Global Smart Sports Equipment Market is valued at approximately USD 2.73 billion in 2022 and is anticipated to grow with a healthy growth rate of more than 8.1% over the forecast period 2023-2030. Smart sports equipment is a type of sports equipment that uses sensors and other technology to collect data about the user's performance. This data can then be used to track progress, identify areas for improvement, and provide feedback to help the user improve their performance. The Smart Sports Equipment market is expanding because of factors such as increasing demand for fitness tracking apps and growing demand for IoT sensors. Smart sports equipment is becoming increasingly popular as athletes and fitness enthusiasts look for ways to improve their performance and track their progress. As technology continues to develop, we can expect to see even more innovative and sophisticated smart sports equipment on the market in the future.
According to Statista, Smartwatches are used for tracking fitness parameters, communication, and organizational tasks. Their shipments are expected to increase at a compounded annual growth rate of 11% between the years 2021 to 2024 with over 280 million units expected to be shipped by 2024. Furthermore, the global number of users in the fitness/activity tracking wristwear category of the digital health market is expected to expand by 84.7 million between 2023 and 2027. Another important factor drives the Smart Sports Equipment Market is increasing demand for IoT sensors. Individual athletes can use IoT devices to track their performance, efficiency, and progression. By gathering this data over time, players can acquire a better understanding of their own strengths and shortcomings and use data-driven feedback to advance to the next level. As per Statista, the IoT sensors market will increase up to 43 billion by 2025. In addition, the number of IoT health and sports units was expected to reach up to 171.2 million units by 2025. Also, increasing disposable income and rising consumer spending across sports equipment would create a lucrative growth prospectus for the market over the forecast period. However, the high cost of Smart Sports Equipment stifles market growth throughout the forecast period of 2023-2030.
The key regions considered for the Global Smart Sports Equipment Market study include: Asia Pacific, North America, Europe, Latin America, and Middle East & Africa. North America dominated the market in 2022 owing to the increasing health awareness among people in order to pursue a career in their determined sporting event. According to Statista, the North American sports market is expected to reach up to USD 83.1 billion by the end of year 2023. Furthermore, Asia Pacific is expected to grow significantly during the forecast period, owing to factors such as rising popularity of sports tech events in the region
Major market players included in this report are:
- NIKE, Inc
- Golfsmith International Holdings, Inc
- PUMA SE
- Adidas AG
- The Wilson Sporting Goods Company
- BABOLAT VS S.A.
- HockeyShot Inc.
- Riddell Sports Group
- Zepp Labs, Inc.
- Gridiron Technologies
Recent Developments in the Market:
- In October 2020, Adidas launched Strung, the first textile technology that converts athlete data into dynamic performance material. According to the business, the goal is for this to be the most data-informed textile, based on foot anatomy and athlete movement
Global Smart Sports Equipment Market Report Scope:
- Historical Data: 2020 - 2021
- Base Year for Estimation: 2022
- Forecast period: 2023-2030
- Report Coverage: Revenue forecast, Company Ranking, Competitive Landscape, Growth factors, and Trends
- Segments Covered: Product Type, End-User, Distribution Channel, Region
- Regional Scope: North America; Europe; Asia Pacific; Latin America; Middle East & Africa
- Customization Scope: Free report customization (equivalent up to 8 analyst's working hours) with purchase. Addition or alteration to country, regional & segment scope*
The objective of the study is to define market sizes of different segments & countries in recent years and to forecast the values to the coming years. The report is designed to incorporate both qualitative and quantitative aspects of the industry within countries involved in the study.
The report also caters detailed information about the crucial aspects such as driving factors & challenges which will define the future growth of the market. Additionally, it also incorporates potential opportunities in micro markets for stakeholders to invest along with the detailed analysis of competitive landscape and product offerings of key players. The detailed segments and sub-segment of the market are explained below:
By Product Type
- Smart Balls
- Smart Golf Sticks
- Smart Hockey Sticks
- Smart Rackets & Bats
- Others
By End-User
By Distribution Channel
- Specialty Stores
- Franchise stores
- Online Stores
By Region:
- Europe
- UK
- Germany
- France
- Spain
- Italy
- ROE
- Asia Pacific
- China
- India
- Japan
- Australia
- South Korea
- RoAPAC
- Middle East & Africa
- Saudi Arabia
- South Africa
- Rest of Middle East & Africa
Table of Contents
Chapter 1. Executive Summary
- 1.1. Market Snapshot
- 1.2. Global & Segmental Market Estimates & Forecasts, 2020-2030 (USD Billion)
- 1.2.1. Smart Sports Equipment Market, by Region, 2020-2030 (USD Billion)
- 1.2.2. Smart Sports Equipment Market, by Product Type, 2020-2030 (USD Billion)
- 1.2.3. Smart Sports Equipment Market, by End-User, 2020-2030 (USD Billion)
- 1.2.4. Smart Sports Equipment Market, by Distribution Channel, 2020-2030 (USD Billion)
- 1.3. Key Trends
- 1.4. Estimation Methodology
- 1.5. Research Assumption
Chapter 2. Global Smart Sports Equipment Market Definition and Scope
- 2.1. Objective of the Study
- 2.2. Market Definition & Scope
- 2.2.1. Industry Evolution
- 2.2.2. Scope of the Study
- 2.3. Years Considered for the Study
- 2.4. Currency Conversion Rates
Chapter 3. Global Smart Sports Equipment Market Dynamics
- 3.1. Smart Sports Equipment Market Impact Analysis (2020-2030)
- 3.1.1. Market Drivers
- 3.1.1.1. Increasing demand for fitness tracking app
- 3.1.1.2. Growing demand for IoT sensors
- 3.1.2. Market Challenges
- 3.1.2.1. High Cost of Smart Sports Equipment
- 3.1.3. Market Opportunities
- 3.1.3.1. Increasing disposable income
- 3.1.3.2. Rising consumer spending across sports equipment
Chapter 4. Global Smart Sports Equipment Market Industry Analysis
- 4.1. Porter's 5 Force Model
- 4.1.1. Bargaining Power of Suppliers
- 4.1.2. Bargaining Power of Buyers
- 4.1.3. Threat of New Entrants
- 4.1.4. Threat of Substitutes
- 4.1.5. Competitive Rivalry
- 4.2. Porter's 5 Force Impact Analysis
- 4.3. PEST Analysis
- 4.3.1. Political
- 4.3.2. Economical
- 4.3.3. Social
- 4.3.4. Technological
- 4.3.5. Environmental
- 4.3.6. Legal
- 4.4. Top investment opportunity
- 4.5. Top winning strategies
- 4.6. COVID-19 Impact Analysis
- 4.7. Disruptive Trends
- 4.8. Industry Expert Perspective
- 4.9. Analyst Recommendation & Conclusion
Chapter 5. Global Smart Sports Equipment Market, by Product Type
- 5.1. Market Snapshot
- 5.2. Global Smart Sports Equipment Market by Product Type, Performance - Potential Analysis
- 5.3. Global Smart Sports Equipment Market Estimates & Forecasts by Product Type 2020-2030 (USD Billion)
- 5.4. Smart Sports Equipment Market, Sub Segment Analysis
- 5.4.1. Smart Balls
- 5.4.2. Smart Golf Sticks
- 5.4.3. Smart Hockey Sticks
- 5.4.4. Smart Rackets & Bats
- 5.4.5. Others
Chapter 6. Global Smart Sports Equipment Market, by End-User
- 6.1. Market Snapshot
- 6.2. Global Smart Sports Equipment Market by End-User, Performance - Potential Analysis
- 6.3. Global Smart Sports Equipment Market Estimates & Forecasts by End-User 2020-2030 (USD Billion)
- 6.4. Smart Sports Equipment Market, Sub Segment Analysis
Chapter 7. Global Smart Sports Equipment Market, by Distribution Channel
- 7.1. Market Snapshot
- 7.2. Global Smart Sports Equipment Market by Distribution Channel, Performance - Potential Analysis
- 7.3. Global Smart Sports Equipment Market Estimates & Forecasts by Distribution Channel 2020-2030 (USD Billion)
- 7.4. Smart Sports Equipment Market, Sub Segment Analysis
- 7.4.1. Specialty Stores
- 7.4.2. Franchise stores
- 7.4.3. Online Stores
Chapter 8. Global Smart Sports Equipment Market, Regional Analysis
- 8.1. Top Leading Countries
- 8.2. Top Emerging Countries
- 8.3. Smart Sports Equipment Market, Regional Market Snapshot
- 8.4. North America Smart Sports Equipment Market
- 8.4.1. U.S. Smart Sports Equipment Market
- 8.4.1.1. Product Type breakdown estimates & forecasts, 2020-2030
- 8.4.1.2. End-User breakdown estimates & forecasts, 2020-2030
- 8.4.1.3. Distribution Channel breakdown estimates & forecasts, 2020-2030
- 8.4.2. Canada Smart Sports Equipment Market
- 8.5. Europe Smart Sports Equipment Market Snapshot
- 8.5.1. U.K. Smart Sports Equipment Market
- 8.5.2. Germany Smart Sports Equipment Market
- 8.5.3. France Smart Sports Equipment Market
- 8.5.4. Spain Smart Sports Equipment Market
- 8.5.5. Italy Smart Sports Equipment Market
- 8.5.6. Rest of Europe Smart Sports Equipment Market
- 8.6. Asia-Pacific Smart Sports Equipment Market Snapshot
- 8.6.1. China Smart Sports Equipment Market
- 8.6.2. India Smart Sports Equipment Market
- 8.6.3. Japan Smart Sports Equipment Market
- 8.6.4. Australia Smart Sports Equipment Market
- 8.6.5. South Korea Smart Sports Equipment Market
- 8.6.6. Rest of Asia Pacific Smart Sports Equipment Market
- 8.7. Latin America Smart Sports Equipment Market Snapshot
- 8.7.1. Brazil Smart Sports Equipment Market
- 8.7.2. Mexico Smart Sports Equipment Market
- 8.8. Middle East & Africa Smart Sports Equipment Market
- 8.8.1. Saudi Arabia Smart Sports Equipment Market
- 8.8.2. South Africa Smart Sports Equipment Market
- 8.8.3. Rest of Middle East & Africa Smart Sports Equipment Market
Chapter 9. Competitive Intelligence
- 9.1. Key Company SWOT Analysis
- 9.1.1. Company 1
- 9.1.2. Company 2
- 9.1.3. Company 3
- 9.2. Top Market Strategies
- 9.3. Company Profiles
- 9.3.1. NIKE, Inc
- 9.3.1.1. Key Information
- 9.3.1.2. Overview
- 9.3.1.3. Financial (Subject to Data Availability)
- 9.3.1.4. Product Summary
- 9.3.1.5. Recent Developments
- 9.3.2. Golfsmith International Holdings, Inc
- 9.3.3. PUMA SE
- 9.3.4. Adidas AG
- 9.3.5. The Wilson Sporting Goods Company
- 9.3.6. BABOLAT VS S.A.
- 9.3.7. HockeyShot Inc.
- 9.3.8. Riddell Sports Group
- 9.3.9. Zepp Labs, Inc.
- 9.3.10. Gridiron Technologies
Chapter 10. Research Process
- 10.1. Research Process
- 10.1.1. Data Mining
- 10.1.2. Analysis
- 10.1.3. Market Estimation
- 10.1.4. Validation
- 10.1.5. Publishing
- 10.2. Research Attributes
- 10.3. Research Assumption