Product Code: A14635
A recommendation engine is a type of data filtering tool that uses machine learning algorithms to recommend the most relevant items to a particular user or customer. In addition, it operates on the principle of finding patterns in consumer behavior data, which can be collected implicitly or explicitly.
Rise in adoption of digital technologies and increase in focus enhance customer experience, which boost the growth of the global recommendation engine market. In addition, increase in use of the deep learning technology in AI recommendation engine solution positively impacts the growth of the recommendation engine market. However, lack of skills & expertise and concerns over accessing customers' personal data hamper the recommendation engine market growth. On the contrary, increase in demand to analyze large volume of data is expected to offer remunerative opportunities for expansion of the recommendation engine market during the forecast period.
The recommendation engine market is segmented on the basis of by type, deployment model, application type, enterprise size, industry vertical, and region. On the basis of type, the market is categorized into collaborative filtering, content-based filtering, and hybrid recommendation. On the basis of deployment model, the market is bifurcated into on-premise and cloud. On the basis of enterprise size, the market is bifurcated into large enterprises and SMEs. By application type, the market is divided into personalized campaigns & customer delivery, strategy operations & planning, and product planning & proactive asset management. By industry vertical, it is classified into BFSI, IT & telecom, healthcare & life science, retail & consumer goods, media & entertainment, and others. By region, the market is analyzed across North America, Europe, Asia-Pacific, and LAMEA.
The key players that operate in the recommendation engine market are: Adobe, Amazon Web Services, Google LLC, Hewlett Packard Enterprise Development LP, IBM Corporation, Intel Corporation, Microsoft Corporation, Oracle Corporation, Salesforce, Inc., and SAP SE. These players have adopted various strategies to increase their market penetration and strengthen their position in the industry.
KEY BENEFITS FOR STAKEHOLDERS
- The study provides an in-depth analysis of the global recommendation engine market forecast along with the current and future trends to explain the imminent investment pockets.
- Information about key drivers, restraints, and opportunities and their impact analysis on global recommendation engine market trend is provided in the report.
- The Porter's five forces analysis illustrates the potency of the buyers and suppliers operating in the industry.
- The quantitative analysis of the market from 2022 to 2031 is provided to determine the market potential.
Key Market Segments
By Industry Vertical
- Retail and Consumer Goods
- IT and Telecom
- Healthcare and Life Science
- BFSI
- Media and Entertainment
- Others
By Type
- Collaborative Filtering
- Content-based Filtering
- Hybrid recommendation
By Deployment Model
By Enterprise Size
- Large Enterprises
- Small and Medium Enterprises
By Application
- Personalized Campaigns and Customer Delivery
- Strategy Operations and Planning
- Product Planning and Proactive Asset Management
By Region
- North America
- Europe
- UK
- Germany
- France
- Italy
- Spain
- Rest of Europe
- Asia-Pacific
- China
- Japan
- South Korea
- India
- Australia
- Rest of Asia-Pacific
- LAMEA
- Latin America
- Middle East
- Africa
Key Market Players:
- Amazon Web Services
- IBM Corporation
- Microsoft Corporation
- Oracle Corporation
- SAP SE
- Adobe
- Google LLC
- Intel Corporation
- Salesforce, Inc.
- Hewlett Packard Enterprise Development LP
TABLE OF CONTENTS
CHAPTER 1: INTRODUCTION
- 1.1. Report description
- 1.2. Key market segments
- 1.3. Key benefits to the stakeholders
- 1.4. Research Methodology
- 1.4.1. Primary research
- 1.4.2. Secondary research
- 1.4.3. Analyst tools and models
CHAPTER 2: EXECUTIVE SUMMARY
CHAPTER 3: MARKET OVERVIEW
- 3.1. Market definition and scope
- 3.2. Key findings
- 3.2.1. Top impacting factors
- 3.2.2. Top investment pockets
- 3.3. Porter's five forces analysis
- 3.3.1. Bargaining power of suppliers
- 3.3.2. Bargaining power of buyers
- 3.3.3. Threat of substitutes
- 3.3.4. Threat of new entrants
- 3.3.5. Intensity of rivalry
- 3.4. Market dynamics
- 3.4.1. Drivers
- 3.4.1.1. Growth in adoption of digital technologies
- 3.4.1.2. Increase in focus on enhancing the customer experience
- 3.4.1.3. Increase in use of the deep learning technology in AI recommendation engine solution
- 3.4.2. Restraints
- 3.4.2.1. Lack of skills and expertise
- 3.4.2.2. Concerns over accessing customers' personal data
- 3.4.3. Opportunities
- 3.4.3.1. Increase in demand to analyze large volume of data
- 3.5. COVID-19 Impact Analysis on the market
CHAPTER 4: RECOMMENDATION ENGINE MARKET, BY TYPE
- 4.1. Overview
- 4.1.1. Market size and forecast
- 4.2. Collaborative Filtering
- 4.2.1. Key market trends, growth factors and opportunities
- 4.2.2. Market size and forecast, by region
- 4.2.3. Market share analysis by country
- 4.3. Content-based Filtering
- 4.3.1. Key market trends, growth factors and opportunities
- 4.3.2. Market size and forecast, by region
- 4.3.3. Market share analysis by country
- 4.4. Hybrid recommendation
- 4.4.1. Key market trends, growth factors and opportunities
- 4.4.2. Market size and forecast, by region
- 4.4.3. Market share analysis by country
CHAPTER 5: RECOMMENDATION ENGINE MARKET, BY DEPLOYMENT MODEL
- 5.1. Overview
- 5.1.1. Market size and forecast
- 5.2. On-Premises
- 5.2.1. Key market trends, growth factors and opportunities
- 5.2.2. Market size and forecast, by region
- 5.2.3. Market share analysis by country
- 5.3. Cloud
- 5.3.1. Key market trends, growth factors and opportunities
- 5.3.2. Market size and forecast, by region
- 5.3.3. Market share analysis by country
CHAPTER 6: RECOMMENDATION ENGINE MARKET, BY ENTERPRISE SIZE
- 6.1. Overview
- 6.1.1. Market size and forecast
- 6.2. Large Enterprises
- 6.2.1. Key market trends, growth factors and opportunities
- 6.2.2. Market size and forecast, by region
- 6.2.3. Market share analysis by country
- 6.3. Small and Medium Enterprises
- 6.3.1. Key market trends, growth factors and opportunities
- 6.3.2. Market size and forecast, by region
- 6.3.3. Market share analysis by country
CHAPTER 7: RECOMMENDATION ENGINE MARKET, BY APPLICATION
- 7.1. Overview
- 7.1.1. Market size and forecast
- 7.2. Personalized Campaigns and Customer Delivery
- 7.2.1. Key market trends, growth factors and opportunities
- 7.2.2. Market size and forecast, by region
- 7.2.3. Market share analysis by country
- 7.3. Strategy Operations and Planning
- 7.3.1. Key market trends, growth factors and opportunities
- 7.3.2. Market size and forecast, by region
- 7.3.3. Market share analysis by country
- 7.4. Product Planning and Proactive Asset Management
- 7.4.1. Key market trends, growth factors and opportunities
- 7.4.2. Market size and forecast, by region
- 7.4.3. Market share analysis by country
CHAPTER 8: RECOMMENDATION ENGINE MARKET, BY INDUSTRY VERTICAL
- 8.1. Overview
- 8.1.1. Market size and forecast
- 8.2. Retail and Consumer Goods
- 8.2.1. Key market trends, growth factors and opportunities
- 8.2.2. Market size and forecast, by region
- 8.2.3. Market share analysis by country
- 8.3. IT and Telecom
- 8.3.1. Key market trends, growth factors and opportunities
- 8.3.2. Market size and forecast, by region
- 8.3.3. Market share analysis by country
- 8.4. Healthcare and Life Science
- 8.4.1. Key market trends, growth factors and opportunities
- 8.4.2. Market size and forecast, by region
- 8.4.3. Market share analysis by country
- 8.5. BFSI
- 8.5.1. Key market trends, growth factors and opportunities
- 8.5.2. Market size and forecast, by region
- 8.5.3. Market share analysis by country
- 8.6. Media and Entertainment
- 8.6.1. Key market trends, growth factors and opportunities
- 8.6.2. Market size and forecast, by region
- 8.6.3. Market share analysis by country
- 8.7. Others
- 8.7.1. Key market trends, growth factors and opportunities
- 8.7.2. Market size and forecast, by region
- 8.7.3. Market share analysis by country
CHAPTER 9: RECOMMENDATION ENGINE MARKET, BY REGION
- 9.1. Overview
- 9.1.1. Market size and forecast By Region
- 9.2. North America
- 9.2.1. Key trends and opportunities
- 9.2.2. Market size and forecast, by Type
- 9.2.3. Market size and forecast, by Deployment Model
- 9.2.4. Market size and forecast, by Enterprise Size
- 9.2.5. Market size and forecast, by Application
- 9.2.6. Market size and forecast, by Industry Vertical
- 9.2.7. Market size and forecast, by country
- 9.2.7.1. U.S.
- 9.2.7.1.1. Key market trends, growth factors and opportunities
- 9.2.7.1.2. Market size and forecast, by Type
- 9.2.7.1.3. Market size and forecast, by Deployment Model
- 9.2.7.1.4. Market size and forecast, by Enterprise Size
- 9.2.7.1.5. Market size and forecast, by Application
- 9.2.7.1.6. Market size and forecast, by Industry Vertical
- 9.2.7.2. Canada
- 9.2.7.2.1. Key market trends, growth factors and opportunities
- 9.2.7.2.2. Market size and forecast, by Type
- 9.2.7.2.3. Market size and forecast, by Deployment Model
- 9.2.7.2.4. Market size and forecast, by Enterprise Size
- 9.2.7.2.5. Market size and forecast, by Application
- 9.2.7.2.6. Market size and forecast, by Industry Vertical
- 9.3. Europe
- 9.3.1. Key trends and opportunities
- 9.3.2. Market size and forecast, by Type
- 9.3.3. Market size and forecast, by Deployment Model
- 9.3.4. Market size and forecast, by Enterprise Size
- 9.3.5. Market size and forecast, by Application
- 9.3.6. Market size and forecast, by Industry Vertical
- 9.3.7. Market size and forecast, by country
- 9.3.7.1. UK
- 9.3.7.1.1. Key market trends, growth factors and opportunities
- 9.3.7.1.2. Market size and forecast, by Type
- 9.3.7.1.3. Market size and forecast, by Deployment Model
- 9.3.7.1.4. Market size and forecast, by Enterprise Size
- 9.3.7.1.5. Market size and forecast, by Application
- 9.3.7.1.6. Market size and forecast, by Industry Vertical
- 9.3.7.2. Germany
- 9.3.7.2.1. Key market trends, growth factors and opportunities
- 9.3.7.2.2. Market size and forecast, by Type
- 9.3.7.2.3. Market size and forecast, by Deployment Model
- 9.3.7.2.4. Market size and forecast, by Enterprise Size
- 9.3.7.2.5. Market size and forecast, by Application
- 9.3.7.2.6. Market size and forecast, by Industry Vertical
- 9.3.7.3. France
- 9.3.7.3.1. Key market trends, growth factors and opportunities
- 9.3.7.3.2. Market size and forecast, by Type
- 9.3.7.3.3. Market size and forecast, by Deployment Model
- 9.3.7.3.4. Market size and forecast, by Enterprise Size
- 9.3.7.3.5. Market size and forecast, by Application
- 9.3.7.3.6. Market size and forecast, by Industry Vertical
- 9.3.7.4. Italy
- 9.3.7.4.1. Key market trends, growth factors and opportunities
- 9.3.7.4.2. Market size and forecast, by Type
- 9.3.7.4.3. Market size and forecast, by Deployment Model
- 9.3.7.4.4. Market size and forecast, by Enterprise Size
- 9.3.7.4.5. Market size and forecast, by Application
- 9.3.7.4.6. Market size and forecast, by Industry Vertical
- 9.3.7.5. Spain
- 9.3.7.5.1. Key market trends, growth factors and opportunities
- 9.3.7.5.2. Market size and forecast, by Type
- 9.3.7.5.3. Market size and forecast, by Deployment Model
- 9.3.7.5.4. Market size and forecast, by Enterprise Size
- 9.3.7.5.5. Market size and forecast, by Application
- 9.3.7.5.6. Market size and forecast, by Industry Vertical
- 9.3.7.6. Rest of Europe
- 9.3.7.6.1. Key market trends, growth factors and opportunities
- 9.3.7.6.2. Market size and forecast, by Type
- 9.3.7.6.3. Market size and forecast, by Deployment Model
- 9.3.7.6.4. Market size and forecast, by Enterprise Size
- 9.3.7.6.5. Market size and forecast, by Application
- 9.3.7.6.6. Market size and forecast, by Industry Vertical
- 9.4. Asia-Pacific
- 9.4.1. Key trends and opportunities
- 9.4.2. Market size and forecast, by Type
- 9.4.3. Market size and forecast, by Deployment Model
- 9.4.4. Market size and forecast, by Enterprise Size
- 9.4.5. Market size and forecast, by Application
- 9.4.6. Market size and forecast, by Industry Vertical
- 9.4.7. Market size and forecast, by country
- 9.4.7.1. China
- 9.4.7.1.1. Key market trends, growth factors and opportunities
- 9.4.7.1.2. Market size and forecast, by Type
- 9.4.7.1.3. Market size and forecast, by Deployment Model
- 9.4.7.1.4. Market size and forecast, by Enterprise Size
- 9.4.7.1.5. Market size and forecast, by Application
- 9.4.7.1.6. Market size and forecast, by Industry Vertical
- 9.4.7.2. Japan
- 9.4.7.2.1. Key market trends, growth factors and opportunities
- 9.4.7.2.2. Market size and forecast, by Type
- 9.4.7.2.3. Market size and forecast, by Deployment Model
- 9.4.7.2.4. Market size and forecast, by Enterprise Size
- 9.4.7.2.5. Market size and forecast, by Application
- 9.4.7.2.6. Market size and forecast, by Industry Vertical
- 9.4.7.3. South Korea
- 9.4.7.3.1. Key market trends, growth factors and opportunities
- 9.4.7.3.2. Market size and forecast, by Type
- 9.4.7.3.3. Market size and forecast, by Deployment Model
- 9.4.7.3.4. Market size and forecast, by Enterprise Size
- 9.4.7.3.5. Market size and forecast, by Application
- 9.4.7.3.6. Market size and forecast, by Industry Vertical
- 9.4.7.4. India
- 9.4.7.4.1. Key market trends, growth factors and opportunities
- 9.4.7.4.2. Market size and forecast, by Type
- 9.4.7.4.3. Market size and forecast, by Deployment Model
- 9.4.7.4.4. Market size and forecast, by Enterprise Size
- 9.4.7.4.5. Market size and forecast, by Application
- 9.4.7.4.6. Market size and forecast, by Industry Vertical
- 9.4.7.5. Australia
- 9.4.7.5.1. Key market trends, growth factors and opportunities
- 9.4.7.5.2. Market size and forecast, by Type
- 9.4.7.5.3. Market size and forecast, by Deployment Model
- 9.4.7.5.4. Market size and forecast, by Enterprise Size
- 9.4.7.5.5. Market size and forecast, by Application
- 9.4.7.5.6. Market size and forecast, by Industry Vertical
- 9.4.7.6. Rest of Asia-Pacific
- 9.4.7.6.1. Key market trends, growth factors and opportunities
- 9.4.7.6.2. Market size and forecast, by Type
- 9.4.7.6.3. Market size and forecast, by Deployment Model
- 9.4.7.6.4. Market size and forecast, by Enterprise Size
- 9.4.7.6.5. Market size and forecast, by Application
- 9.4.7.6.6. Market size and forecast, by Industry Vertical
- 9.5. LAMEA
- 9.5.1. Key trends and opportunities
- 9.5.2. Market size and forecast, by Type
- 9.5.3. Market size and forecast, by Deployment Model
- 9.5.4. Market size and forecast, by Enterprise Size
- 9.5.5. Market size and forecast, by Application
- 9.5.6. Market size and forecast, by Industry Vertical
- 9.5.7. Market size and forecast, by country
- 9.5.7.1. Latin America
- 9.5.7.1.1. Key market trends, growth factors and opportunities
- 9.5.7.1.2. Market size and forecast, by Type
- 9.5.7.1.3. Market size and forecast, by Deployment Model
- 9.5.7.1.4. Market size and forecast, by Enterprise Size
- 9.5.7.1.5. Market size and forecast, by Application
- 9.5.7.1.6. Market size and forecast, by Industry Vertical
- 9.5.7.2. Middle East
- 9.5.7.2.1. Key market trends, growth factors and opportunities
- 9.5.7.2.2. Market size and forecast, by Type
- 9.5.7.2.3. Market size and forecast, by Deployment Model
- 9.5.7.2.4. Market size and forecast, by Enterprise Size
- 9.5.7.2.5. Market size and forecast, by Application
- 9.5.7.2.6. Market size and forecast, by Industry Vertical
- 9.5.7.3. Africa
- 9.5.7.3.1. Key market trends, growth factors and opportunities
- 9.5.7.3.2. Market size and forecast, by Type
- 9.5.7.3.3. Market size and forecast, by Deployment Model
- 9.5.7.3.4. Market size and forecast, by Enterprise Size
- 9.5.7.3.5. Market size and forecast, by Application
- 9.5.7.3.6. Market size and forecast, by Industry Vertical
CHAPTER 10: COMPETITIVE LANDSCAPE
- 10.1. Introduction
- 10.2. Top winning strategies
- 10.3. Product Mapping of Top 10 Player
- 10.4. Competitive Dashboard
- 10.5. Competitive Heatmap
- 10.6. Top player positioning, 2021
CHAPTER 11: COMPANY PROFILES
- 11.1. Adobe
- 11.1.1. Company overview
- 11.1.2. Key Executives
- 11.1.3. Company snapshot
- 11.1.4. Operating business segments
- 11.1.5. Product portfolio
- 11.1.6. Business performance
- 11.1.7. Key strategic moves and developments
- 11.2. Amazon Web Services
- 11.2.1. Company overview
- 11.2.2. Key Executives
- 11.2.3. Company snapshot
- 11.2.4. Operating business segments
- 11.2.5. Product portfolio
- 11.2.6. Business performance
- 11.2.7. Key strategic moves and developments
- 11.3. Google LLC
- 11.3.1. Company overview
- 11.3.2. Key Executives
- 11.3.3. Company snapshot
- 11.3.4. Operating business segments
- 11.3.5. Product portfolio
- 11.3.6. Business performance
- 11.3.7. Key strategic moves and developments
- 11.4. Hewlett Packard Enterprise Development LP
- 11.4.1. Company overview
- 11.4.2. Key Executives
- 11.4.3. Company snapshot
- 11.4.4. Operating business segments
- 11.4.5. Product portfolio
- 11.4.6. Business performance
- 11.5. IBM Corporation
- 11.5.1. Company overview
- 11.5.2. Key Executives
- 11.5.3. Company snapshot
- 11.5.4. Operating business segments
- 11.5.5. Product portfolio
- 11.5.6. Business performance
- 11.5.7. Key strategic moves and developments
- 11.6. Intel Corporation
- 11.6.1. Company overview
- 11.6.2. Key Executives
- 11.6.3. Company snapshot
- 11.6.4. Operating business segments
- 11.6.5. Product portfolio
- 11.6.6. Business performance
- 11.6.7. Key strategic moves and developments
- 11.7. Microsoft Corporation
- 11.7.1. Company overview
- 11.7.2. Key Executives
- 11.7.3. Company snapshot
- 11.7.4. Operating business segments
- 11.7.5. Product portfolio
- 11.7.6. Business performance
- 11.7.7. Key strategic moves and developments
- 11.8. Oracle Corporation
- 11.8.1. Company overview
- 11.8.2. Key Executives
- 11.8.3. Company snapshot
- 11.8.4. Operating business segments
- 11.8.5. Product portfolio
- 11.8.6. Business performance
- 11.8.7. Key strategic moves and developments
- 11.9. Salesforce, Inc.
- 11.9.1. Company overview
- 11.9.2. Key Executives
- 11.9.3. Company snapshot
- 11.9.4. Operating business segments
- 11.9.5. Product portfolio
- 11.9.6. Business performance
- 11.9.7. Key strategic moves and developments
- 11.10. SAP SE
- 11.10.1. Company overview
- 11.10.2. Key Executives
- 11.10.3. Company snapshot
- 11.10.4. Operating business segments
- 11.10.5. Product portfolio
- 11.10.6. Business performance
- 11.10.7. Key strategic moves and developments