市场调查报告书
商品编码
1215464
营销归因软件全球市场规模研究和预测:按组件、按归因类型、按组织规模、按部署类型、按地区,2022-2029 年Global Marketing Attribution Software Market Size study & Forecast, by Component, by Attribution Type, by Organization Size, by Deployment Type and Regional Analysis, 2022-2029 |
2021 年全球营销归因软件市场价值约为 31 亿美元,预计在 2022-2029 年预测期内将以超过 15.5% 的健康增长率增长。
营销归因软件是一种分析工具,用于分析消费者在购买产品和服务时遇到的营销接触点。 此外,它还用于确定有助于业务转换的营销策略。 基于软件的营销归因工具用于评估对客户购买决策影响最大的渠道和消息。 越来越多地采用基于云的解决方案和服务以及越来越多地在整个行业中应用个性化营销是推动市场增长的主要因素。
企业组织正在采用基于云的应用程序和服务来提高灵活性并降低运营成本,这有助于全球营销归因软件市场的增长。 例如,根据 Statista 的数据,2021 年全球云应用市场价值 1336 亿美元,预计到 2025 年将增长到 1686 亿美元。 此外,到2022年,全球公有云服务市场将录得约20.4%的增长率,达到4950亿美元。 此外,预计在预测期内,人工智能和大数据技术的接受度不断提高,以及后 Covid 时代数字化程度的提高,将为市场创造有利可图的增长前景。 然而,营销归因软件的高成本以及对数据隐私和安□□全的担忧将限制整个 2022-2029 年预测期内的市场增长。
营销归因软件全球市场研究中考虑的主要区域是亚太地区、北美、欧洲、拉丁美洲和世界其他地区。 由于强大的市场参与者的存在以及该地区企业组织越来越多地采用有针对性和个性化的营销方式,北美在收入方面占据了市场主导地位。 另一方面,由于智能手机和高速互联网服务普及率不断提高以及初创企业生态系统不断壮大等因素,预计亚太地区在预测期内将以最高复合年增长率增长。
这项研究的目的是揭示近年来各个细分市场和国家/地区的市场规模,并预测未来几年的市场规模。 该报告旨在包括被调查国家工业的定性和定量方面。
它还提供了关键方面的详细信息,例如决定市场未来增长的驱动因素和挑战。 此外,它还包含供利益相关者投资的微观市场潜在机会,以及对主要参与者的竞争格局和产品供应的深入分析。
按组件
解决方案
服务
按属性类型
单一来源
多源
概率或算法
按组织规模
中小企业
大企业
按安装类型
本地
云
Global Marketing Attribution Software Market is valued at approximately USD 3.1 billion in 2021 and is anticipated to grow with a healthy growth rate of more than 15.5% over the forecast period 2022-2029. Marketing Attribution Software is an analytical tool utilized to analyze marketing touchpoints a consumer encounters during the purchase of a product or service. Moreover, it is used to identify marketing tactics that are contributing to conversions for a business. Software based marketing attribution tools are utilized to evaluate channels and messages which had the greatest impact on the purchase decision of a customer. The increasing adoption of cloud-based solutions & services and growing application of personalized marketing across industries are key factors accelerating the market growth.
Business organizations are adopting cloud-based applications and services to increase flexibility & reduce operating expenditure which in turn contributes to the growth of the Global Marketing Attribution Software Market. For instance, according to Statista - in 2021, the global cloud applications market was valued at USD 133.6 billion, and the market is projected to grow to USD 168.6 billion by 2025. Additionally, in 2022, the global public cloud services market witnessed a growth rate of approximately 20.4 percent and reached USD 495 billion. Also, the rising acceptance of AI and Big Data technologies and growing digitization in post covid era would create a lucrative growth prospectus for the market over the forecast period. However, the high cost of Marketing Attribution Software and concern over data privacy & security stifle the market growth throughout the forecast period of 2022-2029.
The key regions considered for the Global Marketing Attribution Software Market study include Asia Pacific, North America, Europe, Latin America, and Rest of the World. North America dominated the market in terms of revenue, owing to the presence of leading market players and increasing adoption of targeted & personalized marketing from the business organizations in the region. Whereas Asia Pacific is expected to grow with the highest CAGR during the forecast period, owing to factors such as rising penetration of smartphones & high speed internet services coupled with growing startup ecosystem in the region.
Major market players included in this report are:
Google LLC
SAP SE
Visual IQ - A Nielsen Company
Oracle Inc.
Rockerbox, Inc.
Neustar, Inc.
Engagio Inc.
LeadsRx, Inc.
LeanData Inc.
Merkle Inc.
Recent Developments in the Market:
Global Marketing Attribution Software Market Report Scope:
Historical Data: 2019-2020-2021
Base Year for Estimation: 2021
Forecast period: 2022-2029
Report Coverage: Revenue forecast, Company Ranking, Competitive Landscape, Growth factors, and Trends
Segments Covered: Component, Attribution Type, Organization Size, Deployment Type, Region
Regional Scope: North America; Europe; Asia Pacific; Latin America; Rest of the World
Customization Scope: Free report customization (equivalent up to 8 analyst's working hours) with purchase. Addition or alteration to country, regional & segment scope*
The objective of the study is to define market sizes of different segments & countries in recent years and to forecast the values to the coming years. The report is designed to incorporate both qualitative and quantitative aspects of the industry within countries involved in the study.
The report also caters detailed information about the crucial aspects such as driving factors & challenges which will define the future growth of the market. Additionally, it also incorporates potential opportunities in micro markets for stakeholders to invest along with the detailed analysis of competitive landscape and product offerings of key players. The detailed segments and sub-segment of the market are explained below:
By Component
Solution
Services
By Attribution Type
Single Source
Multi Source
Probabilistic or Algorithmic
By Organization Size
Small & Medium-Sized Enterprises
Large Enterprises
By Deployment Type
On-Premise
Cloud
By Region:
North America
U.S.
Canada
Europe
UK
Germany
France
Spain
Italy
ROE
Asia Pacific
China
India
Japan
Australia
South Korea
RoAPAC
Latin America
Brazil
Mexico
RoLA
Rest of the World
List of tables and figures and dummy in nature, final lists may vary in the final deliverable
List of figures
List of tables and figures and dummy in nature, final lists may vary in the final deliverable