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市场调查报告书
商品编码
1279788
2022-2029年全球贺卡市场规模研究和预测,按类型(电子贺卡,传统贺卡),按分销渠道(在线,离线)和区域分析Global Greeting Cards Market Size study & Forecast, by Type (eCard, Traditional Card), by Distribution Channel (Online, Offline) and Regional Analysis, 2022-2029 |
2021年,全球贺卡市场价值约为190.6亿美元,预计在2022-2029年的预测期内将以超过0.9%的健康增长率增长。贺卡是纸质或数字卡片,用于传达庆祝、祝贺、同情、感谢或其他情感的信息。这些贺卡通常在正面印有信息或图像,折叠后里面留有空白,以便寄件人给收件人写上个性化的信息。市场的主要驱动因素是不断增加的场合和庆祝活动,对定制的需求不断增加,以及不断上升的送礼趋势。此外,主要市场参与者不断增加的倡议和电子贺卡的渗透正在为客户创造可持续和绿色的机会,这在2022-2029年的预测期内为市场创造了有利可图的增长机会。
在2022-2029年的预测期内,越来越多的场合和庆祝活动正在推动市场增长。这包括年度活动,如生日、情人节、母亲节、父亲节、圣诞节和光明节,以及里程碑式的事件,如婚礼、毕业典礼和周年纪念日。根据贺卡协会的数据,美国人每年购买约65亿张贺卡。该行业也看到了新市场的增长,如宠物卡和庆祝多样性和包容性的卡片。总的来说,对贺卡的需求仍然是由人们在特殊场合和里程碑上进行联系和沟通的愿望所驱动。然而,在2022-2029年的预测期内,数字贺卡的渗透率上升,抑制了市场增长。
全球贺卡市场研究的主要地区包括亚太、北美、欧洲、拉美和世界其他地区。在2022-2029年的预测时代,北美洲预计将继续成为主导地区,保持其主导地位。经济增长和可支配收入的增加都有助于提高生活水平,这反过来又鼓励人们庆祝更多的人生里程碑,如生日、订婚、新家、纪念日和工作等场合。这些因素正在推动市场的扩张。据CNN报道,美国人在情人节相关的礼物上平均花费1.4356亿美元,这也是推动该领域市场扩张的因素之一。
该研究的目的是确定近年来不同细分市场和国家的市场规模,并对未来几年的价值进行预测。该报告旨在将研究涉及的国家内的行业的定性和定量方面都纳入其中。
该报告还提供了关于关键方面的详细信息,如驱动因素和挑战,这将确定市场的未来增长。此外,它还纳入了微观市场的潜在机会,供利益相关者投资,并详细分析了竞争格局和主要参与者的产品。.
Global Greeting Cards Market is valued approximately USD 19.06 billion in 2021 and is anticipated to grow with a healthy growth rate of more than 0.9% over the forecast period 2022-2029. Greeting cards are paper or digital cards that are used to convey a message of celebration, congratulation, sympathy, gratitude, or other sentiments. These cards typically have a message or image printed on the front, and are folded and left blank inside for the sender to write a personalized message to the recipient. The major driving factor for the market are rising number of occasions and celebrations, growing demand for customization and rising trend of gifting. Moreover, rising initiatives by the key market players and the penetration of eCards is creating sustainable and green opportunity for the customers which is creating lucrative growth opportunity for the market over the forecast period 2022-2029.
Rising number of occasions and celebrations is diving the market growth over the forecast period 2022-2029. This includes annual events such as birthdays, Valentine's Day, Mother's Day, Father's Day, Christmas, and Hanukkah, as well as milestone events such as weddings, graduations, and anniversaries. According to the Greeting Card Association, Americans purchase approximately 6.5 billion greeting cards each year. The industry has also seen growth in new markets, such as cards for pets and cards that celebrate diversity and inclusivity. Overall, the demand for greeting cards continues to be driven by the desire for people to connect and communicate on special occasions and milestones. However, rising penetration of digital cards is stifles market growth throughout the forecast period of 2022-2029.
The key regions considered for the Global Greeting Cards Market study includes Asia Pacific, North America, Europe, Latin America, and Rest of the World. During the forecast era of 2022-2029, North America is expected to continue to be the dominant region, maintaining its dominance. Economic growth and rising disposable income both contribute to a higher standard of living, which in turn encourages people to celebrate more life milestones like birthdays, engagements, new homes, anniversaries, and jobs, among other occasions. These factors are fueling the market's expansion. According to CNN, Americans spend an average of $143.56 million on Valentine's Day-related gifts, which is one of the factors pushing the market's expansion in this area.
The objective of the study is to define market sizes of different segments & countries in recent years and to forecast the values to the coming years. The report is designed to incorporate both qualitative and quantitative aspects of the industry within countries involved in the study.
The report also caters detailed information about the crucial aspects such as driving factors & challenges which will define the future growth of the market. Additionally, it also incorporates potential opportunities in micro markets for stakeholders to invest along with the detailed analysis of competitive landscape and product offerings of key players. The detailed segments and sub-segment of the market are explained below.
List of tables and figures and dummy in nature, final lists may vary in the final deliverable
List of figures
List of tables and figures and dummy in nature, final lists may vary in the final deliverable