市场调查报告书
商品编码
1507932
虎坚果市场:成长、未来前景、竞争分析,2024-2032年Tiger Nuts Market - Growth, Future Prospects and Competitive Analysis, 2024 - 2032 |
虎坚果,也称为土杏仁或油莎果,不是坚果,而是生长在土壤下的块茎。它主要从一种名为莎草(Cyperus esculentus)的植物中获得,该植物被认为是莎草科杂草。由于其营养价值和健康益处,主要种植在西班牙、非洲和中东。它通常以多种形式使用:生、烤、麵粉或以植物奶(称为horchata)为基础。由于注重健康的消费者对无麸质和无过敏原植物性食品的需求不断增加,虎坚果市场正受到越来越多的关注。虎坚果市场的特点是虎坚果在食品和饮料行业的多样化应用,例如休閒食品、乳製品替代品、烘焙原料甚至护肤品中的化妆品行业。虎坚果富含膳食纤维、维生素和矿物质,其多功能性和营养成分使其越来越受欢迎。考虑到8.1%的年复合成长率,预计市场在预测期内将显着成长。这种成长是由于人们对饮食健康意识的增强、纯素食者和素食主义者的数量不断增加,以及虎坚果在各种烹饪和工业应用中的使用不断增加。产品开发方面的技术创新以及日益成长的全球饮食趋势有利于植物性成分,也为市场扩张提供了支持。
健康意识的提高与对植物性产品的需求
虎坚果市场的主要驱动力之一是全球健康意识的不断增强以及向植物性饮食的转变。随着消费者健康意识的增强,对营养、无过敏原和无麸质食品的需求不断成长。虎坚果营养丰富,富含纤维、维生素和矿物质,对注重健康的消费者来说是一个有吸引力的选择。此外,越来越多的素食主义者和素食主义者寻求传统乳製品和休閒食品的植物性替代品。 虎坚果s 用于不含乳製品的欧洽塔等产品中,为这些饮食偏好提供了合适的选择。功能性食品的日益普及也是虎坚果需求的主要贡献者。这是因为它被认为是一种具有多种健康益处的超级食品,包括促进消化和心臟健康。
拓展新市场与产品创新
虎坚果市场的主要机会在于地理和产品线扩张的潜力。目前,虎坚果的使用相对集中在欧洲、非洲等部分地区。然而,在北美和亚洲市场推出这些产品的潜力巨大,这些市场的消费者对独特和健康食品选择的兴趣与日俱增。食品科技和产品开发的创新催生了新的虎坚果产品,如蛋白粉、能量棒和无麸质烘焙麵粉。这些创新不仅迎合了注重健康的消费者,而且顺应了消费便利化的趋势,使消费者更容易将虎坚果纳入他们的饮食中。
生产加工成本高
种植、收穫和加工虎坚果的成本可能是虎坚果市场的主要限制因素。种植虎坚果需要特定的土壤条件和合适的气候,这限制了虎坚果的有效种植区域。此外,虎坚果的收穫和干燥过程是劳动密集且耗时的,导致生产成本较高。这些因素导致了虎坚果产品的溢价,这可能会阻止对成本敏感的消费者,特别是在传统上不消费虎坚果的地区。在控製成本的同时扩大生产规模的挑战仍然是虎坚果在全球市场广泛采用的主要障碍。
市场渗透率与消费者意识的挑战
市场渗透率和消费者认知的变化是虎坚果市场的重要议题。儘管虎坚果对健康有益,但它们并未得到全世界消费者的广泛认可,特别是在传统上不使用虎坚果的市场。教育消费者了解虎坚果的好处并消除对其口味和用途的误解既昂贵又耗时。此外,虎坚果具有独特的风味和质地,可能无法吸引所有消费者,因此公司投资于行销策略和产品开发,以增加其吸引力并确保成功的市场渗透,这一点很重要。
依格式:市场区隔
粉末形式由于其在食品工业中的广泛用途,尤其是在无麸质烘焙、冰沙和其他健康食品中,预计将显示出最高的年复合成长率。它们的成长是由于其易于融入各种饮食以及作为功能性食品成分的能力。另一方面,整颗虎坚果在获利能力方面具有优势。整颗虎坚果主要作为零食食用,由于其天然和营养成分而在传统和新市场中都很受欢迎。它也用于製作欧洽塔(horchata),这是一种在非传统市场很受欢迎的植物性乳饮料。由于其维生素E和抗氧化剂含量高,从虎坚果中提取的油也在化妆品行业中得到应用,但其成长率和销售占有率小于整油和粉末油。
本质上:市场区隔
市场区隔分为有机种植和常规种植。由于消费者认为有机产品对健康有益且永续发展,因此越来越喜欢有机产品,预计有机细分市场的年复合成长率最高。这一趋势得到了人们对传统农业方法对环境影响的认识的提高以及对非基因改造和无农药产品日益偏好的支持。有机虎坚果在北美和欧洲尤其受欢迎,这些地区的有机、植物性和清洁标籤产品有着强大的市场。儘管有机市场成长率很高,但传统虎坚果仍占市场收入的大部分。这是由于虎坚果在农村市场的地位稳固,有机认证对消费者来说不太重要,而且与有机产品相比,传统产品的价格范围较低,使得虎坚果对更广泛的消费者更具吸引力。
区域洞察
市场细分分为北美、欧洲、亚太地区、拉丁美洲和中东、非洲。欧洲目前占据了最高的销售占有率,主要来自西班牙,在那里虎坚果传统上用来製作当地流行的饮料horchata。然而,预计2024年至2032年亚太地区的年复合成长率最高。这是由于消费者对健康和保健意识的增强,以及中国和印度等国家可支配收入的增加和对替代植物性饮食选择的探索。由于无麸质和纯素食饮食趋势,北美市场也出现了显着成长,其中美国市场特别容易接受创新的植物性食品。
竞争状况
在竞争格局中,Iyar Biotechnology, Inc.、CHUFAS BOU、Ecoideas、Henry Lamotte Services GmbH 等公司是主要参与者。到2023年,这些公司将致力于扩大其地理影响力并加强其产品供应,包括油、粉末和整颗虎坚果等各种形式,以满足不同消费者的喜好。例如,Organic Gemini 和 The Chufa Original Company 利用有机产品日益成长的趋势,在美国市场推广有机虎坚果方面发挥了关键作用。 虎坚果s USA 和 虎坚果s Traders, SL 也帮助在各个地区引进和行销 虎坚果s。这些公司的主要策略包括产品加工技术创新,以提高虎坚果的品质和营养成分,以及策略联盟和收购,以加强其市场占有率。从2024年到2032年,这些公司预计将增加研发投资,开发虎坚果在食品、饮料,甚至化妆品等非食品领域的新用途,可能会促进公司的成长和市场占有率。此外,预计该公司将重点关注供应链效率并扩展到未开发的市场,特别是亚洲和拉丁美洲,这些地区植物性营养补充剂的潜力迅速增加。
本报告回答的主要问题
影响 虎坚果s 市场成长的关键微观和宏观环境因素有哪些?
在目前和预测期间内,产品领域和地区的主要投资领域是什么?
2032年之前的预估与市场预测
哪个细分市场在预测期间内年复合成长率最快?
哪个细分市场拥有较大的市场占有率,为什么?
低收入和中等收入国家是否投资虎坚果市场?
虎坚果最大的区域市场在哪里?
亚太地区、拉丁美洲和中东、非洲等新兴市场的市场趋势和动态是什么?
推动 虎坚果s 市场成长的主要趋势是什么?
主要竞争对手是什么?
Tiger nuts, also known as earth almonds or chufa, are not true nuts but tubers that grow beneath the soil's surface. They are primarily sourced from the plant Cyperus esculentus, which is considered a weed in the family Cyperaceae. Tiger nuts have been cultivated for their nutritive and health benefits, predominantly in Spain, Africa, and the Middle East. They are commonly used in various forms such as raw, roasted, as flour, or as a base for plant milk known as horchata. The tiger nuts market has been gaining traction due to the increasing demand for gluten-free and allergen-free plant-based foods among health-conscious consumers. The market is characterized by the diverse applications of tiger nuts in the food and beverage industry, including their use in snacks, dairy alternatives, baking ingredients, and even in the cosmetic industry for skin care products. The versatility and nutritional profile of tiger nuts, which are rich in fiber, vitamins, and minerals, contribute to their growing popularity. Considering the compound annual growth rate of 8.1%, the market is expected to witness significant growth over the forecast period. This growth can be attributed to rising awareness about dietary health, increasing vegan and vegetarian populations, and the expanding use of tiger nuts in various culinary and industrial applications. The market's expansion is further supported by innovations in product development and the global spread of dietary trends favoring plant-based ingredients.
Growing Health Awareness and Demand for Plant-Based Products
One primary driver of the tiger nuts market is the increasing global awareness of health and wellness, coupled with a shift towards plant-based diets. As consumers become more health-conscious, there is a rising demand for nutritious, allergen-free, and gluten-free food options. Tiger nuts are highly nutritious, offering a rich source of fiber, vitamins, and minerals, making them an appealing option for health-focused consumers. Additionally, the growing vegan and vegetarian populations are seeking plant-based alternatives to traditional dairy and snack products. Tiger nuts, used in products like non-dairy horchata, provide a suitable option that aligns with these dietary preferences. The rising popularity of functional foods also contributes significantly to the demand for tiger nuts, as they are perceived as a superfood with various health benefits, including promoting digestion and improving heart health.
Expansion into New Markets and Product Innovation
A significant opportunity within the tiger nuts market lies in its potential for geographic and product line expansion. Currently, the use of tiger nuts is relatively concentrated in specific regions such as Europe and Africa. However, there is considerable potential to introduce these products into North American and Asian markets, where consumer interest in unique, healthy food options is growing. Innovations in food technology and product development allow for the creation of new tiger nut-based products, such as protein powders, energy bars, and gluten-free baking flours. These innovations not only cater to the health-conscious consumer but also tap into the trend of convenience in consumption, making it easier for consumers to integrate tiger nuts into their diets.
High Costs of Production and Processing
The cost of growing, harvesting, and processing tiger nuts can be a significant restraint in the tiger nuts market. Tiger nuts require specific soil conditions and a suitable climate to grow, which limits the regions where they can be cultivated efficiently. Additionally, the process of harvesting and drying tiger nuts is labor-intensive and time-consuming, leading to higher production costs. These factors contribute to the premium pricing of tiger nut-based products, which may deter cost-sensitive consumers, particularly in regions where tiger nuts are not traditionally consumed. The challenge of scaling production while managing costs remains a critical barrier to the widespread adoption of tiger nuts in the global market.
Challenges in Market Penetration and Consumer Perception
Market penetration and changing consumer perception pose notable challenges in the tiger nuts market. Despite their health benefits, tiger nuts are not widely recognized by consumers globally, especially in markets where they are not traditionally used. Educating consumers about the benefits of tiger nuts and overcoming misconceptions about their taste and usage can be costly and time-consuming. Additionally, tiger nuts have a distinct flavor and texture that may not appeal to all consumers, making it crucial for companies to invest in marketing strategies and product development to enhance their appeal and ensure successful market penetration.
Market Segmentation by Form
The powder form is anticipated to exhibit the highest CAGR due to its versatile use in the food industry, particularly in gluten-free baking, smoothies, and other health-focused food products. Its ease of integration into various dietary regimes and its ability to act as a functional food ingredient drives its growth. Meanwhile, the whole form of tiger nuts dominates in terms of revenue generation. Whole tiger nuts are primarily consumed as snacks, which are popular in both traditional and new markets due to their natural, nutrient-rich profile. They are also used in making horchata, a plant-based milk beverage that is gaining popularity in non-traditional markets. The oil segment, extracted from tiger nuts, is also growing due to its application in the cosmetic industry, leveraging its high vitamin E and antioxidant content, although its growth rate and revenue share are smaller compared to whole and powdered forms.
Market Segmentation by Nature
In terms of nature, the tiger nuts market is segmented into organic and conventional. The organic segment is expected to register the highest CAGR as consumers increasingly prefer organic products due to their perceived health benefits and sustainability. This trend is supported by the rising awareness of the environmental impact of conventional farming practices and a growing preference for non-GMO and pesticide-free products. Organic tiger nuts are particularly popular in North America and Europe, where there is a strong market for organic, plant-based, and clean label products. Despite the higher growth rate of the organic segment, conventional tigernuts still account for the majority of the market's revenue. This is due to their established presence in local markets where organic certification is less critical to consumers, and the lower price point of conventional products compared to their organic counterparts, making them more accessible to a broader consumer base.
Regional Insights
Geographically, the tiger nuts market is segmented across North America, Europe, Asia Pacific, Latin America, and the Middle East & Africa. Europe currently holds the highest revenue share, largely driven by Spain where tiger nuts have been traditionally used to make horchata, a popular local beverage. However, the Asia Pacific region is expected to exhibit the highest CAGR from 2024 to 2032, fueled by increasing consumer awareness of health and wellness, coupled with rising disposable incomes in countries like China and India that are exploring alternative and plant-based dietary options. North America is also showing significant growth due to trends towards gluten-free and vegan diets, with the U.S. market being particularly receptive to innovative plant-based foods.
Competitive landscape
In the competitive landscape, companies such as Iyar Biotechnology, Inc., CHUFAS BOU, Ecoideas, Henry Lamotte Services GmbH, and others are key players. In 2023, these companies focused on expanding their geographical presence and enhancing their product offerings to include a variety of forms such as oils, powders, and whole tiger nuts to cater to diverse consumer preferences. For instance, Organic Gemini and The Chufa Original Company have been pivotal in promoting organic tiger nuts in the U.S. market, capitalizing on the growing trend toward organic products. Tiger Nuts USA and Tigernuts Traders, S.L. have also been instrumental in introducing and marketing tiger nuts across various regions. Key strategies among these companies include innovations in product processing techniques to improve the quality and nutritional profile of tiger nuts, as well as strategic partnerships and acquisitions to strengthen market presence. From 2024 to 2032, it is expected that these companies will increasingly invest in research and development to explore new applications of tiger nuts in food, beverages, and even non-food sectors such as cosmetics, which will likely boost their growth and market share. Additionally, efforts are anticipated to focus on enhancing supply chain efficiency and expanding into untapped markets, particularly in Asia and Latin America, where the potential for plant-based dietary supplements is growing rapidly.
Historical & Forecast Period
This study report represents an analysis of each segment from 2022 to 2032 considering 2023 as the base year. Compounded Annual Growth Rate (CAGR) for each of the respective segments estimated for the forecast period of 2024 to 2032.
The current report comprises quantitative market estimations for each micro market for every geographical region and qualitative market analysis such as micro and macro environment analysis, market trends, competitive intelligence, segment analysis, porters five force model, top winning strategies, top investment markets, emerging trends & technological analysis, case studies, strategic conclusions and recommendations and other key market insights.
Research Methodology
The complete research study was conducted in three phases, namely: secondary research, primary research, and expert panel review. The key data points that enable the estimation of Tiger Nuts market are as follows:
Research and development budgets of manufacturers and government spending
Revenues of key companies in the market segment
Number of end users & consumption volume, price, and value.
Geographical revenues generated by countries considered in the report
Micro and macro environment factors that are currently influencing the Tiger Nuts market and their expected impact during the forecast period.
Market forecast was performed through proprietary software that analyzes various qualitative and quantitative factors. Growth rate and CAGR were estimated through intensive secondary and primary research. Data triangulation across various data points provides accuracy across various analyzed market segments in the report. Application of both top-down and bottom-up approach for validation of market estimation assures logical, methodical, and mathematical consistency of the quantitative data.
Market Segmentation
Form
Nature
Distribution Channel
End-Use
Region Segment (2022-2032; US$ Million)
North America
U.S.
Canada
Rest of North America
UK and European Union
UK
Germany
Spain
Italy
France
Rest of Europe
Asia Pacific
China
Japan
India
Australia
South Korea
Rest of Asia Pacific
Latin America
Brazil
Mexico
Rest of Latin America
Middle East and Africa
GCC
Africa
Rest of Middle East and Africa
Key questions answered in this report
What are the key micro and macro environmental factors that are impacting the growth of Tiger Nuts market?
What are the key investment pockets concerning product segments and geographies currently and during the forecast period?
Estimated forecast and market projections up to 2032.
Which segment accounts for the fastest CAGR during the forecast period?
Which market segment holds a larger market share and why?
Are low and middle-income economies investing in the Tiger Nuts market?
Which is the largest regional market for Tiger Nuts market?
What are the market trends and dynamics in emerging markets such as Asia Pacific, Latin America, and Middle East & Africa?
Which are the key trends driving Tiger Nuts market growth?
Who are the key competitors and what are their key strategies to enhance their market presence in the Tiger Nuts market worldwide?
TABLE 5 Global Tiger Nuts Market By End-Use, 2022-2032, USD (Million)
TABLE 10 North America Tiger Nuts Market By End-Use, 2022-2032, USD (Million)
TABLE 15 U.S. Tiger Nuts Market By End-Use, 2022-2032, USD (Million)
TABLE 20 Canada Tiger Nuts Market By End-Use, 2022-2032, USD (Million)
TABLE 25 Rest of North America Tiger Nuts Market By End-Use, 2022-2032, USD (Million)
TABLE 30 UK and European Union Tiger Nuts Market By End-Use, 2022-2032, USD (Million)
TABLE 35 UK Tiger Nuts Market By End-Use, 2022-2032, USD (Million)
TABLE 40 Germany Tiger Nuts Market By End-Use, 2022-2032, USD (Million)
TABLE 45 Spain Tiger Nuts Market By End-Use, 2022-2032, USD (Million)
TABLE 50 Italy Tiger Nuts Market By End-Use, 2022-2032, USD (Million)
TABLE 55 France Tiger Nuts Market By End-Use, 2022-2032, USD (Million)
TABLE 60 Rest of Europe Tiger Nuts Market By End-Use, 2022-2032, USD (Million)
TABLE 65 Asia Tiger Nuts Market By End-Use, 2022-2032, USD (Million)
TABLE 70 China Tiger Nuts Market By End-Use, 2022-2032, USD (Million)
TABLE 75 Japan Tiger Nuts Market By End-Use, 2022-2032, USD (Million)
TABLE 80 India Tiger Nuts Market By End-Use, 2022-2032, USD (Million)
TABLE 85 Australia Tiger Nuts Market By End-Use, 2022-2032, USD (Million)
TABLE 90 South Korea Tiger Nuts Market By End-Use, 2022-2032, USD (Million)
TABLE 95 Latin America Tiger Nuts Market By End-Use, 2022-2032, USD (Million)
TABLE 100 Brazil Tiger Nuts Market By End-Use, 2022-2032, USD (Million)
TABLE 105 Mexico Tiger Nuts Market By End-Use, 2022-2032, USD (Million)
TABLE 110 Rest of Latin America Tiger Nuts Market By End-Use, 2022-2032, USD (Million)
TABLE 115 Middle East and Africa Tiger Nuts Market By End-Use, 2022-2032, USD (Million)
TABLE 120 GCC Tiger Nuts Market By End-Use, 2022-2032, USD (Million)
TABLE 125 Africa Tiger Nuts Market By End-Use, 2022-2032, USD (Million)
TABLE 130 Rest of Middle East and Africa Tiger Nuts Market By End-Use, 2022-2032, USD (Million)
FIG. 11Market Positioning of Key Tiger Nuts Market Players, 2023
FIG. 12Global Tiger Nuts Market - Tier Analysis - Percentage of Revenues by Tier Level, 2023 Versus 2032