欧洲农业ERP市场：按应用、产品和国家分類的分析和预测（2025-2035年）

欧洲农场 ERP 市场规模预计将从 2024 年的 2.503 亿美元成长到 2035 年的 8.854 亿美元，预测期（2025-2035 年）的复合年增长率为 12.48%。

在人们对农业数位化日益增长的兴趣推动下，欧洲农业ERP市场正在快速扩张，数位化旨在提高生产力、永续性和透明度。透过欧盟绿色协议和共同农业政策（CAP）等项目，欧洲各国政府和欧盟正积极推动农业活动中先进技术的应用。这些倡议鼓励农民采用整合的数位系统，促进永续性报告、数据互通性和精密农业的发展。因此，农业ERP解决方案的采用率不断提高，使农民和农业经营者能够进行即时、数据驱动的资源管理和决策，加速欧洲农业领域的数位转型。

受农业数位化、永续性和营运效率提升的日益关注，欧洲农业ERP市场正经历显着成长。欧洲现代农业越来越依赖农业ERP（企业资源计画）系统，这些系统能够在一个整合的数位化平台上实现法规管理、财务管理、合规监管和供应链管理。

欧盟正透过「欧盟绿色协议」、「从农场到餐桌战略」和「共同农业政策」（CAP）等项目，优先发展永续农业，鼓励农民采用能够提高生产力和可追溯性的数位解决方案。这些政策也推动企业资源计画（ERP）系统的应用，该系统整合了来自土壤感测器、无人机、物联网设备、财务模组等的数据，从而实现即时监测和精准决策。

此外，云端基础的模组化ERP解决方案的出现，使得大大小小的农场都能采用这些方案，兼具可扩展性和成本效益。而且，消费者对食品供应链可追溯性和透明度的需求日益增长，也使得采用ERP成为农业企业的策略要务。

随着欧洲积极采用精密农业和智慧农业技术，农业 ERP 市场预计将快速成长，使农民能够获得数据驱动的洞察，加强法规合规性，并有效利用资源，优化各种农业活动。

市场区隔:

细分 1：按最终用户

• 耕地：谷物、豆类、油籽（小麦、玉米、大豆等）
• 园艺与人工林园：水果、蔬菜、坚果、葡萄园、茶和咖啡种植园
• 受保护和可控制环境农场
• 畜牧业及酪农
• 其他：多元化农场（种植作物和饲养牲畜）、林业、鱼菜共生、花卉种植、政府和公共部门农场等。

细分2：依经营模式

• 订阅（SaaS）
• 一次购买许可证

细分3：依提供的模组

• 库存和投入物料管理模组
• 生产和作物监测模组
• 财务管理模组
• 其他模组：（现场测绘和地理资讯系统模组、劳动力和工作管理模组、天气和预报整合模组、物联网和感测器整合模组、行动和多语言存取模组）

细分 4：按地区

• 欧洲

本报告考察了欧洲农场 ERP 市场，并总结了关键趋势、市场影响因素分析、法律规范、市场规模趋势和预测、按各个细分市场和主要国家/地区进行的详细分析、竞争格局以及主要企业的概况。

目录

执行摘要

范围和定义

第一章 市场：产业展望

• 趋势：现况及未来影响评估
  • 农业领域云端基础SaaS解决方案的快速普及以及订阅模式的主导地位
  • 将人工智慧和物联网整合到精密农业和预测分析中
• 监理情势/政府倡议
• 研发评论
  • 专利申请趋势（按国家和公司划分）
• 市场动态
  • 市场驱动因素
  • 市场挑战
  • 市场机会
• Start-Ups环境

第二章 区域

• 区域摘要
• 欧洲
  • 欧洲主要参与企业
  • 市场成长驱动因素
  • 市场问题
  • 目的
  • 产品
  • 欧洲（按国家/地区划分）

第三章 市场：竞争基准化分析与公司概况

• 下一个前沿领域
• 公司简介
  • SAP SE
  • AGRIVI doo
  • Sage Group plc
  • Mprise BV

第四章调查方法

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Introduction to Europe Farm ERP Market

The Europe farm ERP market is projected to reach $885.4 million by 2035 from $250.3 million in 2024, growing at a CAGR of 12.48% during the forecast period 2025-2035. The European Farm ERP market is expanding rapidly, owing to the region's growing emphasis on agricultural digitalization to improve productivity, sustainability, and transparency. Through programs like the EU Green Deal and the Common Agricultural Policy (CAP), European governments and the EU are aggressively promoting the integration of cutting-edge technologies across farming operations. These initiatives encourage farmers to implement integrated digital systems by promoting sustainability reporting, data interoperability, and precision agriculture. By increasing the adoption of farm ERP solutions that provide farmers and agribusinesses with real-time, data-driven tools for effective resource management and well-informed decision-making, these initiatives are hastening the digital transformation of Europe's agricultural landscape.

Market Introduction

The European Farm ERP Market is undergoing substantial development, driven by the region's growing emphasis on agricultural digitalization, sustainability, and operational efficiency. Modern European farming is increasingly reliant on farm ERP (Enterprise Resource Planning) systems, which make it possible to manage resources, finance, compliance, and supply chains with ease using integrated digital platforms.

Farmers are encouraged to use digital solutions that improve productivity and traceability since the European Union places a major emphasis on sustainable farming through programs like the EU Green Deal, Farm to Fork Strategy, and Common Agricultural Policy (CAP). In order to facilitate better decision-making and real-time monitoring, these policies encourage the adoption of ERP systems that combine data from soil sensors, drones, IoT devices, and financial modules.

The emergence of cloud-based and modular ERP solutions has boosted acceptance among small and large farms alike, providing scalability and cost efficiency. ERP integration is becoming a strategic requirement for agribusinesses due to the increased customer demand for traceable food supply chains and transparency.

The farm ERP market is anticipated to grow quickly as Europe continues to adopt precision agriculture and smart farming technology, giving farmers access to data-driven insights, better compliance management, and efficient resource use across a range of agricultural operations.

Market Segmentation:

Segmentation 1: By End-Use Application

• Row Crop Farm (cereal grains, pulses, oilseeds (e.g., wheat, corn, soybean))
• Horticulture and Plantation Farm (fruits, vegetables, nuts, vineyards, tea, coffee plantations)
• Protected and Controlled Environment Farm
• Livestock and Dairy Farm
• Others (includes mixed farming enterprises (crop + livestock Silviculture, aquaponics, floriculture, Government/institutional farms)

Segmentation 2: By Business Model

• Subscription (SaaS)
• One-Time License

Segmentation 3: By Module Offering

• Inventory and Input Management Module
• Production and Crop Monitoring Module
• Financial Management Module
• Others (Field Mapping and GIS Module, Labor and Workforce Management Module, Weather and Advisory Integration Module, IoT and Sensor Integration Module, Mobile and Multilingual Access Module)

Segmentation 4: By Region

• Europe

Europe Farm ERP Market Trends, Drivers and Challenges

Key Trends in the Europe Farm ERP Market

Market Growth & Adoption

• Accelerated adoption of ERP platforms due to increased digitization of farms across Europe.
• Rising CAGR supported by small and medium farms embracing cloud-based ERP tools for cost efficiency.

Integration with Precision Agriculture & Analytics

• ERP systems now integrate IoT sensors, drone imagery, and satellite data to optimize crop yields and input usage.
• Advanced analytics features enable better forecasting and sustainability tracking.

Cloud & Modular SaaS Delivery

• Transition from on-premise to cloud-native, subscription-based ERP modules offering scalability and flexibility.
• Cloud-based solutions allow remote monitoring and real-time data sharing across farm sites.

Industry-Specific Customization

• Vendors are developing specialized ERP modules for livestock, greenhouse, and crop-based farms.
• Custom workflows enhance usability and compliance for different farming segments.

Focus on Sustainability and Traceability

• Rising consumer and regulatory demand for transparent supply chains.
• ERP systems increasingly include modules for carbon footprint tracking and sustainability reporting.

Primary Drivers Fueling Market Growth

Regulatory & Policy Support

• EU initiatives like the Green Deal and Farm-to-Fork Strategy drive digital transformation in agriculture.
• Compliance and traceability requirements push farmers to adopt ERP solutions for seamless documentation.

Efficiency and Labour Optimization

• Labour shortages and rising costs make process automation critical.
• ERP systems streamline operations, inventory management, and task scheduling.

Data-Driven Decision Making

• Farms rely on ERP tools for real-time performance monitoring and resource optimization.
• Centralized dashboards combine agronomic, financial, and operational data for actionable insights.

Demand for Supply Chain Transparency

• Food retailers and processors demand end-to-end traceability and data accuracy.
• ERP platforms help farms meet certification and audit requirements efficiently.

Technology Accessibility

• Affordable cloud solutions and rural broadband improvements reduce adoption barriers.
• Increased availability of mobile ERP applications enables use even in remote farm locations.

Key Challenges in the Europe Farm ERP Market

• High Implementation and Integration Costs
• Upfront investment in setup, data migration, and staff training remains a barrier for small-scale farmers.
• ROI realization often takes several seasons, slowing widespread adoption.

Diverse Farm Structures

• Europe's agricultural landscape includes a mix of smallholders and large enterprises, complicating standardization.
• ERP vendors face challenges in designing solutions that fit both scales efficiently.

Connectivity and Skill Gaps

• Limited internet infrastructure in certain rural areas affects system reliability.
• Older farmers or smaller operators may lack the digital literacy needed for effective ERP use.

Data Ownership & Integration Concerns

• Farmers are cautious about data sharing and potential vendor lock-in.
• Interoperability issues with existing farm management tools create integration challenges.

Regulatory Variability Across Regions

• Varying national standards and subsidy frameworks across EU countries affect system compliance requirements.
• ERP providers need localized adaptations to cater to diverse markets.

ROI Uncertainty & Long Sales Cycles

• Farms often require proof of financial benefit before full-scale ERP adoption.
• Vendors face long decision-making processes, especially among traditional or smaller farms.

How can this report add value to an organization?

Product/Innovation Strategy: This report delivers a comprehensive analysis of the Europe farm ERP market segmented by application type, business model, and module offering. By covering diverse applications ranging from row crop farms and horticulture to livestock and protected environment farming, organizations gain clarity on the varying needs across farm types. The segmentation by business model, including subscription (SaaS), one-time license, and pay-per-module offers valuable insight into evolving delivery and pricing strategies. Further granularity is provided through module-level segmentation, such as inventory management, crop monitoring, financial management, and advanced modules including IoT integration and weather advisory. This level of detail allows product teams to identify innovation opportunities tailored to distinct farm operations and optimize solutions for scalability, integration, and cost-effectiveness.

Growth/Marketing Strategy: The Europe farm ERP market continues to expand, driven by technology adoption and digital transformation across agricultural value chains. This report tracks growth patterns, key partnerships, and geographic expansion by leading players, including SAP SE, Oracle Corporation, Cropin Technology, and Shivrai Technologies, among others. It equips marketing teams with insights on high-potential segments, such as protected environment farms and livestock enterprises, enabling alignment of value propositions with specific user needs. By understanding regional demand variations and the prominence of different business models, organizations can craft targeted go-to-market strategies. This focus enhances market penetration, customer engagement, and competitive positioning in a rapidly evolving agricultural technology landscape.

Competitive Strategy: A thorough competitive landscape is provided, profiling leading players based on their product offerings, innovation pipelines, partnerships, and expansion plans. Competitive benchmarking enables readers to evaluate how companies are positioned across product types and application areas.

Table of Contents

Executive Summary

Scope and Definition

1 Market: Industry Outlook

• 1.1 Trends: Current and Future Impact Assessment
  • 1.1.1 Rapid Adoption of Cloud-Based SaaS Solutions and the Dominance of Subscription Models in Agriculture
  • 1.1.2 Integration of AI and IoT for Precision Farming and Predictive Analytics
• 1.2 Regulatory Landscape/Government Initiatives
• 1.3 Research and Development Review
  • 1.3.1 Patent Filing Trend (by Country and Company)
• 1.4 Market Dynamics
  • 1.4.1 Market Drivers
    • 1.4.1.1 Growing Dependence on Data-Backed Agronomic Decisions
    • 1.4.1.2 Rising Input Costs Driving Precision in Resource Allocation
    • 1.4.1.3 Need for Field-Level Visibility and Multi-Plot Coordination
  • 1.4.2 Market Challenges
    • 1.4.2.1 High Per-Acre ERP Costs Burdening Smallholder Farmers due to Fragmented Farm Sizes
    • 1.4.2.2 Aging Farmer Demographics Hindering Technology Adoption
    • 1.4.2.3 Poor Internet Connectivity in Rural Regions Hindering ERP Accessibility
  • 1.4.3 Market Opportunities
    • 1.4.3.1 Integration of Smart Advisory Services through AI and Remote Sensing
    • 1.4.3.2 Offline-First ERP Architecture for Connectivity-Challenged Regions
    • 1.4.3.3 Mobile-First Platforms with Vernacular Language and Voice Support
• 1.5 Startup Landscape

2 Region

• 2.1 Regional Summary
• 2.2 Europe
  • 2.2.1 Key Market Participants in Europe
  • 2.2.2 Driving Factors for Market Growth
  • 2.2.3 Factors Challenging the Market
  • 2.2.4 Application
    • 2.2.4.1 End-Use Application
  • 2.2.5 Products
    • 2.2.5.1 By Business Model
    • 2.2.5.2 By Module Offering
  • 2.2.6 Europe (by Country)
    • 2.2.6.1 Germany
      • 2.2.6.1.1 Market (by Application)
      • 2.2.6.1.2 Market (by Products)
    • 2.2.6.2 France
      • 2.2.6.2.1 Market (by Application)
      • 2.2.6.2.2 Market (by Products)
    • 2.2.6.3 Spain
      • 2.2.6.3.1 Market (by Application)
      • 2.2.6.3.2 Market (by Products)
    • 2.2.6.4 U.K.
      • 2.2.6.4.1 Market (by Application)
      • 2.2.6.4.2 Market (by Products)
    • 2.2.6.5 Netherlands
      • 2.2.6.5.1 Market (by Application)
      • 2.2.6.5.2 Market (by Products)
    • 2.2.6.6 Rest-of-Europe
      • 2.2.6.6.1 Market (by Application)
      • 2.2.6.6.2 Market (by Products)

3 Markets - Competitive Benchmarking & Company Profiles

• 3.1 Next Frontiers
• 3.2 Company Profiles
  • 3.2.1 SAP SE
    • 3.2.1.1 Overview
    • 3.2.1.2 Top Products/Product Portfolio
    • 3.2.1.3 Top Competitors
    • 3.2.1.4 Target Customers
    • 3.2.1.5 Key Personnel
    • 3.2.1.6 Analyst View
    • 3.2.1.7 Market Share, 2024
  • 3.2.2 AGRIVI d.o.o.
    • 3.2.2.1 Overview
    • 3.2.2.2 Top Products/Product Portfolio
    • 3.2.2.3 Top Competitors
    • 3.2.2.4 Target Customers
    • 3.2.2.5 Key Personnel
    • 3.2.2.6 Analyst View
    • 3.2.2.7 Market Share, 2024
  • 3.2.3 Sage Group plc
    • 3.2.3.1 Overview
    • 3.2.3.2 Top Products/Product Portfolio
    • 3.2.3.3 Top Competitors
    • 3.2.3.4 Target Customers
    • 3.2.3.5 Key Personnel
    • 3.2.3.6 Analyst View
    • 3.2.3.7 Market Share, 2024
  • 3.2.4 Mprise B.V.
    • 3.2.4.1 Overview
    • 3.2.4.2 Top Products/Product Portfolio
    • 3.2.4.3 Top Competitors
    • 3.2.4.4 Target Customers
    • 3.2.4.5 Key Personnel
    • 3.2.4.6 Analyst View
    • 3.2.4.7 Market Share, 2024

4 Research Methodology

• 4.1 Data Sources
  • 4.1.1 Primary Data Sources
  • 4.1.2 Secondary Data Sources
  • 4.1.3 Data Triangulation
• 4.2 Market Estimation and Forecast

List of Figures

• Figure 1: Europe Farm ERP Market (by Scenario), $Million, 2025, 2030, and 2035
• Figure 2: Europe Farm ERP Market, 2024 and 2035
• Figure 3: Market Snapshot, 2024-2035
• Figure 4: Farm ERP Market, $Million, 2024 and 2035
• Figure 5: Europe Farm ERP Market (by Application), $Million, 2024, 2030, and 2035
• Figure 6: Europe Farm ERP Market (by Business Model), $Million, 2024, 2030, and 2035
• Figure 7: Europe Farm ERP Market (by Module Offering), $Million, 2024, 2030, and 2035
• Figure 8: Europe Farm ERP Market Segmentation
• Figure 9: Patent Analysis (by Year and Country), August 2021-August 2025
• Figure 10: Patent Analysis (by Year and Company), August 2021-August 2025
• Figure 11: VeggiTech: Maximizing its Food Traceability with AGRIVI d.o.o
• Figure 12: Percentage Rise in Farm Input Costs, June 2020-December 2021
• Figure 13: Arable Land Per Agricultural Worker (in Hectares), 1995/96-2018
• Figure 14: Percentage of EU Farmers by Age and Gender, 2020
• Figure 15: Internet Access in Rural/Urban Areas for Developed/Developing Economies, 2016-2018
• Figure 16: Germany Farm ERP Market, $Million, 2024-2035
• Figure 17: France Farm ERP Market, $Million, 2024-2035
• Figure 18: Spain Farm ERP Market, $Million, 2024-2035
• Figure 19: U.K. Farm ERP Market, $Million, 2024-2035
• Figure 20: Netherlands Farm ERP Market, $Million, 2024-2035
• Figure 21: Rest-of-Europe Farm ERP Market, $Million, 2024-2035
• Figure 22: Strategic Initiatives, January 2022-April 2025
• Figure 23: Data Triangulation

List of Tables

• Table 1: Market Snapshot
• Table 2: Competitive Landscape Snapshot
• Table 3: Trends: Current and Future Impact Assessment
• Table 4: Companies Offering Cloud-Based SaaS Solutions and Subscription Models in Agriculture
• Table 5: Companies Integrating AI and IoT for Predictive Analytics in Agriculture
• Table 6: List of Regulatory Policies/Initiatives
• Table 7: Drivers, Challenges, and Opportunities, 2024-2035
• Table 8: List of Emerging Startups
• Table 9: Farm ERP Market (by Region), $Million, 2024-2035
• Table 10: Europe Farm ERP Market (by End-Use Application), $Million, 2024-2035
• Table 11: Europe Farm ERP Market (by Business Model), $Million, 2024-2035
• Table 12: Europe Farm ERP Market (by Module Offering), $Million, 2024-2035
• Table 13: Germany Farm ERP Market (by End-Use Application), $Million, 2024-2035
• Table 14: Germany Farm ERP Market (by Business Model), $Million, 2024-2035
• Table 15: Germany Farm ERP Market (by Module Offering), $Million, 2024-2035
• Table 16: France Farm ERP Market (by End-Use Application), $Million, 2024-2035
• Table 17: France Farm ERP Market (by Business Model), $Million, 2024-2035
• Table 18: France Farm ERP Market (by Module Offering), $Million, 2024-2035
• Table 19: Spain Farm ERP Market (by End-Use Application), $Million, 2024-2035
• Table 20: Spain Farm ERP Market (by Business Model), $Million, 2024-2035
• Table 21: Spain Farm ERP Market (by Module Offering), $Million, 2024-2035
• Table 22: U.K. Farm ERP Market (by End-Use Application), $Million, 2024-2035
• Table 23: U.K. Farm ERP Market (by Business Model), $Million, 2024-2035
• Table 24: U.K. Farm ERP Market (by Module Offering), $Million, 2024-2035
• Table 25: Netherlands Farm ERP Market (by End-Use Application), $Million, 2024-2035
• Table 26: Netherlands Farm ERP Market (by Business Model), $Million, 2024-2035
• Table 27: Netherlands Farm ERP Market (by Module Offering), $Million, 2024-2035
• Table 28: Rest-of-Europe Farm ERP Market (by End-Use Application), $Million, 2024-2035
• Table 29: Rest-of-Europe Farm ERP Market (by Business Model), $Million, 2024-2035
• Table 30: Rest-of-Europe Farm ERP Market (by Module Offering), $Million, 2024-2035