Product Code: A08438
The global women's health app market was valued at $2,880.0 million in 2021, and is projected to reach $18,252.2 million by 2031, registering a CAGR of 20.1% from 2022 to 2031.
A women's health app is the digital platform that provides women's health related services. These services include menstrual health tracking, pregnancy trackers, fitness, and disease management. Popularity of digital health platform is increased in past few years.
The surge in awareness about women health including mental and physical wellbeing of women drive the growth of market. For instance, the National Women's Blood Pressure Awareness Week (NWBPAW) is celebrated in the U.S. from 17-23 October 2021, to spread self-awareness in women about blood pressure related disorders. Thus, rise in awareness about women health contributes in adoption of women health app. In addition, digital health platforms such as women health apps serve as personalized platform for diseases or women problems, which were considered to be taboo in the society. Women health apps provide satisfactory tracking and guidance of women problems with privacy maintenance. In addition, women health app cut down the healthcare cost as well as many apps are free for users.
Furthermore, surge in popularity of healthcare apps that provides services such as diet, nutrition, menopause, weight management, and fitness boost the demand of women's health app market. The increase in funding for women health apps further contributes in the growth of market. For instance, September 2021, Tia health, modern medical home for women, received $100 million series B funding round mainly led by Lone Pine Capital, an investment adviser firm.
The rise in number of smartphone users and increase in internet access contribute to the growth of market. For instance, according to United Nations ITU (International Telecommunication Union), an estimated 4.9 billion people are using the internet in 2021, or roughly 63 per cent of the world's population. Thus, increase in number of internet users drives the growth of market.
Moreover, the increase in development of advanced women health apps, rise in regulatory approvals, and novel product launch in market by key players boost the market growth. For instance, in March 2021, Clue, a digital health provider, received approval by U.S. food and drug administration (FDA) for its digital contraceptive, which is expected offer users a statistical prediction of ovulation as a birth control tool. However, the challenges of cybersecurity and data breach may hinder the growth of market.
The Women's health app market is segmented on the basis of app type, age group and region. By app type market is classified into nutrition & fitness, menstrual health, pregnancy tracking, menopause, disease management and others. Based on age group market is classified into 15-24 years, 25-34 years, 35-44 years and above 44 years. By region, the market is analyzed across North America, Europe, Asia-Pacific, and LAMEA.
The major companies profiled in the report include: Google LLC, Apple Inc, Samsung, Natural Cycles, Clue app, Flo, Ava, LabCorp, Glow Inc, Daysy, Nabla, Nurx, Maven's, Dot Health, Kindbody, Nokia and Wildflower
Key Benefits For Stakeholders
- This report provides a quantitative analysis of the market segments, current trends, estimations, and dynamics of the women's health app market analysis from 2021 to 2031 to identify the prevailing women's health app market opportunities.
- The market research is offered along with information related to key drivers, restraints, and opportunities.
- Porter's five forces analysis highlights the potency of buyers and suppliers to enable stakeholders make profit-oriented business decisions and strengthen their supplier-buyer network.
- In-depth analysis of the women's health app market segmentation assists to determine the prevailing market opportunities.
- Major countries in each region are mapped according to their revenue contribution to the global market.
- Market player positioning facilitates benchmarking and provides a clear understanding of the present position of the market players.
- The report includes the analysis of the regional as well as global women's health app market trends, key players, market segments, application areas, and market growth strategies.
Key Market Segments
By Type
- Nutrition and fitness
- Menstrual health
- Pregnancy tracking
- Menopause
- Disease management
- Others
By Age Group
- 35 to 44 years
- 15 to 24 years
- 25 to 34 years
- Above 44 years
By Region
- North America
- Europe
- Germany
- France
- U.K.
- Italy
- Spain
- Rest of Europe
- Asia-Pacific
- China
- Japan
- India
- Australia
- South Korea
- Rest of Asia-Pacific
- LAMEA
- Brazil
- Saudi Arabia
- South Africa
- Rest of LAMEA
- Key Market Players
- Flo Health, Inc.
- Clue App
- Apple Inc.
- Glow, Inc.
- Google Inc.
- Withings
- Fitbit, Inc.
- ovia health
- DOT (Cycle Technologies)
- NURX Inc.
- FemTec Health
- Kindbody
- Ava
- Wildflower Health
- Maven Clinic
- Nabla Care
- Natural cycle
TABLE OF CONTENTS
CHAPTER 1:INTRODUCTION
- 1.1.Report description
- 1.2.Key market segments
- 1.3.Key benefits to the stakeholders
- 1.4.Research Methodology
- 1.4.1.Secondary research
- 1.4.2.Primary research
- 1.4.3.Analyst tools and models
CHAPTER 2:EXECUTIVE SUMMARY
- 2.1.Key findings of the study
- 2.2.CXO Perspective
CHAPTER 3:MARKET OVERVIEW
- 3.1.Market definition and scope
- 3.2.Key findings
- 3.2.1.Top investment pockets
- 3.3.Porter's five forces analysis
- 3.4.Top player positioning
- 3.5.Market dynamics
- 3.5.1.Drivers
- 3.5.2.Restraints
- 3.5.3.Opportunities
- 3.6.COVID-19 Impact Analysis on the market
CHAPTER 4: WOMEN'S HEALTH APP MARKET, BY TYPE
- 4.1 Overview
- 4.1.1 Market size and forecast
- 4.2 Nutrition and fitness
- 4.2.1 Key market trends, growth factors and opportunities
- 4.2.2 Market size and forecast, by region
- 4.2.3 Market analysis by country
- 4.3 Menstrual health
- 4.3.1 Key market trends, growth factors and opportunities
- 4.3.2 Market size and forecast, by region
- 4.3.3 Market analysis by country
- 4.4 Pregnancy tracking
- 4.4.1 Key market trends, growth factors and opportunities
- 4.4.2 Market size and forecast, by region
- 4.4.3 Market analysis by country
- 4.5 Menopause
- 4.5.1 Key market trends, growth factors and opportunities
- 4.5.2 Market size and forecast, by region
- 4.5.3 Market analysis by country
- 4.6 Disease management
- 4.6.1 Key market trends, growth factors and opportunities
- 4.6.2 Market size and forecast, by region
- 4.6.3 Market analysis by country
- 4.7 Others
- 4.7.1 Key market trends, growth factors and opportunities
- 4.7.2 Market size and forecast, by region
- 4.7.3 Market analysis by country
CHAPTER 5: WOMEN'S HEALTH APP MARKET, BY AGE GROUP
- 5.1 Overview
- 5.1.1 Market size and forecast
- 5.2 15 to 24 years
- 5.2.1 Key market trends, growth factors and opportunities
- 5.2.2 Market size and forecast, by region
- 5.2.3 Market analysis by country
- 5.3 25 to 34 years
- 5.3.1 Key market trends, growth factors and opportunities
- 5.3.2 Market size and forecast, by region
- 5.3.3 Market analysis by country
- 5.4 35 to 44 years
- 5.4.1 Key market trends, growth factors and opportunities
- 5.4.2 Market size and forecast, by region
- 5.4.3 Market analysis by country
- 5.5 Above 44 years
- 5.5.1 Key market trends, growth factors and opportunities
- 5.5.2 Market size and forecast, by region
- 5.5.3 Market analysis by country
CHAPTER 6: WOMEN'S HEALTH APP MARKET, BY REGION
- 6.1 Overview
- 6.1.1 Market size and forecast
- 6.2 North America
- 6.2.1 Key trends and opportunities
- 6.2.2 North America Market size and forecast, by Type
- 6.2.3 North America Market size and forecast, by Age Group
- 6.2.4 North America Market size and forecast, by country
- 6.2.4.1 U.S.
- 6.2.4.1.1 Market size and forecast, by Type
- 6.2.4.1.2 Market size and forecast, by Age Group
- 6.2.4.2 Canada
- 6.2.4.2.1 Market size and forecast, by Type
- 6.2.4.2.2 Market size and forecast, by Age Group
- 6.2.4.3 Mexico
- 6.2.4.3.1 Market size and forecast, by Type
- 6.2.4.3.2 Market size and forecast, by Age Group
- 6.3 Europe
- 6.3.1 Key trends and opportunities
- 6.3.2 Europe Market size and forecast, by Type
- 6.3.3 Europe Market size and forecast, by Age Group
- 6.3.4 Europe Market size and forecast, by country
- 6.3.4.1 Germany
- 6.3.4.1.1 Market size and forecast, by Type
- 6.3.4.1.2 Market size and forecast, by Age Group
- 6.3.4.2 France
- 6.3.4.2.1 Market size and forecast, by Type
- 6.3.4.2.2 Market size and forecast, by Age Group
- 6.3.4.3 U.K.
- 6.3.4.3.1 Market size and forecast, by Type
- 6.3.4.3.2 Market size and forecast, by Age Group
- 6.3.4.4 Italy
- 6.3.4.4.1 Market size and forecast, by Type
- 6.3.4.4.2 Market size and forecast, by Age Group
- 6.3.4.5 Spain
- 6.3.4.5.1 Market size and forecast, by Type
- 6.3.4.5.2 Market size and forecast, by Age Group
- 6.3.4.6 Rest of Europe
- 6.3.4.6.1 Market size and forecast, by Type
- 6.3.4.6.2 Market size and forecast, by Age Group
- 6.4 Asia-Pacific
- 6.4.1 Key trends and opportunities
- 6.4.2 Asia-Pacific Market size and forecast, by Type
- 6.4.3 Asia-Pacific Market size and forecast, by Age Group
- 6.4.4 Asia-Pacific Market size and forecast, by country
- 6.4.4.1 China
- 6.4.4.1.1 Market size and forecast, by Type
- 6.4.4.1.2 Market size and forecast, by Age Group
- 6.4.4.2 Japan
- 6.4.4.2.1 Market size and forecast, by Type
- 6.4.4.2.2 Market size and forecast, by Age Group
- 6.4.4.3 India
- 6.4.4.3.1 Market size and forecast, by Type
- 6.4.4.3.2 Market size and forecast, by Age Group
- 6.4.4.4 Australia
- 6.4.4.4.1 Market size and forecast, by Type
- 6.4.4.4.2 Market size and forecast, by Age Group
- 6.4.4.5 South Korea
- 6.4.4.5.1 Market size and forecast, by Type
- 6.4.4.5.2 Market size and forecast, by Age Group
- 6.4.4.6 Rest of Asia-Pacific
- 6.4.4.6.1 Market size and forecast, by Type
- 6.4.4.6.2 Market size and forecast, by Age Group
- 6.5 LAMEA
- 6.5.1 Key trends and opportunities
- 6.5.2 LAMEA Market size and forecast, by Type
- 6.5.3 LAMEA Market size and forecast, by Age Group
- 6.5.4 LAMEA Market size and forecast, by country
- 6.5.4.1 Brazil
- 6.5.4.1.1 Market size and forecast, by Type
- 6.5.4.1.2 Market size and forecast, by Age Group
- 6.5.4.2 Saudi Arabia
- 6.5.4.2.1 Market size and forecast, by Type
- 6.5.4.2.2 Market size and forecast, by Age Group
- 6.5.4.3 South Africa
- 6.5.4.3.1 Market size and forecast, by Type
- 6.5.4.3.2 Market size and forecast, by Age Group
- 6.5.4.4 Rest of LAMEA
- 6.5.4.4.1 Market size and forecast, by Type
- 6.5.4.4.2 Market size and forecast, by Age Group
CHAPTER 7: COMPANY LANDSCAPE
- 7.1. Introduction
- 7.2. Top winning strategies
- 7.3. Product Mapping of Top 10 Player
- 7.4. Competitive Dashboard
- 7.5. Competitive Heatmap
- 7.6. Key developments
CHAPTER 8: COMPANY PROFILES
- 8.1 Flo Health, Inc.
- 8.1.1 Company overview
- 8.1.2 Company snapshot
- 8.1.3 Operating business segments
- 8.1.4 Product portfolio
- 8.1.5 Business performance
- 8.1.6 Key strategic moves and developments
- 8.2 Clue App
- 8.2.1 Company overview
- 8.2.2 Company snapshot
- 8.2.3 Operating business segments
- 8.2.4 Product portfolio
- 8.2.5 Business performance
- 8.2.6 Key strategic moves and developments
- 8.3 Apple Inc.
- 8.3.1 Company overview
- 8.3.2 Company snapshot
- 8.3.3 Operating business segments
- 8.3.4 Product portfolio
- 8.3.5 Business performance
- 8.3.6 Key strategic moves and developments
- 8.4 Glow, Inc.
- 8.4.1 Company overview
- 8.4.2 Company snapshot
- 8.4.3 Operating business segments
- 8.4.4 Product portfolio
- 8.4.5 Business performance
- 8.4.6 Key strategic moves and developments
- 8.5 Google Inc.
- 8.5.1 Company overview
- 8.5.2 Company snapshot
- 8.5.3 Operating business segments
- 8.5.4 Product portfolio
- 8.5.5 Business performance
- 8.5.6 Key strategic moves and developments
- 8.6 Withings
- 8.6.1 Company overview
- 8.6.2 Company snapshot
- 8.6.3 Operating business segments
- 8.6.4 Product portfolio
- 8.6.5 Business performance
- 8.6.6 Key strategic moves and developments
- 8.7 Fitbit, Inc.
- 8.7.1 Company overview
- 8.7.2 Company snapshot
- 8.7.3 Operating business segments
- 8.7.4 Product portfolio
- 8.7.5 Business performance
- 8.7.6 Key strategic moves and developments
- 8.8 ovia health
- 8.8.1 Company overview
- 8.8.2 Company snapshot
- 8.8.3 Operating business segments
- 8.8.4 Product portfolio
- 8.8.5 Business performance
- 8.8.6 Key strategic moves and developments
- 8.9 DOT (Cycle Technologies)
- 8.9.1 Company overview
- 8.9.2 Company snapshot
- 8.9.3 Operating business segments
- 8.9.4 Product portfolio
- 8.9.5 Business performance
- 8.9.6 Key strategic moves and developments
- 8.10 NURX Inc.
- 8.10.1 Company overview
- 8.10.2 Company snapshot
- 8.10.3 Operating business segments
- 8.10.4 Product portfolio
- 8.10.5 Business performance
- 8.10.6 Key strategic moves and developments
- 8.11 FemTec Health
- 8.11.1 Company overview
- 8.11.2 Company snapshot
- 8.11.3 Operating business segments
- 8.11.4 Product portfolio
- 8.11.5 Business performance
- 8.11.6 Key strategic moves and developments
- 8.12 Kindbody
- 8.12.1 Company overview
- 8.12.2 Company snapshot
- 8.12.3 Operating business segments
- 8.12.4 Product portfolio
- 8.12.5 Business performance
- 8.12.6 Key strategic moves and developments
- 8.13 Ava
- 8.13.1 Company overview
- 8.13.2 Company snapshot
- 8.13.3 Operating business segments
- 8.13.4 Product portfolio
- 8.13.5 Business performance
- 8.13.6 Key strategic moves and developments
- 8.14 Wildflower Health
- 8.14.1 Company overview
- 8.14.2 Company snapshot
- 8.14.3 Operating business segments
- 8.14.4 Product portfolio
- 8.14.5 Business performance
- 8.14.6 Key strategic moves and developments
- 8.15 Maven Clinic
- 8.15.1 Company overview
- 8.15.2 Company snapshot
- 8.15.3 Operating business segments
- 8.15.4 Product portfolio
- 8.15.5 Business performance
- 8.15.6 Key strategic moves and developments
- 8.16 Nabla Care
- 8.16.1 Company overview
- 8.16.2 Company snapshot
- 8.16.3 Operating business segments
- 8.16.4 Product portfolio
- 8.16.5 Business performance
- 8.16.6 Key strategic moves and developments
- 8.17 Natural cycle
- 8.17.1 Company overview
- 8.17.2 Company snapshot
- 8.17.3 Operating business segments
- 8.17.4 Product portfolio
- 8.17.5 Business performance
- 8.17.6 Key strategic moves and developments