市场调查报告书
商品编码
1615214
生物素补充品的全球市场:成长,未来展望,竞争分析 (2024年~2032年)Biotin Supplement Market - Growth, Future Prospects and Competitive Analysis, 2024 - 2032 |
生物素是一种水溶性 B 群维生素,在将食物转化为能量方面发挥重要作用。生物素历来被认为只是一种微量营养素,但它在健康和保健领域,特别是在美容和护髮领域,已日益受到重视,并已成为补充剂市场的重要参与者。生物素补充剂市场预计从 2024 年到 2032 年将以 8.3% 的复合年增长率成长。
消费者对头髮和皮肤健康意识的提高推动了需求
增加生物素补充剂需求的主要因素之一是消费者越来越意识到生物素对头髮和皮肤健康的益处。一些轶事和使用者评估强调了生物素在促进头髮生长、强化指甲和改善皮肤健康方面的功效。虽然严谨的科学文献可能仍处于研究阶段,但随着名人和影响者发誓生物素能带来闪亮的头髮和容光焕发的皮肤,生物素的知名度已显着提高。此外,开罗大学皮肤科的一项研究发现了初步证据表明生物素可以帮助对抗脱髮和脆性。随着美容标准倾向于更 "自然" 的外观,提供生物素等基本美容效果的补充剂的需求量很大。
老年人口成长带来新的市场机会
生物素补充剂市场的新商机在于世界老年人口的扩大。随着年龄的增长,您的身体吸收某些维生素(包括生物素)的能力会下降。老年人缺乏生物素会导致多种健康问题,包括脱髮、皮肤炎和指甲脆弱。有针对性的行销活动吸引人们关註生物素补充剂对与年龄相关的脱髮和皮肤问题的保护作用,可以帮助覆盖这一广大人群。根据世界卫生组织(WHO)关于老化的报告,到2030年,全球60岁以上的人口将增加到14亿。因此,老年人口是可能寻求解决与年龄相关的美容和健康问题的重要人群,而生物素补充剂可以在这方面发挥重要作用。
缺乏确切的科学证据来限制市场
然而,生物素补充剂市场并非没有挑战。市场面临的一个重大阻碍因素是缺乏详尽的科学证据来支持生物素摄取的众多益处。儘管人们对生物素在能量代谢中的作用达成共识,但关于生物素对头髮、指甲和皮肤的影响的说法并未得到可靠的科学文献的普遍支持。例如,欧洲食品安全局在评估与生物素相关的健康声明后得出结论,生物素有助于维持正常皮肤和头髮,但不一定有助于头髮生长。这些发现可能会阻碍寻求实际健康益处的消费者在不知情的情况下采用。
错误讯息增加和过度消费带来的挑战
市场面临另一个挑战,即错误讯息导致潜在的过度消费。大多数消费者认为“越多越好”,这种方法可能会导致副作用。高生物素水平会干扰医学测试并给出错误的结果。美国食品和药物管理局的一份报告引用了多起案例,其中生物素干扰导致某些测试中的肌钙蛋白水平错误地降低,从而导致心臟病发作的诊断被漏诊。因此,解决用药过量的风险并确保对使用者进行充分的教育对于市场的持续成长至关重要。
依产品细分市场
2023年,生物素补充品市场的产品细分主要分为胶囊、锭剂、凝胶、饮料/饮品、软糖和粉末。其中,胶囊因其广泛接受度和消费便利性而在收入排行榜上占据主导地位。胶囊经过预先测量以确保一致性,并且结构紧凑,便于携带。然而,预计 2024 年至 2032 年软糖的复合年增长率最高。在千禧世代和 Z 世代的推动下,兼具健康和口味的软糖预计将推动市场发展,他们更喜欢美味、有趣且适合在 Instagram 上发布的保健品。纯素食趋势也可能鼓励品牌推出无明胶生物素软糖,进一步提升市场吸引力。
依销售通路细分市场
从销售通路来看,2023年市场大致可分为超市/大卖场、专卖店、电商、药局等。在疫情期间全球转向线上购物的推动下,电子商务入口网站增加了收入。比较产品、阅读评论的便利性以及送货上门的吸引力赋予了电子商务优势。超市/大卖场紧随其后,优势在于可以现货购买。在用于虚拟试穿的 AR 工具和用于个人化补充剂推荐的人工智慧整合的推动下,电子商务预计将在 2024 年至 2032 年保持成长最快的趋势。
区域洞察
依地区划分,北美地区因其国民健康意识强、购买力高,2023年销售量占比最高。欧洲紧随其后,重点关注清洁标籤的有机补充剂。然而,预计 2024-2032 年亚太地区的复合年增长率最高。随着人们对生物素功效的认识蔓延到人口稠密的印度和中国,以及可支配收入的中产阶级人口不断扩大,该地区的市场有望成长。
竞争状况
在竞争最前沿,2023 年的生物素补充剂市场已成为创新、合併和扩张的大熔炉。知名品牌包括 Sports Research、The Nature's Bounty Co.、Pure Research Products, LLC、Zhou Nutrition、Natrol LLC、Church &Dwight Co. Inc.、LifeGarden Naturals、NOW Foods、Jarrow Formulas Inc.、Doctors Best、Zenwise Health 和SBR 营养公司在塑造市场趋势方面发挥关键作用。他们的策略往往相互交织,重点关注产品创新(例如引入生物素和胶原蛋白组合)、永续采购和开发新兴市场。有趣的是生物素补充剂品牌和美容影响者之间的合作,利用他们的影响力提出真实的产品推荐。从 2024 年到 2032 年,这些公司以及其他公司预计将更深入地探索透过补充营养来丰富补充剂,并确保整体健康和美容解决方案。
本报告回答的主要问题
影响生物素补充剂市场成长的关键微观和宏观环境因素有哪些?
在目前和预测期间内,产品领域和地区的主要投资领域是什么?
估计/预测/市场预测(直到 2032 年)
哪个细分市场在预测期间内复合年增长率最快?
哪个细分市场拥有较大的市场占有率,为什么?
低收入和中等收入国家是否正在投资生物素补充剂市场?
生物素补充剂市场最大的区域市场是哪一个?
亚太、拉丁美洲、中东/非洲等新兴市场的市场趋势与趋势如何?
推动生物素补充剂市场成长的主要趋势是什么?
主要竞争对手是什么以及他们提高在全球生物素补充剂市场的影响力的关键策略是什么?
Biotin, a water-soluble B-vitamin, plays an instrumental role in converting food into energy. Historically viewed as a mere micronutrient, biotin's ascendance in the health and wellness sphere, particularly within the beauty and hair care sector, has made it a prominent player in the supplement market. Biotin supplement market is estimated to grow at a CAGR of 8.3% from 2024 to 2032.
Rising Consumer Awareness on Hair and Skin Health Propelling Demand
One of the primary drivers augmenting the demand for biotin supplements is the escalating consumer awareness about the benefits of biotin for hair and skin health. Several anecdotal accounts and user testimonials highlight the efficacy of biotin in promoting hair growth, strengthening nails, and improving skin health. While rigorous scientific literature might still be in its exploratory phase, public endorsements from celebrities and influencers, who have credited biotin for their lustrous hair and radiant skin, have significantly elevated its public profile. Additionally, a study from the Dermatology Department at the Cairo University found preliminary evidence suggesting that biotin can help combat hair shedding and brittleness. As the beauty standard increasingly tilts towards a more 'natural' look, supplements like biotin that offer intrinsic beauty enhancements are witnessing heightened demand.
Growing Geriatric Population Presents New Market Opportunities
A budding opportunity for the biotin supplement market lies in the expanding global geriatric population. As age advances, the body's ability to absorb certain vitamins, including biotin, diminishes. Biotin deficiencies in older adults can lead to various health issues, including hair loss, dermatitis, and brittle nails. Targeted marketing efforts drawing attention to the protective effects of biotin supplements against age-related hair thinning or skin issues can tap into this vast demographic. The World Health Organization's report on aging suggests that the global population aged 60 years or older will rise to 1.4 billion by 2030. Hence, the aged population represents a sizable demographic, potentially seeking solutions to age-related beauty and health concerns, where biotin supplements can play a crucial role.
Lack of Conclusive Scientific Evidence as a Market Restraint
However, the biotin supplement market isn't without its set of challenges. A substantial restraint facing the market is the lack of exhaustive scientific evidence backing the myriad benefits associated with biotin consumption. While there is a consensus on biotin's role in energy metabolism, claims about its impact on hair, nails, and skin aren't universally backed by robust scientific literature. For instance, the European Food Safety Authority, in its assessment of health claims related to biotin, concluded that while biotin does contribute to the maintenance of normal skin and hair, it doesn't necessarily contribute to hair growth. Such findings can potentially hinder uninformed adoption among consumers seeking tangible health benefits.
Rising Cases of Misinformation and Overconsumption as a Challenge
The market faces another challenge in the form of misinformation, leading to potential overconsumption. A vast section of consumers believes that 'more is better', an approach that can lead to adverse effects. High biotin levels can interfere with medical tests, leading to potentially incorrect results. A report from the U.S. Food and Drug Administration cited multiple incidents where biotin interference caused falsely low troponin levels in certain lab tests, leading to missed diagnosis of heart attacks. Thus, addressing the perils of overconsumption and ensuring informed user education becomes paramount for sustained market growth.
Market Segmentation by Product
In 2023, the product segmentation of the biotin supplement market was conspicuously categorized into Capsules, Tablets, Gels, Beverages/Drinks, Gummies, and Powders. Among these, Capsules dominated the revenue chart due to their widespread acceptance and convenience of consumption. Their pre-measured doses ensured consistency, and their compact nature facilitated ease of transport. However, as we peek into the horizon of 2024-2032, Gummies are expected to showcase the highest CAGR. Driven by a millennial and Gen-Z population that fancies flavorful, fun, and Instagrammable health supplements, gummies, which merge health with taste, are anticipated to steer the market. The vegan trend, which has been gaining traction, will also likely prompt brands to launch gelatin-free biotin gummies, further pushing their market appeal.
Market Segmentation by Sales Channels
Diving into sales channels, the landscape in 2023 was majorly divided between Supermarkets/Hypermarkets, Specialty Store, E-commerce, Pharmacies, and Others. E-commerce portals led in revenue, bolstered by the global shift to online shopping amid the pandemic. The ease of comparing products, reading reviews, and the allure of doorstep delivery gave e-commerce an edge. Supermarkets/Hypermarkets followed closely, offering the advantage of tactile purchase. Moving forward, from 2024 to 2032, E-commerce is still expected to burgeon at the fastest rate, with the integration of AR tools for virtual try-ons and AI for personalized supplement recommendations acting as catalysts.
Regional Insights
Geographically, North America, with its health-conscious populace and high purchasing power, commanded the highest revenue percentage in 2023. Europe trailed closely, with its emphasis on clean-label, organic supplements. The forecast for 2024-2032, however, places Asia-Pacific as the region boasting the highest CAGR. As awareness about biotin's benefits seep into the densely populated countries of India and China, and as the middle-class demographic with disposable income expands, the market is poised for an upswing in this region.
Competitive Landscape
On the competitive frontier, the biotin supplement market in 2023 was a cauldron of innovations, mergers, and expansions. Prominent players like Sports Research, The Nature's Bounty Co., Pure Research Products, LLC, Zhou Nutrition, Natrol LLC, Church & Dwight Co. Inc., LifeGarden Naturals, NOW Foods, Jarrow Formulas Inc., Doctors Best, Zenwise Health, SBR NUTRITION were pivotal in shaping market trends. Their strategies often intertwined, focusing on product innovations (like the introduction of biotin with collagen combinations), sustainable sourcing, and tapping into emerging markets. An interesting observation was the collaboration between biotin supplement brands and beauty influencers, leveraging their reach for authentic product endorsements. As we gaze into 2024-2032, these players, along with others, are expected to delve deeper into research, striving to fortify their supplements with complementary nutrients, ensuring a holistic health and beauty solution.
Historical & Forecast Period
This study report represents an analysis of each segment from 2022 to 2032 considering 2023 as the base year. Compounded Annual Growth Rate (CAGR) for each of the respective segments estimated for the forecast period of 2024 to 2032.
The current report comprises quantitative market estimations for each micro market for every geographical region and qualitative market analysis such as micro and macro environment analysis, market trends, competitive intelligence, segment analysis, porters five force model, top winning strategies, top investment markets, emerging trends & technological analysis, case studies, strategic conclusions and recommendations and other key market insights.
Research Methodology
The complete research study was conducted in three phases, namely: secondary research, primary research, and expert panel review. The key data points that enable the estimation of Biotin Supplement market are as follows:
Research and development budgets of manufacturers and government spending
Revenues of key companies in the market segment
Number of end users & consumption volume, price, and value.
Geographical revenues generated by countries considered in the report
Micro and macro environment factors that are currently influencing the Biotin Supplement market and their expected impact during the forecast period.
Market forecast was performed through proprietary software that analyzes various qualitative and quantitative factors. Growth rate and CAGR were estimated through intensive secondary and primary research. Data triangulation across various data points provides accuracy across various analyzed market segments in the report. Application of both top-down and bottom-up approach for validation of market estimation assures logical, methodical, and mathematical consistency of the quantitative data.
Market Segmentation
Product
Sales Channel
Region Segment (2022-2032; US$ Million)
North America
U.S.
Canada
Rest of North America
UK and European Union
UK
Germany
Spain
Italy
France
Rest of Europe
Asia Pacific
China
Japan
India
Australia
South Korea
Rest of Asia Pacific
Latin America
Brazil
Mexico
Rest of Latin America
Middle East and Africa
GCC
Africa
Rest of Middle East and Africa
Key questions answered in this report
What are the key micro and macro environmental factors that are impacting the growth of Biotin Supplement market?
What are the key investment pockets concerning product segments and geographies currently and during the forecast period?
Estimated forecast and market projections up to 2032.
Which segment accounts for the fastest CAGR during the forecast period?
Which market segment holds a larger market share and why?
Are low and middle-income economies investing in the Biotin Supplement market?
Which is the largest regional market for Biotin Supplement market?
What are the market trends and dynamics in emerging markets such as Asia Pacific, Latin America, and Middle East & Africa?
Which are the key trends driving Biotin Supplement market growth?
Who are the key competitors and what are their key strategies to enhance their market presence in the Biotin Supplement market worldwide?
FIG. 9Market Positioning of Key Biotin Supplement Market Players, 2023
FIG. 10Global Biotin Supplement Market - Tier Analysis - Percentage of Revenues by Tier Level, 2023 Versus 2032