓬勃发展。 在全球球迷、女子足球的兴起及其在儿童中日益受欢迎的推动下,足球用品市场预计将持续成长。 然而,假冒产品的存在仍然是行业利益相关者必须解决的挑战。 随着这项运动的流行超越国界,亚太地区等地区预计将经历最高的成长。 领先企业必须适应不断变化的消费者偏好,并利用技术进步在这个充满活力的市场中保持竞争力。 透过正确的策略,足球用品市场将在未来几年取得巨大成功。
足球在世界各地都非常受欢迎,数以百万计的热情球迷为他们最喜欢的俱乐部和国家队加油。 这种坚定不移的热情刺激了对球衣、围巾和旗帜等足球商品的需求,球迷们也在寻找表达忠诚的方式。 例如,国际足总报告称,2022 年国际足总世界杯的观看人数超过 35 亿,证明了足球运动的广泛影响力。 随着这项运动继续俘获人们的心,对商品的需求预计将保持强劲,从而确保稳定的收入。 根据Statista的报告,包括足球用品在内的全球运动服饰市场预计将稳定成长,到2021年将达到1,800亿美元以上。
女子足球取得了显着的发展和认可,国际足总女子世界杯等重大赛事现在成为人们关注的焦点。 这种扩张不仅扩大了球迷基础,也扩大了女足商品的市场。 为女性球迷和球员设计的球衣、服装和配件变得越来越流行,促进了足球商品市场的包容性和多样性。 由于女足运动的持续成长,预计该产业在 2023 年至 2031 年的预测期内将出现可观的收入和复合年增长率。 2019年女足世界杯创下收视率和上座率新纪录,体现了女足运动的日益普及。
足球对儿童具有普遍的吸引力,他们往往从小就成为足球迷。 因此,对儿童足球主题玩具、游戏和服装的需求不断增长。 随着孩子们透过学校、青少年俱乐部和基层计画更多地参与足球运动,儿童足球用品市场预计将蓬勃发展。 各品牌纷纷利用这一趋势,提供专为儿童设计的各种足球主题产品,从而促进收入和复合年增长率的成长。 在欧洲杯、世界杯等重大足球赛事期间,足球主题儿童玩具及产品销售量大幅成长。
足球用品市场的一个重要问题是假货的盛行。 假球衣、配件和其他物品不仅侵犯智慧财产权,还损害正品的品质和真实性。 假冒产品对合法企业构成威胁,并可能损害品牌声誉。 为了对抗这种限制,足球俱乐部和组织实施了严格的防伪措施,例如全像图和二维码,以确保球迷所购买的商品是真实的。 儘管做出了这些努力,假冒产品仍然是市场上长期存在的问题。 各种新闻报导和消费者投诉都强调了销售假足球商品的情况,强调了打击假冒的必要性。
服装部分包括球迷服装,例如球衣、夹克和 T 恤。 在2022年的足球用品市场中,服装收入占比最高,反映出球队球衣和球迷服装的受欢迎程度。 特别值得注意的是,球衣销售是该细分市场的关键驱动力。 在 2023 年至 2031 年的预测期内,服装预计将继续在收入方面占据主导地位。 这是由于球衣具有持久的吸引力以及球队主题时装的日益普及。
从历史上看,大多数足球商品都是针对男性球迷的。 到 2022 年,由于历史上庞大的男性球迷基础,男子足球商品将主导市场。 男士球衣、服装和配件一直是最畅销的产品。 然而,在2023-2031年的预测期内,男装市场预计将以稳定的速度成长,与整体市场成长一致。 随着女足运动的不断普及,女足部分也逐渐成为人们关注的焦点。 女球迷,无论年轻或年长,都越来越多地寻找适合自己品味的特定性别产品,例如球衣、服装和配件。 预计女性细分市场在预测期内将经历最高的复合年增长率,反映出女性在足球界(无论是作为球迷还是球员)的作用不断扩大。
从地区来看,足球用品市场趋势稳定,由于强大的足球文化和顶级足球俱乐部的存在,欧洲传统上在 2022 年占据最高的销售比例。 然而,预计 2023 年至 2031 年亚太地区的复合年增长率最高。 在新兴中产阶级、城市化和可支配收入增加的推动下,亚太地区足球商品的销售蓬勃发展。 该地区的经济成长和欧洲足球联赛在球迷中的日益普及正在促进市场的扩张。
足球用品市场竞争激烈,主要公司包括 Nike、Adidas、PUMA、Fanatics、BasicNet S.p.A.、Epic Sports, Inc.、Joma Sport S.A.、Macron S.p.A.、New Balance Athletics, Inc. 和 Under Armour Inc.在该行业占据主导地位。 这些公司透过专注于产品创新、与俱乐部和球员的赞助协议以及扩大线上和线下业务来保持市场领先地位。 与足球俱乐部合作推出限量版商品并与球迷互动是在这一竞争格局中获得优势的常见策略。
The football merchandise market is expected to witness steady growth at a CAGR of 6.7% during the forecast period of 2023 to 2031, driven by the undying passion and love for the sport among fans worldwide. Football, often referred to as soccer in some regions, boasts a massive global fan base, making it one of the most popular sports globally. As a result, the market for football merchandise, including accessories, clothing, toys & games, and other related items, has thrived. The football merchandise market is poised for continued growth, driven by global fandom, the rise of women's football, and the increasing popularity among kids. However, the presence of counterfeit merchandise remains a challenge that industry stakeholders must address. As the sport's popularity transcends borders, regions like Asia-Pacific are expected to witness the highest growth. Key players will need to adapt to changing consumer preferences and leverage technological advancements to stay competitive in this dynamic market. With the right strategies, the football merchandise market is set to score big in the coming years.
Football enjoys immense popularity across continents, with millions of devoted fans supporting their favorite clubs and national teams. This unwavering passion fuels the demand for football merchandise, including jerseys, scarves, and flags, as fans seek ways to display their loyalty. For instance, in 2022, FIFA reported over 3.5 billion viewers for the FIFA World Cup, underlining the vast reach of football. As the sport continues to capture hearts and minds, the demand for merchandise is expected to remain robust, ensuring a steady revenue stream. According to a report by Statista, the global sports apparel market, which includes football merchandise, was valued at over $180 billion in 2021, with steady growth projected.
Women's football has seen remarkable growth and recognition, with major tournaments like the FIFA Women's World Cup gaining prominence. This expansion has not only widened the fan base but also increased the market for women's football merchandise. Jerseys, apparel, and accessories designed for female fans and players have become more prevalent, fostering inclusivity and diversity within the football merchandise market. With the continued growth of women's football, this segment is poised for substantial revenue and CAGR during the forecast period from 2023 to 2031. The 2019 FIFA Women's World Cup set new records for viewership and attendance, indicating the rising popularity of women's football.
Football's universal appeal extends to children, who often become fans at a young age. As a result, football-themed toys, games, and clothing for kids have witnessed high demand. With children's involvement in football through schools, youth clubs, and grassroots programs, the market for kids' football merchandise is expected to flourish. Brands are capitalizing on this trend by offering a wide range of football-themed products specifically designed for children, contributing to both revenue and CAGR growth. The sale of football-themed toys and merchandise for kids saw a notable increase during major football tournaments like the UEFA European Championship and the FIFA World Cup.
A significant challenge in the football merchandise market is the prevalence of counterfeit products. Counterfeit jerseys, accessories, and other items not only infringe on intellectual property rights but also compromise the quality and authenticity of genuine merchandise. Counterfeits pose a threat to legitimate businesses and can tarnish a brand's reputation. To combat this restraint, football clubs and organizations are implementing stringent anti-counterfeit measures, including holograms and QR codes, to assure fans of the authenticity of their purchases. Despite these efforts, counterfeit products remain a persistent issue within the market. Various news reports and consumer complaints highlight instances of counterfeit football merchandise being sold, emphasizing the need for robust anti-counterfeit measures.
The clothing segment includes jerseys, jackets, t-shirts, and other apparel items designed for football fans. In 2022, clothing accounted for the highest revenue within the football merchandise market, reflecting the popularity of team jerseys and fan apparel. It is noteworthy that the sale of jerseys, in particular, has been a key driver for this segment. During the forecast period from 2023 to 2031, clothing is projected to continue its dominance in terms of revenue. This is attributed to the enduring appeal of jerseys and the increasing availability of team-themed fashion.
Historically, the majority of football merchandise has been targeted toward male fans, given the sport's male-dominated fan base. In 2022, men's football merchandise dominated the market due to the historically larger male fan base. Men's jerseys, apparel, and accessories have consistently been top sellers. However, during the forecast period from 2023 to 2031, the men's segment is expected to grow at a steady rate, aligning with the general market growth. The women's segment is gaining prominence as women's football continues to rise in popularity. Female football fans, both young and old, are increasingly seeking gender-specific merchandise, including jerseys, clothing, and accessories tailored to their preferences. The women's segment is projected to experience the highest CAGR during the forecast period, reflecting the expanding role of women in football both as fans and players.
Geographically, the football merchandise market has been robust, with Europe traditionally holding the highest revenue percentage in 2022, thanks to the strong football culture and presence of top football clubs. However, Asia-Pacific is poised to exhibit the highest CAGR from 2023 to 2031. The Asia-Pacific region's burgeoning middle class, urbanization, and increasing disposable incomes have resulted in a surge in football merchandise sales. The region's economic growth and the growing popularity of European football leagues among fans have contributed to this expansion.
The football merchandise market is highly competitive, with key players such as Nike, Adidas, PUMA, Fanatics, BasicNet S.p.A, Epic Sports, Inc., Joma Sport S.A., Macron S.p.A., New Balance Athletics, Inc., and, Under Armour Inc. dominating the industry. These companies focus on product innovation, sponsorship deals with clubs and players, and expanding their online and offline presence to maintain their market leadership. Collaborations with football clubs for exclusive merchandise, limited-edition releases, and fan engagement activities are common strategies to stay ahead in this competitive landscape.
This study report represents analysis of each segment from 2021 to 2031 considering 2022 as the base year. Compounded Annual Growth Rate (CAGR) for each of the respective segments estimated for the forecast period of 2023 to 2031.
The current report comprises of quantitative market estimations for each micro market for every geographical region and qualitative market analysis such as micro and macro environment analysis, market trends, competitive intelligence, segment analysis, porters five force model, top winning strategies, top investment markets, emerging trends and technological analysis, case studies, strategic conclusions and recommendations and other key market insights.
The complete research study was conducted in three phases, namely: secondary research, primary research, and expert panel review. key data point that enables the estimation ofFootball Merchandise market are as follows:
Micro and macro environment factors that are currently influencing the Football Merchandise market and their expected impact during the forecast period.
Market forecast was performed through proprietary software that analyzes various qualitative and quantitative factors. Growth rate and CAGR were estimated through intensive secondary and primary research. Data triangulation across various data points provides accuracy across various analyzed market segments in the report. Application of both top down and bottom-up approach for validation of market estimation assures logical, methodical and mathematical consistency of the quantitative data.
TABLE 3 Global Football Merchandise Market By Clothing, 2021-2031, USD (Million)
TABLE 4 Global Football Merchandise Market By Toys & Games, 2021-2031, USD (Million)
TABLE 5 Global Football Merchandise Market By Price, 2021-2031, USD (Million)
TABLE 9 Global Football Merchandise Market By Offline, 2021-2031, USD (Million)
TABLE 10 North America Football Merchandise Market By Product, 2021-2031, USD (Million)
TABLE 12 North America Football Merchandise Market By Clothing, 2021-2031, USD (Million)
TABLE 13 North America Football Merchandise Market By Toys & Games, 2021-2031, USD (Million)
TABLE 14 North America Football Merchandise Market By Price, 2021-2031, USD (Million)
TABLE 18 North America Football Merchandise Market By Offline, 2021-2031, USD (Million)
TABLE 19 U.S. Football Merchandise Market By Product, 2021-2031, USD (Million)
TABLE 21 U.S. Football Merchandise Market By Clothing, 2021-2031, USD (Million)
TABLE 22 U.S. Football Merchandise Market By Toys & Games, 2021-2031, USD (Million)
TABLE 23 U.S. Football Merchandise Market By Price, 2021-2031, USD (Million)
TABLE 27 U.S. Football Merchandise Market By Offline, 2021-2031, USD (Million)
TABLE 28 Canada Football Merchandise Market By Product, 2021-2031, USD (Million)
TABLE 30 Canada Football Merchandise Market By Clothing, 2021-2031, USD (Million)
TABLE 31 Canada Football Merchandise Market By Toys & Games, 2021-2031, USD (Million)
TABLE 32 Canada Football Merchandise Market By Price, 2021-2031, USD (Million)
TABLE 36 Canada Football Merchandise Market By Offline, 2021-2031, USD (Million)
TABLE 37 Rest of North America Football Merchandise Market By Product, 2021-2031, USD (Million)
TABLE 39 Rest of North America Football Merchandise Market By Clothing, 2021-2031, USD (Million)
TABLE 40 Rest of North America Football Merchandise Market By Toys & Games, 2021-2031, USD (Million)
TABLE 41 Rest of North America Football Merchandise Market By Price, 2021-2031, USD (Million)
TABLE 45 Rest of North America Football Merchandise Market By Offline, 2021-2031, USD (Million)
TABLE 46 UK and European Union Football Merchandise Market By Product, 2021-2031, USD (Million)
TABLE 48 UK and European Union Football Merchandise Market By Clothing, 2021-2031, USD (Million)
TABLE 49 UK and European Union Football Merchandise Market By Toys & Games, 2021-2031, USD (Million)
TABLE 50 UK and European Union Football Merchandise Market By Price, 2021-2031, USD (Million)
TABLE 54 UK and European Union Football Merchandise Market By Offline, 2021-2031, USD (Million)
TABLE 55 UK Football Merchandise Market By Product, 2021-2031, USD (Million)
TABLE 57 UK Football Merchandise Market By Clothing, 2021-2031, USD (Million)
TABLE 58 UK Football Merchandise Market By Toys & Games, 2021-2031, USD (Million)
TABLE 59 UK Football Merchandise Market By Price, 2021-2031, USD (Million)
TABLE 63 UK Football Merchandise Market By Offline, 2021-2031, USD (Million)
TABLE 64 Germany Football Merchandise Market By Product, 2021-2031, USD (Million)
TABLE 66 Germany Football Merchandise Market By Clothing, 2021-2031, USD (Million)
TABLE 67 Germany Football Merchandise Market By Toys & Games, 2021-2031, USD (Million)
TABLE 68 Germany Football Merchandise Market By Price, 2021-2031, USD (Million)
TABLE 72 Germany Football Merchandise Market By Offline, 2021-2031, USD (Million)
TABLE 73 Spain Football Merchandise Market By Product, 2021-2031, USD (Million)
TABLE 75 Spain Football Merchandise Market By Clothing, 2021-2031, USD (Million)
TABLE 76 Spain Football Merchandise Market By Toys & Games, 2021-2031, USD (Million)
TABLE 77 Spain Football Merchandise Market By Price, 2021-2031, USD (Million)
TABLE 81 Spain Football Merchandise Market By Offline, 2021-2031, USD (Million)
TABLE 82 Italy Football Merchandise Market By Product, 2021-2031, USD (Million)
TABLE 84 Italy Football Merchandise Market By Clothing, 2021-2031, USD (Million)
TABLE 85 Italy Football Merchandise Market By Toys & Games, 2021-2031, USD (Million)
TABLE 86 Italy Football Merchandise Market By Price, 2021-2031, USD (Million)
TABLE 90 Italy Football Merchandise Market By Offline, 2021-2031, USD (Million)
TABLE 91 France Football Merchandise Market By Product, 2021-2031, USD (Million)
TABLE 93 France Football Merchandise Market By Clothing, 2021-2031, USD (Million)
TABLE 94 France Football Merchandise Market By Toys & Games, 2021-2031, USD (Million)
TABLE 95 France Football Merchandise Market By Price, 2021-2031, USD (Million)
TABLE 99 France Football Merchandise Market By Offline, 2021-2031, USD (Million)
TABLE 100 Rest of Europe Football Merchandise Market By Product, 2021-2031, USD (Million)
TABLE 102 Rest of Europe Football Merchandise Market By Clothing, 2021-2031, USD (Million)
TABLE 103 Rest of Europe Football Merchandise Market By Toys & Games, 2021-2031, USD (Million)
TABLE 104 Rest of Europe Football Merchandise Market By Price, 2021-2031, USD (Million)
TABLE 108 Rest of Europe Football Merchandise Market By Offline, 2021-2031, USD (Million)
TABLE 109 Asia Football Merchandise Market By Product, 2021-2031, USD (Million)
TABLE 111 Asia Football Merchandise Market By Clothing, 2021-2031, USD (Million)
TABLE 112 Asia Football Merchandise Market By Toys & Games, 2021-2031, USD (Million)
TABLE 113 Asia Football Merchandise Market By Price, 2021-2031, USD (Million)
TABLE 117 Asia Football Merchandise Market By Offline, 2021-2031, USD (Million)
TABLE 118 China Football Merchandise Market By Product, 2021-2031, USD (Million)
TABLE 120 China Football Merchandise Market By Clothing, 2021-2031, USD (Million)
TABLE 121 China Football Merchandise Market By Toys & Games, 2021-2031, USD (Million)
TABLE 122 China Football Merchandise Market By Price, 2021-2031, USD (Million)
TABLE 126 China Football Merchandise Market By Offline, 2021-2031, USD (Million)
TABLE 127 Japan Football Merchandise Market By Product, 2021-2031, USD (Million)
TABLE 129 Japan Football Merchandise Market By Clothing, 2021-2031, USD (Million)
TABLE 130 Japan Football Merchandise Market By Toys & Games, 2021-2031, USD (Million)
TABLE 131 Japan Football Merchandise Market By Price, 2021-2031, USD (Million)
TABLE 135 Japan Football Merchandise Market By Offline, 2021-2031, USD (Million)
TABLE 136 India Football Merchandise Market By Product, 2021-2031, USD (Million)
TABLE 138 India Football Merchandise Market By Clothing, 2021-2031, USD (Million)
TABLE 139 India Football Merchandise Market By Toys & Games, 2021-2031, USD (Million)
TABLE 140 India Football Merchandise Market By Price, 2021-2031, USD (Million)
TABLE 144 India Football Merchandise Market By Offline, 2021-2031, USD (Million)
TABLE 145 Australia Football Merchandise Market By Product, 2021-2031, USD (Million)
TABLE 147 Australia Football Merchandise Market By Clothing, 2021-2031, USD (Million)
TABLE 148 Australia Football Merchandise Market By Toys & Games, 2021-2031, USD (Million)
TABLE 149 Australia Football Merchandise Market By Price, 2021-2031, USD (Million)
TABLE 153 Australia Football Merchandise Market By Offline, 2021-2031, USD (Million)
TABLE 154 South Korea Football Merchandise Market By Product, 2021-2031, USD (Million)
TABLE 156 South Korea Football Merchandise Market By Clothing, 2021-2031, USD (Million)
TABLE 157 South Korea Football Merchandise Market By Toys & Games, 2021-2031, USD (Million)
TABLE 158 South Korea Football Merchandise Market By Price, 2021-2031, USD (Million)
TABLE 162 South Korea Football Merchandise Market By Offline, 2021-2031, USD (Million)
TABLE 163 Latin America Football Merchandise Market By Product, 2021-2031, USD (Million)
TABLE 165 Latin America Football Merchandise Market By Clothing, 2021-2031, USD (Million)
TABLE 166 Latin America Football Merchandise Market By Toys & Games, 2021-2031, USD (Million)
TABLE 167 Latin America Football Merchandise Market By Price, 2021-2031, USD (Million)
TABLE 171 Latin America Football Merchandise Market By Offline, 2021-2031, USD (Million)
TABLE 172 Brazil Football Merchandise Market By Product, 2021-2031, USD (Million)
TABLE 174 Brazil Football Merchandise Market By Clothing, 2021-2031, USD (Million)
TABLE 175 Brazil Football Merchandise Market By Toys & Games, 2021-2031, USD (Million)
TABLE 176 Brazil Football Merchandise Market By Price, 2021-2031, USD (Million)
TABLE 180 Brazil Football Merchandise Market By Offline, 2021-2031, USD (Million)
TABLE 181 Mexico Football Merchandise Market By Product, 2021-2031, USD (Million)
TABLE 183 Mexico Football Merchandise Market By Clothing, 2021-2031, USD (Million)
TABLE 184 Mexico Football Merchandise Market By Toys & Games, 2021-2031, USD (Million)
TABLE 185 Mexico Football Merchandise Market By Price, 2021-2031, USD (Million)
TABLE 189 Mexico Football Merchandise Market By Offline, 2021-2031, USD (Million)
TABLE 190 Rest of Latin America Football Merchandise Market By Product, 2021-2031, USD (Million)
TABLE 192 Rest of Latin America Football Merchandise Market By Clothing, 2021-2031, USD (Million)
TABLE 193 Rest of Latin America Football Merchandise Market By Toys & Games, 2021-2031, USD (Million)
TABLE 194 Rest of Latin America Football Merchandise Market By Price, 2021-2031, USD (Million)
TABLE 198 Rest of Latin America Football Merchandise Market By Offline, 2021-2031, USD (Million)
TABLE 199 Middle East and Africa Football Merchandise Market By Product, 2021-2031, USD (Million)
TABLE 201 Middle East and Africa Football Merchandise Market By Clothing, 2021-2031, USD (Million)
TABLE 202 Middle East and Africa Football Merchandise Market By Toys & Games, 2021-2031, USD (Million)
TABLE 203 Middle East and Africa Football Merchandise Market By Price, 2021-2031, USD (Million)
TABLE 207 Middle East and Africa Football Merchandise Market By Offline, 2021-2031, USD (Million)
TABLE 208 GCC Football Merchandise Market By Product, 2021-2031, USD (Million)
TABLE 210 GCC Football Merchandise Market By Clothing, 2021-2031, USD (Million)
TABLE 211 GCC Football Merchandise Market By Toys & Games, 2021-2031, USD (Million)
TABLE 212 GCC Football Merchandise Market By Price, 2021-2031, USD (Million)
TABLE 216 GCC Football Merchandise Market By Offline, 2021-2031, USD (Million)
TABLE 217 Africa Football Merchandise Market By Product, 2021-2031, USD (Million)
TABLE 219 Africa Football Merchandise Market By Clothing, 2021-2031, USD (Million)
TABLE 220 Africa Football Merchandise Market By Toys & Games, 2021-2031, USD (Million)
TABLE 221 Africa Football Merchandise Market By Price, 2021-2031, USD (Million)
TABLE 225 Africa Football Merchandise Market By Offline, 2021-2031, USD (Million)
TABLE 226 Rest of Middle East and Africa Football Merchandise Market By Product, 2021-2031, USD (Million)
TABLE 228 Rest of Middle East and Africa Football Merchandise Market By Clothing, 2021-2031, USD (Million)
TABLE 229 Rest of Middle East and Africa Football Merchandise Market By Toys & Games, 2021-2031, USD (Million)
TABLE 230 Rest of Middle East and Africa Football Merchandise Market By Price, 2021-2031, USD (Million)
TABLE 234 Rest of Middle East and Africa Football Merchandise Market By Offline, 2021-2031, USD (Million)
FIG. 11Market Positioning of Key Football Merchandise Market Players, 2022
FIG. 12Global Football Merchandise Market - Tier Analysis - Percentage of Revenues by Tier Level, 2022 Versus 2031