生命科学会议与展览策略趋势：2024

2024 Trends in Conferences & Exhibit Strategies in the Life Sciences

出版日期: 2024年02月21日 | 出版商:

BioInformatics | 英文 90 Pages | 商品交期: 最快1-2个工作天内

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简介目录

在生命科学产业，现场会议一直是交流和讨论新的创新研究和突破的宝贵管道。与会者利用这些机会建立联繫、探索和瞭解每个领域的未来发展，并与生命科学供应商直接互动并开发创新产品，瞭解技术以及将新解决方案整合到工作流程中的最佳方法。充分利用短短几天内获得的资讯会使所有参与者规划一次成功的会议变得复杂。疫情的蔓延加剧了这种混乱，迫使人们从传统的面对面会议转向纯线上或混合形式。透过瞭解会议参与者的期望和需求，策划者和供应商都可以最大限度地发挥积极互动的潜力并创造难忘的体验。

为了帮助供应商/参展商和会议组织者更好地瞭解与会者的偏好并使现场会议成功，我们为希望改善会议与会者体验的供应商提供了实用的解决方案，我们设计了一项研究来提供观点。结果就是我们的最新报告《生命科学会议和展览策略趋势（2024）》 。

本报告聚焦于科学家对会议的看法，旨在帮助读者最大限度地与与会者互动，提高品牌知名度和美誉度。具体来说，我们调查了 363 位生命科学研究人员对于学术会议的经验和偏好。我们还提供实用讯息，帮助供应商吸引科学家到他们的展位，并提供提高会议潜在客户转换率的技巧。此外，我们还提供了对与会者个性特征的独特追踪的摘要，以帮助供应商轻鬆识别策略目标。

具体主题包括：

会议参加者

会议规模的人口趋势
影响会议出席率的专业因素
影响会议出席率的后勤因素
影响出席会议的动机因素

参与者的需求和期望

科学家理想学术会议的参数
"最佳" 学术会议主办单位
举办供应商技术培训研讨会的最佳时机
科学家展览场馆参观攻略
参观展厅如何促进近期产品购买
展厅传达瞭解新产品的优势
鼓励参观展位的因素
阻碍展位参观的因素
科学家如何喜欢从展位和供应商那里接收讯息
学术会议上的热门促销品
参观供应商摊位中最不喜欢的地方

会议参与趋势

面对面、虚拟和混合会议的年度会议参与者数量
未来三年面对面、虚拟和混合会议参与者数量变化的展望
偏好面对面、线上和混合会议

In the Life Science industry, in-person scientific conferences have always been a valuable channel for the communication and discussion of new and innovative research or breakthroughs. Not only do conference attendees use these opportunities to network, explore, and investigate what is next on the horizon in their fields, they also directly interact with life science vendors to learn about innovative technologies and how best to integrate new solutions into their workflows. Making the most of the information received during these few short days makes planning a successful conference complicated for all involved. Further complicating these murky waters is the pandemic, which forced a shift from traditional in-person conferences to online-only or hybrid solutions. Understanding conference attendee expectations and needs allows both planners and vendors to maximize the potential for positive interactions and creating memorable experiences.

To help vendors/exhibitors and conference organizers better understand attendee preferences for a successful in-person scientific conference, we designed a study to deliver actionable insights to suppliers looking to improve the conference-attendee experience. The outcome is our newest report, “2024 Trends in Conferences & Exhibit Strategies in the Life Sciences”.

The “2024 Trends in Conferences & Exhibit Strategies in the Life Sciences” report features the opinions of scientists regarding scientific conferences which will allow the reader to maximize their positive interactions with attendees and enhance their brand awareness and reputation. The experiences and preferences of 363 life scientists are featured with respect to their preferences on scientific conferences as well as their expectations for exhibit halls. This report also provides actionable information intended to help vendors attract scientists to their exhibit booths and tips to increase their conference lead conversion. The report also features summarized conference attendee personas that track unique aspects which will allow vendors to identify their strategic targets readily.

Specific Topics explored include:

Conference Attendees

Demographic trends in conference size preferences
Professional factors influencing conference attendance
Logistical factors influencing conference attendance
Motivational factors influencing conference attendance

Attendee Needs and Expectations

Parameters of scientists' ideal scientific conference
Entities organizing the "best" scientific conference
Best times to host a vendor technical training workshop
Scientists' strategies for visiting exhibit halls
How exhibit hall visits contribute to recent product purchases
Advantages that exhibit halls convey for learning about new products
Factors that encourage exhibit booth visits
Factors that discourage exhibit booth visits
How scientists prefer to receive information from exhibit booth vendors
Popular conference promotional items
Most disliked aspect of visiting vendor exhibit booths

Trends in Conference Attendance

Number of in-person, virtual, and hybrid scientific conferences attended annually
Anticipated changes in in-person, virtual, and hybrid conference attendance in the next 3 years
Preferences regarding in person, online, or hybrid style conferences

Study Overview and Objectives
Demographics
Executive Summary - highlighting multiple conference attendee "personality types"
Scientific Conferences and the Attendee Experience
Trends in Scientific Conferences
Selecting a Scientific Conference
Making the Most of Conference Attendance
Maximizing the Exhibit Hall Customer Experience
Methodology
Appendix including all conference attendee "personality types"
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