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市场调查报告书
商品编码
1916333
手机使用年限、购买管道和厂商：消费者调查Handsets: Lifetimes, Purchase Channels and Vendors: Consumer Survey |
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手机市场处于平衡状态。消费者已养成稳定的设备更换习惯，且这种模式不太可能轻易改变。
本报告利用消费者调查结果，分析了19个国家的手机市场。报告提供了有关手机更换週期、计划升级、购买管道和手机厂商市场占有率的数据。
本报告解答的问题
- 什么是手机生命週期？它如何随时间变化？
- 有多少消费者透过手机方案购买手机？
- 消费者在哪里购买手机（零售店/实体店还是线上）？
- 拥有5G设备的消费者比例是多少？其他消费者计划何时升级到5G？
- 各国各手机品牌的市占率为何？
调查资料覆盖范围
本次调查于2025年7月至8月与Dynata合作进行。调查对象旨在代表上述地区的网路使用者群体。为此，我们设定了年龄、性别和地理分布的配额。
每个国家至少有1000名受访者，其中沙乌地阿拉伯和阿拉伯联合大公国（阿联酋）至少有750名受访者。
目标地区
- 北美：加拿大和美国
- 亚太地区：澳洲、纽西兰、菲律宾
- 欧洲：芬兰、法国、德国、爱尔兰、义大利、挪威、波兰、西班牙、瑞典、土耳其和英国
- 中东和非洲：沙乌地阿拉伯、南非和阿拉伯联合大公国
"The handset market is in a state of equilibrium: consumers have firmly established habits when upgrading their device, and these patterns will be hard to change."
This report uses the results of our consumer survey to provide an analysis of handsets in 19 countries. It provides data on handset-replacement cycles, planned upgrades, purchasing channels and handset vendors' market shares.
Questions answered in this report
- What is the lifecycle of a handset and how is this changing over time?
- How many customers buy a mobile handset in a bundle with a mobile plan?
- Where do consumers purchase their handsets (retail stores/shops versus online)?
- What share of customers have a 5G handset, and when do other customers plan to upgrade to 5G?
- What is the share of each brand of handset, by country?
Survey data coverage
The survey was conducted in association with Dynata between July and August 2025. The survey groups were chosen to be representative of the internet-using population in the above-mentioned regions. We set quotas on age, gender and geographical spread to that effect.
There were at least 1000 respondents per country, except in Saudi Arabia and the UAE, where there were at least 750 respondents.
Geographical coverage
- North America (NA): Canada and the USA
- Asia-Pacific: Australia, New Zealand and the Philippines
- Europe: Finland, France, Germany, Ireland, Italy, Norway, Poland, Spain, Sweden, Turkey and the UK
- Middle East and Africa: Saudi Arabia, South Africa and the UAE
