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客户忠诚度与转换：核酸萃取试剂盒市场
市场调查报告书
商品编码
1355375

客户忠诚度与转换：核酸萃取试剂盒市场

Customer Loyalty and Switching: Nucleic Acid Extraction Kits
出版日期: | 出版商: BioInformatics | 英文 | 商品交期: 最快1-2个工作天内

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简介目录

本报告研究并分析了核酸萃取试剂盒市场，深入了解了采购决策的驱动因素和坚定的供应商忠诚度。 根据 264 名全球生命科学专业人士的意见，研究人员如何看待每个供应商、他们对这些品牌的承诺以及可能鼓励他们转换的因素是我们正在关注的。

目标公司

  • 1. Agilent
  • 2. Beckman Coulter
  • 3. Bioneer
  • 4. Bio-Rad
  • 5. Cytiva
  • 6. Eurogentec
  • 7. GENEWIZ
  • 8. GenScript
  • 9. LGC Biosearch Technologies
  • 10. MilliporeSigma/Merck
  • 11. MP Biomedicals
  • 12. New England Biolabs
  • 13. Norgen Biotek
  • 14. PerkinElmer (now Revvity)
  • 15. Promega
  • 16. QIAGEN
  • 17. Roche
  • 18. Takara Bio
  • 19. Thermo Fisher Scientific
  • 20. Twist Bioscience
  • 21. Zymo Research

目录

第 1 章调查概述与目的

第 2 章执行摘要

第 3 章人口统计

第 4 章核酸萃取现有流程

  • 核酸萃取程序的类型
  • 下游应用
  • 现在和过去使用的供应商
  • 未来五年套件支出的变化
  • 所用核酸萃取试剂盒的类型
  • 向供应商购买其他产品
  • 套件购买频率

第 5 章供应商认可

  • 供应商的认知度
  • 了解核酸萃取试剂盒产品组合的广度
  • 了解我们生命科学产品组合的广度
  • 对核酸萃取试剂盒品质的认识
  • 对核酸萃取试剂盒价格的认知

第 6 章顾客忠诚度

  • 过去的购买记录
  • 可以推荐核酸萃取试剂盒供应商 (NPS)
  • 可以考虑核酸萃取试剂盒供应商
  • 可以继续向供应商购买核酸萃取试剂盒
  • 对忠诚度的认可
  • 忠诚度驱动者
  • 品牌亲和力

第 7 章转换的促进因素

  • 新供应商的近期使用情况
  • 为何考虑新供应商？
  • 转换的障碍

第 8 章研究法

第 9 章关于我们公司

第 10 章附录

简介目录

BioInformatics' recent publication, "Customer Loyalty: Nucleic Acid Extraction Kits," dives deep into the world of nucleic acid extraction kits, providing invaluable insights into the driving forces behind purchase decisions and unwavering supplier loyalty. With the input of 264 global life science experts, our report highlights how researchers perceive different suppliers, their commitment to these brands, and the factors that could prompt them to switch. Additionally, this report benchmarks key loyalty metrics, including NPS, consideration, and repurchase likelihood, across various suppliers.

Why Invest in this Report?

  • Understand Your Buyers: Delve into the needs and considerations of nucleic acid extraction kit purchasers, equipping yourself with the knowledge to meet their demands effectively.
  • See How You Stack Up Against Competitors: Compare supplier perceptions and loyalty metrics against industry competitors, ensuring you stay ahead of the curve.
  • Develop Winning Strategies: Create evidence-based plans to retain existing customers and attract new ones, propelling your business to greater heights!

Study Objectives

  • Understand familiarity with nucleic acid extraction kit suppliers and likelihood to recommend
  • Measure loyalty to suppliers and reasons for loyalty
  • Gauge likelihood to switch suppliers and what factors drive switching
  • Understand how suppliers are performing against leaders in the market

Companies Mentioned:

  • 1. Agilent
  • 2. Beckman Coulter
  • 3. Bioneer
  • 4. Bio-Rad
  • 5. Cytiva
  • 6. Eurogentec
  • 7. GENEWIZ
  • 8. GenScript
  • 9. LGC Biosearch Technologies
  • 10. MilliporeSigma/Merck
  • 11. MP Biomedicals
  • 12. New England Biolabs
  • 13. Norgen Biotek
  • 14. PerkinElmer (now Revvity)
  • 15. Promega
  • 16. QIAGEN
  • 17. Roche
  • 18. Takara Bio
  • 19. Thermo Fisher Scientific
  • 20. Twist Bioscience
  • 21. Zymo Research

Table of Contents

1. Study Overview and Objectives

2. Executive Summary

3. Demographics

4. Current Workflows for Nucleic Acid Extraction

  • Types of Nucleic Acid Extraction Protocols
  • Downstream Applications
  • Currently and Previously Used Suppliers
  • Change in Spend on Kits Over Next 5 Years
  • Types of Nucleic Acid Extraction Kits Used
  • Purchasing of Other Products from Suppliers
  • Frequency of Kit Purchases

5. Supplier Perceptions

  • Overall Supplier Perceptions
  • Perceptions of Breadth of Nucleic Acid Extraction Kit Portfolio
  • Perceptions of Breadth of Life Science Product Portfolio
  • Perceptions of Product Quality of Nucleic Acid Extraction Kits
  • Perceptions of Price for Nucleic Acid Extraction Kits

6. Customer Loyalty

  • Historic Purchases
  • Likelihood to Recommend (NPS) Suppliers of Nucleic Acid Extraction Kits
  • Likelihood to Consider Suppliers of Nucleic Acid Extraction Kits
  • Likelihood to Continue Purchasing from Suppliers of Nucleic Acid Extraction Kits
  • Perceptions of Loyalty
  • Drivers of Loyalty
  • Brand Affinity

7. Switching Drivers

  • Recent Usage of New Suppliers
  • Reasons for Consideration of New Suppliers
  • Barriers to Switching

8. Methodology

9. About Us

10. Appendix