生命科学领域的数位行销与广告：2024 年

2024 Digital Marketing & Advertising in the Life Sciences

出版日期: 2024年03月22日 | 出版商:

BioInformatics | 英文 95 Pages | 商品交期: 最快1-2个工作天内

价格

简介目录

全面瞭解您的数位媒体习惯，并学习如何有效地通知和影响您的生命科学客户！

为了帮助供应商制定生命科学领域的数位行销策略，我们对全球448 名生命科学研究人员进行了调查，以瞭解他们对数位管道的使用情况、对这些管道有效性的看法以及他们目前与供应商的关係。结果就是我们的最新报告《生命科学中的数位行销与广告 (2024)》 。

该报告研究了数位行销，包括对线上广告的整体态度、社交媒体平台的使用、供应商网站的认知度和记忆力、直播和网路研讨会的体验以及对供应商提供的内容的要求。研究最重要的因素。此外，为了瞭解人们对数位媒体态度的变化，也纳入了过去报告（2022年、2020年、2018年、2013年和2008年）的一些结果进行比较。

目的

瞭解数位管道的使用和偏好
揭示社群媒体和科学相关网站对科学家认知的影响
确定供应商行销和与生命科学研究人员发展关係的最有效策略

调查对像企业

1. Abcam
2. Agilent Technologies
3. ATCC
4. BD Biosciences
5. Beckman Coulter
6. Bio-Rad Laboratories
7. Bio-Techne (R&D Systems, Novus Biologicals, ProteinSimple)
8. Bruker
9. Cell Signaling Technology
10. Corning Life Sciences
11. Cytiva/Pall
12. Danaher
13. Eppendorf
14. IDT (Integrated DNA Technologies)
15. Illumina
16. Leica

17. MilliporeSigma/Merck
18. New England Biolabs
19. Promega
20. QIAGEN
21. Repligen
22. Revvity
23. Roche Molecular Systems
24. Santa Cruz Biotechnology
25. Sartorius
26. SCIEX
27. STEMCELL Technologies
28. Tecan
29. Thermo Fisher Scientific (including individual brands: Applied Biosystems, Invitrogen, etc.)
30. VWR
31. Waters
32. ZEISS

To help suppliers develop their digital marketing strategies within the life sciences, we designed a study that asked 448 global life scientists about their usage of digital channels, their perceptions of the effectiveness of these channels, and how they currently engage with their suppliers. The outcome is our newest report, '2024 Digital Marketing & Advertising in the Life Sciences'.

This report examines some of the most important elements of digital marketing, including general attitudes towards online advertising, usage of social media platforms, perceptions of supplier websites and memorability, experiences with livestreams and webinars, and requirements for supplier-sponsored content. A selection of results from past report titles (2022, 2020, 2018, 2013, 2008) have also been included for comparison where applicable to understand how attitudes toward digital media have shifted over the years.

Objectives

Understand the usage and preference of digital channels
Characterize the impact of social media and science-related websites on scientists' perceptions
Determine the most effective strategies for suppliers to market to and engage life science researchers

Companies Mentioned:

1. Abcam
2. Agilent Technologies
3. ATCC
4. BD Biosciences
5. Beckman Coulter
6. Bio-Rad Laboratories
7. Bio-Techne (R&D Systems, Novus Biologicals, ProteinSimple)
8. Bruker
9. Cell Signaling Technology
10. Corning Life Sciences
11. Cytiva/Pall
12. Danaher
13. Eppendorf
14. IDT (Integrated DNA Technologies)
15. Illumina
16. Leica

17. MilliporeSigma/Merck
18. New England Biolabs
19. Promega
20. QIAGEN
21. Repligen
22. Revvity
23. Roche Molecular Systems
24. Santa Cruz Biotechnology
25. Sartorius
26. SCIEX
27. STEMCELL Technologies
28. Tecan
29. Thermo Fisher Scientific (including individual brands: Applied Biosystems, Invitrogen, etc.)
30. VWR
31. Waters
32. ZEISS