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市场调查报告书
商品编码
1719028
全球兰花市场按产品类型、分销管道、应用、最终用户和地区(北美、欧洲、亚太、拉丁美洲、中东和非洲)划分—趋势分析、竞争格局和预测(2019-2031 年)Orchid Market, By Product Type; By Distribution Channel; By Application; By End User; By Region (North America, Europe, Asia Pacific, Latin America, Middle East and Africa ), Global Trend Analysis, Competitive Landscape & Forecast, 2019-2031 |
到 2031 年,全球兰花市场规模将超过 10 亿美元,复合年增长率保持稳定
全球兰花市场蓬勃发展,主要原因是花卉种植需求不断增长、送礼趋势、可支配收入增加、都市化加快、电子商务蓬勃发展、混合创新、治疗用途以及园艺投资不断增长。
在最近的一项研究中,领先的策略咨询和市场研究公司 BlueWeave Consulting 估计,2024 年全球兰花市场规模将以金额为准7.7628 亿美元。在 2025-2031 年的预测期内,BlueWeave 预测全球兰花市场规模将以 4.70% 的复合年增长率稳步增长,到 2031 年达到 10.7064 亿美元。区域兰花市场受几个关键因素驱动。家庭、办公室和公共场所对观赏植物的需求激增,推动了市场成长。花卉栽培和送礼文化日益流行,尤其是在婚礼和公司活动中,这将促进兰花的销售。不断扩张的电子商务平台让人们能够轻鬆购买各种各样的兰花,进一步推动了需求。此外,组织培养繁殖的进步提高了生产效率和经济性。随着可支配收入的增加,人们对园艺和室内园艺的兴趣日益浓厚,从而推动了市场扩张。此外,某些兰花也用于药物和草药,进一步刺激了需求。政府积极推动花卉栽培,尤其是泰国和荷兰等国家,也将促进未来几年全球兰花市场的成长。
成长机会-网上花店零售的成长
电子商务平台的扩张是全球兰花市场的关键成长要素。由于人们越来越偏好便利、多元和送货上门服务,网路鲜花零售业正在蓬勃发展。领先的电子商务公司和专业的线上花店提供各种各样的兰花,包括蝴蝶兰、石斛兰和卡特兰,满足私人消费者和商业买家的需求。订阅鲜花递送服务和当日送达服务的兴起进一步刺激了市场需求。此外,数位行销和社交媒体的影响力正在推动消费者的兴趣并促进全球兰花的销售。受可支配收入增加和人们对观赏植物的欣赏日益增加的推动,美国、中国和日本等主要国家在网上鲜花购买方面处于领先地位。
化妆品领域主导全球兰花市场
由于各种兰花品种广泛用于香水、护肤霜和抗衰老配方等化妆品中,因此化妆品领域占据全球兰花市场的最大份额。兰花因其保湿特性、抗氧化成分和增强皮肤免疫力的能力,已成为护肤产品中流行的成分。例如,蕙兰花经常用于香水和护肤霜。
地缘政治紧张局势加剧将如何影响全球兰花市场
地缘政治紧张局势加剧可能会扰乱供应链、增加生产成本并影响贸易流动,严重影响全球兰花市场的成长。泰国、台湾和荷兰等兰花种植国家面临出口限制、关税和物流延误。高油价和运输中断将增加运输成本并降低兰花出口的竞争力。此外,主要市场的政治不稳定将抑制消费者需求,尤其是高檔花卉领域。外交紧张局势导致植物检疫法规更加严格,进一步阻碍了贸易。对化学肥料和杀虫剂的製裁和贸易限制也影响了兰花的种植。此外,地缘政治的不确定性削弱了货币稳定性,影响了出口盈利。总的来说,这些紧张局势造成了动盪,降低了全球兰花种植者和贸易业者的市场成长和盈利。
竞争格局
全球兰花市场高度分散,许多公司在市场上竞争。主导市场的各大主要公司有Floricultura、Sion Orchids、Oglesby Plants International、Kerry's Bromeliad Nursery、Akatsuka Orchid Gardens、Sun Bulb Company、Yih Cheng Orchid、台湾糖业公司、Dummen Orange、Anthura BV、Westerlay Orchi等。每位参与者采用的主要行销策略是设施扩张、产品多样化、联盟、合作、伙伴关係、收购等,目的是扩大客户范围并在全球兰花市场上获得竞争优势。
本报告中的详细分析提供了有关全球兰花市场的成长潜力、未来趋势和统计数据的资讯。它还强调了推动整体市场规模预测的因素。该报告致力于提供全球兰花市场的最新技术趋势以及业界考察,以帮助决策者做出合理的策略决策。此外,也分析了市场成长动力、挑战和竞争格局。
Global Orchid Market Size Blooming at Steady CAGR to Surpass USD 1 Billion by 2031
Global Orchid Market is booming primarily due to a rising demand for floriculture, gifting trends, increasing disposable income, rapid urbanization, thriving e-commerce, hybrid innovations, therapeutic uses, and expanding horticultural investments.
BlueWeave Consulting, a leading strategic consulting and market research firm, in its recent study, estimated Global Orchid Market size by value at USD 776.28 million in 2024. During the forecast period between 2025 and 2031, BlueWeave expects Global Orchid Market size to boom at a steady CAGR of 4.70% reaching a value of USD 1,070.64 million by 2031. The Orchid Market across the regions is driven by several key factors. A surging demand for ornamental plants in homes, offices, and public spaces fuels market growth. The growing popularity of floriculture and gifting culture, especially in weddings and corporate events, boosts orchid sales. Expanding e-commerce platforms provide easy access to a wide variety of orchids, further driving demand. Additionally, advancements in tissue culture propagation improve production efficiency and affordability. Growing interest in horticulture and indoor gardening, supported by rising disposable incomes, enhances market expansion. Moreover, medicinal applications of certain orchid species in pharmaceuticals and herbal remedies add to demand. Favorable government initiatives promoting floriculture, especially in countries like Thailand and the Netherlands, also contribute to the growth of Global Orchid Market in the coming years.
Opportunity - Growth in Online Floriculture Retailing
The expansion of e-commerce platforms is a significant growth driver in Global Orchid Market. Online floriculture retailing has surged due to the increasing preference for convenience, wider variety, and doorstep delivery services. Major e-commerce players and specialized online florists offer diverse orchid species, including Phalaenopsis, Dendrobium, and Cattleya, catering to both individual consumers and commercial buyers. The rise of subscription-based floral delivery services and same-day shipping options has further fueled market demand. Additionally, digital marketing and social media influence has enhanced consumer engagement, boosting orchid sales globally. Major countries, like United States, China, and Japan, are leading in online floriculture purchases, driven by higher disposable incomes and a growing appreciation for ornamental plants.
Cosmetic Segment Dominates Global Orchid Market
The cosmetic segment holds the largest share of Global Orchid Market, due to the extensive use of various orchid species in cosmetic products, such as perfumes, skin creams, and anti-aging formulations. Orchids are valued for their moisturizing properties, antioxidant content, and ability to enhance skin immunity, making them a popular ingredient in skincare products. For instance, Cymbidium flowers are commonly utilized in perfumes and skin creams.
Impact of Escalating Geopolitical Tensions on Global Orchid Market
Escalating geopolitical tensions could significantly impact the growth of Global Orchid Market by disrupting supply chains, increasing production costs, and affecting trade flows. Countries involved in orchid cultivation, such as Thailand, Taiwan, and the Netherlands, face export restrictions, tariffs, and logistical delays. Rising fuel prices and shipping disruptions inflate transportation costs, making orchid exports less competitive. Additionally, political instability in key markets reduces consumer demand, particularly in luxury floral segments. Stricter phytosanitary regulations due to strained diplomatic relations further hinder trade. Sanctions or trade restrictions on fertilizers and agrochemicals also impact orchid cultivation. Moreover, geopolitical uncertainties weaken currency stability, affecting the profitability of exports. Overall, these tensions create volatility, reducing market growth and profitability for global orchid producers and traders.
Competitive Landscape
Global Orchid Market is highly fragmented, with numerous players serving the market. Major companies dominating the market include Floricultura, Sion Orchids, Oglesby Plants International, Kerry's Bromeliad Nursery, Akatsuka Orchid Gardens, Sun Bulb Company, Yih Cheng Orchid, Taiwan Sugar Corporation, Dummen Orange, Anthura B.V., and Westerlay Orchids. The key marketing strategies adopted by the players are facility expansion, product diversification, alliances, collaborations, partnerships, and acquisitions to expand their customer reach and gain a competitive edge over their competitors in Global Orchid Market.
The report's in-depth analysis provides information about growth potential, upcoming trends, and Global Orchid Market statistics. It also highlights the factors driving forecasts of total market size. The report promises to provide recent technology trends in Global Orchid Market along with industry insights to help decision-makers make sound strategic decisions. Furthermore, the report also analyses the growth drivers, challenges, and competitive dynamics of the market.
*Financial information of non-listed companies can be provided as per availability.
**The segmentation and the companies are subject to modifications based on in-depth secondary research for the final deliverable