Webtoon全球市场规模研究，按类型（喜剧,动作,科幻,恐怖,浪漫,其他）,收入模式（订阅,广告）,应用程序（移动,笔记电脑,平板电脑,电视）,区域预测2022-2028

网络漫画或网络漫画可以定义为在线发布的动画卡通或系列漫画，可以通过智能手机、笔记本电脑和智能电视等多种设备访问。

与从左到右阅读的传统漫画和报纸不同，网络漫画是从上到下阅读的。智能手机和电子书阅读器的全球普及、数字漫画的普及以及大公司的战略举措是加速全球市场需求的因素。例如，据 Statista 估计，日本数字漫画市场预计 2020 年将增长到 5.2 亿美元，到 2021 年将达到 30.8 亿美元。根据 Statista 的预测，2020 年全球电子阅读器市场估计为 1813 万美元，预计到 2026 年将达到 231.2 亿美元。此外，主要市场参与者正致力于战略合作和新产品发布，以利用网络漫画的日益普及。例如，2021年8月，华纳兄弟Discovery旗下的美国DC娱乐公司与韩国互联网巨头Naver旗下的Webtoon合作，成功将DC角色引入网络漫画世界。最初，网络漫画将仅提供英文版本，併计划在未来将其翻译成其他语言。此外，2022年4月，Kakao Entertainment宣布在印度尼西亚推出“Kakao Webtoon”服务。这项新服务将提供以在韩国拥有高浏览量的作品为中心的原创新内容。此外，全球手机普及率的提高和互联网普及率的提高也有望成为预测期内刺激市场需求的因素。然而，新兴国家对网络漫画的低认知度将成为 2022-2028 年预测期内市场增长的障碍。

全球网络漫画市场研究考虑的主要地区包括亚太地区、北美、欧洲、拉丁美洲和世界其他地区。由于网络漫画的日益普及和该地区主要市场参与者的存在，亚太地区已成为全球市场份额的主要地区。另一方面，预计北美在 2022-2028 年的预测期内将出现显着增长。电子书的蓬勃发展、主要市场参与者合作活动的增加等因素为亚太地区的全球网络漫画市场创造了有利可图的增长前景。

本报告中包括的主要市场进入者是：

• Nhn Comico Corp
• Sidewalk Group
• Marvel Unlimited
• Naver Webtoon Corp
• Kakao Corp.
• Lezhin Entertainment
• Tappytoon
• Bomtoon
• Daum Webtoon And Company
• Izneo Webtoon

本研究的目的是确定近年来各个细分市场和国家/地区的市场规模，并预测未来八年的价值。本报告旨在捕捉所研究的每个地区和国家的行业的定性和定量方面。此外，它还提供了有关关键方面的详细信息，例如定义市场未来增长的驱动因素和挑战。此外，报告还应详细分析主要参与者的竞争格局和产品供应，以及微观市场中可供利益相关者投资的机会。市场的详细细分和子细分如下所述。

按类型

喜剧

动作

科幻小说

恐怖

浪漫

按收入模式

基于订阅

地点

按应用程序

手机

笔记本电脑

平板电脑

电视

按地区

北美

美国

加拿大

欧洲

英国

德国

法国

西班牙

意大利

其他欧洲

亚太地区

中国

印度

日本

澳大利亚

韩国

其他亚太地区

拉丁美洲

巴西

墨西哥

世界其他地方

此外，本研究考虑的年份是：

过去几年 - 2018 年、2019 年、2020 年

2021 年基准年

预测期 - 2022-2028

本报告，全球 Webtoon 市场目标受众：

主要咨询公司和顾问

大公司、中型公司、中小企业

风险投资

增值经销商 (VAR)

第三方知识提供者

投资银行家

投资者

内容

第 1 章执行摘要

• 市场快照
• 2020-2028 年全球市场细分估计与预测
  • 2020-2028 年全球网络漫画市场：按地区划分
  • 2020-2028 年按类型分列的全球网络漫画市场
  • 2020-2028 年全球网络漫画市场：按收入模式分类
  • 2020-2028 年全球网络漫画市场：按应用分类
• 主要趋势
• 调查方法
• 调查先决条件

第 2 章 Webtoon 全球市场定义和范围

• 调查目的
• 市场定义和范围
  • 调查范围
  • 工业发展
• 调查年份
• 货币兑换率

第三章全球网络漫画市场动态

• Webtoon 市场影响分析（2020-2028 年）
  • 市场驱动力
    • 全球智能手机和电子书终端渗透率上升
    • 数字漫画的渗透率上升
    • 主要参与者的战略举措
  • 市场挑战
    • 新兴国家对网络漫画的认知度较低。
  • 市场机会
    • 手机订阅权的扩散
    • 全球互联网普及率上升

第 4 章全球网络漫画市场：行业分析

• 波特的 5 力模型
  • 供应商的议价能力
  • 买家的议价能力
  • 新进入者的威胁
  • 替代品的威胁
  • 竞争公司之间的敌对关係
  • 波特 5 力模型的未来方法（2018-2028）
• PEST 分析
  • 政治
  • 经济
  • 社交
  • 技术
• 招商引资模式
• 分析师的结论和建议
• 热门投资机会
• 制胜法宝

第 5 章风险评估：COVID-19 的影响

• 评估 COVID-19 对行业的整体影响
• COVID-19 之前和 COVID-19 之后的市场情景

第 6 章全球网络漫画市场：按类型分类

• 市场快照
• 按类型划分的 Webtoon 全球市场表现 - 潜力分析
• 2018-2028 年按类型分列的全球 Webtoon 市场、估计和预测
• Webtoon 市场，细分分析
  • 喜剧
  • 动作
  • 科幻
  • 恐怖
  • 浪漫

第 7 章全球网络漫画市场：按收入模式分类

• 市场快照
• Webtoon 全球市场：按收入模型、性能潜力分析
• 2018-2028 年全球 Webtoon 市场、按收入模型划分的估计和预测
• Webtoon 市场，细分分析
  • 基于订阅
  • 广告库

第 8 章全球 Webtoon 市场：按应用分类

• 市场快照
• 全球 Webtoon 市场，按应用分列的性能潜力分析
• 2018-2028 年全球 Webtoon 市场、估计和预测（按应用）
• Webtoon 全球市场，细分分析
  • 移动
  • 笔记本电脑
  • 平板电脑
  • 电视

第 9 章全球网络漫画市场：区域分析

• Webtoon 市场：区域市场快照
• 北美
  • 美国
    • 按类型划分的估计和预测，2018-2028 年
    • 2018-2028年盈利模型预估与预测
    • 2018-2028 年应用评估与预测
  • 加拿大
• 欧洲网络漫画市场快照
  • 英国
  • 德国
  • 法国
  • 西班牙
  • 意大利
  • 其他欧洲地区
• 亚太网络漫画市场概览
  • 中国
  • 印度
  • 日本
  • 澳大利亚
  • 韩国
  • 其他亚太地区
• 拉丁美洲网络漫画市场快照
  • 巴西
  • 墨西哥
• 世界其他地区

第 10 章衝突信息

• 顶级市场策略
• 公司简介
  • Nhn Comico 公司
    • 主要信息
    • 概览
    • 财务（如果有数据）
    • 产品概览
    • 近期发展状况
  • Sidewalk Group
  • Marvel Unlimited
  • Naver Webtoon Corp
  • Kakao Corp.
  • Lezhin Entertainment
  • Tappytoon
  • Bomtoon
  • Daum Webtoon And Company
  • Izneo Webtoon

第 11 章研究过程

• 研究过程
  • 数据挖掘
  • 分析
  • 市场估算
  • 验证
  • 出版
• 调查属性
• 调查先决条件

Global Webtoons Market is valued approximately USD XX million in 2021 and is anticipated to grow with a healthy growth rate of more than XX % over the forecast period 2022-2028.

The Webtoons or webcomics can be defined as an animated cartoon or series of comic strips published online and can be accessed through different devices such as Smartphones, Laptops, and Smart Televisions etc. Unlike traditional comics and newspapers which are read from left to right, webtoons are read top to bottom. The rising penetration of smartphones and e readers worldwide and growing penetration of digital comics as well as strategic initiatives from leading market players are factors that are accelerating the global market demand. For instance, according to Statista - during 2020, the market size of digital comics in Japan was estimated at USD 520 million and the market further increased to USD 3080 million in 2021. Further, as per Statista estimates - during 2020, the global e-reader market was estimated at USD 18.13 million, and it is projected to reach USD 23.12 billion by 2026. Furthermore, leading market players are working towards strategic collaboration and new product launches to leverage the growing adoption of Webtoons. For instance, in August 2021, USA based Warner Bros. Discovery, Inc.'s DC Entertainment collaborated with Webtoon, a subsidiary of South Korean Internet giant Naver to bring DC characters into the world of webcomics. Initially the webcomics would be available in English language only and would be translated into other languages. Moreover, in April 2022, Kakao Entertainment unveiled its Kakao Webtoon service in Indonesia. Through thus new service the company would offer own new content, highlighting works that are seeing high views in Korea. Also, growing adoption of mobile cellular subscription coupled with increasing internet penetration worldwide are anticipated to act as a catalyzing factor for the market demand during the forecast period. However, a lack of awareness towards webtoons in emerging countries impedes the growth of the market over the forecast period of 2022-2028.

The key regions considered for the global Webtoons Market study include Asia Pacific, North America, Europe, Latin America, and the Rest of the World. Asia-Pacific is the leading region across the world in terms of market share owing to the rising popularity of webtoons and presence of leading market players in the region. Whereas, North America is anticipated to exhibit a significant growth rate over the forecast period 2022-2028. Factors such as the thriving growth of e-readers and rising number of collaboration activities between leading market players, would create lucrative growth prospects for the global Webtoons Market across the Asia pacific region.

Major market players included in this report are:

Nhn Comico Corp

Sidewalk Group

Marvel Unlimited

Naver Webtoon Corp

Kakao Corp.

Lezhin Entertainment

Tappytoon

Bomtoon

Daum Webtoon And Company

Izneo Webtoon

The objective of the study is to define market sizes of different segments & countries in recent years and to forecast the values to the coming eight years. The report is designed to incorporate both qualitative and quantitative aspects of the industry within each of the regions and countries involved in the study. Furthermore, the report also caters the detailed information about the crucial aspects such as driving factors & challenges which will define the future growth of the market. Additionally, the report shall also incorporate available opportunities in micro markets for stakeholders to invest along with the detailed analysis of competitive landscape and product offerings of key players. The detailed segments and sub-segment of the market are explained below:

By Type

Comedy

Action

Sci-Fic

Horror

Romance

By Revenue Model

Subscription Based

Adds bases

By Application

Mobile

Laptop

Tablets

Television

By Region:

North America

U.S.

Canada

Europe

UK

Germany

France

Spain

Italy

ROE

Asia Pacific

China

India

Japan

Australia

South Korea

RoAPAC

Latin America

Brazil

Mexico

Rest of the World

Furthermore, years considered for the study are as follows:

Historical year - 2018, 2019, 2020

Base year - 2021

Forecast period - 2022 to 2028

Target Audience of the Global Webtoons Market in Market Study:

Key Consulting Companies & Advisors

Large, medium-sized, and small enterprises

Venture capitalists

Value-Added Resellers (VARs)

Third-party knowledge providers

Investment bankers

Investors

Table of Contents

Chapter 1. Executive Summary

• 1.1. Market Snapshot
• 1.2. Global & Segmental Market Estimates & Forecasts, 2020-2028 (USD Million)
  • 1.2.1. Global Webtoons Market, by Region, 2020-2028 (USD Million)
  • 1.2.2. Global Webtoons Market, by Type, 2020-2028 (USD Million)
  • 1.2.3. Global Webtoons Market, by Revenue Model, 2020-2028 (USD Million)
  • 1.2.4. Global Webtoons Market, by Application, 2020-2028 (USD Million)
• 1.3. Key Trends
• 1.4. Estimation Methodology
• 1.5. Research Assumption

Chapter 2. Global Webtoons Market Definition and Scope

• 2.1. Objective of the Study
• 2.2. Market Definition & Scope
  • 2.2.1. Scope of the Study
  • 2.2.2. Industry Evolution
• 2.3. Years Considered for the Study
• 2.4. Currency Conversion Rates

Chapter 3. Global Webtoons Market Dynamics

• 3.1. Webtoons Market Impact Analysis (2020-2028)
  • 3.1.1. Market Drivers
    • 3.1.1.1. Rising penetration of smartphones and e readers worldwide.
    • 3.1.1.2. Growing penetration of digital comics.
    • 3.1.1.3. Strategic initiatives from leading market players.
  • 3.1.2. Market Challenges
    • 3.1.2.1. Lack of awareness towards webtoons in emerging countries.
  • 3.1.3. Market Opportunities
    • 3.1.3.1. Growing adoption of mobile cellular subscription
    • 3.1.3.2. Increasing internet penetration worldwide.

Chapter 4. Global Webtoons Market Industry Analysis

• 4.1. Porter's 5 Force Model
  • 4.1.1. Bargaining Power of Suppliers
  • 4.1.2. Bargaining Power of Buyers
  • 4.1.3. Threat of New Entrants
  • 4.1.4. Threat of Substitutes
  • 4.1.5. Competitive Rivalry
  • 4.1.6. Futuristic Approach to Porter's 5 Force Model (2018-2028)
• 4.2. PEST Analysis
  • 4.2.1. Political
  • 4.2.2. Economical
  • 4.2.3. Social
  • 4.2.4. Technological
• 4.3. Investment Adoption Model
• 4.4. Analyst Recommendation & Conclusion
• 4.5. Top investment opportunity
• 4.6. Top winning strategies

Chapter 5. Risk Assessment: COVID-19 Impact

• 5.1.1. Assessment of the overall impact of COVID-19 on the industry
• 5.1.2. Pre COVID-19 and post COVID-19 Market scenario

Chapter 6. Global Webtoons Market, by Type

• 6.1. Market Snapshot
• 6.2. Global Webtoons Market by Type, Performance - Potential Analysis
• 6.3. Global Webtoons Market Estimates & Forecasts by Type 2018-2028 (USD Million)
• 6.4. Webtoons Market, Sub Segment Analysis
  • 6.4.1. Comedy
  • 6.4.2. Action
  • 6.4.3. Sci-Fic
  • 6.4.4. Horror
  • 6.4.5. Romance

Chapter 7. Global Webtoons Market, by Revenue Model

• 7.1. Market Snapshot
• 7.2. Global Webtoons Market by Revenue Model, Performance - Potential Analysis
• 7.3. Global Webtoons Market Estimates & Forecasts by Revenue Model 2018-2028 (USD Million)
• 7.4. Webtoons Market, Sub Segment Analysis
  • 7.4.1. Subscription Based
  • 7.4.2. Adds based

Chapter 8. Global Webtoons Market, by Application

• 8.1. Market Snapshot
• 8.2. Global Webtoons Market by Application, Performance - Potential Analysis
• 8.3. Global Webtoons Market Estimates & Forecasts by Application 2018-2028 (USD Million)
• 8.4. Webtoons Market, Sub Segment Analysis
  • 8.4.1. Mobile
  • 8.4.2. Laptop
  • 8.4.3. Tablets
  • 8.4.4. Television

Chapter 9. Global Webtoons Market, Regional Analysis

• 9.1. Webtoons Market, Regional Market Snapshot
• 9.2. North America Webtoons Market
  • 9.2.1. U.S. Webtoons Market
    • 9.2.1.1. Type estimates & forecasts, 2018-2028
    • 9.2.1.2. Revenue Model estimates & forecasts, 2018-2028
    • 9.2.1.3. Application estimates & forecasts, 2018-2028
  • 9.2.2. Canada Webtoons Market
• 9.3. Europe Webtoons Market Snapshot
  • 9.3.1. U.K. Webtoons Market
  • 9.3.2. Germany Webtoons Market
  • 9.3.3. France Webtoons Market
  • 9.3.4. Spain Webtoons Market
  • 9.3.5. Italy Webtoons Market
  • 9.3.6. Rest of Europe Webtoons Market
• 9.4. Asia-Pacific Webtoons Market Snapshot
  • 9.4.1. China Webtoons Market
  • 9.4.2. India Webtoons Market
  • 9.4.3. Japan Webtoons Market
  • 9.4.4. Australia Webtoons Market
  • 9.4.5. South Korea Webtoons Market
  • 9.4.6. Rest of Asia Pacific Webtoons Market
• 9.5. Latin America Webtoons Market Snapshot
  • 9.5.1. Brazil Webtoons Market
  • 9.5.2. Mexico Webtoons Market
• 9.6. Rest of The World Webtoons Market

Chapter 10. Competitive Intelligence

• 10.1. Top Market Strategies
• 10.2. Company Profiles
  • 10.2.1. Nhn Comico Corp
    • 10.2.1.1. Key Information
    • 10.2.1.2. Overview
    • 10.2.1.3. Financial (Subject to Data Availability)
    • 10.2.1.4. Product Summary
    • 10.2.1.5. Recent Developments
  • 10.2.2. Sidewalk Group
  • 10.2.3. Marvel Unlimited
  • 10.2.4. Naver Webtoon Corp
  • 10.2.5. Kakao Corp.
  • 10.2.6. Lezhin Entertainment
  • 10.2.7. Tappytoon
  • 10.2.8. Bomtoon
  • 10.2.9. Daum Webtoon And Company
  • 10.2.10. Izneo Webtoon

Chapter 11. Research Process

• 11.1. Research Process
  • 11.1.1. Data Mining
  • 11.1.2. Analysis
  • 11.1.3. Market Estimation
  • 11.1.4. Validation
  • 11.1.5. Publishing
• 11.2. Research Attributes
• 11.3. Research Assumption

LIST OF TABLES

• TABLE 1. Global Webtoons Market, report scope
• TABLE 2. Global Webtoons Market estimates & forecasts by Region 2018-2028 (USD Million)
• TABLE 3. Global Webtoons Market estimates & forecasts by Type 2018-2028 (USD Million)
• TABLE 4. Global Webtoons Market estimates & forecasts by Revenue Model 2018-2028 (USD Million)
• TABLE 5. Global Webtoons Market estimates & forecasts by Application 2018-2028 (USD Million)
• TABLE 6. Global Webtoons Market by segment, estimates & forecasts, 2018-2028 (USD Million)
• TABLE 7. Global Webtoons Market by region, estimates & forecasts, 2018-2028 (USD Million)
• TABLE 8. Global Webtoons Market by segment, estimates & forecasts, 2018-2028 (USD Million)
• TABLE 9. Global Webtoons Market by region, estimates & forecasts, 2018-2028 (USD Million)
• TABLE 10. Global Webtoons Market by segment, estimates & forecasts, 2018-2028 (USD Million)
• TABLE 11. Global Webtoons Market by region, estimates & forecasts, 2018-2028 (USD Million)
• TABLE 12. Global Webtoons Market by segment, estimates & forecasts, 2018-2028 (USD Million)
• TABLE 13. Global Webtoons Market by region, estimates & forecasts, 2018-2028 (USD Million)
• TABLE 14. Global Webtoons Market by segment, estimates & forecasts, 2018-2028 (USD Million)
• TABLE 15. Global Webtoons Market by region, estimates & forecasts, 2018-2028 (USD Million)
• TABLE 16. U.S. Webtoons Market estimates & forecasts, 2018-2028 (USD Million)
• TABLE 17. U.S. Webtoons Market estimates & forecasts by segment 2018-2028 (USD Million)
• TABLE 18. U.S. Webtoons Market estimates & forecasts by segment 2018-2028 (USD Million)
• TABLE 19. Canada Webtoons Market estimates & forecasts, 2018-2028 (USD Million)
• TABLE 20. Canada Webtoons Market estimates & forecasts by segment 2018-2028 (USD Million)
• TABLE 21. Canada Webtoons Market estimates & forecasts by segment 2018-2028 (USD Million)
• TABLE 22. UK Webtoons Market estimates & forecasts, 2018-2028 (USD Million)
• TABLE 23. UK Webtoons Market estimates & forecasts by segment 2018-2028 (USD Million)
• TABLE 24. UK Webtoons Market estimates & forecasts by segment 2018-2028 (USD Million)
• TABLE 25. Germany Webtoons Market estimates & forecasts, 2018-2028 (USD Million)
• TABLE 26. Germany Webtoons Market estimates & forecasts by segment 2018-2028 (USD Million)
• TABLE 27. Germany Webtoons Market estimates & forecasts by segment 2018-2028 (USD Million)
• TABLE 28. RoE Webtoons Market estimates & forecasts, 2018-2028 (USD Million)
• TABLE 29. RoE Webtoons Market estimates & forecasts by segment 2018-2028 (USD Million)
• TABLE 30. RoE Webtoons Market estimates & forecasts by segment 2018-2028 (USD Million)
• TABLE 31. China Webtoons Market estimates & forecasts, 2018-2028 (USD Million)
• TABLE 32. China Webtoons Market estimates & forecasts by segment 2018-2028 (USD Million)
• TABLE 33. China Webtoons Market estimates & forecasts by segment 2018-2028 (USD Million)
• TABLE 34. India Webtoons Market estimates & forecasts, 2018-2028 (USD Million)
• TABLE 35. India Webtoons Market estimates & forecasts by segment 2018-2028 (USD Million)
• TABLE 36. India Webtoons Market estimates & forecasts by segment 2018-2028 (USD Million)
• TABLE 37. Japan Webtoons Market estimates & forecasts, 2018-2028 (USD Million)
• TABLE 38. Japan Webtoons Market estimates & forecasts by segment 2018-2028 (USD Million)
• TABLE 39. Japan Webtoons Market estimates & forecasts by segment 2018-2028 (USD Million)
• TABLE 40. RoAPAC Webtoons Market estimates & forecasts, 2018-2028 (USD Million)
• TABLE 41. RoAPAC Webtoons Market estimates & forecasts by segment 2018-2028 (USD Million)
• TABLE 42. RoAPAC Webtoons Market estimates & forecasts by segment 2018-2028 (USD Million)
• TABLE 43. Brazil Webtoons Market estimates & forecasts, 2018-2028 (USD Million)
• TABLE 44. Brazil Webtoons Market estimates & forecasts by segment 2018-2028 (USD Million)
• TABLE 45. Brazil Webtoons Market estimates & forecasts by segment 2018-2028 (USD Million)
• TABLE 46. Mexico Webtoons Market estimates & forecasts, 2018-2028 (USD Million)
• TABLE 47. Mexico Webtoons Market estimates & forecasts by segment 2018-2028 (USD Million)
• TABLE 48. Mexico Webtoons Market estimates & forecasts by segment 2018-2028 (USD Million)
• TABLE 49. RoLA Webtoons Market estimates & forecasts, 2018-2028 (USD Million)
• TABLE 50. RoLA Webtoons Market estimates & forecasts by segment 2018-2028 (USD Million)
• TABLE 51. RoLA Webtoons Market estimates & forecasts by segment 2018-2028 (USD Million)
• TABLE 52. Row Webtoons Market estimates & forecasts, 2018-2028 (USD Million)
• TABLE 53. Row Webtoons Market estimates & forecasts by segment 2018-2028 (USD Million)
• TABLE 54. Row Webtoons Market estimates & forecasts by segment 2018-2028 (USD Million)
• TABLE 55. List of secondary sources, used in the study of global Webtoons Market
• TABLE 56. List of primary sources, used in the study of global Webtoons Market
• TABLE 57. Years considered for the study
• TABLE 58. Exchange rates considered

LIST OF FIGURES

List of figures

• FIG 1. Global Webtoons Market, research methodology
• FIG 2. Global Webtoons Market, Market estimation techniques
• FIG 3. Global Market size estimates & forecast methods
• FIG 4. Global Webtoons Market, key trends 2021
• FIG 5. Global Webtoons Market, growth prospects 2022-2028
• FIG 6. Global Webtoons Market, porters 5 force model
• FIG 7. Global Webtoons Market, pest analysis
• FIG 8. Global Webtoons Market, value chain analysis
• FIG 9. Global Webtoons Market by segment, 2018 & 2028 (USD Million)
• FIG 10. Global Webtoons Market by segment, 2018 & 2028 (USD Million)
• FIG 11. Global Webtoons Market by segment, 2018 & 2028 (USD Million)
• FIG 12. Global Webtoons Market by segment, 2018 & 2028 (USD Million)
• FIG 13. Global Webtoons Market by segment, 2018 & 2028 (USD Million)
• FIG 14. Global Webtoons Market, regional snapshot 2018 & 2028
• FIG 15. North America Webtoons Market 2018 & 2028 (USD Million)
• FIG 16. Europe Webtoons Market 2018 & 2028 (USD Million)
• FIG 17. Asia pacific Market 2018 & 2028 (USD Million)
• FIG 18. Latin America Webtoons Market 2018 & 2028 (USD Million)
• FIG 19. Global Webtoons Market, company Market share analysis (2021)