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市场调查报告书
商品编码
1715255
防指纹涂层市场 - 全球及区域分析:按应用、技术、材料类型和国家 - 分析与预测(2025-2035 年)Anti-Fingerprint Coating Market - A Global and Regional Analysis: Focus on Application, Technology, Material Type, and Country Analysis - Analysis and Forecast, 2025-2035 |
预计预测期内(即 2025-2035 年),全球防指纹涂层市场规模将以 6.50% 的复合年增长率扩张。
防指纹涂层市场的成长预计将受到基于显示器的消费性电子设备需求不断增长、消费者和工业对先进表面技术认识不断提高以及汽车技术整合度不断提高的推动。
防指纹涂层是涂在金属、塑胶和玻璃等表面的涂层,可防止油脂和其他造成指纹的污染物。防指纹涂层可显着提高各种基材表面的遮盖力和清洗。防指纹涂层可以提高各种可能出现指纹的产品的性能。这种防指纹涂层不仅大大提高了清洁的便利性,而且还显着消除或减少了污迹和指纹的出现。
近年来,受家用电器、智慧型装置和触控表面需求不断增长的推动,全球防指纹涂层市场经历了显着增长。这些涂层在保持表面美观、减少维护和改善使用者体验方面发挥着至关重要的作用。由于指纹和污迹仍然是触控萤幕和玻璃表面等高接触表面上的常见挑战,防指纹涂层市场预计将持续扩张。
防指纹涂层在建设产业的使用越来越受欢迎,在美观、维护和耐用性方面具有许多优势。防指纹涂层适用于窗户、门和建筑幕墙的玻璃表面。这有助于保持玻璃结构的透明度和视觉吸引力,并减少指纹和污蹟的出现。家具、檯面和墙板等室内表面也经过涂层处理,以使指纹不那么明显,尤其是在人流量大的区域。建筑师和设计师优先考虑建筑的美观。防指纹涂层有助于呈现干净、光滑的外观并保持设计元素的完整性。
硅胶是一种用途广泛的材料,常用于各种应用的防指纹涂层。它的特性使其适合用于製造防止玻璃、金属和塑胶等表面留下指纹和污蹟的涂层。硅基防指纹涂层广泛应用于智慧型手机、平板电脑和其他电子设备的萤幕。这些涂层有助于防止指纹积聚,从而保持触控萤幕的清晰度。车用触控萤幕和显示器均有硅胶涂层,使指纹不那么明显。这提高了可视性,特别是在汽车中,触控萤幕对于资讯娱乐和导航系统至关重要。
真空沉淀是生产防指纹涂层的重要技术,特别是对于玻璃和金属等表面。该过程涉及在真空环境中沉淀薄层材料以获得具有特定特性的涂层。真空沉淀使得在表面形成超薄膜成为可能。这些薄膜形成防指纹涂层,提供保护层,而不会显着改变基材的外观。真空沉淀製程可确保涂布材料在基材上均匀分布。这种均匀性对于防止指纹和保持光学清晰度的一致性能至关重要。真空环境最大限度地减少了杂质和污染物的存在,有助于生产具有增强性能(包括防指纹性能)的高性能涂层。
由于现有多家製造商以及防指纹涂层销售量不断成长,亚太地区和日本可望主导防指纹涂层市场。由于该地区消费性电子产品的兴起和製造业活动的激增,市场正在迅速扩张。新兴市场中智慧型手机和其他电子设备的日益普及可能会推动对改善这些产品的使用寿命和美观度的涂料的需求。除亚太地区和日本外,由于建筑、消费品和汽车应用对防指纹涂层的需求不断增加,中国和世界其他地区也有望显着增长。预计这种成长在新兴市场将特别明显,因为这些市场的中阶不断壮大,可支配所得不断提高。
防指纹涂层市场的最新趋势
需求——驱动因素、限制因素、机会
市场需求驱动因素:对基于显示器的消费性电子设备的需求不断增长
该行业的特点是不断创新,公司定期推出新的和改进的产品。人工智慧、物联网 (IoT)、扩增实境(AR) 和虚拟实境 (VR) 等领域的进步正在推动更复杂、功能更丰富的设备的发展。智慧型手机、智慧型手錶、智慧家居设备和其他连网设备等智慧型设备的兴起是防指纹涂层市场的主要推动力。消费者越来越寻求既具有防刮、防指纹等保护功能又美观的产品。消费者对更大显示器的偏好日益增长,也一定程度上推动了防指纹涂层的需求。为了追求更强的连接性,各公司也为其他消费性电子产品提供显示器。行动技术正在全球迅速崛起。据估计,全球超过 65% 的人口拥有行动设备,其中超过一半是智慧型手机。然而,移动技术的成长轨迹在不同国家和不同人群中存在差异。已开发国家的个人比新兴国家的个人更有可能拥有行动电话,尤其是智慧型手机,并且更有可能使用网路和参与社群媒体。新兴国家购买力的上升意味着更多的人会花钱购买消费性电子产品,包括智慧型手机。智慧型手机的需求遵循明显的週期性模式,与新机型的推出密切相关。因此,亚洲国家的生产和贸易活动变得紧密相关,并形成了不同于迄今为止的个人电脑(PC)週期的新技术週期。
市场挑战:防指纹涂层的价格波动
防指纹涂层市场由提供各种配方和应用方法的参与企业组成。由于缺乏标准化的定价模型,每家公司都受到品牌定位、生产成本和感知价值等因素的影响而采用自己的定价策略,导致市场分散。定价方法的多样性促成了市场格局的动态和多样化。住宅需求者的价格稳定性与商业和工业需求者形成鲜明对比,后者的价格结构可能更具动态性和波动性。小型企业和市场新参与企业在建立竞争地位时可能会面临挑战,尤其是在定价差异很大的情况下。知名品牌以其高品质而闻名,并且可以获得高价,这会抑制市场公平竞争。这种情况可能会给寻求市场吸引力和市场占有率的新进入者带来障碍。定价不均可能会导致顾客对防指纹涂层的价值提案的看法出现差异。不一致的定价可能会让消费者感到困惑,难以评估涂层的真正价值和好处。定价不统一会影响消费者信心,并阻碍决策流程。
市场机会:优先考虑产品美学与使用者体验
在消费者期望不断变化发展的时代,美学和使用者体验已成为影响购买决策的关键因素。透过利用防指纹涂层的独特性能,製造商不仅有机会提供卓越的功能,还可以增强其产品的视觉吸引力和整体用户体验。防指纹涂层在保持表面原始外观方面发挥着至关重要的作用,有助于打造外观优雅精緻的产品。强调这一方面会引起消费者的共鸣,并优先考虑他们所拥有物品的美感,使公司的产品与消费者的偏好保持一致,并提高产品在市场上的感知价值。美学吸引力在塑造品牌认知方面发挥着至关重要的作用。具有防指纹涂层的产品可以防止污迹和指纹,并传达对品质的承诺、对细节的关注以及现代、高檔的形象。保持产品清洁无污垢不仅可以改善其外观,而且还有助于改善使用者体验。顾客欣赏易于保养且外观精美的产品,这增加了他们对产品的整体满意度并增强了他们对品牌的好感。
产品/创新策略:全球领先的防指纹涂层製造商持续致力于生产高性能、可靠且稳定的产品。显示器销售量的成长和建筑施工需求的增加是防指纹涂层市场成长的主要因素。领先的防指纹涂层製造商透过不断的技术创新和扩大涂层生产能力,在加强其在全球市场的地位方面取得了一些成功。然而,随着消费品和建设产业需求的不断增长,以及研发活动的活性化,现有参与企业预计将面临来自新参与企业的激烈竞争。此外,每家公司都专注于加强技术力,并在防指纹涂层材料行业中占据主导市场占有率,预计伙伴关係和联盟将在未来几年加强其市场地位方面发挥重要作用。
成长/行销策略:防指纹涂层市场正在以惊人的速度成长。该市场为现有和新兴市场参与企业提供了巨大的机会。本部分涵盖的策略包括併购、产品推出、合作伙伴关係、业务扩展和投资。企业维持和强化市场地位的策略主要包括推出新产品。
竞争策略:本研究分析和介绍的防指纹涂层市场的主要企业概况包括从事防指纹涂层市场开发和行销的防指纹涂层製造商。此外,伙伴关係、协议和联盟等综合竞争策略有望帮助读者了解市场中尚未开发的收益来源。
本报告研究了全球防指纹涂层市场,并概述了市场以及应用、技术、材料类型、国家和公司概况的趋势。
Anti-Fingerprint Coating Market Overview
The global anti-fingerprint coating market is expected to grow at a CAGR of 6.50% during the forecast period from 2025 to 2035. The growth in the anti-fingerprint coating market is expected to be driven by growing demand for display-based consumer electronics devices, increasing awareness among consumers and industries about advanced surface technologies, and rising technology integration in vehicles.
Introduction of Anti-Fingerprint Coating
Anti-fingerprint coatings are the coatings applied to a surface, including metals, plastics, and glass, among others, to repel oils, grease, and other contaminants that cause fingerprints. Anti-fingerprint coating significantly increases the hiding power and ease of cleaning various substrate surfaces. Anti-fingerprint coatings improve the performance of various products subject to fingerprints. This anti-fingerprint coating can significantly eliminate or reduce the visibility of smudges and fingerprints, in addition to significantly improving the ease of cleaning.
Market Introduction
The global anti-fingerprint coating market has witnessed substantial growth in recent years, driven by the increasing demand for consumer electronics, smart devices, and touch-enabled surfaces. These coatings play a pivotal role in preserving the aesthetic appeal of surfaces, reducing maintenance efforts, and enhancing user experiences. As fingerprints and smudges continue to be a common challenge on touchscreens, glass surfaces, and other high-touch areas, the anti-fingerprint coating market is poised for sustained expansion.
Market Segmentation:
Segmentation 1: by Application
Building and Construction to Dominate the Anti-Fingerprint Coating Market (by Application)
The use of anti-fingerprint coatings in the building and construction industry has become increasingly prevalent, offering numerous benefits in terms of aesthetics, maintenance, and durability. Anti-fingerprint coatings are applied to glass surfaces used in windows, doors, and facades. This helps maintain the transparency and visual appeal of glass structures, reducing the visibility of fingerprints and smudges. Coatings are applied to interior surfaces, such as furniture, countertops, and wall panels, to reduce the appearance of fingerprints, especially in high-traffic areas. Architects and designers prioritize the aesthetic appeal of buildings. Anti-fingerprint coatings contribute to a clean and sleek appearance, maintaining the integrity of design elements.
Segmentation 2: by Material Type
Silicon Segment to Grow Considerably in the Anti-Fingerprint Coating Market (by Material Type)
Silicon is a versatile material commonly used in anti-fingerprint coatings for various applications. Its properties make it suitable for creating coatings that repel fingerprints and smudges on surfaces such as glass, metal, and plastic. Silicon-based anti-fingerprint coatings are widely used on the screens of smartphones, tablets, and other electronic devices. These coatings help maintain the clarity of touchscreens by preventing the accumulation of fingerprints. Silicon coatings are applied to automotive touchscreens and displays to reduce fingerprint visibility. This enhances visibility, especially in vehicles where touchscreens are integral to infotainment and navigation systems.
Segmentation 3: by Technology
Vacuum Deposition Segment to Hold Major Share in the Anti-Fingerprint Coating Market (by Technology)
Vacuum deposition is a crucial technology employed in the production of anti-fingerprint coatings, particularly for surfaces such as glass and metal. The process involves depositing thin layers of materials in a vacuum environment, resulting in coatings with specific properties. Vacuum deposition allows for the creation of ultra-thin films on surfaces. These thin films form the anti-fingerprint coating, providing a protective layer without significantly altering the substrate's appearance. The vacuum deposition process ensures a uniform distribution of the coating material across the substrate. This uniformity is crucial for consistent performance in repelling fingerprints and maintaining optical clarity. The vacuum environment minimizes the presence of impurities and contaminants, contributing to the production of high-performance coatings with enhanced properties, including anti-fingerprint characteristics.
Segmentation 4: by Region
The Asia-Pacific and Japan region is poised to dominate the anti-fingerprint coating market, driven by the presence of several established manufacturers and the increasing sales of anti-fingerprint coatings. The rapidly expanding market is driven by the surge in consumer electronics adoption and manufacturing activities in the region. As emerging markets continue to adopt smartphones and other electronic devices, there may be increased demand for coatings that enhance the longevity and aesthetics of these products. In addition to Asia-Pacific and Japan, China and Rest-of-the-World are anticipated to witness significant growth due to the increasing demand for anti-fingerprint coatings in building and construction, consumer goods, and automotive applications. This growth is expected to be particularly strong in emerging markets, where there is a growing middle class with increasing disposable income.
Recent Developments in the Anti-Fingerprint Coating Market
Demand - Drivers, Limitations, and Opportunities
Market Demand Drivers: Growing Demand for Display-Based Consumer Electronics Devices
The industry has been marked by continuous innovation, with companies introducing new and improved products regularly. Advancements in areas such as artificial intelligence, the Internet of Things (IoT), augmented reality, and virtual reality have led to the development of more sophisticated and feature-rich devices. The rise of smart devices, including smartphones, smartwatches, smart home devices, and other connected gadgets, has been a significant driver for the anti-fingerprint coating market. Consumers increasingly seek products that offer aesthetics along with protective features, including scratch and fingerprint resistance. Increasing customer inclination toward the bigger size of the display has also pushed the demand for anti-fingerprint coatings to a certain extent. Companies are also providing displays for other consumer appliances for more connectivity. The rise of mobile technology has experienced swift global expansion. It is estimated that more than 65% of the world's population possess mobile devices, with over half of these connections being smartphones. However, the trajectory of mobile technology growth has exhibited disparities, both among nations and within their respective populations. Individuals in advanced economies exhibit a higher propensity to own cell phones, especially smartphones, and are more inclined to utilize the internet and engage in social media compared to their counterparts in emerging economies. The purchasing power in emerging economies is increasing, thus increasing the number of people spending on consumer electronics, including smartphones. The demand for smartphones follows a distinctly cyclical pattern, closely tied to the introduction of new models. Consequently, the production and trade activities in various Asian nations have become intricately correlated, giving rise to a new technological cycle that deviates from the previous cycle linked with personal computers (PCs).
Market Challenges: Volatile Prices of Anti-Fingerprint Coatings
The anti-fingerprint coating market exhibits a diverse array of participants offering different formulations and application methods. The lack of standardized pricing models has resulted in market fragmentation, as companies employ distinct pricing strategies influenced by factors such as brand positioning, production costs, and perceived value. This variability in pricing approaches contributes to the dynamic and varied landscape within the market. The pricing stability for residential customers underscores a distinct contrast with the potentially more dynamic and fluctuating pricing structures encountered by commercial and industrial entities. Smaller players or newcomers entering the market may encounter challenges in establishing a competitive presence, particularly if significant pricing discrepancies exist. Established brands, known for their recognized quality, could use the ability to command premium prices, potentially inhibiting fair competition within the market. This scenario may pose obstacles for new entrants seeking to gain traction and market share. Non-uniform pricing has the potential to create disparities in customer perceptions concerning the value proposition of anti-fingerprint coatings. The inconsistency in pricing may induce confusion among consumers, making it challenging for them to assess the true value and benefits associated with these coatings. This lack of pricing uniformity could impact consumer confidence and hinder their decision-making process in selecting anti-fingerprint coating products.
Market Opportunities: Prioritize the Aesthetics of Products and User Experience
In an era characterized by evolving consumer expectations, aesthetics and user experience have emerged as pivotal factors influencing purchasing decisions. By harnessing the distinctive properties of anti-fingerprint coatings, the manufacturers have the opportunity to provide not only superior functionality but also to enhance the visual appeal and overall user experience of products. Anti-fingerprint coatings play a critical role in preserving the pristine appearance of surfaces, contributing to a visually elegant and sophisticated product. Emphasizing this aspect can resonate with consumers, prioritizing the aesthetic appeal of their possessions, aligning the company's offerings with consumer preferences, and elevating the perceived value of the products in the market. Aesthetic appeal plays a pivotal role in shaping brand perception. Products equipped with anti-fingerprint coatings, effectively resisting smudges and fingerprints, convey a dedication to quality, meticulous attention to detail, and contemporary, high-end image. The ability of products to remain clean and smudge-free not only enhances their visual appearance but also contributes to a positive user experience. Users value products that are easy to maintain and aesthetically pleasing, thereby augmenting their overall satisfaction with the product and fostering a positive brand perception.
How can this report add value to an organization?
Product/Innovation Strategy: Globally, the leading anti-fingerprint coatings manufacturers are continuously working to manufacture high-performance, reliable and stable products. An increase in sales of display devices and rise in demand in building and construction are the major factors for the growth of the anti-fingerprint coating market. Key anti-fingerprint coating manufacturers have been successful to a certain extent in strengthening their position in the global market with continuous innovation and expansion of the production capacity of coatings. However, with the rise of demand from consumer goods and building and construction industries and growing research and development activities, the existing established players are expected to face stiff competition from emerging players. Moreover, partnerships and collaborations are expected to play a crucial role in strengthening market position over the coming years, with the companies focusing on bolstering their technological capabilities and gaining a dominant market share in the anti-fingerprint coatings materials industry.
Growth/Marketing Strategy: The anti-fingerprint coating market has been growing at a noteworthy pace. The market offers enormous opportunities for existing and emerging market players. Some of the strategies covered in this segment are mergers and acquisitions, product launches, partnerships and collaborations, business expansions, and investments. The strategies preferred by companies to maintain and strengthen their market position primarily include new product launches.
Competitive Strategy: The key players in the anti-fingerprint coating market analyzed and profiled in the study include anti-fingerprint coating manufacturers that are engaged in the development and marketing of anti-fingerprint coating. Additionally, comprehensive competitive strategies such as partnerships, agreements, and collaborations are expected to aid the reader in understanding the untapped revenue pockets in the market.
Research Methodology
Factors for Data Prediction and Modeling
Market Estimation and Forecast
The market size for the anti-fingerprint coating market has been calculated through a mix of secondary research and primary inputs. A top-bottom approach has been followed to derive the quantitative information. The steps involved in the market estimation approach are as follows:
Primary Research
The primary sources involve industry experts from the anti-fingerprint coating market, such as raw materials manufacturers, technology providers, distributors, coatings manufacturers, and coatings suppliers. Respondents such as CEOs, vice presidents, marketing directors, and technology and innovation directors have been interviewed to obtain and verify both qualitative and quantitative aspects of this research study.
The key data points taken from primary sources include:
Secondary Research
This research study involves the usage of extensive secondary research, directories, company websites, and annual reports. It also makes use of databases, such as Hoovers, Bloomberg, Businessweek, Factiva, and One-Source, to collect useful and effective information for an extensive, technical, market-oriented, and commercial study of the global market. In addition to the aforementioned data sources, the study has been undertaken with the help of other data sources and websites, such as www.weforum.org and www.trademap.org.
Secondary research was done in order to obtain crucial information about the industry's value chain, revenue models, the market's monetary chain, the total pool of key players, and the current and potential use cases and applications.
The key data points taken from secondary research include:
Key Market Players and Competition Synopsis
The companies that are profiled have been selected based on inputs gathered from primary experts and analyzing company coverage, product portfolio, and market penetration.
Some of the prominent names in the anti-fingerprint coating market are:
Anti-Fingerprint Coating Manufacturers
Companies that are not a part of the aforementioned pool have been well represented across different sections of the report (wherever applicable).
Scope and Definition
Market/Product Definition
Key Questions Answered
Analysis and Forecast Note