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市场调查报告书
商品编码
1741566
电信公司零售门市策略：10 个案例研究与分析Operators' Strategies for Retail Stores: Ten Case Studies and Analysis |
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"电信公司必须重塑其店内服务，从直销转向服务交付和客户服务。"
本报告研究了 10 家电信公司改善门市策略的不同方法。报告也为希望改善店内客户体验并学习整合实体店和线上通路最佳实践的电信公司零售和策略团队提供了建议。本报告基于 Analysys Mason 的内部研究以及对电信公司零售和策略团队的访谈。
本报告解答的问题
- 在客户可以在线上获得更多功能的时代，电信公司如何增强其零售门市策略？
- 电信公司可以采取哪些方法来改善顾客的店内体验？
- 电信公司正在零售门市实施哪些创新技术和数位解决方案？
- 零售店正在提供哪些新服务？
- 企业可以采取哪些策略来增加店内客流量？
作为案例研究包含着以下的企业的:
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"Operators must reinvent their in-store offerings, shifting from direct sales to service delivery and customer service."
This report studies the different approaches that ten operators have used to reinvent their retail store strategy. The report also offers recommendations for retail and strategy teams within telecoms operators that are seeking to learn the best practices for enhancing customers' in-store experience as well as for integrating their physical stores with their online channels. It is based on Analysys Mason's internal research and interviews with retail and strategy teams within telecoms operators.
Questions answered in this report:
- How are telecoms operators enhancing their retail store strategies in an era in which customers can perform many functions online?
- What approaches can operators take to improve their in-store experience for visitors?
- What innovative technologies and digital solutions are operators implementing in their retail stores?
- What new services are operators offering in their retail stores?
- What tactics can operators employ to boost store traffic?
The following companies are included as case studies:
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零售数位转型市场按产品类型、交付形式、最终用户和地区划分
零售数位转型市场 - 全球产业规模、份额、趋势、机会和预测，按可近性、产业、技术、业务流程、地区和竞争细分，2019-2029F
全球零售数位转型市场