顾客忠诚度与转换 (2024)：文库製备套件

在本报告中，我们对全球 217 名生命科学家进行了有关 NGS 文库製备的版税和耗材更换的调查，询问供应商的忠诚度以及导致更换供应商的因素。我们研究了忠诚度和转换的最重要要素，包括交易行为，例如购买考虑、重复购买的可能性和促销的可能性，以及更高和更深层的忠诚度和关联。

对象企业

目录

• 调查的概要与目的
• 摘要整理
• 人口统计
• 样品製备的目前工作流程
• 供应商的认识
• 客户忠诚度
• 开关的促进因素
• 调查手法
• 咨询方式
• 附录

Find out how loyal your customers are, compared with those of other suppliers, how to drive loyalty, and how to prevent switching!

To help suppliers better understand loyalty and switching for NGS library prep consumables and develop strategies to retain current customers while winning over new customers, we designed a study that asked 217 global life scientists about their usage of library prep kits, usage and perceptions of library prep suppliers, loyalty to suppliers, and drivers of switching suppliers. The outcome is our newest report, 2024 Customer Loyalty and Switching: Library Prep Kits.

This report examines some of the most important elements of loyalty and switching, including transactional behaviors like purchase consideration, repurchase likelihood, and likelihood to promote, as well as feelings of loyalty and related emotions that represent a higher and deeper level of loyalty.

Specific analyses in the report include:

• Supplier scorecards that provide snapshots of key loyalty metrics for 29 different library prep suppliers.
• A brief comparison of loyalty and switching within nucleic acid extraction, which is based on a previous report on this topic, 2023 Customer Loyalty and Switching: Nucleic Acid Extraction.

Objectives:

• Understand familiarity with library prep kit suppliers and likelihood to recommend.
• Measure loyalty to suppliers and reasons for loyalty.
• Gauge likelihood to switch suppliers and what factors drive switching.
• Understand how suppliers are performing against leaders in the market.

Companies Mentioned:

Table of Contents

• Study Overview and Objectives
• Executive Summary
• Demographics
• Current Workflows for Library Prep
• Perceptions of Suppliers
• Customer Loyalty
• Switching Drivers
• Methodology
• About Us
• Appendix