市场调查报告书
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1539228
化妆刷和工具市场:全球规模、份额、趋势分析、机会和预测,2019-2030Makeup Brushes and Tools Market - Global Size, Share, Trend Analysis, Opportunity and Forecast, 2019-2030, Segmented By Type; By Material Type; By Distribution Channel; By Region |
到2030年,全球化妆刷和工具市场预计将达到24亿美元
由于消费者在美容产品上的支出增加以及化妆技术意识的增强,全球化妆刷和工具市场正在蓬勃发展。
领先的策略咨询和市场研究公司 BlueWeave Consulting 在最近的一项研究中估计,2023 年全球化妆刷和工具市场规模将达到 16 亿美元。 BlueWeave 预测,在 2024 年至 2030 年的预测期内,全球化妆刷和工具市场规模将以 6.10% 的复合年增长率成长,并于 2030 年达到 24 亿美元。男性和女性对整装仪容重视、社交媒体影响力的增强以及影响力文化的兴起是全球化妆刷和工具市场的主要成长动力。此外,电子应用设备的出现和化妆工具的改进预计也将在预测期内推动全球化妆刷和工具市场的成长。
机会 - 网路化妆品商店越来越受欢迎
在分析期间,互联网普及率的加深、智慧型手机拥有量的增加以及亚马逊和丝芙兰等流行电子商务平台上的产品发布预计将推动全球化妆刷和工具市场的发展。线上管道为客户提供了便利,可以购买不同品牌的各种产品、大幅折扣和送货上门。此外,化妆品品牌正在利用美容影响者的日益普及,透过简短的内容和联盟行销来推广其产品,这为化妆刷和工具的网路商店提供了利润丰厚的成长机会,预计将推动整体市场的成长。
地缘政治紧张局势加剧对全球化妆刷和工具市场的影响
地缘政治紧张局势的加剧对全球化妆刷和工具市场的成长产生负面影响。在高度全球化的化妆刷和工具产业,公司依赖其他国家采购和製造原料。然而,当两个或多个国家之间由于供应链问题或严格的政府法规而存在紧张局势时,贸易就会受到干扰。入侵俄罗斯或乌克兰等衝突会立即导致石油和天然气等关键资源短缺,扰乱生产并提高营运成本。因此,地缘政治升级可能会影响全球化妆刷和工具市场的成长。
2024 年至 2030 年,合成材料类型的复合年增长率将成长更快
合成化妆刷由聚酯和尼龙等合成材料製成。消费者对虐待动物的认识不断提高,增加了对合成化妆刷的需求。合成刷子也比天然刷子便宜。由于这些因素,预计在 2024-2030 年预测期内,全球化妆刷和工具市场的合成材料类型细分市场将以更快的复合年增长率成长。另一方面,天然材料类型在市场上占据较大份额。
区域分析
关于全球化妆刷和工具市场的详细研究报告涵盖了五个主要地区的众多各国市场:北美、欧洲、亚太地区(APAC)、拉丁美洲和中东非洲。预计亚太地区在预测期内将出现高成长率。人口成长和可支配收入增加是亚太地区化妆刷和工具需求增加的主要驱动力。此外,东亚国家白皙皮肤等严格的美容标准以及遵守这些标准的社会压力促进了化妆品的使用,进一步推动了化妆刷和工具市场的成长。
竞争格局
全球化妆刷及工具市场竞争激烈,许多企业竞相抢占较大的市场占有率。市场主要企业包括雅诗兰黛公司、欧莱雅公司、路威酩轩集团、资生堂公司、科蒂公司、宝洁公司、联合利华、雅芳产品公司、巴宝莉集团、汉高公司、Edgewell。 Limited 和MAC Cosmetics。
为了进一步增加市场占有率,这些公司正在采取各种策略,例如併购、合作、合资、授权合约和新产品发布。
该报告的详细分析提供了有关成长潜力、未来趋势以及全球化妆刷和工具市场的资讯。它还重点关注推动市场总规模预测的因素。该报告致力于提供全球化妆刷和工具市场的最新技术趋势以及行业见解,以帮助决策者做出明智的策略决策。此外,我们也分析了市场的成长动力、挑战和竞争力。
Global Makeup Brushes and Tools Market Size Set to Reach USD 2.4 Billion by 2030
Global Makeup Brushes and Tools Market is flourishing because of rising consumer spending on beauty products and growing awareness about makeup application techniques.
BlueWeave Consulting, a leading strategic consulting and market research firm, in its recent study, estimated Global Makeup Brushes and Tools Market size at USD 1.60 billion in 2023. During the forecast period between 2024 and 2030, BlueWeave expects Global Makeup Brushes and Tools Market size to expand at a CAGR of 6.10% reaching a value of USD 2.40 billion by 2030. The growing emphasis on personal grooming and appearance among men and women, the increasing influence of social media, and the emergence of an influencer culture are key growth drivers for Global Makeup Brushes and Tools Market. The introduction of electronic application devices and improvements in makeup tools are also expected to propel the growing Global Makeup Brushes and Tools Market over the forecast period.
Opportunity - Rising popularity of online makeup stores
The deepening internet penetration, increasing smartphone ownership, and launch of products on popular e-commerce platforms, such as Amazon and Sephora, are anticipated to drive Global Makeup Brushes and Tools Market during the period in analysis. Online channels offer convenience to their customers in the form of access to a wide range of products from different brands, heavy discounts, and doorstep delivery. Furthermore, makeup brands are leveraging the growing popularity of beauty influencers to promote their products through short-form content and affiliated marketing, which is projected to present lucrative growth opportunities to online stores for makeup brushes and tools, driving overall market growth.
Impact of Escalating Geopolitical Tensions on Global Makeup Brushes and Tools Market
The escalating geopolitical tensions negatively impacts the growth of Global Makeup Brushes and Tools Market. In the highly globalized beauty brush and tool business, enterprises rely on other nations for the procurement of raw materials and manufacture. However, supply chain issues and strict government rules cause trade to be disrupted when tensions exist between two or more nations. Conflicts like the invasion of Russia and Ukraine immediately cause a lack of vital resources like gas and oil, which harms production and raises operating costs. Consequently, intensifying geopolitical could affect the growth of Global Makeup Brushes and Tools Market.
Synthetic Material Type to Grow at Faster CAGR During 2024-2030
Synthetic makeup brushes are made from synthetic materials, such as polyester and nylon. The increasing consumer consciousness towards animal cruelty has resulted in the rising demand for synthetic makeup brushes. Synthetic material brushes are also inexpensive compared to their natural counterpart. During the forecast period between 2024 and 2030, these factors are expected to drive synthetic material type segment to grow at a faster CAGR in Global Makeup Brushes and Tools Market. On the other hand, the natural material segment holds a larger market share in the market.
Regional Analysis
The in-depth research report on Global Makeup Brushes and Tools Market covers a number of country-specific markets across five major regions: North America, Europe, Asia Pacific (APAC), Latin America, and Middle East and Africa. Asia Pacific is projected to register a high growth rate during the forecast period. The rising population and increasing disposable income acts as a major driving factor for the rising demand for makeup brushes and tools in the Asia Pacific region. In addition, strict beauty standards, such as pale skin in east Asian countries, and societal pressure to adhere to those standards boost the use of makeup, which further drives the growth of makeup brushes and tools market.
Competitive Landscape
Global Makeup Brushes and Tools market is intensely competitive, as a number of companies are competing to gain a significant market share. Key players in the market include The Estee Lauder Companies, Inc., L'Oreal S.A., LVMH, Shiseido Company, Coty, Inc., Procter & Gamble, Unilever, Avon Products, Inc., Burberry Group, Henkel AG & Company, Edgewell Personal Care, Godrej Consumer Products Limited, and MAC Cosmetics.
To further enhance their market share, these companies employ various strategies, including mergers and acquisitions, partnerships, joint ventures, license agreements, and new product launches.
The in-depth analysis of the report provides information about growth potential, upcoming trends, and Global Makeup Brushes and Tools Market. It also highlights the factors driving forecasts of total market size. The report promises to provide recent technology trends in Global Makeup Brushes and Tools Market and industry insights to help decision-makers make sound strategic decisions. Furthermore, the report also analyzes the growth drivers, challenges, and competitive dynamics of the market.
*Financial information of non-listed companies can be provided as per availability.
**The segmentation and the companies are subject to modifications based on in-depth secondary research for the final deliverable