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全球行动电话保险市场：按应用、产品和地区分類的分析与预测（2025-2035 年）
市场调查报告书
商品编码
1891352

全球行动电话保险市场：按应用、产品和地区分類的分析与预测（2025-2035 年）

Mobile Phone Insurance Market - A Global and Regional Analysis: Focus on Application, Product, and Regional Analysis - Analysis and Forecast, 2025-2035
出版日期: | 出版商: BIS Research | 英文 145 Pages | 商品交期: 1-5个工作天内

价格

预计行动电话保险市场将从 2024 年的 411.5 亿美元成长到 2035 年的 1,262.4 亿美元。

关键市场统计数据
预测期 2025-2035
2025 年评估 449.8亿美元
2035 年预测 1262.4亿美元
复合年增长率 10.87%

市场成长的主要驱动力是智慧型手机在已开发国家和新兴市场的普及率不断提高，这显着扩大了可投保用户群。设备价格上涨和维修成本持续攀升，尤其是配备先进显示器和整合组件的高端机型，进一步提升了保险的价值提案。此外，数位化分销和嵌入式保险模式的快速发展降低了投保门槛。与通讯业者、製造商、线上零售商和数位钱包的合作使得用户能够在销售点轻鬆投保，而数位化平台和保险科技解决方案则让保单启动和理赔流程更加便捷，从而加速了市场渗透。

推出行动电话保险

BIS Research行动电话保险定义为智慧型手机和功能手机的金融保障服务，涵盖多种风险，包括实体损坏、内部组件故障、窃盗、遗失、诈欺和网路安全威胁。这些服务透过由保险公司、行动网路营运商、设备製造商、零售商、金融机构和数位化保险科技平台组成的综合生态系统提供。核心市场功能包括承保业务、保单管理、自动和人工理赔、维修或更换、物流协调（包括实体物流和逆向物流）、欺诈管理以及全通路客户支援。该研究评估了北美、欧洲、亚太、中东和非洲以及南美五个地区的市场，并进行了深入的国别分析，以了解智慧型手机更换週期、法规结构、分销模式和消费者保护意识方面的差异。市场成长的驱动因素包括：智慧型手机价格上涨、维修成本增加、5G 设备普及率提高、数位化理赔自动化、嵌入式销售点保护、永续性为中心的设备生命週期计划，以及保险公司和第三方管理机构不断进行的产品和服务创新。

市场概览

全球智慧型手机市场已从快速成长阶段过渡到规模化阶段，目前全球已有超过44亿人（约占全球人口的54%）使用智慧型手机。这推动了行动电话保险市场的成长。市场饱和正在从根本上改变行动装置保障产品的竞争格局。已开发市场的智慧型手机普及率已接近饱和，需求主要集中在升级换代週期和高阶配套服务。同时，新兴地区，特别是南亚、非洲和拉丁美洲，在价格亲民的设备、日益完善的通讯和便利的融资管道的推动下，用户数量持续增长。印度正是这一趋势的典型代表，预计未来几年其智慧型手机普及率将加速成长，接近已开发市场层级，从而释放庞大的投保客户群。此外，旨在提升手机可维修性和保障消费者「维修权」的管理方案，正在从根本上重塑保险理赔的经济模式。保险公司日益重视「维修优先」策略，透过授权维修网路和当日服务，大幅降低每次理赔的平均成本。同时，不断扩大的翻新设备市场和製造商的更换计划正在推动循环经济模式的发展，减少了对替换库存的需求，同时改善了理赔的经济效益和环境效益。

按行动电话类型划分，高阶智慧型手机预计将引领市场。

高阶智慧型手机凭藉其先进的功能和高昂的价格分布，日益普及，推动了行动电话保险需求的激增。随着设备更换成本的上升，消费者越来越寻求针对意外损坏、被盗和故障的全面保障。数位化生活方式的扩展、厂商间的联盟以及分期付款方式的普及进一步推动了这一趋势，使得高端设备的保险需求成为市场成长的关键因素。因此，高阶智慧型手机预计主导行动电话保险的发展，并影响整个产业的创新产品和分销策略。

依保险类型划分，财产损失险是市场的主要驱动力。

跌倒、萤幕破裂、液体泼溅等物理损坏事件仍是推动行动电话保险购买的主要因素。随着设备日益精密复杂，损坏风险也随之增加，消费者对维修或更换成本的担忧也日益加剧。日常生活中设备使用量的增加、此类事故保险覆盖范围的限制以及消费者风险防范意识的提高，都进一步强化了这一趋势。保险公司正透过客製化保险产品和快速理赔流程来应对这一挑战，巩固了物理损坏保险作为影响市场购买决策和竞争差异化的关键领域的地位。

市场呈现两极化的结构，美国是最大的成熟市场，而亚太地区则是主要的长期成长引擎。美国市场规模绝对领先，这得益于高端和旗舰智慧型手机的高渗透率、通讯业者和零售商成熟的捆绑销售策略，以及消费者对延保和设备保护计划的强烈认知。美国行动电话营运商、原始设备製造商 (OEM) 和大型零售商已将保险主导，将其作为销售点或月度服务计划的标准附加服务，从而支撑了较高的平均保费和稳定的续保率。同时，亚太地区虽然市场结构较为复杂，但整体而言拥有最大的结构性成长潜力。不断壮大的中产阶级、都市化以及消费者向高阶智慧型手机的转变，都在推动对保护服务的需求，尤其是在分期付款 (EMI) 和数位金融平台的使用日益普及的情况下。中国、印度和东南亚等市场电子商务和超级应用生态系统的快速发展，也为大规模嵌入式和基于应用程式的分销模式提供了支援。儘管预计北美将继续保持强劲的收入和盈利，但随着人们意识的加深、经销伙伴关係的成熟以及保险公司开发出适合当地价格敏感度和使用模式的产品，亚太地区有望引领全球市场成长。

本报告调查了全球行动电话保险市场，并总结了关键趋势、市场影响因素分析、法律制度、产品线分析、市场规模趋势和预测、按各个细分市场、地区/主要国家进行的详细分析、竞争格局以及主要企业的概况。

目录

执行摘要

范围和定义

第一章 市场：产业展望

  • 市场状况及演变
    • 全球行动电话普及率成长
    • 不断演进的设备保护与保障模型
    • 从更换经济模式转向维修经济模式
  • 趋势：现况及未来影响评估
    • 销售嵌入式保险
    • 行动优先和人工智慧赋能的服务
    • 综合网路安全保障
  • 市场动态概述
    • 市场驱动因素
    • 市场挑战
    • 市场机会
  • 专利分析
    • 专利申请趋势（按国家和公司划分）
  • 监管和政策影响分析
    • 行动电话保险辅助服务的行为准则和分销
    • 保险公司、管理总代理和辅助仲介业者的许可要求
    • 消费者保护、公平价值和索赔标准
    • 资料保护、网路安全和隐私法规
  • 技术分析
    • 人工智慧驱动的定价、风险评分和诈骗侦测
    • 用于理赔、维修和远端诊断的行动应用程式
    • 与OEM/通讯系统和嵌入式保险API集成
  • 供应链概览
    • 供应链中的主要企业
    • 价值链分析

第二章 应用

  • 用途：摘要
  • 行动电话保险市场（按行动电话类型划分）
    • 廉价行动电话
    • 中阶行动电话
    • 高阶智慧型手机

第三章 产品

  • 产品摘要
  • 行动电话保险市场（依赔偿类型划分）
    • 物理损伤
    • 内部组件故障
    • 防盗和防损
    • 病毒和资料保护
    • 其他的
  • 行动电话保险市场（按通路划分）
    • 直接销售（从保险公司到最终用户）
    • OEM 和零售合作伙伴计划
    • 通讯业者综合保险
    • 其他的

第四章 区域

  • 区域摘要
  • 行动电话保险市场（按地区划分）
  • 北美洲
  • 欧洲
  • 亚太地区
  • 其他地区
    • 市场
    • 目的
    • 产品
    • 其他国家（按国家/地区）

第五章 市场：竞争基准化分析与公司概况

  • 下一个前沿领域
  • 地理评估
  • 公司简介
    • Asurion, LLC
    • Assurant Inc.
    • Likewize Corp.
    • Bolttech Holdings Inc.
    • SquareTrade
    • Apple Inc.
    • Samsung Electronics Co., Ltd.
    • CPP Group plc
    • Insurance2go
    • Vodafone Group Public Limited Company
    • O2 Insure
    • AT&T Inc.
    • Verizon Communications Inc.
    • MyCoverGenius Ltd.
    • Worth Ave. Group
    • 其他主要企业

第六章调查方法

Product Code: DT03407SA

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Mobile Phone Insurance Market Overview

The mobile phone insurance market was valued at $41.15 billion in 2024 and is projected to reach $126.24 billion by 2035.

KEY MARKET STATISTICS
Forecast Period2025 - 2035
2025 Evaluation$44.98 Billion
2035 Forecast$126.24 Billion
CAGR10.87%

Market growth is primarily driven by widespread smartphone adoption across both developed and emerging economies, significantly expanding the pool of insurable users. As device prices rise and repair costs continue to increase, especially for high-end models equipped with advanced displays and integrated components, the value proposition of insurance becomes stronger. Additionally, the rapid growth of digital distribution and embedded insurance models is lowering adoption barriers. Partnerships with telecom operators, manufacturers, online retailers, and digital wallets enable seamless point-of-sale enrolment, while digital platforms and insurtech solutions make policy activation and claims more convenient, accelerating market penetration.

Introduction of Mobile Phone Insurance

The study conducted by BIS Research highlights mobile phone insurance as a financial protection service designed to cover smartphones and feature phones against a broad spectrum of risks, including physical damage, internal component failure, theft, loss, unauthorized usage, and digital security threats. These services are delivered through an integrated ecosystem of insurers, mobile network operators, device manufacturers, retailers, financial institutions, and digital-first insurtech platforms. Core market functions include underwriting, policy administration, automated and manual claims assessment, repair or replacement fulfilment, logistics and reverse-logistics coordination, fraud management, and omnichannel customer support. This study evaluates the market across five geographic regions, i.e., North America, Europe, Asia-Pacific, the Middle East and Africa, and South America, with detailed country-level assessments to capture variations in smartphone replacement cycles, regulatory frameworks, distribution models, and consumer protection awareness. The market has been segmented by application, reflecting device usage and ownership patterns; by phone type, such as budget, mid-range, and premium smartphones, each with different risk exposures, claim frequencies, and insurance penetration rates; and by product categories, which include coverage types such as physical damage, internal component failure, theft and loss protection, virus and data protection, and other supplementary digital services. Distribution channels include direct-to-consumer insurance, OEM and retail partner programs, telecom/carrier-bundled protection plans, and additional emerging channels such as online marketplaces and fintech-embedded insurance. Market growth has been influenced by rising smartphone value, increasing repair costs, expanding 5G device adoption, digital claims automation, embedded protection at the point of sale, sustainability-focused device lifecycle programs, and ongoing product and service innovations by insurers and third-party administrators.

Market Introduction

The global smartphone market has transitioned from rapid growth to scale expansion, with over 4.4 billion users representing approximately 54% of the world's population, which has bolstered the growth of the mobile phone insurance market. This saturation milestone fundamentally alters the competitive landscape for mobile device protection products. Developed markets demonstrate near-complete penetration with concentrated demand in upgrade cycles and premium attachments, while emerging regions, particularly South Asia, Africa, and Latin America, continue experiencing substantial user acquisition driven by affordable devices, improved connectivity, and accessible financing mechanisms. India exemplifies this trajectory, with accelerating penetration rates anticipated to approach developed-market levels within the coming years, unlocking significant policyholder pools. Moreover, regulatory initiatives promoting repairability and consumer "right-to-repair" advocacy are fundamentally restructuring claims economics. Insurers increasingly prioritize repair-first strategies through certified repair networks and same-day service delivery, substantially reducing average costs per claim. Concurrently, expanding refurbished device markets and manufacturer trade-in programs enable circular economy models that lower replacement inventory requirements while improving claim economics and environmental outcomes.

Industrial Impact

The expansion of the mobile phone insurance market is reshaping the broader digital and telecom ecosystem by turning devices into recurring-revenue platforms rather than one-time hardware sales. For insurers, the category provides a high-frequency, scalable retail protection business that accelerates product innovation in embedded, subscription, and micro-insurance models. For mobile network operators, OEMs, and retailers, device protection has become a strategic value-added service that supports customer retention, upselling, and differentiation in otherwise commoditized markets. The growth of insurance-backed trade-in, upgrade, and refurbishment programs is accelerating the development of a professionalized repair and recommerce industry, deepening partnerships with authorized service providers, logistics players, and parts distributors. As claims processes digitalize, the segment is also driving investments in diagnostics, fraud analytics, and automated adjudication, which spill over into other lines of consumer insurance. At the customer level, protection products influence purchasing behavior by de-risking ownership of higher-priced devices and supporting financing-led models. Collectively, these dynamics position mobile phone insurance as an important enabler of circular economy practices, ecosystem stickiness, and margin enhancement across insurance, telecom, retail, and electronics value chains.

Market Segmentation:

Segmentation 1: by Phone Type

  • Budget Phones
  • Mid-Range Phones
  • Premium Smartphones

Premium Smartphones to Lead the Market (by Phone Type)

The premium smartphones segment is expected to lead the global mobile phone insurance market by phone type. The rising adoption of premium smartphones, characterized by advanced features and higher price points, is driving a surge in insurance demand within the mobile phone sector. Consumers are increasingly seeking comprehensive protection against accidental damage, theft, and malfunction as device replacement costs escalate. This trend is further amplified by the expanding ecosystem of digital lifestyles, manufacturer partnerships, and the growing prevalence of installment-based smartphone ownership, making insurance coverage for high-end devices a pivotal market growth driver. As a result, premium smartphones are expected to dominate mobile phone insurance uptake, shaping product innovation and distribution strategies across the industry.

Segmentation 2: by Coverage Type

  • Physical Damage
  • Internal Component Failure
  • Theft and Loss Protection
  • Virus and Data Protection
  • Others

Physical Damage to Dominate the Mobile Phone Insurance Market (by Coverage Type)

Physical damage coverage events, such as accidental drops, screen cracks, and liquid spills, remain the leading driver in mobile phone insurance adoption. As devices become sleeker and more advanced, their susceptibility to breakage increases, heightening consumer concern over repair or replacement costs. This trend is strengthened by rising device usage in daily life, limited warranty coverage for such incidents, and growing consumer awareness of risk mitigation. Insurers are responding with customized policies and quick-claim processes, cementing physical damage insurance as the dominant segment shaping purchase decisions and competitive differentiation in the market.

Segmentation 3: by Distribution Channel

  • Direct Sales (Insurer to End User)
  • OEM and Retail Partner Programs
  • Telecom/Carrier-Bundled Insurance
  • Others

Telecom/Carrier-Bundled Insurance to Dominate the Mobile Phone Insurance Market (by Distribution Channel)

Telecom operators and mobile carriers are increasingly positioning bundled insurance offerings as a primary distribution channel, leveraging their direct customer relationships and billing infrastructure. This bundling strategy eliminates friction in the purchase process, enabling seamless enrollment during device activation or plan renewal cycles. Carriers benefit from enhanced customer retention and increased lifetime value, while consumers gain convenience and simplified claims management integrated into existing service platforms. The proliferation of 5G networks and premium device portfolios has incentivized carriers to expand insurance bundles as value-added services, positioning telecom-facilitated insurance as a dominant market segment that reshapes competitive dynamics and customer acquisition strategies across the industry.

Segmentation 4: by Region

  • North America: U.S. and Canada
  • Europe: Germany, France, U.K., and Rest-of-Europe
  • Asia-Pacific: China, Japan, India, South Korea, and Rest-of-Asia-Pacific
  • Rest-of-the-World: Latin America and Middle East and Africa

Geographically, the mobile phone insurance market exhibits a dual-center dynamic, with the U.S. acting as the largest mature market and Asia-Pacific representing the primary long-term growth engine. The U.S. leads in absolute market size due to high penetration of premium and flagship smartphones, sophisticated carrier and retailer bundling practices, and strong consumer familiarity with extended warranties and device protection plans. Mobile operators, OEMs, and big-box retailers in the U.S. have institutionalized insurance as a standard attachment at the point of sale or within monthly service plans, supporting high average premiums and stable renewal rates. In contrast, Asia-Pacific is characterized by heterogeneous markets but collectively offers the highest structural upside. Expanding middle-income segments, urbanization, and a shift toward higher-value smartphones are increasing the perceived need for protection, especially as devices are frequently purchased via EMIs and digital financing platforms. The rapid growth of e-commerce and super-app ecosystems in markets such as China, India, and Southeast Asia also enables embedded and app-based distribution models at scale. While North America will continue to deliver strong revenue and profitability, incremental global market growth is expected to be dominated by Asia-Pacific as awareness deepens, distribution partnerships mature, and insurers tailor products to local price sensitivities and usage patterns.

Demand - Drivers, Limitations, and Opportunities

Market Demand Drivers: Widespread Smartphone Adoption

The rapid expansion of global smartphone ownership remains one of the most powerful drivers of the mobile phone insurance market. Smartphones have become ubiquitous across both mature and emerging economies, fundamentally enlarging the potential customer base for device protection products. According to GSMA, more than half of the world's population, approximately 4.4 billion people, now owns a smartphone, underscoring the scale at which new users continue to enter the ecosystem. Each additional smartphone owner represents a prospective policyholder, particularly as devices become more technologically advanced and significantly more expensive to repair or replace. Industry sources such as Insurance Asia highlight that accelerating smartphone penetration directly fuels demand for mobile phone insurance, particularly in markets undergoing rapid digital adoption. India serves as a strong example representing a surge in first-time smartphone users who are often more risk-averse with newly acquired high-value devices. Similar patterns are emerging across Southeast Asia, Africa, and Latin America, where economic growth, declining data costs, and broader network availability continue to push smartphone adoption upward. As smartphones transition from luxury devices to essential tools for communication, finance, education, and commerce, the perceived value of device protection increases. Consumers increasingly recognize the financial risks associated with accidental damage, theft, and hardware malfunction risks amplified by heavy daily usage. This shift in consumer behavior strengthens the insurance market's fundamentals, expanding both the addressable market and product uptake rates. Collectively, the global rise in smartphone ownership not only drives sustained demand for basic device protection but also opens avenues for more sophisticated insurance add-ons, extended warranties, and bundled service offerings.

Market Challenges: Low Insurance Penetration and Limited Awareness

Low insurance penetration in many regions, particularly in low- and middle-income countries, remains one of the most significant structural barriers to the growth of the mobile phone insurance market. Despite rising smartphone adoption, insurance as a financial tool is still unfamiliar to large portions of the global population. Nearly 90% of individuals in low-income countries do not have any form of private insurance, indicating a deep gap in financial inclusion and overall risk awareness. This disconnect means that millions of smartphone users, even those purchasing higher-value devices, do not explore or understand device-protection offerings simply because the concept of insurance has not been embedded into their financial habits. In countries such as Nigeria, insurance penetration stands at only around 0.5% of GDP, dramatically lower than in more mature markets like South Africa, where penetration exceeds 12%. This disparity reflects not only economic differences but also a pronounced lack of trust, exposure, and insurance literacy. Studies repeatedly show that consumers in emerging markets typically think about insurance only after suffering a loss, rather than proactively seeking protection. As a result, despite the growing cost of smartphones and the rising incidence of theft or accidental damage, insurance remains outside the consideration set for many potential buyers. Additionally, limited consumer education contributes to misconceptions regarding coverage, pricing, and claims processes. Many users are unaware that device insurance exists, assume it is expensive, or believe claims will not be honoured. This lack of awareness significantly constrains the mobile phone insurance addressable market. To overcome this barrier, insurers, mobile operators, and digital finance providers must invest in targeted awareness campaigns, embedded sales models, and simplified product messaging. Without improvements in financial literacy and trust, the market will continue to underperform its true potential despite rising device value and risk exposure.

Market Opportunities: Untapped Emerging Markets

Emerging markets represent one of the most significant long-term growth opportunities for the mobile phone insurance industry. Despite rapid digitalization and rising smartphone adoption, insurance penetration in these regions remains extremely low, creating a large pool of first-time customers who have yet to be reached. India is a prime example; with a smartphone user base of approximately 750 million today and projections indicating it will approach one billion users by 2026, the addressable market for device protection is vast. However, actual insurance uptake remains minimal, primarily due to limited awareness, affordability constraints, and fragmented distribution. As rural and low-income populations increasingly adopt smartphones, often through affordable financing schemes, the need for cost-effective protection solutions becomes more apparent. Similar patterns are emerging across Africa and Latin America, where mobile phones are essential tools for communication, banking, and commerce. These regions offer insurers first-mover advantages, especially where mobile network operators (MNOs) dominate consumer engagement and can seamlessly integrate insurance into prepaid and postpaid plans. Government initiatives promoting digital financial services in parts of Asia-Pacific, including China, India, and Japan, further support market expansion by driving consumer trust and adoption of digital insurance products. With broader economic development, rising disposable incomes, and increasing reliance on mobile devices for daily transactions, the demand for device protection will continue to strengthen. For insurers, the opportunity lies in designing localized, affordable, and easy-to-access coverage options that resonate with these diverse markets. Micro-premium models, embedded protection at the point of sale, and partnerships with telecom operators, retailers, and fintech platforms can accelerate adoption. Companies that strategically invest in these high-growth regions stand to capture substantial market share and build long-term customer relationships before competition intensifies. Ultimately, emerging markets represent the next frontier for global expansion and sustained revenue growth.

How can this report add value to an organization?

Product/Innovation Strategy: This segment explores the diverse coverage types of mobile phone insurance across phone types, including budget phones, mid-range phones, and premium smartphones. Automakers are focusing on several product innovation strategies. Product innovation in the mobile phone insurance market is accelerating across multiple dimensions, reshaping how protection is designed, distributed, and delivered. Insurers are transitioning from standardized extended warranties toward tiered, modular offerings that segment customers by device value, usage patterns, and willingness to pay. Micro-insurance and parametric products are gaining traction in price-sensitive emerging markets, while premium, OEM-certified subscriptions with express replacement and concierge services capture high-value customer segments. Technology-enabled innovation is redefining operational delivery. API-first embedded insurance platforms allow seamless integration at checkout, activation, or within billing cycles, dramatically improving attachment rates. Real-time IMEI verification, in-app diagnostics, and automated claims adjudication are now standard differentiators, reducing friction and enabling instant payouts.

Growth/Marketing Strategy: The mobile phone insurance market offers substantial opportunities for established players and new entrants. Key growth strategies include mergers and acquisitions, strategic collaborations, new product launches, and geographic expansion. Companies have prioritized developing innovative production technologies to gain a competitive advantage.

Competitive Strategy: The report profiles major players in the mobile phone insurance market, including technology providers and integrators. A detailed competitive landscape analysis covering strategic partnerships, agreements, and technological collaborations is provided to help stakeholders identify untapped revenue opportunities. This analysis supports market participants in enhancing their position through innovation, strategic alliances, and a focus on sustainability.

Research Methodology

Factors for Data Prediction and Modelling

  • The base currency considered for the mobile phone insurance market analysis is the US$. Currencies other than the US$ have been converted to the US$ for all statistical calculations, considering the average conversion rate for that particular year.
  • The currency conversion rate has been taken from the historical exchange rate of the Oanda website.
  • Nearly all the recent developments from January 2021 to November 2025 have been considered in this research study.
  • The information rendered in the report is a result of in-depth primary interviews, surveys, and secondary analysis.
  • Where relevant information was not available, proxy indicators and extrapolation were employed.
  • Any economic downturn in the future has not been taken into consideration for the market estimation and forecast.
  • Technologies currently used are expected to persist through the forecast with no major technological breakthroughs.

Market Estimation and Forecast

This research study involves the usage of extensive secondary sources, such as certified publications, articles from recognized authors, white papers, annual reports of companies, directories, and major databases, to collect useful and effective information for an extensive, technical, market-oriented, and commercial study of the mobile phone insurance market.

The market engineering process involves the calculation of the market statistics, market size estimation, market forecast, market crackdown, and data triangulation (the methodology for such quantitative data processes has been explained in further sections). The primary research study has been undertaken to gather information and validate the market numbers for segmentation types and industry trends of the key players in the market.

Primary Research

The primary sources involve industry experts from the mobile phone insurance market and various stakeholders in the ecosystem. Respondents such as CEOs, vice presidents, marketing directors, and technology and innovation directors have been interviewed to obtain and verify both qualitative and quantitative aspects of this research study.

The key data points taken from primary sources include:

  • validation and triangulation of all the numbers and graphs
  • validation of report segmentations and key qualitative findings
  • understanding the competitive landscape
  • validation of the numbers of various markets for the market type
  • percentage split of individual markets for geographical analysis

Secondary Research

This research study involves the usage of extensive secondary research, directories, company websites, and annual reports. It also makes use of databases, such as Hoovers, Bloomberg, Businessweek, and Factiva, to collect useful and effective information for an extensive, technical, market-oriented, and commercial study of the global market. In addition to the data sources, the study has been undertaken with the help of other data sources and websites, such as the GSMA, CIA, and BankMyCell.

Secondary research has been done to obtain crucial information about the industry's value chain, revenue models, the market's monetary chain, the total pool of key players, and the current and potential use cases and applications.

The key data points taken from secondary research include:

  • segmentations and percentage shares
  • data for market value
  • key industry trends of the top players of the market
  • qualitative insights into various aspects of the market, key trends, and emerging areas of innovation
  • quantitative data for mathematical and statistical calculations

Key Market Players and Competition Synopsis

The companies that are profiled in the mobile phone insurance market have been selected based on inputs gathered from primary experts, who have analyzed company coverage, product portfolio, and market penetration.

Some of the prominent names in the mobile phone insurance market are:

  • Asurion, LLC
  • MyCoverGenius Ltd.
  • Worth Ave. Group
  • O2 Insure
  • Likewize Corp.
  • Bolttech Holdings, Ltd.
  • SquareTrade, Inc.
  • Assurant, Inc.
  • Apple Inc.
  • Samsung Electronics Co., Ltd.
  • CPP Group Plc
  • Insurance2go
  • Vodafone Group Plc
  • AT&T Inc.
  • Verizon Communications Inc.

Companies that are not a part of the aforementioned pool have been well represented across different sections of the mobile phone insurance market report (wherever applicable).

Table of Contents

Executive Summary

Scope and Definition

1 Market: Industry Outlook

  • 1.1 Market Context and Evolution
    • 1.1.1 Growth of Mobile Phone Penetration Globally
    • 1.1.2 Evolution of Device Protection and Warranty Models
    • 1.1.3 Shift from Replacement to Repair-Economy Models
  • 1.2 Trends: Current and Future Impact Assessment
    • 1.2.1 Embedded Insurance at Sale
    • 1.2.2 Mobile-First and AI-Enabled Services
    • 1.2.3 Integration of Cybersecurity Coverage
  • 1.3 Market Dynamics Overview
    • 1.3.1 Market Drivers
      • 1.3.1.1 Widespread Smartphone Adoption
      • 1.3.1.2 High Device Costs and Rising Repair Expenses
      • 1.3.1.3 Growth of Digital Distribution and Embedded Insurance Models
      • 1.3.1.4 Growing Theft Risks Fueling Mobile Phone Insurance Growth
    • 1.3.2 Market Challenges
      • 1.3.2.1 Low Insurance Penetration and Limited Awareness
      • 1.3.2.2 Trust Deficit and Claims-Handling Concerns
      • 1.3.2.3 Affordability and Economic Constraints
    • 1.3.3 Market Opportunities
      • 1.3.3.1 Untapped Emerging Markets
      • 1.3.3.2 InsurTech and Digital Distribution Channels
      • 1.3.3.3 Partnership and Bundling
  • 1.4 Patent Analysis
    • 1.4.1 Patent Filing Trend (by Country and Company)
  • 1.5 Regulatory and Policy Impact Analysis
    • 1.5.1 Distribution and Conduct Rules for Mobile Phone Insurance Add-Ons
    • 1.5.2 Licensing Requirements for Insurers, MGAs, and Ancillary Intermediaries
    • 1.5.3 Consumer Protection, Fair Value, and Claims-Handling Standards
    • 1.5.4 Data Protection, Cybersecurity, and Privacy Regulations
  • 1.6 Technology Analysis
    • 1.6.1 AI-Driven Pricing, Risk Scoring, and Fraud Detection
    • 1.6.2 Mobile Apps for Claims, Repairs, and Remote Diagnostics
    • 1.6.3 Integration with OEM/Telco Systems and Embedded Insurance APIs
  • 1.7 Supply Chain Overview
    • 1.7.1 Key Players within the Supply Chain
    • 1.7.2 Value Chain Analysis

2 Application

  • 2.1 Application Summary
  • 2.2 Mobile Phone Insurance Market (by Phone Type)
    • 2.2.1 Budget Phones
    • 2.2.2 Mid-Range Phones
    • 2.2.3 Premium Smartphones

3 Products

  • 3.1 Product Summary
  • 3.2 Mobile Phone Insurance Market (by Coverage Type)
    • 3.2.1 Physical Damage
    • 3.2.2 Internal Component Failure
    • 3.2.3 Theft and Loss Protection
    • 3.2.4 Virus and Data Protection
    • 3.2.5 Others
  • 3.3 Mobile Phone Insurance Market (by Distribution Channel)
    • 3.3.1 Direct Sales (Insurer to End User)
    • 3.3.2 OEM and Retail Partner Programs
    • 3.3.3 Telecom/Carrier-Bundled Insurance
    • 3.3.4 Others

4 Region

  • 4.1 Regional Summary
  • 4.2 Mobile Phone Insurance Market (by Region)
  • 4.3 North America
    • 4.3.1 Markets
      • 4.3.1.1 Key Market Participants in North America
      • 4.3.1.2 Driving Factors for Market Growth
      • 4.3.1.3 Factors Challenging the Market
    • 4.3.2 Application
    • 4.3.3 Product
    • 4.3.4 North America (by Country)
      • 4.3.4.1 U.S.
        • 4.3.4.1.1 Application
        • 4.3.4.1.2 Product
      • 4.3.4.2 Canada
        • 4.3.4.2.1 Application
        • 4.3.4.2.2 Product
  • 4.4 Europe
    • 4.4.1 Markets
      • 4.4.1.1 Key Market Participants in Europe
      • 4.4.1.2 Driving Factors for Market Growth
      • 4.4.1.3 Factors Challenging the Market
    • 4.4.2 Application
    • 4.4.3 Product
    • 4.4.4 Europe (by Country)
      • 4.4.4.1 Germany
        • 4.4.4.1.1 Application
        • 4.4.4.1.2 Product
      • 4.4.4.2 France
        • 4.4.4.2.1 Application
        • 4.4.4.2.2 Product
      • 4.4.4.3 U.K.
        • 4.4.4.3.1 Application
        • 4.4.4.3.2 Product
      • 4.4.4.4 Rest-of-Europe
        • 4.4.4.4.1 Application
        • 4.4.4.4.2 Product
  • 4.5 Asia-Pacific
    • 4.5.1 Markets
      • 4.5.1.1 Key Market Participants in Asia-Pacific
      • 4.5.1.2 Driving Factors for Market Growth
      • 4.5.1.3 Factors Challenging the Market
    • 4.5.2 Application
    • 4.5.3 Product
    • 4.5.4 Asia-Pacific (by Country)
      • 4.5.4.1 China
        • 4.5.4.1.1 Application
        • 4.5.4.1.2 Product
      • 4.5.4.2 Japan
        • 4.5.4.2.1 Application
        • 4.5.4.2.2 Product
      • 4.5.4.3 India
        • 4.5.4.3.1 Application
        • 4.5.4.3.2 Product
      • 4.5.4.4 South Korea
        • 4.5.4.4.1 Application
        • 4.5.4.4.2 Product
      • 4.5.4.5 Rest-of-Asia-Pacific
        • 4.5.4.5.1 Application
        • 4.5.4.5.2 Product
  • 4.6 Rest-of-the-World
    • 4.6.1 Markets
      • 4.6.1.1 Key Market Participants in Rest-of-the-World
      • 4.6.1.2 Driving Factors for Market Growth
      • 4.6.1.3 Factors Challenging the Market
    • 4.6.2 Application
    • 4.6.3 Product
    • 4.6.4 Rest-of-the-World (by Country)
      • 4.6.4.1 Latin America
        • 4.6.4.1.1 Application
        • 4.6.4.1.2 Product
      • 4.6.4.2 Middle East and Africa
        • 4.6.4.2.1 Application
        • 4.6.4.2.2 Product

5 Markets - Competitive Benchmarking & Company Profiles

  • 5.1 Next Frontiers
  • 5.2 Geographic Assessment
    • 5.2.1 Strategic Initiatives (Partnerships, Acquisitions, Product Launches), January 2022-August 2025
    • 5.2.2 Global Market Share Analysis, 2024
  • 5.3 Company Profiles
    • 5.3.1 Asurion, LLC
      • 5.3.1.1 Overview
      • 5.3.1.2 Top Products/Product Portfolio
      • 5.3.1.3 Top Competitors
      • 5.3.1.4 Target Customers
      • 5.3.1.5 Key Personnel
      • 5.3.1.6 Analyst View
      • 5.3.1.7 Market Share, 2024
    • 5.3.2 Assurant Inc.
      • 5.3.2.1 Overview
      • 5.3.2.2 Top Products/Product Portfolio
      • 5.3.2.3 Top Competitors
      • 5.3.2.4 Target Customers
      • 5.3.2.5 Key Personnel
      • 5.3.2.6 Analyst View
      • 5.3.2.7 Market Share, 2024
    • 5.3.3 Likewize Corp.
      • 5.3.3.1 Overview
      • 5.3.3.2 Top Products/Product Portfolio
      • 5.3.3.3 Top Competitors
      • 5.3.3.4 Target Customers
      • 5.3.3.5 Key Personnel
      • 5.3.3.6 Analyst View
      • 5.3.3.7 Market Share, 2024
    • 5.3.4 Bolttech Holdings Inc.
      • 5.3.4.1 Overview
      • 5.3.4.2 Top Products/Product Portfolio
      • 5.3.4.3 Top Competitors
      • 5.3.4.4 Target Customers
      • 5.3.4.5 Key Personnel
      • 5.3.4.6 Analyst View
      • 5.3.4.7 Market Share, 2024
    • 5.3.5 SquareTrade
      • 5.3.5.1 Overview
      • 5.3.5.2 Top Products/Product Portfolio
      • 5.3.5.3 Top Competitors
      • 5.3.5.4 Target Customers
      • 5.3.5.5 Key Personnel
      • 5.3.5.6 Analyst View
      • 5.3.5.7 Market Share, 2024
    • 5.3.6 Apple Inc.
      • 5.3.6.1 Overview
      • 5.3.6.2 Top Products/Product Portfolio
      • 5.3.6.3 Top Competitors
      • 5.3.6.4 Target Customers
      • 5.3.6.5 Key Personnel
      • 5.3.6.6 Analyst View
      • 5.3.6.7 Market Share, 2024
    • 5.3.7 Samsung Electronics Co., Ltd.
      • 5.3.7.1 Overview
      • 5.3.7.2 Top Products/Product Portfolio
      • 5.3.7.3 Top Competitors
      • 5.3.7.4 Target Customers
      • 5.3.7.5 Key Personnel
      • 5.3.7.6 Analyst View
      • 5.3.7.7 Market Share, 2024
    • 5.3.8 CPP Group plc
      • 5.3.8.1 Overview
      • 5.3.8.2 Top Products/Product Portfolio
      • 5.3.8.3 Top Competitors
      • 5.3.8.4 Target Customers
      • 5.3.8.5 Key Personnel
      • 5.3.8.6 Analyst View
      • 5.3.8.7 Market Share, 2024
    • 5.3.9 Insurance2go
      • 5.3.9.1 Overview
      • 5.3.9.2 Top Products/Product Portfolio
      • 5.3.9.3 Top Competitors
      • 5.3.9.4 Target Customers
      • 5.3.9.5 Key Personnel
      • 5.3.9.6 Analyst View
      • 5.3.9.7 Market Share, 2024
    • 5.3.10 Vodafone Group Public Limited Company
      • 5.3.10.1 Overview
      • 5.3.10.2 Top Products/Product Portfolio
      • 5.3.10.3 Top Competitors
      • 5.3.10.4 Target Customers
      • 5.3.10.5 Key Personnel
      • 5.3.10.6 Analyst View
      • 5.3.10.7 Market Share, 2024
    • 5.3.11 O2 Insure
      • 5.3.11.1 Overview
      • 5.3.11.2 Top Products/Product Portfolio
      • 5.3.11.3 Top Competitors
      • 5.3.11.4 Target Customers
      • 5.3.11.5 Key Personnel
      • 5.3.11.6 Analyst View
      • 5.3.11.7 Market Share, 2024
    • 5.3.12 AT&T Inc.
      • 5.3.12.1 Overview
      • 5.3.12.2 Top Products/Product Portfolio
      • 5.3.12.3 Top Competitors
      • 5.3.12.4 Target Customers
      • 5.3.12.5 Key Personnel
      • 5.3.12.6 Analyst View
      • 5.3.12.7 Market Share, 2024
    • 5.3.13 Verizon Communications Inc.
      • 5.3.13.1 Overview
      • 5.3.13.2 Top Products/Product Portfolio
      • 5.3.13.3 Top Competitors
      • 5.3.13.4 Target Customers
      • 5.3.13.5 Key Personnel
      • 5.3.13.6 Analyst View
      • 5.3.13.7 Market Share, 2024
    • 5.3.14 MyCoverGenius Ltd.
      • 5.3.14.1 Overview
      • 5.3.14.2 Top Products/Product Portfolio
      • 5.3.14.3 Top Competitors
      • 5.3.14.4 Target Customers
      • 5.3.14.5 Key Personnel
      • 5.3.14.6 Analyst View
      • 5.3.14.7 Market Share, 2024
    • 5.3.15 Worth Ave. Group
      • 5.3.15.1 Overview
      • 5.3.15.2 Top Products/Product Portfolio
      • 5.3.15.3 Top Competitors
      • 5.3.15.4 Target Customers
      • 5.3.15.5 Key Personnel
      • 5.3.15.6 Analyst View
      • 5.3.15.7 Market Share, 2024
    • 5.3.16 Other Key Players

6 Research Methodology

  • 6.1 Data Sources
    • 6.1.1 Primary Data Sources
    • 6.1.2 Secondary Data Sources
    • 6.1.3 Data Triangulation
  • 6.2 Market Estimation and Forecast

List of Figures

  • Figure 1: Global Mobile Phone Insurance Market (by Scenario), $Million, 2025, 2030, and 2035
  • Figure 2: Global Mobile Phone Insurance Market, 2024 and 2035
  • Figure 3: Top 9 Countries, Global Mobile Phone Insurance Market, $Million, Thousand Units, 2024
  • Figure 4: Global Market Snapshot, 2024
  • Figure 5: Global Mobile Phone Insurance Market, $Million, 2024 and 2035
  • Figure 6: Global Mobile Phone Insurance Market (by Phone Type), $Million, 2024, 2030, and 2035
  • Figure 7: Global Mobile Phone Insurance Market (by Coverage Type), $Million, 2024, 2030, and 2035
  • Figure 8: Global Mobile Phone Insurance Market (by Distribution Channel), $Million, 2024, 2030, and 2035
  • Figure 9: Mobile Phone Insurance Market Segmentation
  • Figure 10: Patent Analysis (by Year and Country), January 2022-October 2025
  • Figure 11: Patent Analysis (by Year and Company), January 2022-October 2025
  • Figure 12: Mobile Phone Insurance Supply Chain Analysis
  • Figure 13: Mobile Phone Insurance Value Chain Analysis
  • Figure 14: Global Mobile Phone Insurance Market (by Phone Type), Value, $Million, 2024, 2030, and 2035
  • Figure 15: Global Mobile Phone Insurance Market (Budget Phones), Value, $Million, 2024-2035
  • Figure 16: Global Mobile Phone Insurance Market (Mid-Range Phones), Value, $Million, 2024-2035
  • Figure 17: Global Mobile Phone Insurance Market (Premium Smartphones), Value, $Million, 2024-2035
  • Figure 18: Global Mobile Phone Insurance Market (by Coverage Type), Value, $Million, 2024, 2030, and 2035
  • Figure 19: Global Mobile Phone Insurance Market (by Distribution Channel), Value, $Million, 2024, 2030, and 2035
  • Figure 20: Global Mobile Phone Insurance Market (Physical Damage), Value, $Million, 2024-2035
  • Figure 21: Global Mobile Phone Insurance Market (Internal Component Failure), Value, $Million, 2024-2035
  • Figure 22: Global Mobile Phone Insurance Market (Theft and Loss Protection), Value, $Million, 2024-2035
  • Figure 23: Global Mobile Phone Insurance Market (Virus and Data Protection), Value, $Million, 2024-2035
  • Figure 24: Global Mobile Phone Insurance Market (Others), Value, $Million, 2024-2035
  • Figure 25: Global Mobile Phone Insurance Market (Direct Sales (Insurer to End User)), Value, $Million, 2024-2035
  • Figure 26: Global Mobile Phone Insurance Market (OEM and Retail Partner Programs), Value, $Million, 2024-2035
  • Figure 27: Global Mobile Phone Insurance Market (Telecom/Carrier-Bundled Insurance), Value, $Million, 2024-2035
  • Figure 28: Global Mobile Phone Insurance Market (Others), $Million, 2024-2035
  • Figure 29: U.S. Mobile Phone Insurance Market, $Million, 2024-2035
  • Figure 30: Canada Mobile Phone Insurance Market, $Million, 2024-2035
  • Figure 31: Germany Mobile Phone Insurance Market, $Million, 2024-2035
  • Figure 32: France Mobile Phone Insurance Market, $Million, 2024-2035
  • Figure 33: U.K. Mobile Phone Insurance Market, $Million, 2024-2035
  • Figure 34: Rest-of-Europe Mobile Phone Insurance Market, $Million, 2024-2035
  • Figure 35: China Mobile Phone Insurance Market, $Million, 2024-2035
  • Figure 36: Japan Mobile Phone Insurance Market, $Million, 2024-2035
  • Figure 37: India Mobile Phone Insurance Market, $Million, 2024-2035
  • Figure 38: South Korea Mobile Phone Insurance Market, $Million, 2024-2035
  • Figure 39: Rest-of-Asia-Pacific Mobile Phone Insurance Market, $Million, 2024-2035
  • Figure 40: Latin America Mobile Phone Insurance Market, $Million, 2024-2035
  • Figure 41: Middle East and Africa Mobile Phone Insurance Market, $Million, 2024-2035
  • Figure 42: Geographic Assessment
  • Figure 43: Strategic Initiatives (Partnerships, Acquisitions, Product Launches), January 2020-November 2025
  • Figure 44: Data Triangulation
  • Figure 45: Top-Down and Bottom-Up Approach
  • Figure 46: Assumptions and Limitations

List of Tables

  • Table 1: Market Snapshot
  • Table 2: Competitive Landscape Snapshot
  • Table 3: Trends: Current and Future Impact Assessment
  • Table 4: Drivers, Challenges, and Opportunities, 2025-2035
  • Table 5: Licensing Requirements for Insurers, MGAs, and Ancillary Intermediaries (by Country/Region)
  • Table 6: Consumer Protection, Fair Value, and Claims-Handling Standards (by Country/Region)
  • Table 7: Data Protection, Cybersecurity, and Privacy Regulations (by Country/Region)
  • Table 8: Global Mobile Phone Insurance Market (by Region), $Million, 2024-2035
  • Table 9: North America Mobile Phone Insurance Market (by Phone Type), $Million, 2024-2035
  • Table 10: North America Mobile Phone Insurance Market (by Coverage Type), $Million, 2024-2035
  • Table 11: North America Mobile Phone Insurance Market (by Distribution Channel), $Million, 2024-2035
  • Table 12: U.S. Mobile Phone Insurance Market (by Phone Type), $Million, 2024-2035
  • Table 13: U.S. Mobile Phone Insurance Market (by Coverage Type), $Million, 2024-2035
  • Table 14: U.S. Mobile Phone Insurance Market (by Distribution Channel), $Million, 2024-2035
  • Table 15: Canada Mobile Phone Insurance Market (by Phone Type), $Million, 2024-2035
  • Table 16: Canada Mobile Phone Insurance Market (by Coverage Type), $Million, 2024-2035
  • Table 17: Canada Mobile Phone Insurance Market (by Distribution Channel), $Million, 2024-2035
  • Table 18: Europe Mobile Phone Insurance Market (by Phone Type), $Million, 2024-2035
  • Table 19: Europe Mobile Phone Insurance Market (by Coverage Type), $Million, 2024-2035
  • Table 20: Europe Mobile Phone Insurance Market (by Distribution Channel), $Million, 2024-2035
  • Table 21: Germany Mobile Phone Insurance Market (by Phone Type), $Million, 2024-2035
  • Table 22: Germany Mobile Phone Insurance Market (by Coverage Type), $Million, 2024-2035
  • Table 23: Germany Mobile Phone Insurance Market (by Distribution Channel), $Million, 2024-2035
  • Table 24: France Mobile Phone Insurance Market (by Phone Type), $Million, 2024-2035
  • Table 25: France Mobile Phone Insurance Market (by Coverage Type), $Million, 2024-2035
  • Table 26: France Mobile Phone Insurance Market (by Distribution Channel), $Million, 2024-2035
  • Table 27: U.K. Mobile Phone Insurance Market (by Phone Type), $Million, 2024-2035
  • Table 28: U.K. Mobile Phone Insurance Market (by Coverage Type), $Million, 2024-2035
  • Table 29: U.K. Mobile Phone Insurance Market (by Distribution Channel), $Million, 2024-2035
  • Table 30: Rest-of-Europe Mobile Phone Insurance Market (by Phone Type), $Million, 2024-2035
  • Table 31: Rest-of-Europe Mobile Phone Insurance Market (by Coverage Type), $Million, 2024-2035
  • Table 32: Rest-of-Europe Mobile Phone Insurance Market (by Distribution Channel), $Million, 2024-2035
  • Table 33: Asia-Pacific Mobile Phone Insurance Market (by Phone Type), $Million, 2024-2035
  • Table 34: Asia-Pacific Mobile Phone Insurance Market (by Coverage Type), $Million, 2024-2035
  • Table 35: Asia-Pacific Mobile Phone Insurance Market (by Distribution Channel), $Million, 2024-2035
  • Table 36: China Mobile Phone Insurance Market (by Phone Type), $Million, 2024-2035
  • Table 37: China Mobile Phone Insurance Market (by Coverage Type), $Million, 2024-2035
  • Table 38: China Mobile Phone Insurance Market (by Distribution Channel), $Million, 2024-2035
  • Table 39: Japan Mobile Phone Insurance Market (by Phone Type), $Million, 2024-2035
  • Table 40: Japan Mobile Phone Insurance Market (by Coverage Type), $Million, 2024-2035
  • Table 41: Japan Mobile Phone Insurance Market (by Distribution Channel), $Million, 2024-2035
  • Table 42: India Mobile Phone Insurance Market (by Phone Type), $Million, 2024-2035
  • Table 43: India Mobile Phone Insurance Market (by Coverage Type), $Million, 2024-2035
  • Table 44: India Mobile Phone Insurance Market (by Distribution Channel), $Million, 2024-2035
  • Table 45: South Korea Mobile Phone Insurance Market (by Phone Type), $Million, 2024-2035
  • Table 46: South Korea Mobile Phone Insurance Market (by Coverage Type), $Million, 2024-2035
  • Table 47: South Korea Mobile Phone Insurance Market (by Distribution Channel), $Million, 2024-2035
  • Table 48: Rest-of-Asia-Pacific Mobile Phone Insurance Market (by Phone Type), $Million, 2024-2035
  • Table 49: Rest-of-Asia-Pacific Mobile Phone Insurance Market (by Coverage Type), $Million, 2024-2035
  • Table 50: Rest-of-Asia-Pacific Mobile Phone Insurance Market (by Distribution Channel), $Million, 2024-2035
  • Table 51: Rest-of-the-World Mobile Phone Insurance Market (by Phone Type), $Million, 2024-2035
  • Table 52: Rest-of-the-World Mobile Phone Insurance Market (by Coverage Type), $Million, 2024-2035
  • Table 53: Rest-of-the-World Mobile Phone Insurance Market (by Distribution Channel), $Million, 2024-2035
  • Table 54: Latin America Mobile Phone Insurance Market (by Phone Type), $Million, 2024-2035
  • Table 55: Latin America Mobile Phone Insurance Market (by Coverage Type), $Million, 2024-2035
  • Table 56: Latin America Mobile Phone Insurance Market (by Distribution Channel), $Million, 2024-2035
  • Table 57: Middle East and Africa Mobile Phone Insurance Market (by Phone Type), $Million, 2024-2035
  • Table 58: Middle East and Africa Mobile Phone Insurance Market (by Coverage Type), $Million, 2024-2035
  • Table 59: Middle East and Africa Mobile Phone Insurance Market (by Distribution Channel), $Million, 2024-2035
  • Table 60: Global Mobile Phone Insurance Market Share Analysis, 2024
  • Table 61: Other Key Players in the Mobile Phone Insurance Market