Product Code: A16920
The global mixer grinder market was valued at $12,704.9 million in 2021, and is projected to reach $18,182.5 million by 2031, registering a CAGR of 3.7% from 2022 to 2031. The traditional mixer segment was the highest revenue contributor to the market, and is estimated to reach $15,075.5 million by 2031, with a CAGR of 3.4%.
Mixer grinder are electrical kitchen appliances that are used for mixing food, dough, and batters. They can also be used for shredding, mashing, and tossing. Mixer grinder consist of a stand and a head, where the head contains the mixing mechanism to which various types of mixing apparatuses can be attached.
There is rapid increase in the number of residential consumers that are developing interest in baking and cooking different types of foods and deserts at home. This is helping in increasing the sale of stand mixers and traditional mixer. During the COVID-19 pandemic, lockdowns forced everyone to stay at home, wherein consumes started pursuing their various hobbies, some of the most popular ones being cooking and baking. New recipes and guides were being circulated online as trends and many consumers were eagerly pursuing those trends. Many foods that people were cooking required extensive mixing and dough making, which is a difficult process if done by hand. Due to such difficulties, consumers started purchasing mixer grinder to make such processes easier and more efficient, which led to an increase in sale of stand mixers.
There is a lot of migration to urban areas, and the rural areas are also slowly developing. The standard of living of the people in these regions is increasing rapidly. They are getting increased exposure to different parts of the world and are learning about technologies and trends in developed countries. There is also a lot of foreign investment in developing countries, especially in countries such as India, China, and Vietnam. Global players are also in these markets to capture new opportunities arising from the region. Local manufacturers are also getting influenced by such products and entering into the market. Such developing economies will continue to provide lucrative opportunities for the engaged stakeholders in the stand mixer market in the coming years as well.
Key players operating in the global mixer grinder market are adopting product launch and acquisition as their key developmental strategies to cater to the increase in requirements of customer. Acquisition would help the companies to share technological requirements for their existing and new products. This would ultimately help the market leaders to enhance their product portfolio with comparatively less investment and thereby increase their market share.
The global mixer grinder market is segmented on the basis of product type, end user, distribution channel, and region. Based on type, the market is bifurcated into stand mixer and traditional mixer. Based on end user, the market is divided into residential and commercial. Based on distribution channel, the market is classified into online and offline. Region wise, it is analyzed across North America (the U.S., Canada, and Mexico), Europe (the UK, Germany, Italy, Spain, Russia, Belgium, Slovenia and the rest of Europe), Asia-Pacific (China, Japan, India, Australia, South Korea, Malaysia, Indonesia, and the rest of Asia-Pacific), and LAMEA (Brazil, South Africa, United Arab Emirates, Iran, Saudi Arabia, Syrian Arab Republic, and the rest of LAMEA).
The key players profiled in the report include are Bajaj Group, BOSCH, Crompton greaves consumer electricals limited, De'Longhi Appliances S.r.l, Electrolux AB, Galanz Enterprise Group, Group SEB, Havells India Ltd., Kenstar, LG Electronics Ltd., Morphy Richards, Newell Brands, Panasonic Corporation, Samsung Electronics, and Whirlpool Corporation.
Key Benefits For Stakeholders
- This report provides a quantitative analysis of the market segments, current trends, estimations, and dynamics of the mixer grinder market analysis from 2021 to 2031 to identify the prevailing mixer grinder market opportunities.
- The market research is offered along with information related to key drivers, restraints, and opportunities.
- Porter's five forces analysis highlights the potency of buyers and suppliers to enable stakeholders make profit-oriented business decisions and strengthen their supplier-buyer network.
- In-depth analysis of the mixer grinder market segmentation assists to determine the prevailing market opportunities.
- Major countries in each region are mapped according to their revenue contribution to the global market.
- Market player positioning facilitates benchmarking and provides a clear understanding of the present position of the market players.
- The report includes the analysis of the regional as well as global mixer grinder market trends, key players, market segments, application areas, and market growth strategies.
Key Market Segments
By Product type
- Stand mixer
- Traditional mixer
By End user
By Distribution Channel
By Region
- North America
- Europe
- Germany
- UK
- France
- Italy
- Belgium
- Russia
- Slovenia
- Spain
- Rest of Europe
- Asia-Pacific
- China
- Japan
- India
- Australia
- South Korea
- Malaysia
- Indonesia
- Rest Of Asia Pacafic
- LAMEA
- Brazil
- Argentina
- UAE
- Saudi Arabia
- Syrian Arab Republic
- Iran, Islamic Republic Of
- South Africa
- Rest of LAMEA
- Key Market Players
- GROUP SEB
- BOSCH
- ELECTROLUX AB
- NEWELL BRANDS
- LG Electronics
- Samsung Electronics
- Whirlpool Corporation
- Panasonic Corporation
- Galanz Enterprise Group
- De'Longhi Appliances S.r.l
- Bajaj
- Kenstar
- HAVELLS GLOBAL LIMITED
- Morphy Richards
- Crompton Greaves
TABLE OF CONTENTS
CHAPTER 1:INTRODUCTION
- 1.1.Report description
- 1.2.Key market segments
- 1.3.Key benefits to the stakeholders
- 1.4.Research Methodology
- 1.4.1.Secondary research
- 1.4.2.Primary research
- 1.4.3.Analyst tools and models
CHAPTER 2:EXECUTIVE SUMMARY
- 2.1.Key findings of the study
- 2.2.CXO Perspective
CHAPTER 3:MARKET OVERVIEW
- 3.1.Market definition and scope
- 3.2.Key findings
- 3.2.1.Top investment pockets
- 3.3.Porter's five forces analysis
- 3.4.Top player positioning
- 3.5.Market dynamics
- 3.5.1.Drivers
- 3.5.2.Restraints
- 3.5.3.Opportunities
- 3.6.COVID-19 Impact Analysis on the market
- 3.7.Market Share Analysis
CHAPTER 4: MIXER GRINDER MARKET, BY PRODUCT TYPE
- 4.1 Overview
- 4.1.1 Market size and forecast
- 4.2 Stand mixer
- 4.2.1 Key market trends, growth factors and opportunities
- 4.2.2 Market size and forecast, by region
- 4.2.3 Market analysis by country
- 4.3 Traditional mixer
- 4.3.1 Key market trends, growth factors and opportunities
- 4.3.2 Market size and forecast, by region
- 4.3.3 Market analysis by country
CHAPTER 5: MIXER GRINDER MARKET, BY END USER
- 5.1 Overview
- 5.1.1 Market size and forecast
- 5.2 Commercial
- 5.2.1 Key market trends, growth factors and opportunities
- 5.2.2 Market size and forecast, by region
- 5.2.3 Market analysis by country
- 5.3 Residential
- 5.3.1 Key market trends, growth factors and opportunities
- 5.3.2 Market size and forecast, by region
- 5.3.3 Market analysis by country
CHAPTER 6: MIXER GRINDER MARKET, BY DISTRIBUTION CHANNEL
- 6.1 Overview
- 6.1.1 Market size and forecast
- 6.2 Online
- 6.2.1 Key market trends, growth factors and opportunities
- 6.2.2 Market size and forecast, by region
- 6.2.3 Market analysis by country
- 6.3 Offline
- 6.3.1 Key market trends, growth factors and opportunities
- 6.3.2 Market size and forecast, by region
- 6.3.3 Market analysis by country
CHAPTER 7: MIXER GRINDER MARKET, BY REGION
- 7.1 Overview
- 7.1.1 Market size and forecast
- 7.2 North America
- 7.2.1 Key trends and opportunities
- 7.2.2 North America Market size and forecast, by Product type
- 7.2.3 North America Market size and forecast, by End user
- 7.2.4 North America Market size and forecast, by Distribution Channel
- 7.2.5 North America Market size and forecast, by country
- 7.2.5.1 U.S.
- 7.2.5.1.1 Market size and forecast, by Product type
- 7.2.5.1.2 Market size and forecast, by End user
- 7.2.5.1.3 Market size and forecast, by Distribution Channel
- 7.2.5.2 Canada
- 7.2.5.2.1 Market size and forecast, by Product type
- 7.2.5.2.2 Market size and forecast, by End user
- 7.2.5.2.3 Market size and forecast, by Distribution Channel
- 7.2.5.3 Mexico
- 7.2.5.3.1 Market size and forecast, by Product type
- 7.2.5.3.2 Market size and forecast, by End user
- 7.2.5.3.3 Market size and forecast, by Distribution Channel
- 7.3 Europe
- 7.3.1 Key trends and opportunities
- 7.3.2 Europe Market size and forecast, by Product type
- 7.3.3 Europe Market size and forecast, by End user
- 7.3.4 Europe Market size and forecast, by Distribution Channel
- 7.3.5 Europe Market size and forecast, by country
- 7.3.5.1 Germany
- 7.3.5.1.1 Market size and forecast, by Product type
- 7.3.5.1.2 Market size and forecast, by End user
- 7.3.5.1.3 Market size and forecast, by Distribution Channel
- 7.3.5.2 UK
- 7.3.5.2.1 Market size and forecast, by Product type
- 7.3.5.2.2 Market size and forecast, by End user
- 7.3.5.2.3 Market size and forecast, by Distribution Channel
- 7.3.5.3 France
- 7.3.5.3.1 Market size and forecast, by Product type
- 7.3.5.3.2 Market size and forecast, by End user
- 7.3.5.3.3 Market size and forecast, by Distribution Channel
- 7.3.5.4 Italy
- 7.3.5.4.1 Market size and forecast, by Product type
- 7.3.5.4.2 Market size and forecast, by End user
- 7.3.5.4.3 Market size and forecast, by Distribution Channel
- 7.3.5.5 Belgium
- 7.3.5.5.1 Market size and forecast, by Product type
- 7.3.5.5.2 Market size and forecast, by End user
- 7.3.5.5.3 Market size and forecast, by Distribution Channel
- 7.3.5.6 Russia
- 7.3.5.6.1 Market size and forecast, by Product type
- 7.3.5.6.2 Market size and forecast, by End user
- 7.3.5.6.3 Market size and forecast, by Distribution Channel
- 7.3.5.7 Slovenia
- 7.3.5.7.1 Market size and forecast, by Product type
- 7.3.5.7.2 Market size and forecast, by End user
- 7.3.5.7.3 Market size and forecast, by Distribution Channel
- 7.3.5.8 Spain
- 7.3.5.8.1 Market size and forecast, by Product type
- 7.3.5.8.2 Market size and forecast, by End user
- 7.3.5.8.3 Market size and forecast, by Distribution Channel
- 7.3.5.9 Rest of Europe
- 7.3.5.9.1 Market size and forecast, by Product type
- 7.3.5.9.2 Market size and forecast, by End user
- 7.3.5.9.3 Market size and forecast, by Distribution Channel
- 7.4 Asia-Pacific
- 7.4.1 Key trends and opportunities
- 7.4.2 Asia-Pacific Market size and forecast, by Product type
- 7.4.3 Asia-Pacific Market size and forecast, by End user
- 7.4.4 Asia-Pacific Market size and forecast, by Distribution Channel
- 7.4.5 Asia-Pacific Market size and forecast, by country
- 7.4.5.1 China
- 7.4.5.1.1 Market size and forecast, by Product type
- 7.4.5.1.2 Market size and forecast, by End user
- 7.4.5.1.3 Market size and forecast, by Distribution Channel
- 7.4.5.2 Japan
- 7.4.5.2.1 Market size and forecast, by Product type
- 7.4.5.2.2 Market size and forecast, by End user
- 7.4.5.2.3 Market size and forecast, by Distribution Channel
- 7.4.5.3 India
- 7.4.5.3.1 Market size and forecast, by Product type
- 7.4.5.3.2 Market size and forecast, by End user
- 7.4.5.3.3 Market size and forecast, by Distribution Channel
- 7.4.5.4 Australia
- 7.4.5.4.1 Market size and forecast, by Product type
- 7.4.5.4.2 Market size and forecast, by End user
- 7.4.5.4.3 Market size and forecast, by Distribution Channel
- 7.4.5.5 South Korea
- 7.4.5.5.1 Market size and forecast, by Product type
- 7.4.5.5.2 Market size and forecast, by End user
- 7.4.5.5.3 Market size and forecast, by Distribution Channel
- 7.4.5.6 Malaysia
- 7.4.5.6.1 Market size and forecast, by Product type
- 7.4.5.6.2 Market size and forecast, by End user
- 7.4.5.6.3 Market size and forecast, by Distribution Channel
- 7.4.5.7 Indonesia
- 7.4.5.7.1 Market size and forecast, by Product type
- 7.4.5.7.2 Market size and forecast, by End user
- 7.4.5.7.3 Market size and forecast, by Distribution Channel
- 7.4.5.8 Rest Of Asia Pacafic
- 7.4.5.8.1 Market size and forecast, by Product type
- 7.4.5.8.2 Market size and forecast, by End user
- 7.4.5.8.3 Market size and forecast, by Distribution Channel
- 7.5 LAMEA
- 7.5.1 Key trends and opportunities
- 7.5.2 LAMEA Market size and forecast, by Product type
- 7.5.3 LAMEA Market size and forecast, by End user
- 7.5.4 LAMEA Market size and forecast, by Distribution Channel
- 7.5.5 LAMEA Market size and forecast, by country
- 7.5.5.1 Brazil
- 7.5.5.1.1 Market size and forecast, by Product type
- 7.5.5.1.2 Market size and forecast, by End user
- 7.5.5.1.3 Market size and forecast, by Distribution Channel
- 7.5.5.2 Argentina
- 7.5.5.2.1 Market size and forecast, by Product type
- 7.5.5.2.2 Market size and forecast, by End user
- 7.5.5.2.3 Market size and forecast, by Distribution Channel
- 7.5.5.3 UAE
- 7.5.5.3.1 Market size and forecast, by Product type
- 7.5.5.3.2 Market size and forecast, by End user
- 7.5.5.3.3 Market size and forecast, by Distribution Channel
- 7.5.5.4 Saudi Arabia
- 7.5.5.4.1 Market size and forecast, by Product type
- 7.5.5.4.2 Market size and forecast, by End user
- 7.5.5.4.3 Market size and forecast, by Distribution Channel
- 7.5.5.5 Syrian Arab Republic
- 7.5.5.5.1 Market size and forecast, by Product type
- 7.5.5.5.2 Market size and forecast, by End user
- 7.5.5.5.3 Market size and forecast, by Distribution Channel
- 7.5.5.6 Iran, Islamic Republic Of
- 7.5.5.6.1 Market size and forecast, by Product type
- 7.5.5.6.2 Market size and forecast, by End user
- 7.5.5.6.3 Market size and forecast, by Distribution Channel
- 7.5.5.7 South Africa
- 7.5.5.7.1 Market size and forecast, by Product type
- 7.5.5.7.2 Market size and forecast, by End user
- 7.5.5.7.3 Market size and forecast, by Distribution Channel
- 7.5.5.8 Rest of LAMEA
- 7.5.5.8.1 Market size and forecast, by Product type
- 7.5.5.8.2 Market size and forecast, by End user
- 7.5.5.8.3 Market size and forecast, by Distribution Channel
CHAPTER 8: COMPANY LANDSCAPE
- 8.1. Introduction
- 8.2. Top winning strategies
- 8.3. Product Mapping of Top 10 Player
- 8.4. Competitive Dashboard
- 8.5. Competitive Heatmap
- 8.6. Key developments
CHAPTER 9: COMPANY PROFILES
- 9.1 GROUP SEB
- 9.1.1 Company overview
- 9.1.2 Company snapshot
- 9.1.3 Operating business segments
- 9.1.4 Product portfolio
- 9.1.5 Business performance
- 9.1.6 Key strategic moves and developments
- 9.2 BOSCH
- 9.2.1 Company overview
- 9.2.2 Company snapshot
- 9.2.3 Operating business segments
- 9.2.4 Product portfolio
- 9.2.5 Business performance
- 9.2.6 Key strategic moves and developments
- 9.3 ELECTROLUX AB
- 9.3.1 Company overview
- 9.3.2 Company snapshot
- 9.3.3 Operating business segments
- 9.3.4 Product portfolio
- 9.3.5 Business performance
- 9.3.6 Key strategic moves and developments
- 9.4 NEWELL BRANDS
- 9.4.1 Company overview
- 9.4.2 Company snapshot
- 9.4.3 Operating business segments
- 9.4.4 Product portfolio
- 9.4.5 Business performance
- 9.4.6 Key strategic moves and developments
- 9.5 LG Electronics
- 9.5.1 Company overview
- 9.5.2 Company snapshot
- 9.5.3 Operating business segments
- 9.5.4 Product portfolio
- 9.5.5 Business performance
- 9.5.6 Key strategic moves and developments
- 9.6 Samsung Electronics
- 9.6.1 Company overview
- 9.6.2 Company snapshot
- 9.6.3 Operating business segments
- 9.6.4 Product portfolio
- 9.6.5 Business performance
- 9.6.6 Key strategic moves and developments
- 9.7 Whirlpool Corporation
- 9.7.1 Company overview
- 9.7.2 Company snapshot
- 9.7.3 Operating business segments
- 9.7.4 Product portfolio
- 9.7.5 Business performance
- 9.7.6 Key strategic moves and developments
- 9.8 Panasonic Corporation
- 9.8.1 Company overview
- 9.8.2 Company snapshot
- 9.8.3 Operating business segments
- 9.8.4 Product portfolio
- 9.8.5 Business performance
- 9.8.6 Key strategic moves and developments
- 9.9 Galanz Enterprise Group
- 9.9.1 Company overview
- 9.9.2 Company snapshot
- 9.9.3 Operating business segments
- 9.9.4 Product portfolio
- 9.9.5 Business performance
- 9.9.6 Key strategic moves and developments
- 9.10 De'Longhi Appliances S.r.l
- 9.10.1 Company overview
- 9.10.2 Company snapshot
- 9.10.3 Operating business segments
- 9.10.4 Product portfolio
- 9.10.5 Business performance
- 9.10.6 Key strategic moves and developments
- 9.11 Bajaj
- 9.11.1 Company overview
- 9.11.2 Company snapshot
- 9.11.3 Operating business segments
- 9.11.4 Product portfolio
- 9.11.5 Business performance
- 9.11.6 Key strategic moves and developments
- 9.12 Kenstar
- 9.12.1 Company overview
- 9.12.2 Company snapshot
- 9.12.3 Operating business segments
- 9.12.4 Product portfolio
- 9.12.5 Business performance
- 9.12.6 Key strategic moves and developments
- 9.13 HAVELLS GLOBAL LIMITED
- 9.13.1 Company overview
- 9.13.2 Company snapshot
- 9.13.3 Operating business segments
- 9.13.4 Product portfolio
- 9.13.5 Business performance
- 9.13.6 Key strategic moves and developments
- 9.14 Morphy Richards
- 9.14.1 Company overview
- 9.14.2 Company snapshot
- 9.14.3 Operating business segments
- 9.14.4 Product portfolio
- 9.14.5 Business performance
- 9.14.6 Key strategic moves and developments
- 9.15 Crompton Greaves
- 9.15.1 Company overview
- 9.15.2 Company snapshot
- 9.15.3 Operating business segments
- 9.15.4 Product portfolio
- 9.15.5 Business performance
- 9.15.6 Key strategic moves and developments