市场调查报告书
商品编码
1266595
2022-2029年全球信标市场规模研究与预测,按类型、按技术(BLE、Wi-Fi、超声波、组合技术)、按应用和区域分析。Global Beacon Market Size study & forecast, by Type, by Technology (BLE, Wi-Fi, Ultrasound, Combined Technology), by Application and Regional Analysis, 2022-2029 |
2021年全球信标市场价值约为44.9亿美元,预计在2022-2029年预测期内将以超过48.90%的健康增长率增长。信标是一种小型的无线设备,使用蓝牙低能量(BLE)或蓝牙SMART技术来传输信号。在兼容设备上运行的移动应用程序可以检测到来自附近信标的信号,并启动体验,如发送营销通知、优惠券、视频、URL表格和其他。此外,信标技术被广泛用于各种行业,包括零售、医疗、旅游和教育,因为它的优势,包括与其他地理定位技术相比准确度高、对设备电池寿命影响小、无需互联网连接就能通过蓝牙进行通信等。推动市场增长的关键因素是先进通信技术的不断整合,以及政府在正在进行的智能城市项目中不断增加的倡议。由于运输和物流、娱乐等多个行业对基于尖端蓝牙技术(如蓝牙5.2、蓝牙5和蓝牙4)的信标设备的需求上升,预计信标的采用将得到推动。
此外,在智慧城市专案中,Beacon 通过增加与邻近区域用户的互动来增强安全系统和相关基础设施。由于全球众多智慧城市专案的扩展,预计在整个预测期内信标的部署将增加.例如,中国政府在2015年至2020年期间集中精力,通过智慧城市专案为约500个国家的发展提供资金。此外,预计有组织的零售业的激增将在预测期内为市场创造有利可图的机会,并不断进步。然而,对隐私和安全的日益关注扼杀了整个 2022-2029 年预测期内的市场增长。
全球信标市场研究考虑的主要地区包括亚太地区、北美、欧洲、拉丁美洲和世界其他地区。北美是全球市场占有率的主导地区,因为该地区有主要的市场参与者,而且该地区的零售和公共领域对近距离工具的需求不断增加。而亚太地区在预测期内也将表现出最高的增长率,这是因为包括娱乐、运输和物流、教育和研究部门在内的行业对基于位置的服务需求不断增加,这将为整个亚太地区的信标市场创造有利的增长前景。
该研究的目的是定义近年来不同市场区隔和国家的市场规模,并预测未来几年的价值。该报告旨在纳入参与研究的国家/地区的该行业的定性和定量方面。
该报告还提供了关于关键方面的详细信息,如驱动因素和挑战,这将确定市场的未来增长。此外更涵盖微观市场的潜在机会,供利益相关者投资,并详细分析了竞争格局和主要参与者的产品类型。.
Global Beacon Market is valued at approximately USD 4.49 billion in 2021 and is anticipated to grow with a healthy growth rate of more than 48.90% over the forecast period 2022-2029. A beacon is a small, wireless device that uses Bluetooth Low Energy (BLE) or Bluetooth SMART technology to transmit signals. Mobile apps running on compatible devices can detect signals from nearby beacons and initiate experiences such as sending a marketing notification, coupon, video, URL form, and others. Additionally, beacon technology is widely used in a variety of industries, including retail, healthcare, travel & tourism, and education, due to its advantages, including its high degree of accuracy when compared to other geo-location technologies, low impact on device battery life, the fact that it communicates through Bluetooth without an internet connection, and others. The key factor driving the market growth is the increasing integration of advanced communication technologies and rising government initiatives in ongoing smart city projects. Beacon adoption is anticipated to be boosted by the rising demand for Beacon devices based on cutting-edge Bluetooth technology, such as Bluetooth 5.2, Bluetooth 5, and Bluetooth 4, from a variety of industries, including transportation and logistics, entertainment, and others.
Furthermore, in smart city projects, Beacon is utilized to enhance the security system and related infrastructure by increasing interaction with users in its proximity zone. The deployment of beacons is anticipated to increase throughout the forecast period due to the expansion of numerous smart city projects around the world. For instance, the Chinese government is concentrating its efforts between 2015 and 2020 on funding the development of about 500 nations thru the smart city project. Also, an upsurge in organized retailing is anticipated to create a lucrative opportunity for the market during the forecast period and rising technological advancement. However, the increasing concerns regarding privacy and security stifle market growth throughout the forecast period of 2022-2029.
The key regions considered for the Global Beacon Market study includes Asia Pacific, North America, Europe, Latin America, and Rest of the World. North America is the dominating region across the world in terms of market share, owing to the presence of key market players and increasing demand for proximity tools in the retail and public sectors in the region. Whereas, Asia Pacific is also anticipated to exhibit the highest growth rate over the forecast period, owing to factors such as rising demand for location-based services from industries including entertainment, transportation & logistics, and education & research sectors that would create lucrative growth prospects for the Beacon market across the Asia Pacific region.
The objective of the study is to define market sizes of different segments & countries in recent years and to forecast the values to the coming years. The report is designed to incorporate both qualitative and quantitative aspects of the industry within countries involved in the study.
The report also caters detailed information about the crucial aspects such as driving factors & challenges which will define the future growth of the market. Additionally, it also incorporates potential opportunities in micro markets for stakeholders to invest along with the detailed analysis of competitive landscape and product offerings of key players. The detailed segments and sub-segment of the market are explained below.
List of tables and figures and dummy in nature, final lists may vary in the final deliverable
List of figures
List of tables and figures and dummy in nature, final lists may vary in the final deliverable