市场调查报告书
商品编码
1402937
全球婚纱市场:成长、未来前景、竞争分析,2024-2032 年Bridal Gowns Market - Growth, Future Prospects and Competitive Analysis, 2024 - 2032 |
新娘礼服市场被定位为婚礼产业不可或缺的一部分,反映了不断变化的时尚趋势和个人喜好。受动态时尚趋势、个人化偏好和名人婚礼等外部因素的影响,新娘礼服市场预计在2024-2032 年预测期内将以7.5% 的复合年增长率增长,它仍然是一个充满活力和不断发展的细分市场。儘管经济不确定性带来了挑战,但市场正在透过风格、客製化和行销策略的创新来适应。新娘礼服的款式因地区和类别而异,反映了市场对不同消费者品味的适应能力。随着主要参与者继续塑造行业格局,市场状况可能会继续在实现世界各地新娘婚礼梦想的过程中发挥核心作用。
流行趋势和风格偏好的变化
新娘礼服市场受到不断变化的时尚趋势和不断变化的风格偏好的动态影响。当今的新娘正在寻找能够体现她们个性的独特风格,这种趋势在对各种风格的礼服的需求激增中就很明显。舞会礼服、鱼尾礼服、喇叭礼服、A字礼服、紧身婚纱、茶长婚纱以及其他合身喇叭形和柱形婚纱越来越受欢迎。作为证明,Vera Wang、Pronovias 和 Amsale 等领先的婚纱设计师提供了不同风格的系列,以满足各种品味。
客製化和个人化婚礼体验的兴起
由于对个性化婚礼体验的渴望,对订製新娘礼服的需求正在显着增长。新娘越来越多地选择订製礼服,以确保她们的造型独特且个性化。这种趋势在婚纱精品店和提供客製化选项的线上平台的兴起中表现得很明显。BHLDN 和 David's Bridal 等品牌的成功故事以其广泛的客製化服务以及根据每位新娘的品味打造订製礼服的能力而闻名。
名人婚礼和社群媒体影响
名人婚礼和社群媒体影响力在塑造新娘礼服趋势方面发挥关键作用。新娘常常受到名人婚礼的启发,最终采用类似的礼服风格。社群媒体平台,尤其是 Instagram 和 Pinterest,充当新娘的虚拟情绪板并影响他们的选择。梅根马克尔(Meghan Markle)、佩丽冉卡乔普拉(Priyanka Chopra) 和海莉比伯(Hailey Bieber) 等名人所穿的礼服就证明了这一点,迅速流行起来,并对新娘时尚界产生了连锁反应。
抑製因素
儘管婚纱市场表现强劲,但经济衰退对消费者支出的影响是一大限制。2023年,经济不确定性和财务约束影响了婚礼产业,并影响了新娘礼服的预算分配。正如行业调查和婚纱零售商财务报告所报告的那样,这种限制的证据可以从婚纱平均支出的下降中看出。
按风格细分市场:A字洋装占据市场主导地位
市场根据舞会礼服、美人鱼风格礼服、喇叭礼服、A字礼服、紧身婚纱、茶长婚纱以及其他礼服风格(如合身喇叭形婚纱和柱形婚纱)进行细分。据观察,2023 年,A 字连身裙因其永恆的吸引力和多功能性而获得了最高的收入。然而,在 2024 年至 2032 年的预测期内,美人鱼风格礼服细分市场预计将呈现最高的复合年增长率,反映出这种款式在现代新娘中越来越受欢迎。
按类别细分市场:成衣占据市场主导地位
市场可分为现成产品和客製化产品。2023 年,满足新娘即时且注重预算的需求的成衣礼服获得了最高的回报。然而,在2024年至2032年的预测期内,客製化类别预计将呈现最高的复合年增长率,显示人们对个人化和独特的新娘服装的偏好日益增长。
北美仍处于世界领先地位
从地区来看,婚纱市场呈现多元化趋势。2023 年,在蓬勃发展的婚礼产业和时尚前卫的新娘的推动下,北美在销售额和复合年增长率上均处于领先地位。然而,在目的地婚礼趋势上升和西方婚礼时尚影响力日益增强的推动下,预计亚太地区在预测期内复合年增长率最高。
预测期内市场竞争将加剧
新娘礼服市场的主要参与者包括 Vera Wang、Pronovias、Amsale、BHLDN、David's Bridal、JLM Couture Inc.、Elie Saab、Justin Alexander Inc.、VEW Ltd.、Louis Vuitton、Kleinfeld Bridal Corp.、Harrods Limited、 Moonlight Bridal Design Inc.、Maggie Sottero Designs LLC 等。这些公司正在部署各种策略来保持竞争力,包括与设计师的合作、数位行销工作和产品线扩展。到 2023 年,这些公司的收入将反映其市场领先地位,并预计在预测期内持续成长。
本报告回答的关键问题
影响新娘礼服市场成长的关键微观和宏观环境因素有哪些?
在目前和预测期内,有关产品细分和地区的主要投资领域有哪些?
2032 年之前的预估与市场预测
在预测期间内,哪个细分市场的复合年增长率最快?
哪个细分市场拥有较大的市场份额,为什么?
低收入和中等收入国家是否正在投资新娘礼服市场?
新娘礼服最大的区域市场是哪个?
亚太、拉丁美洲、中东/非洲等新兴市场的市场趋势与动态如何?
推动新娘礼服市场成长的主要趋势是什么?
主要竞争对手是什么?他们提高在全球新娘礼服市场占有率的主要策略是什么?
The bridal gowns market stands as an integral part of the wedding industry, reflecting evolving fashion trends and individual preferences. The bridal gowns market is expected to grow at a CAGR of 7.5% during the forecast period of 2024 to 2032, influenced by dynamic fashion trends, personalization preferences, and external factors like celebrity weddings, remains a vibrant and evolving segment of the wedding industry. While economic uncertainties pose challenges, the market adapts through innovations in style, customization, and marketing strategies. Bridal gown styles vary across regions and categories, showcasing the adaptability of the market to diverse consumer preferences. As key players continue to shape the industry landscape, the bridal gowns market is poised to continue playing a central role in making wedding dreams a reality for brides worldwide.
Changing Fashion Trends and Style Preferences
The Bridal gown market is dynamically influenced by changing fashion trends and evolving style preferences. Brides today seek unique styles that reflect their personalities, and this driver is evident in the surge of demand for diverse gown styles. The Ball Gown, Mermaid Style Dresses, Trumpet Dresses, A-Line Dresses, Sheath Wedding Dresses, Tea-Length Wedding Dresses, and others like Fit and Flare Wedding Dress and Column Wedding Dress have gained popularity. Evidence of this driver is seen in the extensive collections launched by leading bridal designers, including Vera Wang, Pronovias, and Amsale, showcasing a diverse range of styles to cater to varied tastes.
Customization and Rise of Personalized Wedding Experiences
The demand for customized bridal gowns has experienced significant growth, driven by the desire for personalized wedding experiences. Brides increasingly opt for customized dresses to ensure a unique and individualized touch to their attire. This trend is evident in the rise of boutique bridal shops and online platforms offering customization options. Evidence of this driver is observed in the success stories of brands like BHLDN and David's Bridal, known for their extensive customization offerings and the ability to create bespoke gowns tailored to each bride's preferences.
Influence of Celebrity Weddings and Social Media
Celebrity weddings and the pervasive influence of social media play a pivotal role in shaping bridal gown trends. Brides often draw inspiration from celebrity weddings, leading to the adoption of similar gown styles. Social media platforms, especially Instagram and Pinterest, serve as virtual mood boards for brides, influencing their choices. Evidence of this driver is seen in the immediate popularity of gowns worn by celebrities like Meghan Markle, Priyanka Chopra, and Hailey Bieber, causing a ripple effect in the bridal fashion landscape.
Restraint
Despite the positive momentum, a significant restraint in the bridal gowns market is the impact of economic downturns on consumer spending. In 2023, economic uncertainties and financial constraints affected the wedding industry, impacting the budget allocated for bridal gowns. Evidence of this restraint is seen in the decreased average spending on wedding dresses, as reported by industry surveys and the financial reports of bridal retailers.
Market Segmentation by Style: A-Line Dresses Dominate the Market
The market is segmented based on gown styles, including Ball Gown, Mermaid Style Dresses, Trumpet Dresses, A-Line Dresses, Sheath Wedding Dresses, Tea-Length Wedding Dresses, and others like Fit and Flare Wedding Dress and Column Wedding Dress. In 2023, the highest revenue was observed in A-Line Dresses, driven by their timeless appeal and versatility. However, during the forecast period of 2024 to 2032, the mermaid-style dresses segment is expected to exhibit the highest CAGR, reflecting the growing popularity of this silhouette among modern brides.
Market Segmentation by Category: Readymade Gowns Dominate the Market
Segmenting the market by category includes Readymade and Customized bridal gowns. In 2023, the highest revenue was generated by Readymade gowns, catering to the immediate and budget-conscious needs of brides. However, during the forecast period of 2024 to 2032, the Customized category is expected to exhibit the highest CAGR, showcasing the increasing preference for personalized and unique bridal attire.
North America Remains the Global Leader
Geographically, the bridal gowns market exhibits diverse trends. In 2023, North America led in both revenue and CAGR, driven by the thriving wedding industry and fashion-conscious brides. However, Asia-Pacific is expected to experience the highest CAGR during the forecast period, fueled by the rising trend of destination weddings and the growing influence of Western wedding fashion in the region.
Market Competition to Intensify during the Forecast Period
Top players in the bridal gowns market include Vera Wang, Pronovias, Amsale, BHLDN, David's Bridal, JLM Couture Inc., Elie Saab, Justin Alexander Inc., V.E.W. Ltd., Louis Vuitton, Kleinfeld Bridal Corp., Harrods Limited, Moonlight Bridal Design Inc., and Maggie Sottero Designs L.L.C. These companies deploy diverse strategies, including collaborations with designers, digital marketing initiatives, and expanding their product lines to maintain their competitive edge. In 2023, their revenues reflected market leadership, with expectations of sustained growth during the forecast period.
Historical & Forecast Period
This study report represents analysis of each segment from 2022 to 2032 considering 2023 as the base year. Compounded Annual Growth Rate (CAGR) for each of the respective segments estimated for the forecast period of 2024 to 2032.
The current report comprises of quantitative market estimations for each micro market for every geographical region and qualitative market analysis such as micro and macro environment analysis, market trends, competitive intelligence, segment analysis, porters five force model, top winning strategies, top investment markets, emerging trends and technological analysis, case studies, strategic conclusions and recommendations and other key market insights.
Research Methodology
The complete research study was conducted in three phases, namely: secondary research, primary research, and expert panel review. key data point that enables the estimation ofBridal Gowns market are as follows:
Research and development budgets of manufacturers and government spending
Revenues of key companies in the market segment
Number of end users and consumption volume, price and value.
Geographical revenues generate by countries considered in the report:
Micro and macro environment factors that are currently influencing the Bridal Gowns market and their expected impact during the forecast period.
Market forecast was performed through proprietary software that analyzes various qualitative and quantitative factors. Growth rate and CAGR were estimated through intensive secondary and primary research. Data triangulation across various data points provides accuracy across various analyzed market segments in the report. Application of both top down and bottom-up approach for validation of market estimation assures logical, methodical and mathematical consistency of the quantitative data.
Market Segmentation
Style
Category
Material
Length
Sleeve Type
Price
End-User
Distribution Channel
Region Segment (2022-2032; US$ Million)
North America
U.S.
Canada
Rest of North America
UK and European Union
UK
Germany
Spain
Italy
France
Rest of Europe
Asia Pacific
China
Japan
India
Australia
South Korea
Rest of Asia Pacific
Latin America
Brazil
Mexico
Rest of Latin America
Middle East and Africa
GCC
Africa
Rest of Middle East and Africa
Key questions answered in this report
What are the key micro and macro environmental factors that are impacting the growth of Bridal Gowns market?
What are the key investment pockets with respect to product segments and geographies currently and during the forecast period?
Estimated forecast and market projections up to 2032.
Which segment accounts for the fastest CAGR during the forecast period?
Which market segment holds a larger market share and why?
Are low and middle-income economies investing in the Bridal Gowns market?
Which is the largest regional market for Bridal Gowns market?
What are the market trends and dynamics in emerging markets such as Asia Pacific, Latin America, and Middle East & Africa?
Which are the key trends driving Bridal Gowns market growth?
Who are the key competitors and what are their key strategies to enhance their market presence in the Bridal Gowns market worldwide?
TABLE 9 Global Bridal Gowns Market By Distribution Channel, 2022-2032, USD (Million)
TABLE 11 Global Bridal Gowns Market By Offline, 2022-2032, USD (Million)
TABLE 12 North America Bridal Gowns Market By Style, 2022-2032, USD (Million)
TABLE 20 North America Bridal Gowns Market By Distribution Channel, 2022-2032, USD (Million)
TABLE 22 North America Bridal Gowns Market By Offline, 2022-2032, USD (Million)
TABLE 23 U.S. Bridal Gowns Market By Style, 2022-2032, USD (Million)
TABLE 31 U.S. Bridal Gowns Market By Distribution Channel, 2022-2032, USD (Million)
TABLE 33 U.S. Bridal Gowns Market By Offline, 2022-2032, USD (Million)
TABLE 34 Canada Bridal Gowns Market By Style, 2022-2032, USD (Million)
TABLE 42 Canada Bridal Gowns Market By Distribution Channel, 2022-2032, USD (Million)
TABLE 44 Canada Bridal Gowns Market By Offline, 2022-2032, USD (Million)
TABLE 45 Rest of North America Bridal Gowns Market By Style, 2022-2032, USD (Million)
TABLE 53 Rest of North America Bridal Gowns Market By Distribution Channel, 2022-2032, USD (Million)
TABLE 55 Rest of North America Bridal Gowns Market By Offline, 2022-2032, USD (Million)
TABLE 56 UK and European Union Bridal Gowns Market By Style, 2022-2032, USD (Million)
TABLE 64 UK and European Union Bridal Gowns Market By Distribution Channel, 2022-2032, USD (Million)
TABLE 66 UK and European Union Bridal Gowns Market By Offline, 2022-2032, USD (Million)
TABLE 67 UK Bridal Gowns Market By Style, 2022-2032, USD (Million)
TABLE 75 UK Bridal Gowns Market By Distribution Channel, 2022-2032, USD (Million)
TABLE 77 UK Bridal Gowns Market By Offline, 2022-2032, USD (Million)
TABLE 78 Germany Bridal Gowns Market By Style, 2022-2032, USD (Million)
TABLE 86 Germany Bridal Gowns Market By Distribution Channel, 2022-2032, USD (Million)
TABLE 88 Germany Bridal Gowns Market By Offline, 2022-2032, USD (Million)
TABLE 89 Spain Bridal Gowns Market By Style, 2022-2032, USD (Million)
TABLE 97 Spain Bridal Gowns Market By Distribution Channel, 2022-2032, USD (Million)
TABLE 99 Spain Bridal Gowns Market By Offline, 2022-2032, USD (Million)
TABLE 100 Italy Bridal Gowns Market By Style, 2022-2032, USD (Million)
TABLE 108 Italy Bridal Gowns Market By Distribution Channel, 2022-2032, USD (Million)
TABLE 110 Italy Bridal Gowns Market By Offline, 2022-2032, USD (Million)
TABLE 111 France Bridal Gowns Market By Style, 2022-2032, USD (Million)
TABLE 119 France Bridal Gowns Market By Distribution Channel, 2022-2032, USD (Million)
TABLE 121 France Bridal Gowns Market By Offline, 2022-2032, USD (Million)
TABLE 122 Rest of Europe Bridal Gowns Market By Style, 2022-2032, USD (Million)
TABLE 130 Rest of Europe Bridal Gowns Market By Distribution Channel, 2022-2032, USD (Million)
TABLE 132 Rest of Europe Bridal Gowns Market By Offline, 2022-2032, USD (Million)
TABLE 133 Asia Bridal Gowns Market By Style, 2022-2032, USD (Million)
TABLE 141 Asia Bridal Gowns Market By Distribution Channel, 2022-2032, USD (Million)
TABLE 143 Asia Bridal Gowns Market By Offline, 2022-2032, USD (Million)
TABLE 144 China Bridal Gowns Market By Style, 2022-2032, USD (Million)
TABLE 152 China Bridal Gowns Market By Distribution Channel, 2022-2032, USD (Million)
TABLE 154 China Bridal Gowns Market By Offline, 2022-2032, USD (Million)
TABLE 155 Japan Bridal Gowns Market By Style, 2022-2032, USD (Million)
TABLE 163 Japan Bridal Gowns Market By Distribution Channel, 2022-2032, USD (Million)
TABLE 165 Japan Bridal Gowns Market By Offline, 2022-2032, USD (Million)
TABLE 166 India Bridal Gowns Market By Style, 2022-2032, USD (Million)
TABLE 174 India Bridal Gowns Market By Distribution Channel, 2022-2032, USD (Million)
TABLE 176 India Bridal Gowns Market By Offline, 2022-2032, USD (Million)
TABLE 177 Australia Bridal Gowns Market By Style, 2022-2032, USD (Million)
TABLE 185 Australia Bridal Gowns Market By Distribution Channel, 2022-2032, USD (Million)
TABLE 187 Australia Bridal Gowns Market By Offline, 2022-2032, USD (Million)
TABLE 188 South Korea Bridal Gowns Market By Style, 2022-2032, USD (Million)
TABLE 196 South Korea Bridal Gowns Market By Distribution Channel, 2022-2032, USD (Million)
TABLE 198 South Korea Bridal Gowns Market By Offline, 2022-2032, USD (Million)
TABLE 199 Latin America Bridal Gowns Market By Style, 2022-2032, USD (Million)
TABLE 207 Latin America Bridal Gowns Market By Distribution Channel, 2022-2032, USD (Million)
TABLE 209 Latin America Bridal Gowns Market By Offline, 2022-2032, USD (Million)
TABLE 210 Brazil Bridal Gowns Market By Style, 2022-2032, USD (Million)
TABLE 218 Brazil Bridal Gowns Market By Distribution Channel, 2022-2032, USD (Million)
TABLE 220 Brazil Bridal Gowns Market By Offline, 2022-2032, USD (Million)
TABLE 221 Mexico Bridal Gowns Market By Style, 2022-2032, USD (Million)
TABLE 229 Mexico Bridal Gowns Market By Distribution Channel, 2022-2032, USD (Million)
TABLE 231 Mexico Bridal Gowns Market By Offline, 2022-2032, USD (Million)
TABLE 232 Rest of Latin America Bridal Gowns Market By Style, 2022-2032, USD (Million)
TABLE 240 Rest of Latin America Bridal Gowns Market By Distribution Channel, 2022-2032, USD (Million)
TABLE 242 Rest of Latin America Bridal Gowns Market By Offline, 2022-2032, USD (Million)
TABLE 243 Middle East and Africa Bridal Gowns Market By Style, 2022-2032, USD (Million)
TABLE 251 Middle East and Africa Bridal Gowns Market By Distribution Channel, 2022-2032, USD (Million)
TABLE 253 Middle East and Africa Bridal Gowns Market By Offline, 2022-2032, USD (Million)
TABLE 254 GCC Bridal Gowns Market By Style, 2022-2032, USD (Million)
TABLE 262 GCC Bridal Gowns Market By Distribution Channel, 2022-2032, USD (Million)
TABLE 264 GCC Bridal Gowns Market By Offline, 2022-2032, USD (Million)
TABLE 265 Africa Bridal Gowns Market By Style, 2022-2032, USD (Million)
TABLE 273 Africa Bridal Gowns Market By Distribution Channel, 2022-2032, USD (Million)
TABLE 275 Africa Bridal Gowns Market By Offline, 2022-2032, USD (Million)
TABLE 276 Rest of Middle East and Africa Bridal Gowns Market By Style, 2022-2032, USD (Million)
TABLE 284 Rest of Middle East and Africa Bridal Gowns Market By Distribution Channel, 2022-2032, USD (Million)
TABLE 286 Rest of Middle East and Africa Bridal Gowns Market By Offline, 2022-2032, USD (Million)
FIG. 15Market Positioning of Key Bridal Gowns Market Players, 2023
FIG. 16Global Bridal Gowns Market - Tier Analysis - Percentage of Revenues by Tier Level, 2023 Versus 2031