封面
市场调查报告书
商品编码
1900847

行动网路营运商的网路API策略:案例研究与分析

Mobile Network Operator Network API Strategies: Case Studies and Analysis

出版日期: | 出版商: Analysys Mason | 英文 30 Slides | 商品交期: 最快1-2个工作天内

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简介目录

希望在API业务中取得成功的行动网路营运商(MNO)需要新的组织结构和商业模式、更紧密的产业合作以及与开发者更牢固的关係。

本报告分析了11家行动网路营运商(MNO)为实现网路API获利而采用的各种方法和策略。基于最佳实践,本报告为正在考虑实施最适合自身市场状况的网路API策略的MNO提供了建议。

本报告解答的问题

  • 制定网路API策略时需要考虑哪些关键策略因素?
  • 领先的网路API领域的MNO采取了哪些方法来有效地实现网路API获利?
  • MNO在实现网路API获利方面面临哪些成功因素与挑战?
  • 是否存在MNO应该采用的普遍有效的策略?

个案研究

  • 中国联通
  • 德国电信
  • Enstream(加拿大贝尔、罗杰斯、TELUS)
  • MTN
  • Ooredoo 集团
  • 橘色
  • 乐天
  • 澳洲电信
  • 西班牙电信
  • T-Mobile 美国
  • 沃达丰
简介目录

"MNOs that wish to have a successful API business require new organisational and commercial models, greater industry collaboration and strong developer engagement."

This report analyses the various approaches and strategies that 11 mobile network operators (MNOs) are taking for their network API monetisation ambitions. It also provides recommendations for MNOs that are looking to implement the network API strategy that is most suitable for their market context based on best practices.

Questions answered in this report

  • What are the key strategic elements that should be taken into consideration when defining a network API strategy?
  • What approaches are some of the leading MNOs in the network API space taking to effectively monetise network APIs?
  • What are some of the success factors and challenges faced by MNOs when monetising network APIs?
  • Is there a universal winning strategy that MNOs should adopt?

Case studies

  • China Unicom
  • Deutsche Telekom
  • Enstream (Bell Canada, Rogers and TELUS)
  • MTN
  • Ooredoo Group
  • Orange
  • Rakuten
  • Telstra
  • Telefonica
  • T-Mobile USA
  • Vodafone