市场调查报告书
商品编码
1215381
数位标牌媒体播放器全球市场规模研究与预测:按组件(硬件,软件),按产品(入门级,高级,企业级),应用(零售,医院,企业,运输),区域分析2022-2029Global Digital Signage Media Player Market Size study & Forecast, by Component (Hardware, Software), Product (Entry Level, Advanced Level, Enterprise Level), Application (Retail, Hospitality, Corporate, Transportation) & Regional Analysis, 2022-2029 |
数位标牌媒体播放器是一种在电子屏幕上显示内容的设备。
借助数位标牌,组织可以帮助他们与客户互动并传达他们的信息。 由于当前趋势有利于情境感知广告的增长以及 DOOH(数位户外)支出的稳步增长等因素,数位标牌媒体播放器市场正在扩大。 该市场由 3M Company,Advantech Co.Ltd.,AOPEN Inc.,Barco,BrightSign LLC 主导。
上下文广告正在增长,通过数位标牌吸引目标受众的注意力。 根据我们进行的一项调查,49% 的顶级品牌所有者打算实施上下文广告来替代 cookie。 80% 的企业主认为在使用数位标牌的帮助下,销售额逐渐增加了 33%,购买 Epicurean 产品的吸引力大于计划购买。 使用 DOOH 作为广告平台在未来具有巨大的潜力。 但必须量化这些体验的可衡量性和广告后曝光率。 通过实时性能指标(例如循环频率,印象,CPM 和流量)的洞察力对于定义 DOOH 成功至关重要。 44% 的英国网民观察到 DOOH 活动更有价值,最终需要增加投资来推动数位标牌媒体播放器市场的增长。 此外,数位标牌在零售业的日益普及以及对品牌知名度和服务的需求不断增加,预计也将刺激市场增长。 此外,数位标牌媒体播放器处方的进步可能会增加这个重要市场的机会。 然而,技术和标准化的复杂性将阻碍整个 2022-2029 年预测期内的市场增长。
全球数位标牌媒体播放器市场研究考虑的主要区域包括亚太地区,北美,欧洲,拉丁美洲和世界其他地区。 由于品牌产品的主导地位和该地区技术发展的日益普及,北美在收入方面占据了市场主导地位。 一家美国政府机构为数位标牌项目提供了一笔赠款。 亚太地区预计在预测期内以最高复合年增长率增长。 这是由于目标人群不断增长,开发合作数量不断增加,主要参与者的地域扩张以及政府机构和非营利组织更积极地进入市场等因素造成的。 2020 年 2 月,印度财政部长在向议会介绍 2020-21 年预算时提出了在 PPP 路线下发展五个智慧城市的建议。 这给这家数位标牌解决方案公司带来了欢乐,该公司找到了与各州政府合作开展各自智慧城市发展项目的机会。
这项研究的目的是定义近年来各个细分市场和国家/地区的市场规模,并预测它们在未来几年的价值。 该报告旨在捕捉被调查国家工业的定性和定量方面的情况。
它还提供了关键方面的详细信息,例如决定市场未来增长的驱动因素和挑战。 此外,它还包含供利益相关者投资的微观市场潜在机会,以及对主要参与者的竞争格局和产品供应的深入分析。
Global Digital Signage Media Player Market is valued at approximately USD XX billion in 2021 and is anticipated to grow with a healthy growth rate of more than 8.71% over the forecast period 2022-2029. Digital Signage Media Player is a device that displays content on an electronic screen. It helps the organization to engage with their client to communicate their message with the help of digital signage. The Digital Signage Media Player market is expanding because of factors such as current trends favoring the growth of context-aware advertising and a steady increase in DOOH (Digital Out-Of-Home) spending. This market is dominated by 3M Company, Advantech Co. Ltd, AOPEN Inc., Barco and BrightSign LLC.
The context-aware advertising is growing as it gains more attention from the targeted audience through digital signage. According to the survey conducted 49% of popular brand owners are intended to adopt contextual advertising to replace cookies. 80% of business owners have seen a progressive increase in sales up to 33%, due to the help of the use of digital signage, there is a greater attraction to buying Epicurean products than a planned purchase. The increased Usage of DOOH as an advertising platform has great future possibilities. However, the measurability and post-ad exposure of these experiences must be quantifiable. Insight through real-time performance metrics such as loop frequency, impressions, CPM, and traffic is essential to defining DOOH's success. As per the surveys conducted 44% of netizens of U.K has observed that the DOOH Campaign has more value and there is a need to increase the investment which will eventually boost the growth of the digital signage media player market. In addition to penetration of such devices in the retail sector is ascending and the rising need for brand visibility& servicing is expected to fuel the market growth. In addition, advancements in formulation of digital signage media player can increase the opportunity for this significant market. However, the technical and standardization complexity stifles market growth throughout the forecast period of 2022-2029.
The key regions considered for the Global Digital Signage Media Player Market study includes Asia Pacific, North America, Europe, Latin America, and Rest of the World. North America dominated the market in terms of revenue, owing to the dominance of branded products and the region's increasing technological development prevalence. The US government agency had offered the grant for the Digital Signage Project. Asia Pacific is expected to grow with the highest CAGR during the forecast period, owing to factors such as rising target populations, an increase in the number of collaborations for development, geographic expansion of key players, and active participation of government and nonprofit organizations in the market space. In February 2020, the finance minister of India proposed to develop five smart cities via PPP routes, as shown in a presentation on the 2020-21 budget in parliament. This brought joy to Digital Signage Solution companies and see opportunities to partner with various state governments in their respective smart city development projects.
Major market players included in this report are:
Advantech Co. Ltd
AOPEN Inc.
Barco
3M Company
Dell Inc.
BrightSign LLC
HaiVision
Hewlett Packard Enterprise
Broadsign
Cisco Systems Inc.
Recent Developments in the Market:
Global Digital Signage Media Player Market Report Scope:
Historical Data: 2019-2020-2021
Base Year for Estimation: 2021
Forecast period: 2022-2029
Report Coverage: Revenue forecast, Company Ranking, Competitive Landscape, Growth factors, and Trends
Segments Covered: Component, Product, Application, Region
Regional Scope: North America; Europe; Asia Pacific; Latin America; Rest of the World
Customization Scope: Free report customization (equivalent up to 8 analyst's working hours) with purchase. Addition or alteration to country, regional & segment scope*
The objective of the study is to define market sizes of different segments & countries in recent years and to forecast the values to the coming years. The report is designed to incorporate both qualitative and quantitative aspects of the industry within countries involved in the study.
The report also caters detailed information about the crucial aspects such as driving factors & challenges which will define the future growth of the market. Additionally, it also incorporates potential opportunities in micro markets for stakeholders to invest along with the detailed analysis of competitive landscape and product offerings of key players. The detailed segments and sub-segment of the market are explained below:
By Component:
Software
Hardware
By Product:
Entry Level
Advanced Level
Enterprise Level
By Application:
Retail
Hospitality
Corporate
Transportation
By Region:
North America
U.S.
Canada
Europe
UK
Germany
France
Spain
Italy
ROE
Asia Pacific
China
India
Japan
Australia
South Korea
RoAPAC
Latin America
Brazil
Mexico
RoLA
Rest of the World
List of tables and figures and dummy in nature, final lists may vary in the final deliverable
List of figures
List of tables and figures and dummy in nature, final lists may vary in the final deliverable