非处方药、维生素和膳食补充剂的全球市场

全球非处方药、维生素和膳食补充剂市场预计将从 2025 年的 2,769 亿美元成长到 2030 年底的 3,717 亿美元，2025 年至 2030 年的复合年增长率为 6.1%。

预计亚太市场规模将从 2025 年的 1,202 亿美元成长到 2030 年底的 1,723 亿美元，同期的复合年增长率为 7.5%。

预计北美市场规模将从 2025 年的 753 亿美元成长到 2030 年底的 937 亿美元，同期的复合年增长率为 4.5%。

本报告调查了全球非处方药、维生素和营养补充剂市场，并提供了市场的全面概述、市场影响因素和市场机会的分析、法律制度、新兴技术和技术发展的趋势、市场规模的趋势和预测、各个细分市场和地区的详细分析、竞争格局以及主要企业的概况。

目录

第一章执行摘要

• 研究范围
• 市场摘要

第二章 市场概述

• 市场定义
• 非处方药
• 维生素和营养补充剂
• 行业概况
• 宏观经济分析
• 波特五力分析

第三章 市场动态

• 市场驱动因素
• 自我护理和预防保健的趋势日益增强
• 人口结构变化导致的老化
• 公共卫生系统压力日益增大
• 优质化和创新推动定价
• 线上销售管道增加和远端医疗平台成长
• 市场限制
• 自有品牌的可用性和接受度不断提高
• 替代品的威胁
• 替代方案的存在
• 季节性影响
• 市场机会
• 新兴国家中产阶级的扩大
• 女性对健康和认知支持产品的需求不断增加
• 转向草药和有机产品
• 电子商务与直接面向消费者
• 关键要点

第四章 监管情况

• 美国
• 非处方药
• 维生素和营养补充剂
• 欧洲
• 非处方药
• 维生素和营养补充剂
• 亚太地区
• 非处方药
• 维生素和营养补充剂

第五章 新兴技术与发展

• 意识提升
• 透过创新延伸品牌
• 从处方药转为非处方药

第六章市场区隔分析

• 细分市场
• 非处方药、维生素和营养补充剂市场（按产品类型）
• 维生素和营养补充剂
• 市场概览
• 关键要点
• 市场收益和预测
• 维生素和营养补充品市场（按销售地点划分）
• 零售药局/商店
• 电子商务
• 其他的
• 非处方药
• 市场概览
• 关键要点
• 按产品类型分類的市场收益和预测
• 呼吸治疗
• 缓解疼痛
• 消化器官系统健康
• 皮肤科药物
• 口腔医学
• 眼部护理
• 禁止抽烟
• 按销售地点分類的非处方药市场
• 零售药局/商店
• 网路药局
• 地理分布
• 非处方药、维生素和营养补充剂市场（按地区）
• 关键要点
• 北美洲
• 欧洲
• 亚太地区
• 中东和非洲
• 南美洲

第七章 竞争讯息

• 关键要点
• 非处方药
• 维生素和营养补充剂
• 主要发展和策略

8. 非处方药、维生素和膳食补充剂市场的永续性：ESG视角

• ESG：简介
• 环境
• 社会
• 管治
• ESG风险评估
• 结论

第九章 附录

• 调查方法
• 来源
• 简称
• 公司简介
• ABBOTT
• AMWAY CORP.
• BAYER AG
• DSM- FIRMENICH
• HALEON GROUP OF CO.
• HERBALIFE LTD.
• KENVUE
• NESTLE HEALTH SCIENCE
• OPELLA HEALTHCARE GROUP SAS
• PHARMAVITE
• PROCTER & GAMBLE
• RECKITT
• STADA ARZNEIMITTEL AG
• TAISHO PHARMACEUTICAL HOLDINGS CO. LTD.
• TEVA PHARMACEUTICAL INDUSTRIES LTD.
• 新兴Start-Ups/市场颠覆者

The global market for over-the- counter (OTC) drugs, vitamins and dietary supplements is expected to grow from $276.9 billion in 2025 and is projected to reach $371.7 billion by the end of 2030, at a compound annual growth rate (CAGR) of 6.1% during the forecast period of 2025 to 2030.

The Asia-Pacific market for OTC drugs, vitamins and dietary supplements is expected to grow from $120.2 billion in 2025 and is projected to reach $172.3 billion by the end of 2030, at a CAGR of 7.5% during the forecast period of 2025 to 2030.

The North American market for OTC drugs, vitamins and dietary supplements is expected to grow from $75.3 billion in 2025 and is projected to reach $93.7 billion by the end of 2030, at a CAGR of 4.5% during the forecast period of 2025 to 2030.

Report Scope

This report provides an overview of the global over-the-counter (OTC) drugs, vitamins and dietary supplements market and analyzes trends in this market. It includes global revenue ($ million) for the base year of 2024, estimated market values for 2025, and market values for the forecast period 2025 through 2030. In this report, market revenue refers to ex-factory or ex-manufacturer sales, representing the value of goods as they leave the manufacturer and before any markups by wholesalers or retailers.

The report focuses on the major driving trends and challenges that affect the OTC drugs, vitamins and dietary supplements market and its vendor landscape. It covers the latest new products, acquisitions and collaborations taking place in this market. It also analyzes environmental, social, and corporate governance (ESG) developments and discusses emerging opportunities and challenges related to the market.

The report concludes with an analysis of the competitive landscape of this market, providing the ranking and share of key players. It also has a company profiles section that is dedicated to providing details about leading market players.

It is important to note that this report's scope covers only pharmacological OTC drugs and excludes any other types of drugs, such as alternative therapies. Also, dietary supplements for weight management, meal replacements, medical nutrition, sports nutrition, and skin care are not included in this report.

Report Includes

• 46 data tables and 59 additional tables
• An overview of the global market for over-the-counter drugs, vitamins and dietary supplements
• An analysis of the global market trends with market revenue data from 2022 to 2024, estimates for 2025, and projected CAGRs through 2030
• Highlights of the current and future market potential and quantification of the market by product type, point of sales, and geographic region
• Discussion on market opportunities for over-the-counter drugs, vitamins and dietary supplement applications, industry structure, and regulatory scenarios
• Information on the latest developments in healthcare interoperability solutions and new industry research, upcoming technologies, and economic trends
• Identification of challenges and discussion on how to overcome those to reach its commercialization potential, and ESG trends of the market
• Market share analysis of the key companies of the industry and coverage of their proprietary technologies, strategic alliances, and other key market strategies and a relevant patent analysis
• Comprehensive company profiles of the leading players of the industry, including Haleon Group of Companies, Kenvue, Opella Healthcare Group SAS, Bayer AG, and Procter & Gamble

Table of Contents

Chapter 1 Executive Summary

• Scope of Report
• Market Summary

Chapter 2 Market Overview

• Market Definitions
• Over-the-counter (OTC) Drugs
• Vitamins and Dietary Supplements
• Industry Overview
• Macroeconomic Analysis
• Porter's Five Forces Analysis
• Bargaining Power of Buyers (High)
• Bargaining Power of Suppliers (Moderate to Low)
• Threat of New Entrants (Moderate)
• Threat of Substitutes (Low)
• Industry Competition (High)

Chapter 3 Market Dynamics

• Market Drivers
• Increasing Trend Toward Self-Care and Preventive Care
• Changing Demographics Resulting in Aging Population
• Increasing Pressure on Public Health Systems
• Premiumization and Innovation Driving Pricing
• Rising Online Sales Channels and Growth of Telehealth Platforms
• Market Restraints
• Increases in the Availability and Acceptance of Private-Label Brands
• Threat from Counterfeit Products
• Presence of Alternative Methods
• Impact of Seasonality
• Market Opportunities
• Growing Middle Class in Emerging Economies
• Growing Demand for Women's Health and Cognitive Health Support Products
• Shift Toward Herbal and Organic Products
• E-Commerce and Direct-to-Consumer Sales
• Key Takeaways

Chapter 4 Regulatory Landscape

• U.S.
• OTC Drugs
• Vitamins and Dietary Supplements
• Europe
• OTC Drugs
• Vitamins and Dietary Supplements
• Asia-Pacific
• OTC Drugs
• Vitamins and Dietary Supplements

Chapter 5 Emerging Technologies and Developments

• Increased Awareness of Ingredient Labeling
• Brand Extension Fueled by Innovation
• Rx-to-OTC Switch

Chapter 6 Market Segmentation Analysis

• Segmentation Breakdown
• OTC Drugs, Vitamins and Dietary Supplements Market, by Product Type
• Vitamins and Dietary Supplements
• Market Overview
• Key Takeaways
• Market Revenue and Forecast
• Vitamins and Dietary Supplements Market, by Point of Sale
• Retail Pharmacies and Stores
• E-Commerce
• Other Points of Sales
• OTC Drugs
• Market Overview
• Key Takeaways
• Market Revenue and Forecast, by Product Type
• Respiratory Treatments
• Pain Relief
• Digestive Health
• Dermatological Drugs
• Oral Medical Care
• Eye Care
• Smoking Cessation
• OTC Drugs Market, by Point of Sale
• Retail Pharmacies and Stores
• E-Pharmacies
• Geographic Breakdown
• OTC Drugs, Vitamins and Dietary Supplements Market, by Region
• Key Takeaways
• North America
• Europe
• Asia-Pacific
• Middle East and Africa
• South America

Chapter 7 Competitive Intelligence

• Key Takeaways
• OTC Drugs
• Vitamins and Dietary Supplements
• Key Developments and Strategies

Chapter 8 Sustainability in OTC Drugs, Vitamins and Dietary Supplements Market: ESG Perspective

• Introduction to ESG
• Environment
• Social
• Governance
• ESG Risk Ratings
• Conclusion

Chapter 9 Appendix

• Methodology
• Sources
• Abbreviations
• Company Profiles
• ABBOTT
• AMWAY CORP.
• BAYER AG
• DSM- FIRMENICH
• HALEON GROUP OF CO.
• HERBALIFE LTD.
• KENVUE
• NESTLE HEALTH SCIENCE
• OPELLA HEALTHCARE GROUP SAS
• PHARMAVITE
• PROCTER & GAMBLE
• RECKITT
• STADA ARZNEIMITTEL AG
• TAISHO PHARMACEUTICAL HOLDINGS CO. LTD.
• TEVA PHARMACEUTICAL INDUSTRIES LTD.
• Emerging Start-ups/ Market Disruptors

List of Tables

• Summary Table : Global Market for OTC Drugs, Vitamins and Dietary Supplements, by Region, Through 2030
• Table 1 : Benefits of Over-the-Counter (OTC) Drugs
• Table 2 : Porter's Five Forces: Rating Scale
• Table 3 : Number and Proportion of Persons Aged 65 Years and Over, by Development Group, 2023 and 2050
• Table 4 : Asia-Pacific: Regulatory Landscape
• Table 5 : Rx-to-OTC Switch Drugs, 2020-2024*
• Table 6 : Global Market for OTC Drugs, Vitamins and Dietary Supplements, by Product Type, Through 2030
• Table 7 : Common Dietary Supplements
• Table 8 : Specialty Dietary Supplements
• Table 9 : Global Market for Vitamins and Dietary Supplements, by Point of Sale, Through 2030
• Table 10 : Global Market for OTC Drugs, by Product Type, Through 2030
• Table 11 : Common OTC Respiratory Drugs
• Table 12 : Most Common OTC Pain Relievers
• Table 13 : Digestive Health OTC Drugs
• Table 14 : Most Common OTC Dermatological Drugs
• Table 15 : OTC Eye Care Drugs
• Table 16 : OTC Smoking Cessation Products
• Table 17 : Global Market for OTC Drugs, by Point of Sale, Through 2030
• Table 18 : Global Market for OTC Drugs, Vitamins and Dietary Supplements, by Region, Through 2030
• Table 19 : North American Market for OTC Drugs, Vitamins and Dietary Supplements, by Product Type, Through 2030
• Table 20 : North American Market for Vitamins and Dietary Supplements, by Point of Sale, Through 2030
• Table 21 : North American Market for OTC Drugs, by Point of Sale, Through 2030
• Table 22 : North American Population and GDP Data, by Country, 2023
• Table 23 : U.S. Market for OTC Drugs, Vitamins and Dietary Supplements, by Product Type, Through 2030
• Table 24 : Canadian Market for OTC Drugs, Vitamins and Dietary Supplements, by Product Type, Through 2030
• Table 25 : Mexican Market for OTC Drugs, Vitamins and Dietary Supplements, by Product Type, Through 2030
• Table 26 : European Market for OTC Drugs, Vitamins and Dietary Supplements, by Product Type, Through 2030
• Table 27 : European Market for Vitamins and Dietary Supplements, by Point of Sale, Through 2030
• Table 28 : European Market for OTC Drugs, by Point of Sale, Through 2030
• Table 29 : German Market for OTC Drugs, Vitamins and Dietary Supplements, by Product Type, Through 2030
• Table 30 : U.K. Market for OTC Drugs, Vitamins and Dietary Supplements, by Product Type, Through 2030
• Table 31 : French Market for OTC Drugs, Vitamins and Dietary Supplements, by Product Type, Through 2030
• Table 32 : Italian Market for OTC Drugs, Vitamins and Dietary Supplements, by Product Type, Through 2030
• Table 33 : Rest of European Market for OTC Drugs, Vitamins and Dietary Supplements, by Product Type, Through 2030
• Table 34 : Asia-Pacific Market for OTC Drugs, Vitamins and Dietary Supplements, by Product Type, Through 2030
• Table 35 : Asia-Pacific Market for Vitamins and Dietary Supplements, by Point of Sale, Through 2030
• Table 36 : Asia-Pacific Market for OTC Drugs, by Point of Sale, Through 2030
• Table 37 : Chinese Market for OTC Drugs, Vitamins and Dietary Supplements, by Product Type, Through 2030
• Table 38 : Japanese Market for OTC Drugs, Vitamins and Dietary Supplements, by Product Type, Through 2030
• Table 39 : Indian Market for OTC Drugs, Vitamins and Dietary Supplements, by Product Type, Through 2030
• Table 40 : Rest of APAC Market for OTC Drugs, Vitamins and Dietary Supplements, by Product Type, Through 2030
• Table 41 : Middle Eastern and African Market for OTC Drugs, Vitamins and Dietary Supplements, by Product Type, Through 2030
• Table 42 : Middle Eastern and African Market for Vitamins and Dietary Supplements, by Point of Sale, Through 2030
• Table 43 : Middle Eastern and African Market for OTC Drugs, by Point of Sale, Through 2030
• Table 44 : South American Market for OTC Drugs, Vitamins and Dietary Supplements, by Product Type, Through 2030
• Table 45 : South American Market for Vitamins and Dietary Supplements, by Point of Sale, Through 2030
• Table 46 : South American Market for OTC Drugs, by Point of Sale, Through 2030
• Table 47 : OTC Drugs: Market Player Share Analysis, 2024
• Table 48 : Leading Vitamin and Dietary Supplement Companies and Their Key Brands, 2024
• Table 49 : Key Developments and Strategies, 2023-2025
• Table 50 : ESG Pillars for OTC Drugs, Vitamins and Dietary Supplements Market
• Table 51 : ESG Risk Rankings for OTC Drugs, Vitamins and Dietary Supplements Companies, 2025*
• Table 52 : Report Sources
• Table 53 : Abbreviations Used in This Report
• Table 54 : Abbott: Company Snapshot
• Table 55 : Abbott: Financial Performance, FY 2023 and 2024
• Table 56 : Abbott: Product Portfolio
• Table 57 : Amway Corp.: Company Snapshot
• Table 58 : Amway Corp.: Product Portfolio
• Table 59 : Bayer AG: Company Snapshot
• Table 60 : Bayer AG: Financial Performance, FY 2023 and 2024
• Table 61 : Bayer AG: Product Portfolio
• Table 62 : Bayer AG: News/Key Developments, 2024 and 2025
• Table 63 : DSM-Firmenich: Company Snapshot
• Table 64 : DSM-Firmenich: Financial Performance, FY 2023 and 2024
• Table 65 : DSM-Firmenich: Product Portfolio
• Table 66 : DSM-Firmenich: News/Key Developments, 2023 and 2024
• Table 67 : Haleon Group of Co.: Company Snapshot
• Table 68 : Haleon Group of Co.: Financial Performance, FY 2023 and 2024
• Table 69 : Haleon Group of Co.: Product Portfolio
• Table 70 : Haleon Group of Co.: News/Key Developments, 2023
• Table 71 : Herbalife Ltd.: Company Snapshot
• Table 72 : Herbalife Ltd.: Financial Performance, FY 2023 and 2024
• Table 73 : Herbalife Ltd.: Product Portfolio
• Table 74 : Herbalife Ltd.: News/Key Developments, 2023
• Table 75 : Kenvue: Company Snapshot
• Table 76 : Kenvue: Financial Performance, FY 2023 and 2024
• Table 77 : Kenvue: Product Portfolio
• Table 78 : Kenvue: News/Key Developments, 2023
• Table 79 : Nestle Health Science: Company Snapshot
• Table 80 : Nestle Health Science: Financial Performance, FY 2023 and 2024
• Table 81 : Nestle Health Science: Product Portfolio
• Table 82 : Opella Healthcare Group SAS: Company Snapshot
• Table 83 : Opella Healthcare Group SAS: Product Portfolio
• Table 84 : Opella Healthcare Group SAS: News/Key Developments, 2023-2025
• Table 85 : Pharmavite: Company Snapshot
• Table 86 : Pharmavite: Product Portfolio
• Table 87 : Pharmavite: News/Key Developments, 2023 and 2024
• Table 88 : Procter & Gamble: Company Snapshot
• Table 89 : Procter & Gamble: Financial Performance, FY 2022 and 2023
• Table 90 : Procter & Gamble: Product Portfolio
• Table 91 : Reckitt: Company Snapshot
• Table 92 : Reckitt: Financial Performance, FY 2023 and 2024
• Table 93 : Reckitt: Product Portfolio
• Table 94 : Reckitt: News/Key Developments, 2024
• Table 95 : Stada Arzneimittel AG: Company Snapshot
• Table 96 : Stada Arzneimittel AG: Financial Performance, FY 2022 and 2023
• Table 97 : Stada Arzneimittel AG: Product Portfolio
• Table 98 : Stada Arzneimittel AG: News/Key Developments, 2023 and 2024
• Table 99 : Taisho Pharmaceutical Holdings Co. Ltd.: Company Snapshot
• Table 100 : Taisho Pharmaceutical Holdings Co. Ltd.: Product Portfolio
• Table 101 : Teva Pharmaceutical Industries Ltd.: Company Snapshot
• Table 102 : Teva Pharmaceutical Industries Ltd.: Financial Performance, FY 2023 and 2024
• Table 103 : Teva Pharmaceutical Industries Ltd.: Product Portfolio
• Table 104 : List of Few Emerging Startups/ Market Disruptors

List of Figures

• Summary Figure : Global Market Shares of OTC Drugs, Vitamins and Dietary Supplements, by Region, 2024
• Figure 1 : Porter's Five Forces Analysis
• Figure 2 : Market Dynamics Snapshot
• Figure 3 : Global Market Shares of OTC Drugs, Vitamins and Dietary Supplements, by Product Type, 2024
• Figure 4 : Global Market Shares of Vitamins and Dietary Supplements, by Point of Sale, 2024
• Figure 5 : Global Market Shares of OTC Drugs, by Product Type, 2024
• Figure 6 : Global Market Shares of OTC Drugs, by Point of Sale, 2024
• Figure 7 : Global Market Shares of OTC Drugs, Vitamins and Dietary Supplements, by Region, 2024
• Figure 8 : North American Market Shares of OTC Drugs, Vitamins and Dietary Supplements, by Product Type, 2024
• Figure 9 : North American Market Shares of Vitamins and Dietary Supplements, by Point of Sale, 2024
• Figure 10 : North American Market Shares of OTC Drugs, by Point of Sale, 2024
• Figure 11 : U.S. Market Shares of OTC Drugs, Vitamins and Dietary Supplements, by Product Type, 2024
• Figure 12 : Canadian Market Shares of OTC Drugs, Vitamins and Dietary Supplements, by Product Type, 2024
• Figure 13 : Mexican Market Shares of OTC Drugs, Vitamins and Dietary Supplements, by Product Type, 2024
• Figure 14 : European Market Shares of OTC Drugs, Vitamins and Dietary Supplements, by Product Type, 2024
• Figure 15 : European Market Shares of Vitamins and Dietary Supplements, by Point of Sale, 2024
• Figure 16 : European Market Shares of OTC Drugs, by Point of Sale, 2024
• Figure 17 : German Market Shares of OTC Drugs, Vitamins and Dietary Supplements, by Product Type, 2024
• Figure 18 : U.K. Market Shares of OTC Drugs, Vitamins and Dietary Supplements, by Product Type, 2024
• Figure 19 : French Market Shares of OTC Drugs, Vitamins and Dietary Supplements, by Product Type, 2024
• Figure 20 : Italian Market Shares of OTC Drugs, Vitamins and Dietary Supplements, by Product Type, 2024
• Figure 21 : Rest of European Market Shares of OTC Drugs, Vitamins and Dietary Supplements, by Product Type, 2024
• Figure 22 : Asia-Pacific Market Shares of OTC Drugs, Vitamins and Dietary Supplements, by Product Type, 2024
• Figure 23 : Asia-Pacific Market Shares of Vitamins and Dietary Supplements, by Point of Sale, 2024
• Figure 24 : Asia-Pacific Market Shares of OTC Drugs, by Point of Sale, 2024
• Figure 25 : Chinese Market Shares of OTC Drugs, Vitamins and Dietary Supplements, by Product Type, 2024
• Figure 26 : Japanese Market Shares of OTC Drugs, Vitamins and Dietary Supplements, by Product Type, 2024
• Figure 27 : Indian Market Shares of OTC Drugs, Vitamins and Dietary Supplements, by Product Type, 2024
• Figure 28 : Rest of APAC Market Shares of OTC Drugs, Vitamins and Dietary Supplements, by Product Type, 2024
• Figure 29 : Middle Eastern and African Market Shares of OTC Drugs, Vitamins and Dietary Supplements, by Product Type, 2024
• Figure 30 : Middle Eastern and African Market Shares of Vitamins and Dietary Supplements, by Point of Sale, 2024
• Figure 31 : Middle Eastern and African Market Shares of OTC Drugs, by Point of Sale, 2024
• Figure 32 : South American Market Shares of OTC Drugs, Vitamins and Dietary Supplements, by Product Type, 2024
• Figure 33 : South American Market Shares of Vitamins and Dietary Supplements, by Point of Sale, 2024
• Figure 34 : South American Market Shares of OTC Drugs, by Point of Sale, 2024
• Figure 35 : Abbott: Revenue Shares, by Business Unit, FY 2024
• Figure 36 : Abbott: Revenue Shares, by Country/Region, FY 2024
• Figure 37 : Bayer AG: Revenue Shares, by Business Unit, FY 2024
• Figure 38 : Bayer AG: Revenue Shares, by Country/Region, FY 2024
• Figure 39 : DSM-Firmenich: Revenue Shares, by Business Unit, FY 2024
• Figure 40 : DSM-Firmenich: Revenue Shares, by Country/Region, FY 2024
• Figure 41 : Haleon Group of Co.: Revenue Shares, by Business Unit, FY 2024
• Figure 42 : Haleon Group of Co.: Revenue Shares, by Country/Region, FY 2024
• Figure 43 : Herbalife Ltd.: Revenue Shares, by Business Unit, FY 2024
• Figure 44 : Herbalife Ltd.: Revenue Shares, by Country/Region, FY 2024
• Figure 45 : Kenvue: Revenue Shares, by Business Unit, FY 2024
• Figure 46 : Kenvue: Revenue Shares, by Country/Region, FY 2024
• Figure 47 : Procter & Gamble: Revenue Shares, by Business Unit, FY 2023
• Figure 48 : Procter & Gamble: Revenue Shares, by Country/Region, FY 2023
• Figure 49 : Reckitt: Revenue Shares, by Business Unit, FY 2024
• Figure 50 : Reckitt: Revenue Shares, by Country/ Region, FY 2024
• Figure 51 : Stada Arzneimittel AG: Revenue Shares, by Business Unit, FY 2023
• Figure 52 : Stada Arzneimittel AG: Revenue Shares, by Country/ Region, FY 2023
• Figure 53 : Teva Pharmaceutical Industries Ltd.: Market Shares, by Business Unit, 2024