全球保养品市场：2020-2029

预计2023年至2029年期间全球保养品市场规模的年复合成长率为 6.08%。

主要驱动因素包括对皮肤保养习惯的认识不断提高、文化偏好、数位平台的影响以及对天然、有机和清真认证产品的需求。此外，护肤品产业满足消费者的各种需求，包括保湿、抗衰老、防晒、祛痘、美白、敏感肌肤保养等。它们还提供广泛的产品配方，从有机和天然成分到科学先进的、经皮肤科医生测试的配方。

随着消费者对皮肤健康和护肤产品益处的认识不断提高，他们开始寻求解决各种皮肤问题的方法，包括衰老、痤疮和色素沉着。社群媒体和影响力文化的兴起加速了这一趋势，美容标准和护肤程序在网路上广泛分享和推广。此外，技术进步和成分创新带来更有效、更有针对性的产品，以满足不同皮肤类型和需求。对自我照顾和健康的日益重视也增加了人们对皮肤保养的兴趣。此外，电子商务和直销管道的扩张使得护肤品更容易获得，消费者可以更轻鬆地探索和购买新产品。人们对天然和有机成分的转变反映了人们对环保和永续产品的日益成长的偏好，推动了这个细分市场的成长。

2023年全球保养品市场价值为 1,548.8亿美元，预计到2029年将达到 2.2075亿美元，预测期内的年复合成长率为 6.08%。2023年，依产品类型划分，护肤霜细分市场占据主导地位。乳霜类别包括乳霜、抗老霜、晚霜、日霜、油性晚霜、眼霜、手足霜、BB/CC霜和防晒霜等各种产品。

2023年，脸部保养领域占据市场主导地位。随着人们越来越意识到皮肤保养的重要性，以及越来越多的消费者追求更健康、更年轻的皮肤，越来越多的消费者开始投资脸部保养产品。

2023年，管包装领域占据了全球保养品市场的主导地位。由于管具有多功能性、易用性、便携性以及通过最大限度地减少暴露在空气和污染物中来保持产品效力的能力，因此获得了业界的广泛认可。

根据销售管道，线下市场在2023年占据全球护肤品市场的主导地位。消费者重视购买前试用品嚐产品的能力，这是实体店的一大优势。此外，亲自购物可以获得个人化咨询并立即获得产品。

亚太地区凭藉其庞大而多样化的消费群体、重视美容和护肤的文化以及快速的经济成长，在全球护肤品市场占据主导地位。保养品市场日益成熟，反映出消费者对个人健康及保健意识的不断增强，不断寻求先进、有效及个人化的护肤解决方案。

本报告概述了全球护肤品市场，并提供了依产品、类别、保养、包装、通路和地区划分的趋势详细信息，以及参与市场的公司概况。

目录

第1章 范围与覆盖范围

第2章 机会之源

第3章 简介

第4章 市场机会与趋势

第5章 市场促进要因

第6章 市场抑制要因

第7章 市场情势

• 五力分析

第8章 依产品（市场规模与预测：2020-2029）

第9章 依类别（市场规模与预测：2020-2029年）

第10章 依保养（市场规模与预测：2020-2029年）

第11章 依封装（市场规模与预测：2020-2029）

第12章 依通路（市场规模与预测：2020-2029年）

第13章 依地区（市场规模与预测：2020-2029年）

• 亚太地区
  • 中国
  • 日本
  • 韩国
  • 印度
  • 印尼
  • 澳洲
  • 菲律宾
• 欧洲
  • 德国
  • 法国
  • 义大利
  • 英国
  • 西班牙
  • 波兰
  • 瑞士
• 北美洲
  • 美国
  • 加拿大
• 拉丁美洲
  • 巴西
  • 墨西哥
  • 阿根廷
• 中东和非洲
  • 阿拉伯联合大公国
  • 沙乌地阿拉伯
  • 南非

第14章 竞争情势

第15章 竞争概要

• 重大进展
• 市场占有率分析

第16章 主要公司简介

第17章 其他知名公司简介

第18章 报告概述

The global skincare market is expected to grow at a CAGR of 6.08% from 2023 to 2029.

Key drivers include increasing awareness of skincare routines, cultural preferences, the influence of digital platforms, and the demand for natural, organic, and Halal-certified products. Furthermore, The skincare industry caters to various consumer needs, including hydration, anti-aging, sun protection, acne treatment, brightening, and sensitive skin care. It is characterized by a broad spectrum of product formulations, ranging from organic and natural ingredients to scientifically advanced and dermatologist-tested formulas.

The increasing awareness about skin health and the benefits of skincare products has led consumers to seek solutions for various skin concerns, such as aging, acne, and pigmentation. The rise of social media and influencer culture has further accelerated this trend, as beauty standards and skincare routines are widely shared and promoted online. Also, advances in technology and ingredient innovation have resulted in more effective and targeted products, appealing to a diverse range of skin types and needs. The growing emphasis on self-care and wellness also contributes to heightened interest in skincare, as consumers view it as an integral part of their overall health routine. Furthermore, The expansion of e-commerce and direct-to-consumer sales channels has made skincare products more accessible, allowing consumers to explore and purchase new offerings easily. A shift toward natural and organic ingredients reflects an increasing preference for eco-friendly and sustainable products, driving growth in this segment of the market.

KEY TAKEAWAYS

• The global skincare market was valued at USD 154.88 billion in 2023 and is expected to reach USD 220.75 million by 2029, growing at a CAGR of 6.08% during the forecast period.
• In 2023, the skin care cream segment dominated the market based on product type. The creams segment includes a diverse range of products such as face creams, anti-aging creams, night creams, day creams, oil night creams, eye creams, hand and feet creams, BB/CC creams, and sunscreen creams.
• Based on category, in 2023, the mass segment dominated the global skincare market. The mass segment tends to be more flexible and responsive to consumer trends, quickly adapting to the latest skincare trends, ingredient innovations, and consumer preferences, which helps maintain relevance and attract new customers.
• The facial segment dominated the market in 2023. The growing awareness of skincare's importance and the desire for healthy, youthful-looking skin have led more consumers to invest in facial care products.
• In 2023, the tube packaging segment dominated the global skincare market. Tubes are widely favored in the industry due to their versatility, ease of use, portability, and ability to preserve the product's efficacy by minimizing exposure to air and contaminants.
• Based on the distribution channel, in 2023, the offline segment dominated the global skincare market. Consumers value the ability to test and sample products before purchasing, which is a major advantage of brick-and-mortar stores. In addition, in-person shopping allows for personalized consultations and immediate product availability.
• APAC dominates the global skincare market due to its large and diverse consumer base, significant cultural emphasis on beauty and skincare, and rapid economic growth. The growing sophistication of the skincare market reflects heightened awareness of personal health and wellness influences, with consumers seeking advanced, effective, and personalized skincare solutions.

MARKET TRENDS

The beauty industry has shifted toward clean and natural ingredients as consumers become more aware of the health risks associated with conventional chemicals. This trend has led to a rise in the popularity of clean beauty brands that use organic ingredients and focus on sustainability. For instance, in April 2024, AFFOREST Green Beauty launched India's first Jackfruit skincare range, featuring a foaming cleanser, gel-cream moisturizer, under-eye cream, and bedtime serum. The new line focuses on combating pigmentation and hyperpigmentation with the high-performance benefits of jackfruit extracts.

The surge in demand for professional dermatological care is significantly shaping the skincare market. As individuals with skin issues increasingly turn to board-certified dermatologists for treatment, there is a growing preference for medical-grade solutions over mass-market products. Also, skincare minimalism is driving consumers toward efficient, multitasking products with proven ingredients. Brands such as Chanel, Dior, and Sisley are leading with advanced formulations that integrate high-quality components in the products to address multiple skin concerns.

MARKET DRIVERS

The surge in demand for e-commerce and digital channels is a transformative trend reshaping the global economy and consumer behavior in skincare. The exponential growth of e-commerce is driven by several interrelated factors, including technological innovation, changing consumer expectations, and collaboration with influencers. For example, in August 2024, Estee Lauder launched the Clinique brand on Amazon's Premium Beauty store, significantly expanding the brand's reach. The new storefront, introduced on March 27, has contributed to Clinique's growth in both moisturizers and makeup in the United States.

There has been a significant surge in the public's awareness of skincare, reflecting a broader societal shift toward self-care and wellness. Various factors, including increasing product launches in the men & babies segment and awareness programs by companies & government organizations, drive this heightened awareness. Also, anti-aging and preventive care in skincare have become a focal point for those seeking to preserve their skin's health, texture, and appearance. Advances in skincare, driven by scientific innovations and cutting-edge research, offer promising solutions for combating visible signs of aging.

INDUSTRY RESTRAINTS

The skincare market faces significant challenges with regulatory compliance due to the complex and constantly evolving nature of regulations across different markets. In January 2024, California banned six beauty ingredients under its Toxic-Free Cosmetics Act due to health and environmental concerns. Also, the industry faces complex regulatory challenges across global markets, necessitating rigorous compliance to avoid legal and reputational risks. Recent regulatory updates, such as ingredient bans in California and evolving safety assessments in China, underscore the need for continuous adaptation and robust systems.

Allergic reactions to cosmetics, including hives, itchiness, rashes, flaking, peeling, swelling, irritation, wheezing, and even life-threatening anaphylaxis, are becoming increasingly significant concerns in the skincare market. Moreover, the increasing adoption of homemade skin care products presents a significant challenge for traditional skincare brands. These brands are witnessing a shift in consumer behavior that could potentially erode their market share.

SEGMENTATION INSIGHTS

INSIGHTS BY PRODUCT

The global skincare market by product is segmented into cream, lotion, powder, spray, and others. In 2023, the cream segment accounted for the highest revenue share the skincare and is expected to exhibit a CAGR of 6.05% during the forecast period. The segment's broad appeal, coupled with strong marketing, frequent use in daily skincare routines, and the ability to combine multiple benefits, such as anti-aging and sun protection, contribute to their leading market share. Furthermore, the demand for lotions is driven by increasing issues such as dryness, eczema, psoriasis, and other skin conditions, which have become more common partly due to environmental factors such as pollution, climate change, and lifestyle changes.

The clean beauty movement has propelled the demand for products with minimal and transparent ingredient lists. Powders, often seen as simpler formulations, align with this trend. Also, climate conditions drive demand for skincare sprays. For example, facial mists and hydrating sprays are particularly popular in hot and humid weather, as they provide a cooling and refreshing effect. In contrast, during colder months, sprays can offer extra hydration to combat dryness.

Segmentation by Product

• Cream
• Lotion
• Powder
• Spray
• Others

INSIGHTS BY CATEGORY

The mass segment accounted for the highest share of revenue in the skincare market due to its broad accessibility and affordability. The mass category is driven by its extensive reach, cost-effectiveness, and strong brand presence, which makes quality skincare accessible to a larger population compared to premium or luxury segments. Also, the growing focus on sustainability and ethical practices has further influenced consumer preferences in the skincare market. Many mass skincare brands have embraced eco-friendly packaging, cruelty-free testing, and ethical sourcing of ingredients.

The luxury segment accounted for a significant revenue share of the market. There is an increasing demand for premium skincare products due to a rising global awareness of skin health, self-care, and anti-aging solutions. Luxury companies focus on launching products in the market to expand their product portfolio and profitability. For instance, in 2024, Chanel launched Chanel Sublimage La Lotion, with innovative features such as hydrating and strengthening skin, contains polyfractioned vanilla planifolia, enriched with vanilla planifolia milk, which rejuvenates and soothes skin.

Segmentation by Category

• Mass
• Luxury

INSIGHTS BY CARE

The global skincare market by care is segmented into facial, body, and lip & eye. In 2023, the facial segment accounted for the highest revenue share and it will grow at a CAGR of 6.21% during the forecast period. The growing awareness of skincare's importance and the desire for healthy, youthful-looking skin have led more consumers to invest in facial care products. As consumers become more informed, diverse, and sensitive in their skincare choices, the facial skincare segment is poised to continue its upward trajectory, offering vast opportunities for innovation, growth, and expansion in the global skincare market. Face care products such as serums, face wash, and others are often marketed with strong claims and innovations, which drive high consumer spending and frequent repurchases. This focus on visible and immediate results contributes significantly to the overall revenue in the skincare industry. Furthermore, as consumers become more educated about the unique and delicate nature of the skin around the eyes and lips, there is a heightened focus on specialized treatments that address issues such as dryness, fine lines, dark circles, puffiness, and signs of aging.

Segmentation by Care

• Facial
• Body
• Lip and Eye

INSIGHTS BY PACKAGING

The global skincare market by packaging is segmented into tubes, bottles, jars, and others. The tube segment accounted for the largest share of revenue at around 36% in the skincare market due to its convenience, precision, and hygiene benefits. Tubes offer easy dispensing and control over the amount of product used, which minimizes waste and ensures a clean application. Also, tubes are widely favored in the skincare market due to their versatility, ease of use, portability, and ability to preserve the product's efficacy by minimizing exposure to air and contaminants. Furthermore, the growing demand for premium skincare solutions, along with innovations such as airless pumps and sustainable materials, is fueling the rapid growth of bottle packaging in the skincare sector. Also, jars are predominantly used for thicker formulations, where ease of access to the product is crucial. Innovations in jar packaging, such as dual-chamber designs and protective inner lids, continue to support their steady growth in the industry.

Segmentation by Packaging

• Tube
• Bottle
• Jar
• Others

INSIGHTS BY DISTRIBUTION CHANNEL

In 2023, the offline segment accounted for the largest revenue share in the global skincare market and it will grow at a CAGR of 6.07% during the forecast period. Consumers value the ability to test and sample products before purchasing, which is a major advantage of brick-and-mortar stores. Also, the high share is primarily due to its established presence and customer trust. Physical stores offer a tactile experience where consumers can test products, receive personalized advice from sales staff, and make immediate purchases. Moreover, direct interaction often enhances customer confidence in the products and allows for a more engaging shopping experience. In addition, offline retail spaces benefit from strong brand visibility and the opportunity to showcase a wide range of products, which can drive higher sales volumes compared to online channels. However, consumers increasingly value the convenience and accessibility of shopping online, seeking a wide range of products from the comfort of their homes. The growth of digital platforms and social media has also amplified product visibility and brand engagement, making it easier for consumers to discover and purchase skincare products and support the online segment growth.

Segmentation by Distribution Channel

• Offline
• Online

GEOGRAPHICAL ANALYSIS

In the global skincare market, APAC accounted for the highest share of revenue, particularly in South Korea and Japan, where there is a growing interest in innovative, multi-step skincare routines and advanced formulations. Furthermore, in North America, there is a strong emphasis on high-tech, ingredient-focused products with a significant demand for anti-aging solutions. In 2023, the U.S. accounted for a significant share of revenue in the skincare market across the globe due to the presence of various companies and government regulations.

Europe, known for its rich skincare traditions, sees a preference for natural and organic products, with sustainability being a key trend. Countries such as France are at the forefront of promoting innovative and eco-friendly sun protection products. Furthermore, the integration of AI is transforming skincare practices by enhancing the understanding of skin aging and overall health. Moreover, in Germany, the skincare market is robust, characterized by high demand for innovative and effective products, making this acquisition a strategic move to capitalize on the growing consumer interest in premium and scientifically backed skincare solutions.

Latin America is experiencing a significant rise in skincare demand, primarily due to increased urbanization and the influence of Western beauty trends. Countries such as Brazil, Mexico, and Argentina are leading this trend, with a growing variety of skincare products available. Furthermore, the skincare market in the Middle East & Africa is experiencing significant growth, primarily driven by increasing awareness of skincare benefits and the rising influence of Western beauty standards.

Segmentation by Geography

• APAC
  • China
  • Japan
  • South Korea
  • India
  • Indonesia
  • Australia
  • Philippines
• Europe
  • Germany
  • France
  • Italy
  • The U.K.
  • Spain
  • Poland
  • Switzerland
• North America
  • The U.S.
  • Canada
• Latin America
  • Brazil
  • Mexico
  • Argentina
• Middle East & Africa
  • UAE
  • Saudi Arabia
  • South Africa

VENDOR LANDSCAPE

The global skincare market is fragmented, characterized by a diverse array of players ranging from multinational corporations to niche brands. Major multinational corporations such as L'Oreal, Estee Lauder, Procter & Gamble, Unilever, LVMH, Beiersdorf's, and others dominate the market with their extensive portfolios of well-established brands such as Lancome, Clinique, Olay, and others. Furthermore, vendors in the skincare market leverage their vast resources to drive research and development (R&D), allowing them to introduce innovative products that cater to a broad spectrum of skin concerns. Their strength lies in their ability to invest heavily in marketing, distribution, and brand loyalty programs, ensuring their products remain visible and desirable to consumers worldwide.

Key Developments In The Global Skincare Market

• In 2021, Honasa Consumer LTD acquired Aqualogica's focus on delivering lightweight, hydrating skincare tailored to the Indian tropical climate through innovative Water Lock Technology and natural fruit extracts.
• L'Oreal is committed to improving skin care by developing innovative solutions and enhancing awareness. Their Spotscan by La Roche-Posay uses artificial intelligence to offer personalized diagnoses and routines for acne-prone skin. Furthermore, in 2023, Lancome launched an unprecedented collection of skincare products in collaboration with the Louvre Museum.

Key Company Profiles

• Beiersdorf
• Estee Lauder Companies
• L'Oreal
• LVMH
• Procter & Gamble
• Shiseido Company, Limited
• Unilever

Other Prominent Vendors

• AFFOREST Green Beauty
• AFRICAN BOTANICS
• AMOREPACIFIC
• AURELIUS
• Bee Rx
• Biotique
• Body Cupid
• BYROE
• Beauty of Joseon
• CAUDALIE
• Chanel
• Colgate-Palmolive Company
• Consonant Skin+Care
• COSMETIZE B.V.
• Coty
• Eclat Official
• Embryolisse
• Emma Hardie
• FOREO
• Groupe Clarins
• Himalaya Wellness Company
• Honasa Consumer Ltd
• Huda Beauty
• Innovist
• Jahwa
• Johnson & Johnson
• Kao Corporation
• Khadi Natural Healthcare
• L'OCCITANE Group
• LAMIOR
• Lumene
• Mary Kay
• MCaffeine
• Minimalist
• Nairobi
• NAOS
• Natura &Co
• NecessaryGood
• Officina Profumo Farmaceutica di Santa Maria Novella
• Oriflame Cosmetics Global SA
• Pai Skincare
• PAPATUI
• PROVEN
• Puig
• Sisley Paris
• Sofina
• SUGAR Cosmetics
• The Good Glamm Group
• THG PLC
• True Botanicals
• TYMK HEALTH & WELLNESS PRIVATE LIMITED
• Wardah

KEY QUESTIONS ANSWERED:

1. How big is the global skincare market?

2. What is the growth rate of the global skincare market?

3. Who are the key players in the global skincare market?

4. Which region dominates the global skincare market share?

5. What are the significant trends in the skincare market?

TABLE OF CONTENTS

1. Scope & Coverage

• 1.1. Market Definition
• 1.2. Inclusions
• 1.3. Exclusions
• 1.4. Market Estimation Caveats
• 1.5. Market Size & Forecast Periods
  • 1.5.1. Historic Period: 2020-2022
  • 1.5.2. Base Year: 2023
  • 1.5.3. Forecast Period: 2024-2029
• 1.6. Market Size (2020-2029)
  • 1.6.1. Revenue
• 1.7. Market Segments
• 1.8. Market Segmentation by Product
• 1.9. Market Segmentation by Category
• 1.10. Market Segmentation by Care
• 1.11. Market Segmentation by Packaging
• 1.12. Market Segmentation by Distribution Channel

2. Opportunity Pockets

3. Introduction

4. Market Opportunities & Trends

• 4.1. Shifting Preference to Clean Beauty and Natural Ingredients
• 4.2. Influence of Dermatology
• 4.3. Rise of Minimalist Skincare

5. Market Growth Enablers

• 5.1. Growth in Awareness of Skin Health
• 5.2. Growth in Adoption of E-commerce and Digital Channels
• 5.3. Growth in Outlook of Anti-aging and Preventive Care Products

6. Market Restraints

• 6.1. Regulatory Hurdles in the Market
• 6.2. Allergic Reaction from Skincare Products
• 6.3. Growth in Adoption of DIYs

7. Market Landscape

• 7.1. Five Forces Analysis

8. Product (Market Size & Forecast: 2020-2029)

• 8.1. Cream
• 8.2. Lotion
• 8.3. Powder
• 8.4. Spray
• 8.5. Others

9. Category (Market Size & Forecast: 2020-2029)

• 9.1. Mass
• 9.2. Luxury

10. Care (Market Size & Forecast: 2020-2029)

• 10.1. Facial
• 10.2. Body
• 10.3. Lip and Eye

11. Packaging (Market Size & Forecast: 2020-2029)

• 11.1. Tube
• 11.2. Bottle
• 11.3. Jar
• 11.4. Others

12. Distribution Channel (Market Size & Forecast: 2020-2029)

• 12.1. Offline
• 12.2. Online

13. Geography (Market Size & Forecast: 2020-2029)

• 13.1. APAC
  • 13.1.1. China
  • 13.1.2. Japan
  • 13.1.3. South Korea
  • 13.1.4. India
  • 13.1.5. Indonesia
  • 13.1.6. Australia
  • 13.1.7. Philippines
• 13.2. Europe
  • 13.2.1. Germany
  • 13.2.2. France
  • 13.2.3. Italy
  • 13.2.4. UK
  • 13.2.5. Spain
  • 13.2.6. Poland
  • 13.2.7. Switzerland
• 13.3. North America
  • 13.3.1. US
  • 13.3.2. Canada
• 13.4. Latin America
  • 13.4.1. Brazil
  • 13.4.2. Mexico
  • 13.4.3. Argentina
• 13.5. Middle East & Africa
  • 13.5.1. UAE
  • 13.5.2. Saudi Arabia
  • 13.5.3. South Africa

14. Competitive Landscape

15. Competitive Overview

• 15.1. Key Developments
• 15.2. Market Share Analysis

16. Key Company Profiles

17. Other Prominent Company Profiles

18. Report Summary

• 18.1. Key Takeaways
• 18.2. Strategic Recommendations